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A Look Back at Esther Williams Swimming Pools

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A Look Back at Esther Williams Swimming Pools

The traveling pool salesperson was a staple of the American landscape during the early 50s to mid-70s. Back in those days, summertime was synonymous with fun in the sun, and owning a swimming pool was the ultimate symbol of a luxurious, carefree lifestyle. The swimming pool sales rep was the person who brought that dream to life, bringing the latest innovations in pool design and technology right to your door.

After World War II, the United States was booming and swimming pools became increasingly popular as a way to beat the heat and enjoy time with family and friends. Advances in materials and construction methods made it possible to build pools that were both durable and affordable, and people began to see pools as an investment in their own quality of life.

Esther Williams Swimming Pools

Named after the famous actress and swimming star, Esther Williams Swimming Pools were some of the most well-known and respected pools on the market. The company was known for its high-quality pools and innovative designs, and its traveling salespeople were the face of the company, spreading the word about the latest in pool technology and design.

Esther Williams Swimming Pool Traveling Sales Kit - 1959
Esther Williams Swimming Pool Traveling Sales Kit – 1959

Pool Magazine recently procured a traveling pool sales kit from Esther Williams Swimming Pools from 1959. The kit included a number of samples of pool decks, as well as a detailed brochure that outlined the latest in pool construction and design. This sales kit was a testament to the pride that the company took in its products, and it’s clear that the traveling salespeople of Esther Williams Swimming Pools were well-trained and knowledgeable about the products they sold.

Esther Williams Swimming Pools were originally made by the International Swimming Pool Corporation in White Plains, New York. This company was at the forefront of pool technology, and it was responsible for many of the innovations that made pools more accessible and affordable for the average homeowner. The company was known for its use of high-quality materials and construction techniques, and it was a leader in the development of new pool designs and features.

Owning an Esther Williams Swimming Pool became a symbol of success for homeowners.
Owning an Esther Williams Swimming Pool became a symbol of success for homeowners.

For the traveling pool salesperson of that era, selling a pool was more than just a transaction. It was a chance to help families create their own little slice of paradise right in their own backyard. The salesperson would visit a potential customer’s home, survey the property, and listen to the family’s needs and desires. Then, using the tools in his kit, he would help the family envision their perfect pool, customizing the design to suit their needs and tastes.

Watch a sales promo for Esther Williams from 1958

Of course, selling pools wasn’t always easy. The salesperson had to be a master of persuasion, able to overcome objections and close the sale. But for those who were successful, the rewards were great. The traveling pool salesperson was often seen as a respected member of the community, and they were well-compensated for their efforts.

Esther Williams Swimming Pool Advertisement For Wheaties - 1958
Esther Williams Swimming Pool Advertisement For Wheaties – 1958

Today, the art of pool sales has changed dramatically. While the traveling salesperson is still a part of the industry, the methods of selling pools have evolved to keep pace with advances in technology. A pool designer now presents a 3D design concept and virtual walkthrough to help clients visualize their ultimate backyard, and the use of computer-aided design (CAD) and virtual reality (VR) has made it easier than ever to see what a pool will look like before it’s even built.

Despite these changes, however, the essential purpose of the pool designer remains the same. They still play a vital role in helping families create the backyard of their dreams, and remain a symbol of the American spirit of innovation and progress.

4.9/5 - (56 votes)

Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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“Public Pool” Popup Makes a Splash in Las Vegas Desert

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"Public Pool" Popup Makes a Splash in Las Vegas Desert


In the vast expanse of a desert, where one might least expect it, emerged an extraordinary sight: a colossal 50-meter-long inflatable pool. This fantastical creation was the brainchild of artist Cj Hendry, whose penchant for turning wild visions into reality knows no bounds.

A Popup Public Pool in the Desert

Known as Public Pool, this remarkable installation graced the Las Vegas landscape from April 4 to April 7, dazzling all who encountered it with its flamboyant charm. Adorned with hot pink flamingos, neon inflatables, and vibrant floral patterns, Public Pool beckoned visitors into a realm of extravagance and whimsy.

To commemorate this exuberant exhibition, a curated selection of limited-edition drawings and collectibles, including beach towels, floaties, and hats, are now available for purchase at CjHendryStudio.com, allowing enthusiasts to capture a piece of the magic for themselves.

When asked about her artistic perspective, Hendry emphasized her commitment to pushing boundaries and challenging perceptions. Grounded in the captivating allure of hyperrealism, her work blurs the lines between reality and the surreal, inviting viewers into immersive experiences infused with humor and delight.

The genesis of Public Pool stemmed from Hendry’s contemplation of communal spaces and recreation. Seeking to create an immersive environment that transcended the ordinary, she envisioned a playful juxtaposition of scale and nature. The result? A Las Vegas pool party set amidst the desert landscape, where the unexpected becomes the norm and every detail ignites a sense of wonder.

The whimsical and interactive promotional campaign surrounding Public Pool was born from a desire to encapsulate the exhibition’s vibrancy and playfulness. It was a testament to Hendry’s spontaneity, aiming to evoke joy and curiosity in audiences through dynamic engagement.

Hendry’s favorite aspect of Public Pool lies in its ability to blur the lines between reality and illusion. From the sheer audacity of a desert pool party to the intricate details of the artwork, every element is crafted to provoke awe and fascination, inviting visitors to lose themselves in a world of enchantment.

Ultimately, Hendry hopes that Public Pool serves as a catalyst for a childlike sense of wonder and exploration. Whether basking in the pool’s embrace or marveling at the intricacies of her art, she aims to inspire viewers to see the world through fresh eyes, infused with newfound inspiration and vitality.

