Expanding your business often requires you to have a productive workforce. However, this does not come easy, especially in the pool and spa industry. Often, you’ll have to create an environment that motivates people to deliver nothing but the best.
Beyond a shadow of a doubt, it is important to note that most of the workforce today is aged 25-40. Also, there is an upcoming workforce, Gen Z, aged 15-25. Sadly, millennials are popularly known for job-hopping. And it’s time for employers to stop this by making some changes. “The truth is millennials are very productive and can be trusted with a lot in the job market since they are talented,” states Jason Dorsey, president of The Center for Generational Kinetics. “Nonetheless, it is essential for all company owners to understand what they need and meet their requirements.”
Millenials have tremendous potential that can expand your business in the pool and spa industry. All you have to do is value them and give them a chance to make a difference in your company.
What do Millennials need?
“Well, every employee loves doing meaningful work. But millennials consider meaningful work more important than everyone else,” Jack Altschuler, president of Fully Alive Leadership, Northbrook, Ill.
Millennials desire to work in a workplace that offers motivation. Jack proceeds to say, “This is how millennials reason; if I’m going to work on a simple, 30-minute installation process for the whole day, I won’t feel useful. So, I’ll do my best to get out of here as soon as I can since I’m not experiencing any growth.” All in all, millennials are more interested in work that contributes to their growth and others’ lives.
Moreover, they want companies to get involved in community work. So, it is up to the employer in the pool and spa industry to understand this. Richard Avdoian, a team member development consultant in Metropolitan St. Louis, states, “Millennials want their employers to take part in bettering the lives of others.”
Millennials need to know that their efforts are bringing in a larger clientele and profit. Randy Goruk, president of The Randall Wade Group, Scottsdale, Ariz, says, “Millenials desire to get involved in decision making. They want employers to listen to their opinions.” They often have great ideas, but if there is nobody to listen to them, they look for somewhere else where their opinions will be considered.
Professional growth and development
Dorsey states, “It is important for millennials to grow as better people in their jobs. They want to improve their skills to build solid careers in the pool and spa industry.” Additionally, millennials want to secure their jobs by improving their professionalism since there have been minimal job opportunities of late. And they want their employers to guide them on this. Good employers give millennials feedback on their performance in the right manner.
Flexible work hours and unstructured work environments
Another thing that millennials desire in jobs is flexibility. Most of them are trying to balance their work-life and career. Thus, employers need to offer flexible work schedules for them. So, the old 9 to 5 job tradition does not work for them. Dorsey states, “Healthcare is essential to most millennials. Thus, employers need to issue a health insurance cover for them. Nonetheless, Gen Z seems less interested in health insurance.”Gen Z desires to have their wages paid on flexible terms. They prefer getting paid at the end of every shift rather than getting monthly wages; It helps them make better financial decisions.
Where does your company lie?
From this article, it is clear to see how employers can establish millennial-friendly workplaces in the pool and spa industry. Typically, it is clever to create a work-friendly environment that best suit a millennial’s requirements. Avdoian says, “Spare some time to organize work meetings with your employees. Here, you can ask the millennials their opinions and views on certain subject matters. Some of the questions you can ask them include, “What do you find motivating in the workplace? What improvements would you like us to make? Are you satisfied with our compensation plans?”
How do you know your business has met the millennial’s needs?
Below are some of the questions you can use to determine whether your company’s environment is suitable for millennials. Answer each of the questions using:
- 0 for “Never.”
- 4 for “Seldom.”
- 8 for “Often.”
- 10 for “Regularly.”
Once you are done, calculate the total score at the bottom of this page.
- Does your company work towards bettering the lives of others?
- Have you taken part in charitable community projects?
- Are your staff members included in the decision-making process?
- Does your company offer opportunities for personal and professional growth?
- Do you tell your employees how their actions affect the growth of the company?
- Does the company offer regular performance?
- Are working hours flexible?
- Does the company’s benefit mix show team member preferences?
- Do you ask your employees how they view their workplace environment?
Interpretation of results
- 70: Your work environment is millennial-friendly
- 55-70: You need to work on some things to make the workplace more millennial-friendly.
- 55: You have to change and enhance your understanding and mentality of millennials.
Asking such questions would help you know whether your millennial employees are happy with their work. Whenever you identify something, your employees are not happy; it would help if you change it. Consequently, you’ll be able to have a highly motivated and productive workforce that offers quality services. At the end of the day, your company will receive increased sales, revenues, and profits.
PSP/Deck Expo Returns to Las Vegas, November 15-17 as the Premier Trade Event for the Pool, Spa, Patio, and Decking Industries
Registration is now open; early bird pricing runs through September 14
The 2022 International Pool | Spa | Patio Expo™, co-located with Deck Expo (PSP/Deck Expo) opened online registration for attendees. The event, put on by Informa Markets, the Pool & Hot Tub Alliance (PHTA), and the North American Deck and Railing Association (NADRA®), is November 15-17 at the Las Vegas Convention Center. Participants may register online at www.poolspapatio.com; early bird pricing runs through September 14.
The event brings together builders, service techs, retailers, and distributors. Thousands of members from the pool, spa, patio, decking, and outdoor living community attend PSP/Deck Expo to engage with the latest products and services and to network. In addition to exhibits and showcases lining the Expo Hall, attendees are encouraged to learn from industry experts’ conference sessions and demonstrations.
