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Watkins Wellness Expands Into Sauna Category Through The Acquisition Of Sauna360

Published

3 years ago

July 31, 2023

VISTA, Calif. (July 31, 2023) – Watkins Wellness, a leader in hot tubs and aquatic fitness systems, today announced the expansion of its portfolio of personal well-being products and entry into the sauna category as a result of the pending acquisition of Sauna360 Group Oy (“Sauna360”) by Watkins Wellness’ parent company, Masco Corporation. Sauna360 is a leading global manufacturer of sauna solutions, and its portfolio of products includes traditional, infrared, and wood-burning saunas as well as steam showers, rooms and generators. These products are sold primarily in the United States, Europe and throughout the rest of the world under the Tylö, Helo, Kastor, Finnleo, and Amerec brands. The transaction is expected to close in the third quarter, subject to regulatory approval.

“We are thrilled to welcome Sauna360 to our organization and to expand our portfolio of industry-leading products aimed at promoting wellness and helping our customers feel good and live well!” said Vijaikrishna (VJ) Teenarsipur, President of Watkins Wellness. “Sauna360 brings a wealth of industry knowledge and expertise to our business. We look forward to leveraging the synergies between our businesses, which will allow us to better serve our dealer partners, consumers and, ultimately, the growing wellness market.”

“I am very pleased for Sauna360 to become part of Watkins Wellness. Sauna360’s business has grown in recent years, and becoming part of Watkins Wellness will further strengthen our capability and ambition to be a leading sauna player. The dealer distribution strategy, common focus on wellness and similar company cultures make this a true strategic fit,” said Pekka Lettijeff, President & CEO of Sauna360 Group.

Founded in 2008 as a merger between two leading sauna companies, Helo and Tylö, Sauna360 brings decades of industry knowledge and experience resulting from a strong history, with Helo’s origin dating back to 1919 and Tylö’s to 1949. The company is headquartered in Finland and has approximately 180 employees located in Finland, Sweden, the United States, and England.

About Watkins Wellness

Watkins Wellness, established in 1977 in Vista, California, is dedicated to promoting wellness to consumers to help them feel good and live well. The company’s growing portfolio of well-being products for at-home use provides multiple pathways to wellness. Our portfolio of brands includes Hot Spring® Spas, Caldera® Spas, Freeflow® Spas, Fantasy® Spas, and Endless Pools® Fitness Systems, sold predominantly through a specialty dealer network of more than 1,000 dealer partners located in 70+ countries. Watkins Wellness is a wholly owned subsidiary of Masco Corporation (NYSE: MAS).

About Masco Corporation

Headquartered in Livonia, Michigan, Masco Corporation is a global leader in the design, manufacture and distribution of branded home improvement and building products. Our portfolio of industry-leading brands includes BEHR® paint; Delta® and Hansgrohe® faucets, bath and shower fixtures; and Hot Spring® Spas. We leverage our powerful brands across product categories, sales channels, and geographies to create value for our customers and shareholders. For more information about Masco Corporation, visit www.masco.com.

Safe Harbor Statement

Watkins Wellness is a subsidiary of Masco Corporation. As such, this press release contains statements that reflect views about Masco Corporation’s future performance and constitute “forward-looking statements” under the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as “outlook,” “believe,” “anticipate,” “appear,” “may,” “will,” “should,” “intend,” “plan,” “estimate,” “assume,” “seek,” “forecast,” and similar references to future periods. These views about future performance involve risks and uncertainties that are difficult to predict and, accordingly, Masco Corporation’s actual results may differ materially from the results discussed in these forward-looking statements. We caution you against relying on any of these forward-looking statements.

Risks and uncertainties include, among other things, the expected closing of the Sauna360 transaction and the expected benefits and synergies of the acquisition, including the expected impact on future financial and operating results and post-acquisition plans and intentions. Masco Corporation’s future performance may also be affected by the levels of residential repair and remodel activity, and to a lesser extent, new home construction, the ability to maintain strong brands and to develop innovative products, the ability to maintain its public reputation, the ability to maintain its competitive position in its industries, reliance on key customers, the cost and availability of materials, dependence on suppliers and service providers, extreme weather events and changes in climate, risks associated with international operations and global strategies, the ability to achieve the anticipated benefits of its strategic initiatives, the ability to successfully execute its acquisition strategy and integrate businesses that it has acquired and may in the future acquire, the ability to attract, develop and retain a talented and diverse workforce, risks associated with cybersecurity vulnerabilities, threats and attacks, risks associated with reliance on information systems and technology and the impact of the ongoing COVID-19 pandemic on its business and operations. These and other factors are discussed in detail in Item 1A. “Risk Factors” in Masco Corporation’s most recent Annual Report on Form 10-K, as well as in Masco Corporation’s Quarterly Reports on Form 10-Q and in other filings it makes with the Securities and Exchange Commission. The forward-looking statement in this press release speaks only as of the date of this press release. Factors or events that could cause Masco Corporation’s actual results to differ may emerge from time to time, and it is not possible to predict all of them. Unless required by law, Masco Corporation undertakes no obligation to update publicly any forward-looking statements as a result of new information, future events or otherwise.

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Alise Everton

Alise Everton has been working in the pool industry for the past decade and is an experienced press correspondent and contributor for numerous trade publications and web portals including PoolMagazine.com and PoolContractor.com among others. Contact her for guest posting opportunities, press releases, and pool equipment related news.

