Industry News
Excitement is Building for The Pool & Spa Show in Atlantic City
The Pool & Spa Show promises to be one of the biggest events of the year.

We’re deep into pool trade show season now and one of the biggest shows of the year is always The Pool & Spa Show in Atlantic City. Many consider this to be one of the premier events for the industry and it’s widely attended by pool professionals throughout the country.
The Pool & Spa Show is powered by NESPA (Northeast Spa & Pool Association) and features some of the latest and most innovative products, educational courses, and exhibits. Not only is the event a fantastic opportunity to network with peers, but it’s a great chance to make connections with industry leaders, distributors, and educators from around the industry.

Let Pool Magazine Be Your Guide To The Pool & Spa Show
This year’s event promises something for everyone. Already the buzz has begun to circulate on social media that the 2023 Pool & Spa Show may be bigger than ever.
Why Attend The Pool & Spa Show in Atlantic City?
There are numerous reasons why The Pool & Spa Show in Atlantic City consistently remains a top draw for pool pros. Three of the main reasons are the exhibitors who will be displaying the latest products and services, the networking opportunities, and of course the educational courses.

NEW PRODUCTS
One of the primary reasons pool industry professionals choose to attend The Pool & Spa Show is that the event provides the chance to see the newest products and equipment that will certainly be making a splash in 2023.
This year’s exhibition hall will bring out some of the largest manufacturers and distributors in the pool and spa industry. Attendees will have the opportunity to learn about the newest innovative equipment, accessories, and services long before they make their way into retail stores. Connecting at the show is a great way to find out pricing and ask representatives any product-related questions.
NETWORKING
Whether you’re attending or plan to exhibit at the The Pool & Spa Show, the networking opportunities presented at the event are one of the primary reasons this particular trade show remains an important hub for the industry. Since its inception, The Pool & Spa Show in Atlantic City has been a gravitating point where the entire industry reconnects. Consequently, many industry professionals say it’s one of the most important shows of the year for networking with peers and making new connections.
EDUCATION
Finally, one of the biggest reasons pool pros choose to attend the show in Atlantic City is education. The Pool & Spa Show provides the perfect opportunity to expand one’s knowledge and take courses from PHTA, GENESIS, and Watershape University. The educational courses offered at this event represent some of the best programs available in the industry.