“There is always so much to talk and learn about, and PSP/Deck Expo is the perfect place to catch up on what will be happening in 2023 and beyond,” said Ray Giovine, Vice President at Informa Markets. “Attendees can dive deeper into the pool, spa, and outdoor living industry at PSP/Deck Expo than anywhere else and deck out with more new products and solutions to take their businesses forward.”
Attendees who purchase a Super Pass will have access to more than 55 conference sessions, more than 20 show floor educational sessions, the Expo Hall, the Keynote, the BBQ Bash, and the Welcome Party. Attendees who purchase an Expo Hall Pass will have access to the Expo Hall, more than 20 show floor educational sessions, the BBQ Bash, and the Keynote. In addition, all attendees can participate in various special events and training classes for an additional fee.
“Last year’s return to an in-person event was an immense success, and we are even more excited to participate again this year,” said Sabeena Hickman, CAE, President & CEO of PHTA. “We are creating an amazing space for the highest level of education, networking, and exhibiting that attendee have come to expect from PSP/Deck Expo.”
PSP/Deck Expo’s home in 2022, the Las Vegas Convention Center, was awarded the Global Biorisk Advisory Council (GBAC) STAR™ facility accreditation, considered the gold standard for safe facilities, and was the first facility in Nevada to receive this designation. In particular, the event will be in the building’s West Hall, where the concession stands and food court restaurants have locally sourced, vegan/vegetarian, and organic options. PSP/Deck Expo also supports this initiative by providing these options at all catered functions throughout the week.
“As we get back to doing what we do in the pool and spa industry, intending to use the last few years as a springboard into the future, I can’t think of anything more important than connecting with key partners, searching the expo floor for new opportunities, and taking advantage of the focused education the show provides,” said Jake Ricks, Director of Marketing at Bullfrog Spas, which is exhibiting at PSP/Deck Expo.
During the three-day event, attendees will connect with their peers while experiencing a full range of educational sessions and activities. PSP/Deck Expo 2022 will also feature:
- Keynote – Kick-off PSP/Deck Expo with inspiration from leaders at top manufacturing companies with a CEO Panel on opening morning. This is a phenomenal opportunity to hear about current trends and expectations for the future of our industry.
- Welcome Party – The Welcome Party is a networking event on the first evening of the show. Happening on Tuesday, November 15, attendees and vendors can mingle with colleagues, and enjoy food, drinks, and entertainment with a spectacular view from the third floor outdoor terrace at the Las Vegas Convention Center.
- Million Dollar Pool Design Challenge – Based on a fictitious scenario, designers create an ultimate outdoor oasis with a million-dollar budget. For the first time, designers can win a top prize of $10,000 thanks to Lead Sponsor, Riverflow Pumps by Current Systems.
- NEW! Breakfast of Champions Powered by PHTA – A new relationship- and idea-building event that connects industry subject matter experts with a group of peers for a deep dive into solutions around a specific topic.
- Grill + Chill Area – This year’s expo will feature outdoor exhibits in a prominent location just outside the main doors, with vendors specific to deck building, outdoor kitchens and grills, and patio furniture. Vendors are even invited to grill or serve a treat of their choice!
- BBQ Bash – We’ll fire up the grill, and attendees can kick up their feet and enjoy a chill area while networking with industry professionals. Once the Expo Hall closes on Wednesday, the BBQ Bash starts outdoors, in the Grill + Chill Area. Attendees can enjoy refreshments and devour the goodies being roasted, grilled, poached, and more.
- Various Special Events from Event Partners – The Pool & Hot Tub Alliance (PHTA), the official Show Sponsor; GENESIS®, the official Show Endorser; and the North American Deck & Railing Association (NADRA), the official Show Sponsor of Deck Expo, will be holding special events during the week. Everything from a Young Professionals’ reception to an annual member meeting will take place.
- Various Special Events from Exhibitors – Returning in 2022 are The Pool Nation Awards™ which recognize companies, products, and individuals in various categories in the pool industry and are chosen by leading Pool Pros in the industry.
“PSP/Deck Expo is the premier outdoor living event of the year,” said Michael Beaudry, Executive Vice President of NADRA, the sponsor of Deck Expo. “Industry manufacturers, suppliers, architects, engineers, builders, contractors, and remodelers will be presenting the most innovative outdoor living products and services,” he said. “And not to mention – the parties! It’s Vegas and this industry knows how to have fun.”
Those wishing to attend are encouraged to register by September 14 to take advantage of early bird pricing that offers up to 20% savings. PHTA and NADRA members can receive additional discounts on passes. For a complete listing of packages and pricing, and to register, visit https://www.poolspapatio.com/en/attend/pricing-packages.html.
The show is celebrating its 65th anniversary in 2022. PSP/Deck Expo was originally founded in 1957 as an event focused on pools and spas. It grew over time, including a co-location with Deck Expo in 2020. Today, PSP/Deck Expo actively collaborates across the entire pool, spa, backyard, and decking industries to provide participants with the most comprehensive array of networking, education, and technology available.
The Pool & Hot Tub Alliance (PHTA) is the official Show Sponsor, GENESIS® is the official Show Endorser, Pool and Spa News (PSN) is the official Show Publication, and the North American Decking and Railing Association (NADRA) is the Deck Expo Show Sponsor.
For more information, visit PoolSpaPatio.com.
