Pool News
Building a Successful Pool and Spa Business

Building a thriving business from scratch is just but the second most difficult task for some pool and spa business owners. The hardest task of all is successfully handing it over as you head for retirement. It’s a scary task, especially after sacrificing a lot and caring for it. It is without a doubt you’d like it to survive and continue growing.

There are many similarities between a family business and a child. A family business is like the birth of a child and its guidance to maturity. It is always a secret wish for every owner of a pool and spa business that one of their children will take over the business. This is to give the parent-owner a smooth, beneficial transition into retirement.
Most parent-owners have had this dream despite the various challenges like family conflicts, non-interested or even unable children.
Currently, a third-generation family-owned pool and spa business, Jet line Products, is one firm that has managed to undergo a successful transition. The results have been satisfying results for both generations. The retiring generation made away with good proceeds from their years of hard work. On the other hand, the new generation maintained important positions in a new era.
Warren Feder, an associate at Carl Marks Advisors, an investment bank that guides middle market companies, led the team on this successful sale. From his experience in facilitating sales of family owned businesses, he has valuable advice for family owners interested in a successful transition while maintaining family bonds and still enjoy the fruits of their efforts.
Family dimensions can complicate the operations of a family business. Based on statistics, most family business hardly makes it to the third generation and if they do they very few go beyond that. It is an uphill task to work through a family’s challenges and the challenges of a business both combined.
Many family business owners headed for retirement believe the best solution is to sell the business. The business should also operate separately from the family, even though this may not be their first instinct.
Jet Line is a pool equipment distributor established in 1971 by the Epstein family. By early last year, it was in its third generation of ownership.
There were different family groups with varying objectives. For the second generation, several siblings wanted to exit and cash out. On the other hand, for the third generation, three of them, Andy, Josh, and Brett Epstein, were seeking different opportunities the business could present. They wanted to grow the firm.
To reach an amicable solution, they held meetings and tried to keep the issue as confidential as possible. However, word leaked, and to their surprise, POOLCORP, their biggest competitor, reached out in response to the rumors.
After much persistence, POOLCORP eventually got to have a meeting with Jet Line. The meeting turned out to be a turning point for both companies. The meeting ended in a deal, and the company was finally closed at the end of September. The deal was satisfactory for both parties where Andy and Josh Epstein joined the new company holding senior positions, and the second generation siblings cashed out from the sale proceeds.
Helpful advice on a successful sale
From the successful Jet Line sale, Feder highlights some vital lessons to facilitate the sale of a pool and spa business, specifically a family business. The first point is to limit the players involved. One member is the most preferable. If you involve equal players with an equal say, it will make it difficult to get to a deal.
Secondly, get good advisors and allow them to do their work. Let’s face it; very few family business owners know how to sell their companies. You may need market experts and people who know how to structure deals.
The third element is the firm’s record keeping, and financial system as the buyer needs proof of its profits and revenue. Purchasers can send in their accountants to validate your figures. If you have good figures, it makes it easier to strike a deal; however, it makes the process a bit challenging if you have bad figures.
One of the biggest challenges in a pool and spa business sale is that expertise and experience lie with the management looking to cash out and leave the business. This makes it hard for the buyer to grow the business successfully. At this point, procedures, systems, organization, and having experienced people for management come in as an advantage. You need to know how the business will run after your exit unless you sell to an experienced buyer. In some cases, the owner can stay for a 2-3 year period to oversee a successful transition.
Covid Symptoms; Business Weariness
Covid has altered everything just like in every area of finance and economy, in business sales and acquisition. Feder reflects on 2020 events as increasing the pace of activity.
Many older people suffered from Covid, which may be a huge turning point in the pool and spa business industry. Even though a number of people escaped this harrowing experience alive, several people opt for their health and lives compared to business. As a result, according to Feder, it is an expectation that more families will be open to selling their businesses earlier and stay to facilitate a successful pool and spa business transition to avoid health risks when aged.
Pool News
Landmark Aquatic Earns Three 2026 PHTA Awards of Excellence

Landmark Aquatic is pleased to announce that three of its aquatic facility projects received 2026 PHTA Awards of Excellence from the Pool & Hot Tub Alliance (PHTA), one of the pool and spa industry’s premier design competitions.
- Doris Roznovak Aquatic Center, Taylor, TX — Merit Award, Commercial Aquatic Facilities
- Danville High School Natatorium Danville, IN — Merit Award, Commercial Aquatic Facilities
- Astra Tower Apartments, Salt Lake City, UT — Silver Award, Elevated Pool and Spa Structures
PHTA is the trade association representing the swimming pool, hot tub, and spa industry. Its annual International Awards of Excellence is one of the industry’s largest and most respected design competitions, recognizing the most creative and innovative pools, spas, hot tubs, and water features built each year. Hundreds of entries are submitted annually by professionals across the U.S. and around the world.
“PHTA is proud to recognize our members for their craftsmanship, inspired design, and dedication to elevating the industry,” said Sabeena Hickman, CAE, President and CEO of PHTA.
“These awards reflect what it takes to design, build, operate, and maintain a truly successful aquatic facility,” said J. Ryan Casserly, Chief Executive Officer of Landmark Aquatic. “That level of commitment shows up in the work of everyone on our team, and we’re proud to keep investing in serving our customers and the communities who enjoy these facilities.”
About Landmark
Landmark Aquatic is a nationwide provider of commercial aquatic facility design, construction, and maintenance services, with more than six decades of industry experience. Landmark supports clients across most of the U.S. through construction-led solutions and its AquatiCare maintenance program — delivering excellence “for the life of your pool” and building long-term partnerships through exceptional service and forward-thinking solutions. Learn more at www.landmarkaquatic.com
Pool News
WITI Announces 3rd Annual Walk for Water Safety