Show Resources
Schedule
Sunday, January 22, 8:00 AM
- GENESIS C201: Construction School Concrete Pools (CBP) – 3 Days (Day 1)
- GENESIS: D265 Master Designer Methods: Kirk Bianchi, Crafting the Outdoor Space as a Living Art Form – 2 Days (Day 1)
- PHTA | Certified Hot Tub Technician 3 Days (Day 1)
- PHTA | Certified Maintenance Specialist 3 Days (Day 1)
- PHTA | Certified Service Technician 3 Days (Day 1)
- Watershape University | E4311 Advanced Fluid Engineering Workshop – 2 Days (Day 1)
Sunday, January 22, 8:30 AM – 5:00 PM
Sunday, January 22, 1:00 PM – 5:00 PM
Monday, January 23, 8:00 AM
- Comprehensive Water Chemistry for Residential Pools
- GENESIS C201: Construction School Concrete Pools (CBP) – 3 Day (Day 2)
- GENESIS: D265 Master Designer Methods: Kirk Bianchi, Crafting the Outdoor Space as a Living Art Form – 2 Days (Day 2)
- National Plasterers Council (NPC) Pool Start Up Certification
- OSHA 10-hour General Industry Training (additional 2 hrs Pool Industry focus) (Watershape University) 2 Days (Day 2)
- PHTA | Certified Hot Tub Technician 3 Days (Day 2)
- PHTA | Certified Maintenance Specialist (Day 2)
- PHTA | Certified Service Technician (Day 2)
- Watershape University | E4311 Advanced Fluid Engineering Workshop- 2 Days (Day2)
Monday, January 23, 8:30 AM
- A Pro’s Guide to Above-Ground Pool Assembly & Liner Installation
- Pool Inspections and the Real Estate Market: New Opportunities
Monday, January 23, 8:30 AM – 5:00 PM
Monday, January 23, 9:00 AM
- PHTA/ICC Present the 2021 International Swimming Pool & Spa Code
- Women in the Industry Leadership Development: Staying Afloat Together
Monday, January 23, 9:00 AM
- Training for New Trainers: How to Develop, Design, & Deliver Your In-house Education
- What’s Next? Creating Certainty in an Uncertain World
Monday, January 23, 12:30 PM
Monday, January 23, 1:30 PM
- A Dive Into Digital Marketing
- ANSI/PHTA Standards Guiding You to Better Water Chemistry (RWQAC/PHTA)
- Don’t Kill Your Golden Goose – Protect & Perpetuate Your Business
- Hydraulics & Circulation System Basics
- Spanish – Pentair Automation Systems (including IntelliCenters & EasyTouch)
Monday, January 23, 5:00 PM – 6:00 PM
Tuesday, January 24, 8:00 AM
Tuesday, January 24, 8:00 AM
- GENESIS C201: Construction School Concrete Pools (CBP) – 3 Days (Day 3)
- PHTA | Certified Service Technician (Day 3)
Tuesday, January 24, 8:30 AM
- Are You a Positive Energizer? Make the Connection between Positivity and Profit and Watch Your Business Soar!
- Delivering Service That Makes the Competition Weep
- Gas Fired Heaters: Everything You Need to Know
Tuesday, January 24, 8:30 AM – 1:00 PM
Tuesday, January 24, 9:00 AM
- Be Ready for Anything: The Proactive Way to Open Pools in the Spring
- Detailed Overview of Employee Handbook & Importance of Job Description
- Developing Leaders from Within
- Fluidra Supplemental Sanitizing with AOP Systems
- GPS Marketing: Setting Your ‘In-Store Stage’ to Drive Your Sales
- Leak Detection Basics
- Marketing Renovation Sales (Watershape University)
- Recreational Water Balance
- Salt Chlorine Generators for the Beginner
- Small Space Design & Construction (GENESIS D111)
- Spanish – Basic Hydraulics & Circulation Systems
- Spanish – Profiling Outstanding Projects, Start to Finish (Watershape University)
- Upselling the Benefits of Solar Energy Heating for Pools
Tuesday, January 24, 9:00 AM – 10:30 PM
Tuesday, January 24, 11:00 AM – 2:00 PM
Tuesday, January 24, 1:00 PM
- Confronting 2023’s Critical Issues: Strategies & Tactics for Getting Work, Retaining Employees and Keeping Profits
- Pool Water Chemistry Basics for Service Techs
Tuesday, January 24, 1:30 PM
- Artistry of Vanishing Edge Design & Details (Watershape University)
- Bonding & Grounding
- Creating The Delivery of Exceptional Business Experiences
- CYA Smart: A Movement Toward Better, Healthier Water
- Everything You Didn’t Realize You Wanted to Know about Algae
- Hayward Supplemental Sanitizing with AOP Systems
- Independent Contractor or Employee: Classifying Your Workers
- Proper Techniques for Prepping a Pool Shell for Plastering
- Pumps/Motors & DOE Compliancy
- Safety Cover Measuring
- Scale Your Company without Additional Labor: Proven Tactics That Work