About the International Pool | Spa | Patio Expo™, co-located with Deck Expo
The International Pool | Spa | Patio Expo™, co-located with Deck Expo is where all segments of the industry (pool, spa, patio, decking, and outdoor living) gather to stay well-informed of the trends, market directions, and technology. The event offers industry professionals a large selection of educational sessions, an expo hall, and various networking opportunities. The event partners with The Pool & Hot Tub Alliance (PHTA) as the official Show Sponsor, GENESIS® as the official Show Endorser, Pool and Spa News (PSN) as the official Show Publication, and the North American Deck & Railing Association (NADRA) as the official Show Sponsor of Deck Expo. The event is owned and produced by Informa Markets. www.poolspapatio.com
About Informa Markets
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience, and do business through face-to-face exhibitions, targeted digital services, and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology, and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com
International Pool Spa Patio Expo Will Draw The Entire Industry
This year’s International Pool Spa Patio Expo in Dallas, TX is set to draw folks from all over the pool, spa, and outdoor living industries. It’s a time of the year that almost feels like old home week for the industry and a chance not only to network with old friends and colleagues, but to enhance ones education on a variety of different subjects.
Whether you are excited to learn about the latest products and technology, or are looking to learn from veteran industry experts; this year’s International Pool Spa Patio Expo guarantees to have something for everyone.
‘The Show Will Go On’ – Event Organizers
Even with Covid-19, event organizers are optimistic that this year’s expo will be a live event. Some attendees expressed some concern that this year’s show would be changed to a virtual event; a repeat of last year’s scramble to still hold an event under quarantine. The PHTA recently announced that the World Aquatic Health Conference has been switched to a virtual event in light of ongoing health & safety concerns.
Dallas Expo Will Be A Live Event
“Informa is open for business – Texas is open and the show will go on. We’re not going virtual.” said Ray Giovine, Group Director for Informa Markets during a recent a webinar hosted by Watershape University.
Informa has already held several events this year including the International Roofing Expo which was held at the Mandalay Bay in Las Vegas earlier this summer. The city of Las Vegas required that attendees wear protective masks, but Giovine said that he does not anticipate the mandate to be the same at this years International Pool Spa Patio Expo in Dallas. The current guidelines in Texas recommend wearing masks indoors but do not require them for attendees who are fully vaccinated.
An Emphasis on Safety
Enhanced cleanliness will be something event organizers focus on this year. Hand sanitizer will be made available throughout the venue as well as increased air circulation inside the exhibition hall.
Why Attend The International Pool Spa Patio Expo?
- Education including sessions offered by the pool industries most respected thought leaders and experts.
- Exhibits of the latest and most exciting new pool, spa, and outdoor living products to hit the market.
- Networking is one of the biggest reasons that attendees come to the Expo. It’s a great opportunity to engage with peers and colleagues as well as make new connections.
If it pertains to the pools, spas, or outdoor living, you’ll find it at this years expo. Below is a sample of products you’ll find:
- Barbecues / Patio Heaters / Fire Features
- Business Services / Software
- Commercial Equipment
- Cleaning & Maintenance
- Construction Materials & Equipment
- Covers – Pool / Spa
- Decking & Fencing
- Fiberglass Pool
- Fitness & Disability Equipment
- FiltersFurniture & Décor
- Gazebos / Enclosures
- Green / Eco-friendly
- Hot Tubs – Portable / Inground
- Ionizers / Ozone / Chemical Feeders / ORP
- Ladders / Slides / Diving Boards
- Landscaping / Garden Accessories
- Leak Detection
- Magazines / Media / Associations
- Package Pools / Vinyl Liners
- Pools – Above Ground / On Ground
- Pools – In Ground
- Pumps & Heaters
- Recreation / Game Room Products
- Safety Devices
- Saunas & Tanning Beds
- Toys / Games / Floats
- Water Features / Fountains Ponds
- Tuesday, Nov. 16, 10:30 a.m. – 5:00 p.m.
- Wednesday, Nov. 17, 10:30 a.m. – 5:00 p.m.
- Thursday, Nov. 18, 10:30 a.m. – 2:30 p.m.
Key Note Speakers:
The PSP/Deck Expo will open with two key note speakers in the aquatics industry: Wallace J. Nichols, author of Blue Mind, and Rowdy Gaines, a former competitive swimmer, U.S. Olympic Hall of Fame member, three-time Olympic gold medalist, and member of the International Swimming Hall of Fame.
Event attendees should definitely stop by the Welcome Party. Complimentary drinks and refreshments will be available. It’s a fun event and you’ll have the opportunity to network with friends and colleagues. Trolleys will be available to take folks back and forth from the Omni Hotel (the host hotel of the event).
Tuesday, November 16
6:00 p.m. – 8:00 p.m.
PHTA WAVE Network Young Professionals Reception
Mingle and network with other young professionals in the pool, spa, and outdoor living industries.
Admission is free for PHTA and NADRA members and non-members, but registration is essential due to limited space. Admission includes networking in a relaxed environment, early access to the Welcome Party, and a selection of appetizers and alcoholic and non-alcoholic beverages. Transportation will be provided from the Omni Dallas, the host hotel. That event will be heldTuesday, November 16 from 5:00 p.m. – 6:00 p.m. (immediately before the Welcome Party).
Grill & Chill Exhibition
This exhibition will feature vendors specific to deck building, outdoor kitchens, grills, and patio furniture. Vendors will be grilling and serving lunch each day of the event during normal expo hours:
- Tuesday, November 16: 10:30 a.m. – 5:00 p.m.
