CCEI is pleased to announce Benoit Masse as the company’s new Sales Director for Canada. Masse has over 35 years of experience in the pool industry, including 20 years at Hayward, which has given him the opportunity to develop true expertise in everything from technical service, commercial pool construction, as well as a deep understanding of distribution. 

“Benoit brings CCEI in-depth industry knowledge which will be tremendously important as he supports our customers and partners across Canada,” says Martin Grenier, VP of CCEI’s North American operations. Benoit can be reached at [email protected].

www.ccei-pool.com/us/
424-800-2191

JED Pool Tools, US manufacturer and distributor of swimming pool and spa maintenance equipment, offers a new Pro 14” Pool Vacuum with a swivel-plastic handle for cleaning both residential and commercial swimming pools. This vac head is heavy weight and designed to make it easy to clean corners and steps. Made to handle the cleaning of any size swimming pool with durable construction. Easily maneuverable vacuum head has 360-degree swivel connector that ends aggravating hose tangling. Adapted for both 1-1/2” and 1-1/4” hose sizes. Proudly made by JED in Pennsylvania, USA.
www.JEDPoolTools.com
570-344-4137
Old Forge, PA

(Sarasota, Fl. / Alexandria, Va.) — The Florida Swimming Pool Association (FSPA) and the Pool & Hot Tub Alliance (PHTA) today announced a new affiliation agreement, effective January 1, 2027, bringing together two leading organizations with a shared commitment to advancing the pool, spa, and hot tub industry.

The affiliation represents both a new chapter and a return to shared roots. FSPA operated as Region VII of the National Spa & Pool Institute (NSPI) during the 1960s and 1970s, transitioned to an independent affiliate in 2001, and became fully independent in 2008. Nearly two decades later, FSPA and PHTA are reuniting through a modern affiliation model designed to combine strong state and national resources while preserving FSPA’s autonomy.

Under the affiliation, FSPA will continue to independently govern and operate its organization, while FSPA members will also gain membership in PHTA. The relationship brings together FSPA’s deep Florida relationships, state advocacy, chapter network, and market expertise with PHTA’s national education and certification programs, standards development, workforce initiatives, research, advocacy, and industry resources.

“FSPA has always been focused on delivering meaningful value to our members and strengthening the industry in Florida,” says Keith Johnson, President of FSPA. “This affiliation allows us to maintain the identity, leadership, and local relationships that make FSPA strong while giving our members access to an even broader network of education, resources, and expertise. It is an exciting opportunity to bring our organizations back together in a way that positions our members and our industry for the future.”

The organizations already have a strong history of collaboration, including FSPA’s partnership with PHTA’s Step Into Swim drowning prevention initiative, which has expanded significantly since 2020—funding more than 180,000 swim lessons in 2025 alone—while increasing support for community learn-to-swim programs.

“There is tremendous power in bringing the industry together while continuing to recognize the importance of strong state and local leadership,” says Scott Frost, Chairman of the PHTA Board of Directors. “FSPA has an extraordinary history and presence in Florida, and PHTA brings national scale and resources that can complement that strength. Together, we can create greater opportunities for our members, speak with a stronger industry voice, and continue raising the level of professionalism throughout the industry.”

The affiliation is designed to expand access to education and certification, strengthen workforce development, increase advocacy influence, enhance consumer safety initiatives, and provide members with additional resources and benefits. The FSPA-PHTA affiliation takes effect January 1, 2027.

For more information, please contact Amy Willer, PHTA’s Senior Director of Content and Communications, at
[email protected] or 703-838-0083, ext. 121.

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About the Florida Swimming Pool Association

The Florida Swimming Pool Association (FSPA) is a nonprofit trade association representing Florida’s swimming pool, spa, and hot tub industry. For more than 50 years, FSPA has served as a trusted resource for pool builders, service professionals, manufacturers, and suppliers while promoting professionalism, education, and safety across the industry. Through advocacy, training, and consumer outreach, FSPA works to protect the interests of its members and advances best practices in pool and spa construction, maintenance, and design. FSPA also supports drowning prevention and water safety initiatives through its charitable arm, the Florida Swims Foundation, which provides funding for swim lessons and water safety education programs throughout the state. For more information, visit www.fspa.com.

About the Pool & Hot Tub Alliance

The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.