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PHTA Announces Approval of ANSI/PHTA/ICC-10 2021 American National Standard for Elevated Pools, Spas and Other Aquatic Venues

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PHTA Announces Approval of ANSI/PHTA/ICC-10 2021 American National Standard for Elevated Pools, Spas and Other Aquatic Venues Integrated into a Building or Structure

(Alexandria, Va.) — The Pool & Hot Tub Alliance (PHTA) is proud to announce that the American National Standards Institute (ANSI) has approved the ANSI/PHTA/ICC-10 2021 American National Standard for Elevated Pools, Spas and Other Aquatic Venues Integrated into a Building or Structure. ANSI publicly announced the approval of the 2021 standard in ANSI Standards Action on September 3, 2021.

The purpose of this new standard is to establish minimum guidelines to provide a reasonable level of safety and protection to the structure into which the pool or spa is integrated. Safety and protection of health and public welfare are regulated by the applicable pool and spa codes and standards that control the design, construction, installation, quality of materials, location and maintenance or use of pools and spas.

“Over the past several years, the PHTA Commercial Council has worked hard to identify areas of overall pool safety that could use some improvement, were not quite in sync with current practices or customer desires, or in the case of this new standard, simply didn’t exist,” explains PHTA Standards Consensus Committee (SCC) Chair Kris Bridges, MCP, CBO, CZA, Building Official/Zoning Administrator, City of Martinsville, VA. “The ANSI/PHTA/ICC-10 2021 American National Standard for Elevated Pools, Spas and Other Aquatic Venues Integrated into a Building or Structure is a culmination of work by many incredibly dedicated and gifted volunteers whose focus on pool safety is admirable. To see this standard move from concept to discussion to development to now ANSI approval is inspirational.”

Elevated pools and spas are integrated into a structure over an occupiable space, are a subsystem of the structure, and shall be designed to interface with other building subsystems to reduce the risk of damage and undesirable impacts. Among other criteria, the design shall include a water-containment means that is accessible for maintenance.

PHTA-10 is now in the production phase. An announcement will be made once the standard is available for purchase on the PHTA website.

For more information, contact the Standards Department at [email protected] or call (703) 838-0083.

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About the Pool & Hot Tub Alliance

The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit www.phta.org

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Marianne Trusty

Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected].

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Invis-A-Rope™ Gives Automatic Pool Covers Aesthetically Pleasing Look

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Invis-A-Rope_AutomaticPoolCovers-Inc

 Exclusive Invis-A-Rope™ from Automatic Pool Covers, Inc. is designed to blend seamlessly into the pool track for a nearly invisible finish that customers love. Its dark gray color is intentionally engineered to match the pool coping and be virtually invisible within the track, unlike more visible alternatives from other manufacturers.  As a key component of the THREE·SIXTY·FIVE™ automatic pool cover system, Invis-A-Rope™ enhances overall pool aesthetics while maintaining functionality, delivering a discreet design that remains virtually unseen by swimmers and end users.

Automatic Pool Covers Inc. 

www.automaticpoolcovers.com

(800) 878-5789 

About  Automatic Pool Covers, Inc. (APC)
Automatic Pool Covers, Inc. (APC) is a leading U.S. manufacturer of automatic pool cover systems for gunite, vinyl, fiberglass, existing pools, and spas. Headquartered in Westfield, Indiana, APC partners with pool professionals nationwide to deliver high-quality auto-covers designed for safety, durability, and ease of use.

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Fluidra Acquires Datapool to Lead Digitalization and Efficiency in the Pool Sector

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Fluidra Acquires Datapool to Lead Digitalization and Efficiency in the Pool Sector

Fluidra, the global leader in pool and wellness equipment and connected solutions, has announced the acquisition of Datapool, the digital twin platform developed by Ecotropy. With this transaction, the company reinforces its strategic commitment to sustainability, operational efficiency and the digitalization of the sector.

The transaction represents the evolution of a collaboration that began in 2024, when Fluidra invested in Ecotropy through Fluidra Ventures, its Corporate Venture Capital fund focused on startups with the potential to transform the pool and wellness sector through technological innovation.