- Wednesday, November 17: 10:30 a.m. – 5:00 p.m.
- Thursday, November 18: 10:30 a.m. – 2:30 p.m.
Event attendees are invited to attend a barbecue hosted by Vendors on Wednesday, November 17, from 5:00 p.m. – 6:30 p.m.
Million Dollar Pool Design Challenge
Reid Schindler, one of the industry’s rising award-winning designers, and Mike Farley, an award-winning pool designer with over 30 years of experience, are joining together with the PSP/Deck Expo to identify the industry’s top designers in this year’s Million Dollar Pool Design Challenge.
A team of judges will select five finalists (one of whom will be a student) to attend this year’s event. On-site demonstrations of all finalists’ presentations, as well as Mike and Reid’s solutions, will take place during the Expo.
The Deck Expo has relocated to a new location in conjunction with PSP Expo. Together, the two events expand the assortment of outdoor items and technologies. This year, PSP/Deck Expo will provide education focusing on decks not only during the pre-conference workshops, but also throughout the main conference.
GENESIS® Winemaker Dinner
Genesis will be hosting their 21st annual winemaker dinner and annual family reunion at the Tower Club on the 48th floor of the Santander Tower in the heart of the downtown Dallas business district. Tickets are $195 and registration is required. That event is being held November 17, 7:00 pm – 10:00 pm.
Pool Prize Party
With plenty of fun, excitement, and giveaways, the Pool Prize Party caps off the final day of the expo and is a great way to end your time at the event. That’s happening Thursday, November 18 at 2:00 pm – 2:30 pm on the show floor.
Watershape University will also be hosting a fun tailgate party and WU students, International Watershape Institute members, faculty, and corporate partners are invited to attend. That’s on November 15 at 5:30 p.m. to 7:30 p.m.
The International Pool Spa Patio Expo – A Great Opportunity To Expand Your Education
One of the biggest draws for attendees are the various courses and workshops that can be taken at the expo. The opportunity to learn from industry veterans and leading experts presents a unique chance to get an education from the masters. The programs presented at this years expo offer world class educational courses from some of the brightest minds in the pool & spa industry.
Pre-Show Education is available from Saturday, November 13, through Monday, November 15, and includes a variety of options. You can continue your study after completing a Pre-Show Education course! Each course in the Pre-Show Education series includes a Super Pass or an Expo Pass.
- PHTA Education
- GENESIS Education
- Watershape University Education
- NADRA Education
- Speciality Education & Certification
2021 Conference Sessions – International Pool Spa Patio Expo Day by Day
Here is a day by day breakout of what will be going on at the 2021 International Pool Spa Patio Expo in Dallas, TX.
November 13, 2021
|Saturday, November 13||8:00 AM – 5:00 PM||C201: GENESIS Construction School: Concrete Pools (Day 1 of 3)||GENESIS|
|Saturday, November 13||8:00 AM – 5:00 PM||E211: Fluid Hydraulics for Pools & Spas (Day 1 of 2)||GENESIS|
|Saturday, November 13||8:00 AM – 5:00 PM||PHTA Certified Hot Tub Technician (CHTT) Course (Day 1 of 2)||PHTA|
|Saturday, November 13||8:00 AM – 5:00 PM||PHTA Certified Maintenance Specialist (CMS) Course (Day 1 of 3)||PHTA|
|Saturday, November 13||8:00 AM – 5:00 PM||PHTA Certified Service Technician (CST) Course (Day 1 of 3)||PHTA|
|Saturday, November 13||8:00 AM – 5:00 PM||Watershape CON 4111: Advanced Watershape Construction (Day 1 of 3)||Watershape University|
|Saturday, November 13||8:00 AM – 5:00 PM||Watershape ENG 4311: Advanced Fluid Engineering (Day 1 of 2)||Watershape University|
November 14, 2021
|Sunday, November 14||8:00 AM – 3:00 PM||ICC | PHTA Presents the 2018 International Swimming Pool & Spa Code||PHTA|
|Sunday, November 14||8:00 AM – 5:00 PM||C201: GENESIS CONSTRUCTION SCHOOL: Concrete Pools (Day 2 of 3)||GENESIS|
|Sunday, November 14||8:00 AM – 5:00 PM||D180: Drawing for Professsionals (Day 1 of 2)||GENESIS|
|Sunday, November 14||8:00 AM – 5:00 PM||D231: Color Theory and It’s Application (Day 1 of 2)||GENESIS|
|Sunday, November 14||8:00 AM – 5:00 PM||D271: Architectural Styles (Day 1 of 2)||GENESIS|
|Sunday, November 14||8:00 AM – 5:00 PM||E211: Fluid Hydraulics for Pools & Spas (Day 2 of 2)||GENESIS|
|Sunday, November 14||8:00 AM – 5:00 PM||PHTA Certified Hot Tub Technician (CHTT) Course (Day 2 of 2)||PHTA|