- So You want to Be a Master Salesperson
- Spanish – How (& Why) Standardizing Pool Chemistry Should Be a Top Priority in the Pool Service Business
- Spanish – In-depth Pool Heating Overview
- Stains on Your Finishes & Solutions So You Get Paid
- Understanding Your Contract: How to Protect Your Company in a Changing Environment (PHTA)
Tuesday, January 24, 2:30 PM – 4:00 PM
Wednesday, January 25, 8:30 AM
- Electricity for the Pool & Spa Service Professional
- Introduction to HR Fundamentals
- Spanish – Advanced Hydraulics for Builders/Service Techs
- Team Up for Success: How a Culture Can Cure your Staff Needs
Wednesday, January 25, 8:30 AM – 1:00 PM
Wednesday, January 25, 9:00 AM
- Advanced Water Chemistry: Keeping Your Pool Water Safe
- ANSI/PHTA/ICC-10: Reduce the Risk of Mold & Structural Design in Elevated Pools (PHTA)
- Changes to NEC 680
- Comprehensive Swimming Pool Inspections with Leak Detection
- Don’t Believe Everything You Think
- Energy-Efficient Pool Heating: Solar, Heat Pumps & Hybrid Systems
- In-Depth Pool Heating Overview
- Job Costing for Profit Versus Existence (GENESIS B331)
- Pentair Automated & Alternative Sanitization
- Spanish – Pumps/Motors & DOE Compliancy
- Specialized Solutions for Smarter, More Efficient Pool Care
- Splash Pad Development & Design (PHTA)
- The Power of Effective Communications
- The Upshift Manifesto – Thriving in the Post Pandemic Marketplace
- Trading in Today’s World & How it Affects Short Term & Long term Planning
- Vinylology 101: The More You Know the More You Sell
- Water Balance from a Cause & Effect Perspective
Wednesday, January 25, 9:00 AM – 1:00 PM
Wednesday, January 25, 11:00 AM – 2:00 PM
Wednesday, January 25, 1:00 PM
- In-Ground Pool Vinyl Liners: Getting the Perfect Fit Every Time
- Video Tips & Tricks: How to Create Stellar Videos for Every Stage of the Buyer’s Journey
Wednesday, January 25, 1:30 PM
- Advanced Pool Electrical Safety for Builders & Service Technicians
- ClearComfort AOP Systems: Are They for Me?
- Electronic (Spa) Control Packs: From Then to Now
- Employment & Best Practices to Avoid Lawsuits & Business Risk
- How (and Why) Standardizing Pool Chemistry Should be a Top Priority in a Pool Service Business
- How to Successfully Use TikTok, Instagram, and Pinterest to Grow Your Business
- Hydraulics for Pool Service Professionals (Intermediate)
- Maintaining the Water in Salt-Chlorine Generator Pools – The Case for Borates
- Managing Expectations: What Your Homeowner Needs to Know About Vinyl Liner Warranties
- Optimize Staff & Inventory in Your Service Department
- Pool Chlorine Mysteries: Where is All My Chlorine Going?
- Saltwater Pool Troubleshooting: Beyond the Equipment
- Spanish – Fluidra Supplemental Sanitizing with AOP Systems
- Structured Sales Process (Watershape University)
Wednesday, January 25, 2:30 PM – 4:00 PM
Thursday, January 26, 8:30 AM
- Advanced Measuring Techniques for All Pools
- Interior Cementitious Finishes: Setting Realistic Expectations
- Proper Inground Spa Jet Design in a Variable Speed World
- Recognizing (and Profiting from!) Residential Pool Fails
- Spanish – Be Ready for Anything: the Proactive Way to Open Pools in the Spring
- System Level Hydraulic Design for Pools & Spas
- The 2023 “Everything Google” Playbook for Builders, Service Companies and Retailers
- The Who, What, and Why Around Today’s Acquisition Surge
- What’s THAT on the Pool Surface
Show Hours
Sunday, January 22
Education Conference 8:00 am – 5:00 pm
Certification Courses Begin
Monday, January 23
Registration Opens 8:00 AM
Education Conference 8:00 am – 5:00 pm
Welcome Party 7:00 pm – 10:00 pm
Tuesday, January 24
Registration Opens 7:45 am
Education Conference 8:00 am – 5:00 pm
Exhibit Hall 10:00 am- 5:00 pm
Wednesday, January 25
Registration Opens 8:00 am
Education Conference 8:30 am – 4:15 am
Exhibit Hall 10:00 am – 5:00 pm
Thursday, January 26
Registration Opens 8:00 am
Education Conference 8:30 am – 10:00 am
Exhibit Hall 10:00 am – 2:00 pm
Exhibitors
For those looking to get their products and services in front of pool and spa professionals, The Pool & Spa Show presents unique possibilities to reach a mass audience (56% of attendees are decision makers).