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Pentair Pool Raises More Than $80,000 Through Nationwide Polar Plunge Fundraising Effort in Celebration of its Official Swimming Sponsorship of the 2026 Special Olympics USA Games

Published

5 days ago

March 24, 2026

Alise Everton

Minneapolis, Minnesota — March 24, 2026 — Pentair Pool, a global leader in sustainable
pool solutions, recently participated in Special Olympics Polar Plunges across Florida,
Minnesota and North Carolina. Pentair Pool and its employees are proud to support the
2026 Special Olympics USA Games as the Official Swimming Sponsor furthering its
commitment to inclusion, community impact, and helping people safely and sustainably
enjoy water.

In celebration of the partnership, nearly 80 Pentair executives, employees, and family
members took part in the annual Polar Plunge, raising more than $80,000 to support local
Special Olympics delegations. Funds raised will help athletes from each delegation travel
to Minneapolis this June to compete in the 2026 Special Olympics USA Games, taking
place June 20–26 at the University of Minnesota and National Sports Center.

Participation in this year’s Polar Plunge grew significantly, increasing 16-fold year-overyear — a testament to the passion and dedication of Team Pentair in support of Special
Olympics athletes and their communities.

“Supporting the Special Olympics USA Games is a natural extension of who we are at
Pentair Pool,” said Jerome Pedretti, Executive Vice President and CEO for Pentair Pool.
“Swimming brings people together, builds confidence, and creates opportunity, and we’re
proud to stand alongside Special Olympics athletes, volunteers, and organizers to help
deliver an unforgettable experience in and out of the water.”

As the Official Swimming Sponsor of the 2026 USA Games, Pentair Pool will work closely
with Special Olympics leading up to and throughout the event, providing support, raising
awareness, and engaging employees through volunteer opportunities designed to enhance
the athlete experience during swimming competitions.

To learn more about the partnership, visit www.pentair.com/en-us/poolspa/landing/special-olympics.html.

About Pentair Pool

At Pentair, we help the world safely and sustainably move, improve, and enjoy water, life’s
most essential resource. From our residential and business solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water
solutions that help our planet and people thrive.

As an industry leader in the pool and spa space, Pentair Pool is driven to help people
sustainably enjoy water. Our solutions include industry-leading pumps, automation,
lighting, heating, and filtration technology that help our customers enjoy a smarter and
more sustainable pool. Customer success is at the heart of our vision for bringing family
and friends together in the pool and on the deck to build social connections, create lifelong
memories, and help promote fitness and enjoyment. For more information, visit
www.pentairpool.com.

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News

Franklin Electric Promotes Bryan Duffy to Lead Industrial Business Unit

Published

6 days ago

March 24, 2026

Alise Everton

Fort Wayne, IN – March 2026 – Franklin Electric Co., Inc. recently announced the appointment of Bryan Duffy to the role of Senior Business Unit Manager for Industrial Distribution, emphasizing the company’s commitment to strong, experienced leadership. Duffy will set the strategic vision for the segment, leading all commercial activities and supporting the needs and growth of Franklin Electric’s customers.

With nearly three decades of experience in the pumping industry, Duffy’s expertise spans a range of industrial markets, including municipal water and wastewater, industrial and process water, commercial HVAC, and construction dewatering. He previously served in business development and management roles at Franklin Electric, where he was responsible for building the company’s industrial vertical turbine business.

“Bryan is an exceptional candidate to lead our Industrial Distribution team into the future,” said Travis Bradley, Senior Business Unit Director of Industrial & Engineered Systems. “He offers our customers a balanced approach to supporting their needs, with extensive business development experience coupled with a deep knowledge of pump engineering. His commitment to elevating the customer experience is an incredible asset to our company.”

A native of Texas, Duffy will be based out of his home office in Lubbock, where he will support Franklin Electric’s Industrial Distribution customers located throughout the United States and Canada.

About Franklin Electric

Franklin Electric is a global leader in the production and marketing of systems and components for the movement of water and energy. Recognized as a technical leader in its products and services, Franklin Electric serves customers worldwide in residential, commercial, agricultural, industrial, municipal, and fueling applications. Franklin Electric is proud to be recognized in Newsweek’s lists of America’s Most Responsible Companies 2025, Most Trustworthy Companies 2024, and Greenest Companies 2025; Best Places to Work in Indiana 2024; and America’s Climate Leaders 2024 by USA Today.

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Water Odyssey Introduces New Dinosaur-Themed Spray Features for Splash Pads

Published

2 weeks ago

March 19, 2026

Alise Everton

Water Odyssey is pleased to introduce a new Dinosaur-Themed line of spray features for splash pads and spray parks. The new Dinosaur Fun Forms^TM collection features the Dino Cera, Dino Lil Raptor, and Dino Diplo themed sprayers that deliver dynamic spray effects that encourage splashing, exploring and imaginative aquatic play. Using a simple connection and anchoring system, it’s easy to update and transform any facility into a prehistoric, immersive aquatic play environment.

Custom designs are also available.
Coated with Aqua Armor – the most durable Chlorine, UV, and vandal-resistant coating in the industry.
Interchangeable with other Fun Forms™ spray features.
ASTM compliant.
Made in USA.

Learn more at: https://www.waterodyssey.com/products?product_theme=Dinosaurs

About Water Odyssey

Water Odyssey is an innovative provider of contemporary and themed aquatic play equipment and environments. The company delivers tailored aquatic play solutions for communities, creating engaging experiences that support active, healthy lifestyles. Water Odyssey combines creative design with a commitment to quality and inclusivity to turn ordinary spaces into meaningful aquatic play destinations that promote joy, learning, and socialization through water-based play. To learn more, visit www.waterodyssey.com.