|Sunday, November 14||8:00 AM – 5:00 PM||PHTA Certified Maintenance Specialist (CMS) Course (Day 2 of 3)||PHTA|
|Sunday, November 14||8:00 AM – 5:00 PM||PHTA Certified Service Technician (CST) Course (Day 2 of 3)||PHTA|
|Sunday, November 14||8:00 AM – 5:00 PM||Pool & Spa Operator ® (CPO®) Certification Course (Day 1 of 2)||PHTA|
|Sunday, November 14||8:00 AM – 5:00 PM||Watershape CON 4111: Advanced Watershape Construction (Day 2 of 3)||Watershape University|
|Sunday, November 14||8:00 AM – 5:00 PM||Watershape ENG 4311: Advanced Fluid Engineering (Day 2 of 2)||Watershape University|
November 15, 2021
|Monday, November 15||8:00 AM – 12:00 PM||NADRA’s Deck Evaluation/Inspection Certification||Deck|
|Monday, November 15||8:00 AM – 3:00 PM||ICC | PHTA Presents the 2021 International Swimming Pool & Spa Code||PHTA|
|Monday, November 15||8:00 AM – 5:00 PM||C201: GENESIS CONSTRUCTION SCHOOL: Concrete Pools (Day 3 of 3)||GENESIS|
|Monday, November 15||8:00 AM – 5:00 PM||D180: Drawing for Professionals (Day 2 of 2)||GENESIS|
|Monday, November 15||8:00 AM – 5:00 PM||D231: Color Theory and It’s Application (Day 2 of 2)||GENESIS|
|Monday, November 15||8:00 AM – 5:00 PM||D271: Architectural Styles (Day 2 of 2)||GENESIS|
|Monday, November 15||8:00 AM – 5:00 PM||PHTA Certified Maintenance Specialist (CMS) Course (Day 3 of 3)||PHTA|
|Monday, November 15||8:00 AM – 5:00 PM||PHTA Certified Service Technician (CST) Course (Day 3 of 3)||PHTA|
|Monday, November 15||8:00 AM – 5:00 PM||Pool & Spa Operator ® (CPO®) Certification Course (Day 2 of 2)||PHTA|
|Monday, November 15||8:00 AM – 5:00 PM||Watershape CON 4111: Advanced Watershape Construction (Day 3 of 3)||Watershape University|
|Monday, November 15||8:00 AM – 5:00 PM||Watershape DGN2211: Essential Principles of Design Workshop||Watershape University|
|Monday, November 15||1:00 PM – 4:00 PM||Master Deck Professional Certification – CODE||Deck|
|Monday, November 15||6:00 PM – 8:00 PM||PHTA 2021 International Awards of Excellence|
November 16, 2021
|Tuesday, November 16||7:30 AM – 8:45 AM||B306: Elements of Litigation||Business|
|Tuesday, November 16||7:30 AM – 8:45 AM||Best Practices for an Optimized Service Department||Service|
|Tuesday, November 16||7:30 AM – 8:45 AM||C125: Fiberglass Construction||Builder|
|Tuesday, November 16||7:30 AM – 8:45 AM||D109: Design Fees – Charging for Design||Business|
|Tuesday, November 16||7:30 AM – 8:45 AM||Deck Design for Hot Tubs||Deck|
|Tuesday, November 16||7:30 AM – 8:45 AM||E151: Do’s and Don’ts of Engineering||Builder|
|Tuesday, November 16||7:30 AM – 8:45 AM||Saltwater Pool Troubleshooting: Beyond the Equipment||Service|
|Tuesday, November 16||7:30 AM – 8:45 AM||Selling During & After A Pandemic: Coming Out Stronger||Business|
|Tuesday, November 16||8:00 AM – 4:00 PM||ASA Curso de educación para el lanzador de concreto (shotcrete) Presentado por la American Shotcrete Association (ASA)||Additional Education|
|Tuesday, November 16||8:00 AM – 4:00 PM||ASA Shotcrete Nozzleman Education Course (English)||Additional Education|
|Tuesday, November 16||8:00 AM – 5:00 PM||NPC’s Start-Up Technician Certification Course||Additional Education|
|Tuesday, November 16||9:00 AM – 10:20 AM||It’s a Water-full Life||Special Events|
|Tuesday, November 16||10:45 AM – 11:30 AM||Picture-Perfect Baluster Layout||Deck Workshops|
|Tuesday, November 16||10:45 AM – 11:30 AM||Picture-Perfect Baluster Layout||Deck Workshops|
|Tuesday, November 16||11:00 AM – 12:00 PM||D235: The Impact of Color on Your Brand||GENESIS Solution Center|
|Tuesday, November 16||11:00 AM – 12:00 PM||PHTA Apprenticeship Program For the Service Industry. Powered for You!||School of Business|
|Tuesday, November 16||11:00 AM – 12:30 PM||Jandy Variable Speed Pumps Installation, Programming and the New Dedicated Purpose Pool Pump Regulations with Hands-on Instruction||Fluidra Pro Academy|
|Tuesday, November 16||11:15 AM – 12:15 PM||Exposing Dangerous Drains – Renovation of a Commercial Pool||Commercial|
|Tuesday, November 16||11:30 AM – 12:15 PM||Leak-proof Deck Ledger Flashing||Deck Workshops|
|Tuesday, November 16||11:45 AM – 12:30 PM||The 3 Critical Aspects of a Tried and True Ad Plan to Grow Your Retail Business||Spa Retail Academy|
|Tuesday, November 16||12:30 PM – 1:30 PM||Advanced Oxidation Process||School of Business|
|Tuesday, November 16||12:30 PM – 1:30 PM||C352: Splash Pad Construction||Commercial|
|Tuesday, November 16||12:30 PM – 1:30 PM||D325: Mind Reading Your Clients||GENESIS Solution Center|
|Tuesday, November 16||12:45 PM – 1:45 PM||TBD||PHTA|