The exhibitor’s hall still has some availability left, but the majority of booths are already spoken for. Those planning to exhibit at this year’s event had better get a move on before spaces are all booked up.

Stop By Our Booth & Connect With Pool Magazine
Since this is one of the year’s major pool trade show events, Pool Magazine will certainly be in attendance and will be exhibiting. You can find us at booth 3304 and pick up a copy of our latest issue. We can’t wait to see you there!

Featured Photo Credit: NESPA
Industry News
Cover Care Names Greg Conner Executive VP and General Manager

Cover Care, LLC, providers of automatic pool safety covers and pool safety fencing, is pleased to announce the appointment of Greg Conner as the company’s new Executive Vice President and General Manager. In his new role, Conner will oversee the company’s operations, team, and growth strategy as they expand their reach across North America.
Conner brings nearly two decades of global leadership experience in the automation and supply chain technology industries. Most recently, he served as President of Warehousing Solutions – North America at Vanderlande Industries, a Toyota-owned global leader in warehouse automation, leading a $1.2 billion division. There, his seven-point transformation strategy produced the highest sales pipeline in company history, drove a more than 700% increase in qualified sales opportunities and moved the division from last to first in employee opinion survey results.
Conner began his career in 2005 at Bastian Solutions, helping transform the company from an equipment provider into a full-scale automation systems integrator. As Vice President of Global Sales, he helped the company secure hundreds of millions of dollars of sales across three continents while also helping to establish many of the company’s regional offices and oversaw operations across Canada, Mexico, South America, Europe and India. After Toyota Industries Corporation acquired Bastian in 2017, he served as Senior Vice President of Corporate Development, leading the acquisition of RH Brown Company and delivering more than 200% EBIT growth in three years. He was named the Material Handling Institute’s Outstanding Young Professional of the Year in 2015 and holds a degree from Purdue University.
For Conner, who serves as President of the Friends of Central Pool, the role is also personal. “I’ve spent a significant part of my life involved in aquatics and have seen firsthand the importance of water safety,” he said. “The fact that automatic safety covers and pool safety fencing help prevent tragedies and save lives gives the work a purpose that goes well beyond simply selling a product.”
Conner was also drawn to Cover Care’s strong foundation and vision for continued growth. Under his leadership, customers and partners can expect a team that is responsive, creative and easy to do business with — one willing to try new approaches and focused on following through and exceeding expectations.
“Greg brings a fresh perspective and a proven track record of scaling organizations at exactly the right time for Cover Care,” said Jacob Bloss, Director of Operations for Cover Care. “As we experience exponential growth, his experience building high-performing teams, opening new markets and leading global organizations will bring new ideas to how we operate and serve our customers. We’re excited to have him helping lead the next chapter of our company.”
About Cover Care
Cover Care, LLC is a leading provider of automatic pool cover and pool safety fence solutions, offering professional installation, maintenance, repair, and replacement services. With experienced local teams in 39 states across the country, Cover Care partners with pool builders and homeowners to deliver high-quality installations, reliable service, and enhanced pool safety.
Industry News
Luciana Amaro Joins Franklin Electric as Chief Human Resources Officer