NORRISTOWN, Pennsylvania – Women in the Industry (WITI), an initiative of the Northeast Spa & Pool Association (NESPA), is proud to host its 3rd Annual WITI Walk on Sunday, October 11, 2026, beginning at 10:00 a.m. at scenic Norristown Farm Park in Norristown, Pennsylvania.
Participants may also join virtually from anywhere in the country, allowing supporters nationwide to walk, run, or donate in support of a shared mission: ensuring every child has the opportunity to learn the life-saving skill of swimming.
The walk benefits Every Child a Swimmer (ECAS), a national nonprofit dedicated to preventing childhood drowning by providing swim lesson scholarships to children from low-income families, promoting water safety education, and advancing legislation that expands access to drowning prevention resources. Drowning remains the leading cause of death for children ages one to four, making access to swimming lessons and water safety education more important than ever.
The partnership between NESPA, WITI, and Every Child a Swimmer reflects the pool industry’s unwavering commitment to safety. While WITI exists to empower, mentor, and elevate women throughout the industry, its members also recognize the important role they play in protecting families and promoting the safe enjoyment of water. Together, these organizations help educate communities, expand access to swim lessons, and work toward a future where every child has the opportunity to learn to swim.
“We are incredibly proud to partner with Every Child a Swimmer,” said WITI leadership. “As women in the pool industry, we understand that our work extends beyond building and maintaining pools, it includes educating communities, promoting water safety, and helping save lives. Together, we can make a meaningful difference.”
Leading Every Child a Swimmer is Executive Director Casey McGovern, whose commitment to drowning prevention is deeply personal.
After losing her 19-month-old daughter, Edna Mae (“Em”), to drowning in 2009, McGovern dedicated her life to ensuring other families never experience the same tragedy. Today, her leadership has helped grow Every Child a Swimmer into a national network of more than 430 participating swim school locations across 46 states, providing nearly $1 million annually in swim lesson scholarships for children in need.
“Our mission is simple,” said McGovern. “Every child deserves the opportunity to learn this life-saving skill, regardless of their family’s financial circumstances. Through partnerships like WITI, we’re expanding access to swim lessons, measuring outcomes, and helping ensure more children gain the skills they need to stay safe around water.”
Participants of all ages and abilities are encouraged to register, walk, run, sponsor the event, or donate. Those unable to attend in Pennsylvania can participate virtually from anywhere in the country by walking in their own communities while supporting the cause online.
Register Today
https://nespa.users.membersuite.com/events/683a8c52-0078-ce39-202f-0b49bfa98b74/details
Event Information:
2026 WITI Walk
Sunday, October 11, 2026
10:00 a.m. – 1:00 p.m.
Norristown Farm Park
2500 Upper Farm Road
Norristown, PA 19403
Virtual participation is available nationwide.
Every registration, sponsorship, and donation helps provide life-saving swim lessons to children who otherwise could not afford them. Thanks to generous matching support, every dollar donated will be quadrupled, significantly increasing the impact for children and families.
About Women in the Industry (WITI)
Women in the Industry (WITI), an initiative of the Northeast Spa & Pool Association (NESPA), is dedicated to empowering, connecting, mentoring, and supporting women throughout the pool, spa, and outdoor living industry. Through education, networking, philanthropy, and leadership opportunities, WITI fosters professional growth while giving back to communities through charitable initiatives such as the annual WITI Walk.
About the Northeast Spa & Pool Association (NESPA)
The Northeast Spa & Pool Association (NESPA) is a regional trade association serving the pool, spa, and outdoor living industry throughout the Northeast and Mid-Atlantic. For more than 65 years, NESPA has supported its members through education, advocacy, professional development, networking, and consumer outreach while promoting the highest standards of safety, professionalism, and industry excellence.
About Every Child a Swimmer
Every Child a Swimmer is a national nonprofit dedicated to reducing childhood drowning by providing swim lesson scholarships to children from low-income families, promoting water safety education, and advocating for legislation that expands access to drowning prevention initiatives. The organization believes every child deserves the opportunity to learn the life-saving skill of swimming.
Media Contact
Phone: 609.689.9111
Email: [email protected]
Website: www.nespapool.org
Pool News
Amazon Drone Drops Package Into Swimming Pool — And It’s Not the First Mishap