|Tuesday, November 16||1:00 PM – 1:45 PM||Deck Ledger Attachment: Codes and Installation Practices||Deck Workshops|
|Tuesday, November 16||1:00 PM – 2:30 PM||Next Level Connection Tips and Trick for Web Based Automation for the Pool & Spa Industry||Fluidra Pro Academy|
|Tuesday, November 16||1:45 PM – 2:30 PM||Challenging Deck Ledger Installations – and Solutions||Deck Workshops|
|Tuesday, November 16||1:45 PM – 2:30 PM||From Search to Sold – 100% Digitally||Spa Retail Academy|
|Tuesday, November 16||2:00 PM – 3:00 PM||BUSINESS 2231: Create a Culture of Accountability||School of Business|
|Tuesday, November 16||2:00 PM – 3:00 PM||D215: Intro to Pool Photography||GENESIS Solution Center|
|Tuesday, November 16||2:00 PM – 3:00 PM||E312: Understanding Water Current||Commercial|
|Tuesday, November 16||3:00 PM – 4:30 PM||Introduction to ION Pool Care Software||Fluidra Pro Academy|
|Tuesday, November 16||3:15 PM – 4:00 PM||Deck Lateral Load Reinforcement||Deck Workshops|
|Tuesday, November 16||3:30 PM – 4:30 PM||C310: Interview with a Master||GENESIS Solution Center|
|Tuesday, November 16||3:30 PM – 4:30 PM||Enhancing Your Digital Footprint||School of Business|
|Tuesday, November 16||4:00 PM – 4:45 PM||Sizing Wood Deck Joists and Critical Installation Details||Deck Workshops|
|Tuesday, November 16||5:00 PM – 6:00 PM||PHTA WAVE Network Young Professionals Reception||Special Events|
|Tuesday, November 16||6:00 PM – 8:00 PM||Welcome Party||Special Events|
November 17, 2021
|Wednesday, November 17||7:30 AM – 9:00 AM||10 Steps to Be an Outstanding Pool and Outdoor Living Designer||Builder|
|Wednesday, November 17||7:30 AM – 9:00 AM||Building Your Own Online Store||Retail|
|Wednesday, November 17||7:30 AM – 9:00 AM||Compatibility of Hydraulic Components||Service|
|Wednesday, November 17||7:30 AM – 9:00 AM||How to Produce Videos for Websites, Social Media, Drip Marketing and Beyond!||Business|
|Wednesday, November 17||7:30 AM – 9:00 AM||Larger Pools Equal A Larger Potential For Leaks||Service|
|Wednesday, November 17||7:30 AM – 9:00 AM||Use AUTOMATION To SELL More and SATISFY More, Without More Manpower!||Business|
|Wednesday, November 17||7:30 AM – 9:00 AM||What Women Want From Your Business|
|Wednesday, November 17||7:30 AM – 10:30 AM||D345: The Art of Landscape / Architectural Lighting and How to Paint a Lighting Portrait||Builder|
|Wednesday, November 17||9:15 AM – 10:30 AM||7 Crucial Marketing Secrets Every Pool Builder Should Know||Business|
|Wednesday, November 17||9:15 AM – 10:30 AM||Basic Water Chemistry & Testing 101||Service|
|Wednesday, November 17||9:15 AM – 10:30 AM||D131: Identifying New Business & Design Trends||Business|
|Wednesday, November 17||9:15 AM – 10:30 AM||Hiring, Managing, and Leading People In Pool Service||Service|
|Wednesday, November 17||9:15 AM – 10:30 AM||How to Prepare for Existing Federal Pool Pump Regulations||Service|
|Wednesday, November 17||9:15 AM – 10:30 AM||Outdoor Living – The Design Process||Builder|
|Wednesday, November 17||9:15 AM – 10:30 AM||Wood and Water: Deck Considerations at Swimming Pools||Deck|
|Wednesday, November 17||11:00 AM – 12:00 PM||How Adding Fiberglass Pools to Your Offering adds Profits to your Projects||School of Business|
|Wednesday, November 17||11:00 AM – 12:30 PM||D415: Designer Dialogues: How I Deal with Client Changes : Power Panel||GENESIS Solution Center|
|Wednesday, November 17||11:00 AM – 12:30 PM||Introduction to ProEdge Build Software||Fluidra Pro Academy|
|Wednesday, November 17||11:30 AM – 12:30 PM||Deck Guardrail Post to Frame Connections||Deck Workshops|
|Wednesday, November 17||11:45 AM – 12:30 PM||TBD||Spa Retail Academy|
|Wednesday, November 17||12:30 PM – 1:30 PM||How to Get More and Better Leads Online||School of Business|
|Wednesday, November 17||12:30 PM – 1:30 PM||Stay Current in Pools: The Activities of the Recreational Water Quality Committee (RWQC) – A PHTA Resource||Commercial|
|Wednesday, November 17||1:00 PM – 1:45 PM||Deck Ledger Attachment: Codes and Installation Practices||Deck Workshops|
|Wednesday, November 17||1:00 PM – 2:00 PM||C310: Interview with a Master||GENESIS Solution Center|
|Wednesday, November 17||1:00 PM – 2:30 PM||Introduction to Fluidra Pro App||Fluidra Pro Academy|
|Wednesday, November 17||1:45 PM – 2:30 PM||Challenging Deck Ledger Installations – and Solutions||Deck Workshops|
|Wednesday, November 17||1:45 PM – 2:30 PM||TBD||Spa Retail Academy|
|Wednesday, November 17||1:45 PM – 2:45 PM||Million Dollar Pool Challenge Session||PSP/Deck Expo Stage|