Fort Wayne, IN – October 2026 – Franklin Electric Co., Inc. (NASDAQ: FELE), announces that Luciana Amaro has been appointed Chief Human Resources Officer. Amaro will report to Joe Ruzynski, Chief Executive Officer, and will lead the company’s global Human Resources strategy, partnering with business leaders to strengthen organizational capability, advance talent and leadership development, and foster a high-performance culture that supports Franklin Electric’s long-term growth objectives.
Amaro brings 28 years of Human Resources leadership experience across complex global organizations with significant R&D, manufacturing, and commercial operations. Her international career spans Brazil, Germany, and the United States. Most recently, she served as Senior Vice President of Human Resources at Elanco Animal Health, where she led a global HR organization supporting the company’s people strategy and business transformation. Earlier in her career, she held senior HR leadership roles at BASF and Yara International, with responsibilities spanning the Americas and global talent and leadership development.
“Luciana’s breadth of experience, strategic mindset, and passion for people make her an outstanding addition to our leadership team,” said Joe Ruzynski, CEO. “She has a proven track record of building strong organizational cultures, developing leaders, and aligning talent strategies with business priorities. As we continue to grow globally, Luciana’s leadership will help us attract, develop, engage, and retain the talent needed to achieve our long-term goals.”
Amaro’s previous experience and business perspective position her well to support Franklin Electric’s global workforce and strategic priorities.
“It is an honor to join Franklin Electric and become part of an organization with such a strong reputation for innovation, customer focus, and values-driven leadership,” said Amaro. “I look forward to connecting with our people around the world, building on the company’s strengths, and working together to create an environment where people can grow, thrive, and make a meaningful impact on our business and the customers we serve.”
About Franklin Electric
Franklin Electric is a global leader in the production and marketing of systems and components for the movement of water and energy. Recognized as a technical leader in its products and services, Franklin Electric serves customers worldwide in residential, commercial, agricultural, industrial, municipal, and fueling applications. Franklin Electric is proud to be recognized in Newsweek’s lists of America’s Most Responsible Companies 2024, Most Trustworthy Companies 2024, and Greenest Companies 2025; Best Places to Work in Indiana 2024; and America’s Climate Leaders 2024 by USA Today.
Industry News
RB Retail & Service Solutions Launches RB Propel

RB Retail & Service Solutions is pleased to announce it has introduced RB Propel, a new cloud-based business management platform built specifically for pool and spa service and retail businesses. RB Propel is designed to help operators move away from the patchwork of disconnected point-of-sale systems, service apps, spreadsheets, and manual processes that many businesses rely on today, replacing them with a single software system.
The platform connects store operations, field service, inventory, customer history, and back-office workflows, giving owners and teams one control center for the entire business. Rather than choosing between lightweight tools that create blind spots or enterprise systems that add implementation complexity, RB Propel is positioned to offer the operational depth pool and spa businesses need with a modern cloud experience.
Key benefits include reduced duplicate work through connected customer and sales data, stronger margin protection through improved inventory accuracy and job-level visibility, and standardized workflows and reporting that support growth across multiple locations.
RB Propel also includes guided onboarding, training, and responsive support, reflecting the company’s recognition that switching business systems carries risk for operators who can’t afford disruption during peak season.
RB Propel is releasing features in waves and currently onboarding Retail business with the next wave including include service businesses. Learn more at rbretailandservicesolutions.com
About RB Retail & Service Solutions software:
For more than 20 years, pool and spa retailers and service professionals have helped shape RB into a platform built around the real-world needs of the industry. Since 2003, RB has remained focused on one mission: helping pool and spa businesses operate more efficiently, serve their customers better, and grow with confidence.
What began as a vision to simplify complex retail and service operations has evolved alongside the businesses RB serves. Decades of industry experience, customer feedback, and changing technology have helped shape the next chapter of RB: RB Propel.
Built for the future of the pool and spa industry, RB Propel brings the experience and functionality businesses have come to expect from RB into a modern, cloud-based platform designed to simplify everyday operations and support continued growth. From retail and customer management to service, inventory, payments, and business insights, Propel is being designed to connect the critical areas of a pool and spa business in one solution.
RB Propel represents more than a new software platform—it is the next evolution of a partnership that began more than two decades ago. As the industry continues to change, RB remains committed to listening to its customers, embracing innovation, and building technology that helps pool and spa professionals spend less time managing software and more time growing their businesses.
https://rbretailandservicesolutions.com/
1-866-933-9099
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