Featured Photo Credit: Cj Hendry

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French Diver Makes Splash After Flop At Opening of Olympic Pool

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French Diver Makes Splash After Flop At Opening of Olympic Pool

French Olympic diver, Alexis Jandard, created a memorable moment at the grand opening of Paris’s new Olympic pool, though not quite in the manner he had envisioned.

A startling video captured during the inauguration of the state-of-the-art Paris Aquatics Center on Thursday showcased the 26-year-old Olympian’s unfortunate landing on his right foot while gearing up to dive alongside two fellow athletes. Adorned in a Speedo reflecting the hues of the French flag, Jandard’s discomforting descent saw him landing on his back, ricocheting off the nearly 10-foot-high dive board, and somersaulting into the pool in a rather ungraceful manner.

The incident unfolded in front of a sizable crowd of onlookers, including French President Emmanuel Macron and various dignitaries. Jandard later displayed his scraped back on his Instagram account, maintaining a light-hearted approach to his embarrassing mishap by quipping, “For your information, my back is fine, but my ego…”

Sharing a photo of his reddened back, courtesy of the encounter with the diving board, on Instagram Stories, Jandard assured followers of his well-being. Speaking to RMC Sport, he recounted the unexpected turn of events, stating, “I’m fine. I didn’t hurt myself; unfortunately, these things happen. It happened at a time when I wasn’t expecting it at all.”

Alexis Jandard injured his back at the inauguration of the new Olympic Pool in Paris. Photo Credit: @alexis_jandard - Instagram
Photo Credit: @alexis_jandard – Instagram

Reflecting on the incident, Jandard humorously noted, “I’ve broken boards before, but the board had never broken me before. Now it has.” Despite the hiccup, he maintained an optimistic outlook, remarking, “I would have preferred this ceremony to have gone well from A to Z. There was that little hitch. If it made people smile a little, so much the better.”

Explaining the mishap, Jandard clarified that his leg gave way upon landing but denied any slippage, emphasizing, “It’s a non-slip [board], and what’s more, the board was new, beautiful, and I think there’s still [some of] my back on the board there.”

With a silver and bronze under his belt at the 2022 and 2023 World Aquatics Championships, respectively, Jandard took the incident in stride, admitting, “It’s a shame, but it’s funny. When you take a step back, it’s funny.”

Looking ahead to the 2024 Paris Games this summer, where he is set to compete, Jandard acknowledged the inevitability of such occurrences in his sport, jesting, “These things happen,” while playfully lamenting, “It had to happen in front of the president and the whole of France. I think we chose the right moment.”

Despite being inundated with supportive messages and playful jabs, Jandard maintained a good-natured stance, urging his followers on Instagram, “Enjoy yourselves, make fun of me. I seriously deserve it!”

4.9/5 - (11 votes)

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Earthquake in Taiwan Causes Waterfall From Rooftop Pool

A massive earthquake in Taiwan transforms a rooftop pool into a waterfall. View viral footage.

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Earthquake in Taiwan Causes Waterfall From Rooftop Pool

In a harrowing turn of events, Taiwan was struck by a powerful 7.4 magnitude earthquake, leaving devastation in its wake. The quake, the strongest to hit the island in 25 years, shook the east coast of Taiwan, particularly affecting the city of Hualien and its surrounding areas. With a depth of 34.8 kilometers, the epicenter of the earthquake was located 18 kilometers south of Hualien, according to the US Geological Survey.

As rescue efforts are underway to free those trapped under rubble and debris, the toll of the disaster continues to rise. At least nine individuals have lost their lives, while over 900 others have sustained injuries. The aftermath of the earthquake has left over 100 buildings damaged, with reports of landslides and collapsed structures adding to the chaos.

The force of the quake was so immense that it caused a surreal sight—a rooftop swimming pool overflowing and cascading down the side of a building, creating an impromptu waterfall. Footage captured during the earthquake also shows the sheer force as a man inside a pool struggles to maintain balance, the water swaying violently from side to side.

Dramatic footage of the earthquake shows a rooftop pool transformed into a waterfall.

The region of Hualien County, with a population of approximately 300,000, faces immense challenges in assessing the full extent of the damage. Many inhabitants reside in remote coastal or mountain communities, making it difficult for rescue teams to reach them promptly. The precarious situation is exacerbated by the expectation of aftershocks, with 29 aftershocks greater than a magnitude of 4.0 already recorded near the epicenter.

Compounding the crisis are reports of miners trapped in two mines in Hualien, adding urgency to the rescue operations. Furthermore, over 91,000 households are grappling with power cuts, amplifying the difficulties faced by residents in the aftermath of the disaster.

Despite the widespread destruction, medical facilities in Taiwan’s capital, Taipei City, are functioning, albeit damaged. The Municipal Government has confirmed that hospitals are operating normally, providing critical care to the injured.

The international community has responded swiftly to the catastrophe, with the Biden administration monitoring the situation closely and expressing readiness to offer assistance. In the face of adversity, Taiwan is rallying its resources and resilience, demonstrating solidarity and resolve in confronting this natural disaster.

As the dust settles and the extent of the damage becomes clearer, questions arise about the effectiveness of early warning detection systems in mitigating the impact of natural disasters. Despite Taiwan’s investment in advanced seismic technology, including early warning systems designed to provide crucial seconds of alert before an earthquake strikes, many residents were caught off guard by the sudden and violent tremors. Reports indicate that the early warning detection system, while operational, did not reach a significant portion of the population in time to take preventive action

4.7/5 - (12 votes)

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