|Wednesday, November 17||2:00 PM – 3:00 PM||In-Floor Cleaning Systems||School of Business|
|Wednesday, November 17||2:30 PM – 3:30 PM||Small Group Discussion||GENESIS Solution Center|
|Wednesday, November 17||3:00 PM – 4:00 PM||Building Your Brand to become the Deck star in your Community||Deck , PSP/Deck Expo Stage|
|Wednesday, November 17||3:00 PM – 4:30 PM||Jandy Variable Speed Pumps Installation, Programming and the New Dedicated Purpose Pool Pump Regulations with Hands-on Instruction||Fluidra Pro Academy|
|Wednesday, November 17||3:15 PM – 4:00 PM||Leak-Proof Ledger Flashing||Deck Workshops|
|Wednesday, November 17||3:15 PM – 4:00 PM||TBD||Spa Retail Academy|
|Wednesday, November 17||3:15 PM – 4:00 PM||TBD||Spa Retail Academy|
|Wednesday, November 17||3:30 PM – 4:30 PM||BUSINESS 2342: Managing High Lead Volume||School of Business|
|Wednesday, November 17||3:45 PM – 4:45 PM||Small Group Discussion||GENESIS Solution Center|
|Wednesday, November 17||4:00 PM – 4:45 PM||Sizing and Designing Wood Deck Beams||Deck Workshops|
|Wednesday, November 17||5:00 PM – 6:30 PM||BBQ Bash||Special Events|
|Wednesday, November 17||7:00 PM – 10:00 PM||21st Annual GENESIS Family Reunion and Winemaker Dinner||GENESIS|
November 18, 2021
|Thursday, November 18||7:30 AM – 9:00 AM||5 Keys to a Lasting Positive Sales Attitude||Business|
|Thursday, November 18||7:30 AM – 9:00 AM||B331: Job Costing for Profit Versus Existence||Business|
|Thursday, November 18||7:30 AM – 9:00 AM||C225: Quality Shotcrete Placement for Pool Contractors||Builder|
|Thursday, November 18||7:30 AM – 9:00 AM||D111: Small Space Design||Builder|
|Thursday, November 18||7:30 AM – 9:00 AM||Electricity, Bonding and Controls for Service Professionals||Service|
|Thursday, November 18||7:30 AM – 9:00 AM||How Google Has Changed Since Covid and What To Expect for 2021 Online||Business|
|Thursday, November 18||7:30 AM – 9:00 AM||How to Find, Recruit, Attract, Hire, Motivate and Retain Great Talent||Business|
|Thursday, November 18||7:30 AM – 9:00 AM||Successfully Integrating Pools & Water Features into the Landscape||Outdoor Living|
|Thursday, November 18||9:15 AM – 10:30 AM||Finding Leaks – Turn Headaches into Profits||Service|
|Thursday, November 18||9:15 AM – 10:30 AM||Hidden Design – The Importance of Designing Things You Can’t See||Builder|
|Thursday, November 18||9:15 AM – 10:30 AM||Making Time Count (Time Management for People Who Don’t Think They Need Time Management)||Business|
|Thursday, November 18||9:15 AM – 10:30 AM||Pro-Active Systems & Strategies To Achieve Construction Project & Field Production Results||Business|
|Thursday, November 18||9:15 AM – 10:30 AM||Should I use Borates in Pools?||Service|
|Thursday, November 18||9:15 AM – 10:30 AM||Swimming Pool Structural Failures: How to Avoid Them and How to Fix Them||Builder|
|Thursday, November 18||9:15 AM – 10:30 AM||Take your Retail Game to the Next Level- Top 10 Retail Pitfalls to Avoid||Retail|
|Thursday, November 18||10:45 AM – 11:30 AM||Deck Lateral Load Reinforcement||Deck Workshops|
|Thursday, November 18||11:00 AM – 12:00 PM||SERVICE 2311: Automating a Service Dept.||School of Business|
|Thursday, November 18||11:00 AM – 12:00 PM||Small Group Discussion||GENESIS Solution Center|
|Thursday, November 18||11:00 AM – 12:30 PM||Next Level Connection Tips and Trick for Web Based Automation for the Pool & Spa Industry||Fluidra Pro Academy|
|Thursday, November 18||11:30 AM – 12:15 PM||Deck Guardrail Post to Frame Connections||Deck Workshops|
|Thursday, November 18||11:30 AM – 12:30 PM||The “Ins and Outs” of Chlorine Delivery Systems||Commercial|
|Thursday, November 18||12:30 PM – 1:30 PM||How to Create & Execute a Growth Plan||School of Business|
|Thursday, November 18||12:30 PM – 1:30 PM||Small Group Discussion||GENESIS Solution Center|
|Thursday, November 18||1:00 PM – 1:45 PM||Sizing and Designing Wood Deck Beams||Deck Workshops|
|Thursday, November 18||1:30 PM – 2:00 PM||Pool Prize Party||Special Events|
|Thursday, November 18||1:45 PM – 2:30 PM||Sizing Wood Deck Joists and Critical Installation Details||Deck Workshops|
Show Floor Education:
- Hayward School of Business
- Fluidra Pro Academy
- Bullfrog Spas Spa Retailer Academy
- Think Wood Deck Workshop
- Genesis Solution Center
- Aquatics International PSP / Deck Expo Stage
That’s just a sneak preview of what you can expect at this year’s International Pool Spa Patio Expo in Dallas. Pool Magazine will also be attending and you can find us at Booth 1624 in the Genesis Pavillion, we can’t wait to see you there.
