Manufacturer
An In-Depth Look at Stadium Swim with Bradford Products
Stadium Swim is an over-the-top luxury swimming pool sportsbook experience like no other.

Bradford Products has long been a manufacturer of stainless steel vessels. With a pedigree for producing world-class resort-style swimming pools and water features, the firm has long been the go-to source when it comes to high-end projects. The fact should come as no surprise that Bradford Products was firm behind the world-famous Stadium Swim, a massive swimming pool sports book located at the Circa Resort & Casino in Las Vegas.
Recently, we had the opportunity to discuss the pool at greater length with Mike Sage, VP of Sales & Marketing for Bradford Products who gave us some insight into why Bradford was tapped for this particular project.
Why Bradford Products Was Chosen For The Stadium Swim Project
“The backbone of our company, and certainly the largest part of our business, is the Aquatic vertical,” said Sage, “that is what encompasses primarily all of the custom and commercial elevated stainless steel pool and spas. I think that’s probably what we’re most well-known for. That goes for anything that goes on top of an apartment building or a Las Vegas pool deck or any number of our other custom applications for swimming pools and spas around the world.”
With over 10,000 pool and spa installations worldwide, Sage said the project planners behind Circa didn’t have to look far to find Bradford Products. The firm has been responsible for many well-known resort swimming pools all over the world. In fact, they were involved in the collaboration of another high-end pool project in London that made headlines across the globe, (Sky Pool).

“When it came down to it, there really was no other choice in their mind but to work with us,” said Sage. For project planners, it made sense to choose Bradford Products. The Bellagio, Caesars Palace, Golden Nugget, Wynn, Encore, and Palms Casino are only a few of the commercial clients they have had the fortune to work with. Consequently, the 40-year-old firm’s reputation proceeds them in the market when it comes to resort swimming pools in Las Vegas.

“They needed the ability to get these pools up to the pool deck in some pretty tight environments, “said Sage, “they also needed an organization that had the ability to maximize the full section sizes for transportation including craning and rigging, but still doing it in a manner that was conducive to staying on construction schedules and fitting into some pretty tight spaces.”
Stadium Swim, a Unique Pool Experience Like No Other
While the project was a monumental undertaking, it’s all in a day’s work said Sage, who claims to be eager to tackle the next huge Las Vegas project that comes along. This project is just another feather in the cap for the firm as they continue to dominate when it comes to Las Vegas commercial work. The end results of the Stadium Swim clearly speak for themselves.

“It truly is a really unique design. There are six pools and they are tiered. So the closer pools are set at the lower elevation, and then the further away that you get from the television screens, the higher up the pools go. So it is truly a stadium seating experience and layout,” explained Sage.
“It’s also the first of its kind in that the pool deck also doubles as a sports book,” explained Sage, “there’s a massive wall of TVs that are broadcasting any number of sporting events. The pools and spas on the pool deck basically act as the seating for watching the action. I can tell you, it’s quite comfortable having been on the deck in the middle of August in Las Vegas. There’s no better place to sit than in Stadium Swim and enjoy the big game. That’s certainly what captures everybody’s attention, are the massive screens.”

We’re certainly intrigued by the project and it’s no wonder why Stadium Swim is rated #1 on our list of the Best Pools in Las Vegas. We’ll keep you updated with more great content about Stadium Swim when we visit it during our trip to the International Pool Spa Patio Expo in November.
Learn more about the history of Bradford Products, their involvement with the Sky Pool and Stadium Swim on the Pool Magazine podcast.
Photo Credits: Circa Resort & Casino
Featured Photo Credit: Ryan Gobuty
Manufacturer
CCEI Taps Benoit Masse for Sales

CCEI is pleased to announce Benoit Masse as the company’s new Sales Director for Canada. Masse has over 35 years of experience in the pool industry, including 20 years at Hayward, which has given him the opportunity to develop true expertise in everything from technical service, commercial pool construction, as well as a deep understanding of distribution.
“Benoit brings CCEI in-depth industry knowledge which will be tremendously important as he supports our customers and partners across Canada,” says Martin Grenier, VP of CCEI’s North American operations. Benoit can be reached at [email protected].
www.ccei-pool.com/us/
424-800-2191
Manufacturer
JED Pool Tools Offers New 14-Inch Pro Vacuum Head

JED Pool Tools, US manufacturer and distributor of swimming pool and spa maintenance equipment, offers a new Pro 14” Pool Vacuum with a swivel-plastic handle for cleaning both residential and commercial swimming pools. This vac head is heavy weight and designed to make it easy to clean corners and steps. Made to handle the cleaning of any size swimming pool with durable construction. Easily maneuverable vacuum head has 360-degree swivel connector that ends aggravating hose tangling. Adapted for both 1-1/2” and 1-1/4” hose sizes. Proudly made by JED in Pennsylvania, USA.
www.JEDPoolTools.com
570-344-4137
Old Forge, PA
Manufacturer
JED Pool Tools Unveils 2027 Catalog

JED Pool Tools, manufacturer of swimming pool maintenance equipment and accessories, is pleased to announce the availability of its new, comprehensive 2027 catalog of products. This newly printed catalog offers 40 pages of color photography showing all of JED’s maintenance equipment products and accessories—from its award-winning hoses to its innovative, patented products like the FLAS ladder anchor saver! The catalog even highlights its many “Made in the USA” products including those manufactured at the JED facility in Pennsylvania.
“We are pleased to offer the pool industry this printed catalog which can also be accessed online, 24/7 and showcases the many products we make at our facility or are made within the US,” says Rob Heyen, Account Executive at JED Pool Tools.
Those interested in downloading or ordering the catalog, should visit:
www.JEDPoolTools.com
570-344-4137
About JED Pool Tools
JED Pool Tools has been making high-quality pool tools and pool accessories in the USA for over 30 years. JED Pool Tools sells over 400 different products including residential and commercial skimmers, leaf rakes, poles, wall brushes and vacuum heads as well as hoses and through-wall skimmer parts. JED is a family-run company with 3-generations of Heyen family working for the company and is committed to creating and providing jobs for residents of Scranton, PA. JED is proud of and committed to manufacturing in the USA, many it its own facility in Scranton, PA. To learn more about the company and its products visit www.JEDPoolTools.com.
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