With this acquisition, Datapool becomes fully integrated into Fluidra’s digital ecosystem for commercial pools, consolidating its role as a key part of the company’s value proposition. The platform incorporates advanced analytics capabilities, IoT solutions and real-time data within an open and scalable architecture, in line with the company’s strategy to offer connected and sustainable solutions that maximize the efficiency of aquatic facilities and accelerate the transition towards smarter management models.

Datapool outfits aquatic facilities with digital twins, enabling pools to be managed using reliable, real-time data and replacing management models based on estimates or manual supervision.

In this way, the platform simulates the optimal operation of each facility and continuously compares it with variables such as energy consumption, occupancy, weather conditions and water quality, providing a comprehensive view that helps anticipate incidents, optimize resources and improve operational performance.

Thanks to this technology, operators can reduce operating costs by 10% to 25% by optimizing water and energy consumption without the need for construction works or invasive interventions; monitor and adjust key parameters such as temperature, water quality and occupancy in real time; automate management through predictive models that adapt climate control and operations to real demand; generate automatic reports with traceable data for audits, tenders or grant applications; and plan investments and improvements based on objective data.

“This acquisition marks a milestone in our digitalization strategy. Datapool allows us to accelerate the transition towards an intelligent pool management model, improving efficiency, reducing environmental impact and offering our customers data-driven tools to make better decisions,” said Thorsten Muck, Commercial Pool Director at Fluidra.

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Press Releases

Pool Industry Accelerates Digital Transformation with POOLCORP and JobTread as Tech Stacks Become More Connected

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Pool Industry Accelerates Digital Transformation with POOLCORP and JobTread as Tech Stacks Become More Connected

Dallas, TX — The pool and outdoor living industry is accelerating its digital transformation as more builders adopt connected tech stacks to increase efficiency across every phase of a project. The newly launched JobTread and POOLCORP integration signals this shift toward smarter, fully integrated construction workflows.

JobTread, a construction management platform trusted by more than 10,000 companies, today announced its new integration with POOLCORP, the world’s largest wholesale distributor of swimming pool supplies and outdoor living products. This integration helps contractors connect estimating, purchasing, and project management in one streamlined workflow.

Launched in 2021, JobTread’s rapid growth reflects how quickly contractors are embracing project management software. In just a few years, the platform has seen a meteoric rise in adoption. That momentum signals a larger industry shift away from legacy solutions and toward integrated systems.

“Pool builders are becoming more strategic in how they use technology,” said Eric Fortenberry, Founder and CEO of JobTread. “They want systems that work together. Launching this new integration with POOLCORP helps contractors order materials quickly and seamlessly while delivering a better customer experience.”

The integration gives contractors direct access to POOLCORP’s full product catalog—including inventory, pricing, and ordering—while managing projects within JobTread. This includes access to National Pool Trends (NPT), POOLCORP’s leading building materials brand, trusted by builders and subcontractors for new pool construction and complete remodels. By connecting estimating directly to ordering across materials, finishes, and equipment, the integration helps streamline workflows, reduce errors, and accelerate project timelines.

For POOLCORP, the collaboration represents continued investment in digital innovation. As contractor expectations evolve, distributors and software providers are working more closely to support modern, connected workflows.

“Technology is reshaping how pool professionals operate,” said Todd Marshall, Vice President and Chief Information Officer of POOLCORP. “Partnering with platforms like JobTread is part of our broader commitment to building a more connected ecosystem for our customers. We will continue investing in integrations that help simplify workflows, accelerate project execution, and enable our customers to run their businesses faster and more efficiently.”

About JobTread
JobTread provides construction management software designed to help contractors streamline operations, improve financial visibility, and deliver exceptional project experiences. Launched in 2021 and trusted by more than 10,000 construction companies, JobTread combines estimating, scheduling, communication, job costing, and reporting in a single system, giving contractors real-time financial visibility across every project. Learn more at www.jobtread.com.

About POOLCORP
POOLCORP is the world’s largest wholesale distributor of swimming pool supplies, equipment, and related outdoor living products. Serving thousands of professionals across the industry, POOLCORP supports contractors with a broad product offering, including National Pool Trends (NPT), and a growing focus on digital innovation and connected customer experiences.

JobTread Contact:
Taylor Crosby
Director of Marketing
[email protected]

POOLCORP Contact:
Kendall Large
Vice President of Marketing
[email protected]

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