Fiberglass Resin Shortage Affecting Manufacturers
The global covid-19 pandemic brought about many changes in the pool industry. Currently, there is shortage of many essential parts and supplies for swimming pools. More aspiring pool owners are getting disappointed by the day. Manufacturers have enormous backlogs of pending orders. But why has their been such dramatic and sudden slow-downs of inground pool construction during the height of the season? One of leading causes among fiberglass builders this season has been slow delivery of shells which has a direct correlation to ongoing resin shortages.
Understanding the fiberglass resin shortage at an in-depth level
As mentioned earlier, there has been a delay in pool construction due to a shortage of fiberglass resin material. As a result, the prices of liquid vinyl ester resin and fiberglass have significantly gone up. Subsequently, many fiberglass manufacturers are turning down shell orders amid the high demand for fiberglass pools nationwide and a lack of raw materials to facilitate orders.
Pool Magazine received word from numerous builders that they had been notified by Latham that shell deliveries would be delayed up to 8 weeks because of ongoing shortages. We reached out to America’s largest manufacturer of fiberglass inground pools to see how they are handling the ongoing resin shortage.
“Latham’s manufacturing facilities remain open and operational.”said Crist Leigh Wunsch, spokesperson for Latham, “Homeowner interest in our products is stronger than ever, and our teams are working hard to meet the increased demand. We are facing intermittent raw material shortages, along with the rest of our industry, which has resulted in some temporary manufacturing inefficiencies at our facilities.”
“We have been leveraging our strong relationships with our suppliers to navigate this issue,” continued Wunsch, “and we have looking at alternative resin sources to continue to diversify our supply chain. Despite this, Latham continues to deliver solid growth. The strong underlying secular trends of our industry remain intact, and we feel well positioned to continue to meet growing consumer demand for pools.”
Manufacturers Everywhere Are Feeling The Pinch
Kent Wooldridge, president of the United Marine Manufacturers Association, says, “Indisputably, it is extremely painful to turn down orders from loyal clients. Telling pool owners that they have to halt their businesses just because you cannot supply them with the required raw materials is hard. Even worse, you cannot refer them to another person who can offer them the appropriate raw materials. In addition, those who have these materials sell them at crazy prices.”
“The majority of suppliers are overburdened by the fiberglass shortage. The winter storms that damaged the chemical plants producing resin were therefore a big disaster.”president of board manufacturer Aipa Surf Co, DUKE AIPA
Have raised import tariffs made the shortage situation worse?
Usually, the United States is responsible for producing only a tiny fraction of fiberglass cloth. The country mainly relies on affordable fiberglass supplies from China. However, since Trump’s administration, there have been obstacles preventing the smooth import process. In particular, since 2018, a 25% import tariff was placed on fiberglass cloth and resin. This discouraged most manufacturers from importing fiberglass. On the flip side, Chinese manufacturers raised their export prices.
In 2020, the coronavirus outbreak made the supply chain worse due to travel restrictions. The lockdown also forced Chinese chemical plants to shut down. At the same time, there was increased demand for pool construction services since most homeowners were looking for ways to upgrade their backyards.
The effect of natural calamities on fiberglass resin shortage
This year, the winter storm in Texas disoriented a broad spectrum of activities in the pool industry. The freezing weather conditions forced the chemical manufacturing plants in Houston to shut down. Moreover, the storm forced Hexion Inc and Olin Corp., the biggest epoxy producers, to stop operating.
Manufacturers report that once they finally get a truckload of resin, it doesn’t stick around very long. It’s already earmarked for a back-order. In fact, in most instances, all the resin coming in has already been pre-sold. This has been the situation for the past few months.
Are manufacturers affected?
Kirk Sullivan, a Florida pool builder, had to refund 250 orders due to the fiberglass resin shortage. Sullivan says that he received very few supplies this year during the summer. Therefore, his company has been unable to continue taking new pool construction orders. Fortunately, all his staff members are still at work, hoping for things to get better.
Regional manager, Todd Prestage, says, “Before, it used to take approximately six weeks to get a Surf Hardware International Board. Now, it takes six months.”
Several fiberglass manufacturers have tried solving this issue by importing a more significant percentage of raw materials from Asian countries that don’t incorporate high import tariffs. But they still find themselves raising their prices due to all the labor and shipping costs involved. Consumers, on the flip side, have no other choice but to pay more.
The bottom line
Other than taking longer to reach consumers, prices for resin have skyrocketed. Consequently, very few pool companies are finding it easy to adjust. One Latham Grand Dealer we spoke to said, “The resin shortage is making it more difficult for smaller companies like ours to get shells and obviously it’s been costing us all sales. The big guys are fortunate since they have guaranteed delivery based on their order flow”
One thing is for absolute certain, as the summer begins to wind down, this industry certainly has it’s work cut out toward improving the supply chain issues that have hindered so many this pool season.
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