Drone delivery may be the future of getting everyday purchases to your doorstep, but apparently Amazon still has a few kinks to work out — particularly when swimming pools are involved.
A video making the rounds on social media this week shows what should have been a routine Amazon drone delivery going very wrong. Instead of safely depositing the customer’s order on dry ground, the package winds up in the backyard swimming pool.
The incident is funny enough when viewed through the lens of an unexpected pool delivery. But it also highlights a very real challenge Amazon faces as it prepares to dramatically expand its Prime Air drone delivery program across the United States.
And remarkably, this isn’t the first time an Amazon drone has put a customer’s package in the pool.
Amazon Has Already Made This Mistake Before
In July 2025, Arizona resident Daniel Muniz decided to try Prime Air after seeing drone delivery available for his order in Avondale.
The delivery was captured on video.
Amazon’s drone successfully reached the property and released the shoebox-sized package over the designated area. There was just one problem: the downward force generated by the drone’s propellers pushed the package several feet across the yard and directly into Muniz’s swimming pool.
Fortunately, the contents weren’t particularly vulnerable to water. Muniz had ordered vitamins.
The incident was especially notable because Amazon’s delivery system is designed to identify suitable drop locations around a customer’s property. Amazon explains that its mapping technology identifies “delivery zones” free of obstacles and establishes appropriate delivery points within those areas.
The company even specifically acknowledges swimming pools as something the technology needs to recognize.
According to Amazon, a swimming pool can appear to be a flat surface in satellite imagery despite obviously being an unsuitable location for a package delivery. Once the drone reaches the designated location, the aircraft descends to approximately 13 feet above the ground, checks that the area is clear and releases the package.
In the Avondale incident, the package wasn’t intentionally dropped into the water. It initially landed on dry ground before the drone’s prop wash sent it into the pool.
Amazon apologized to the customer at the time, characterizing incidents like it as rare.
A year later, however, another swimming pool has clearly managed to intercept an Amazon delivery.
Pools Aren’t the Only Problem
Swimming pools haven’t been the only unexpected destinations for Amazon’s drones.
In another widely reported incident, an Amazon delivery drone came down in a residential garden after experiencing problems during operation. Other incidents have been considerably more serious than a wet package.
In February 2026, an Amazon Prime Air drone struck the exterior of an apartment complex in Richardson, Texas, before the damaged aircraft fell to the ground.
Amazon’s drone program has also faced scrutiny following collisions involving infrastructure. These episodes underscore the complexity of operating autonomous aircraft at scale in residential environments where drones must contend with buildings, trees, utility infrastructure, changing weather conditions and other obstacles.
Amazon says its latest MK30 drones use a sophisticated perception and “Detect-and-Avoid” system designed to identify obstacles and make navigation decisions autonomously.
That technology is going to become increasingly important because Amazon isn’t backing away from drone delivery.
It’s doing the opposite.
Amazon Plans a Massive Drone Delivery Expansion
Amazon announced this week that it intends to expand Prime Air to nearly 500 U.S. cities and towns by the end of 2026, a dramatic increase from the 11 locations where the service currently operates. New markets are expected to include areas around Chicago, Atlanta, Cleveland, Syracuse and Boise.
The company says each Prime Air location can serve communities within roughly a 7.5-mile radius. Its MK30 drones can transport eligible packages weighing up to five pounds, with Amazon targeting delivery times of roughly an hour or less.
Amazon has already completed hundreds of thousands of drone deliveries this year, according to Prime Air Vice President David Carbon.
The long-term ambitions are considerably larger.
Amazon CEO Andy Jassy has said the company believes drone delivery could eventually reach 30 million customers and handle as many as half a billion packages annually by 2030.
The appeal isn’t difficult to understand.
For small, lightweight purchases, a drone potentially eliminates much of the traditional last-mile delivery process. Instead of waiting for a delivery van to work its way through dozens or hundreds of stops, an individual aircraft can carry an order directly from a nearby fulfillment facility to a customer’s home.
Need sunscreen before heading outside? Batteries for a poolside speaker? A replacement part or bottle of test strips?
Amazon envisions those types of purchases arriving from the sky in less time than it might take someone to drive to a store and back.
The company says more than 60,000 products are already eligible for drone delivery in supported markets, ranging from household necessities to electronics.
That’s a compelling vision of where residential delivery could be headed.
The technology just needs to become consistently boring.
Right now, the occasional drone crash, unexpected landing or package taking a swim makes for an entertaining viral video. As Amazon expands Prime Air from a relatively limited program into hundreds of communities, however, the margin for these mistakes becomes increasingly important.
Delivering a bottle of vitamins into someone’s swimming pool is inconvenient and a little funny.
Doing the same thing with a smartphone probably isn’t.
Judging by the occasional package ending up at the bottom of a swimming pool, there are still a few bugs left to work out first.
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