Industry News
Water Safety Goes Beyond the Swimming Pool
In the United States, May is recognized as National Water Safety Month (NWSM), a timely moment to educate swimmers on the importance of water safety as the peak swim season approaches. A joint effort by the Pool & Hot Tub Alliance (PHTA) with support from the American Red Cross, National Drowning Prevention Alliance, National Recreation and Park Association, and World Waterpark Association, Pentair Pool is proud to return as a Program Sponsor for NWSM this year.
In every facet of life, learning keeps your skills sharp, and this is particularly essential for aquatics. Whether you’re a service professional or pool owner, learning to safely enjoy water should be a top priority to mitigate risks, prevent accidents and create a secure environment for enjoyable aquatic experiences.
“At Pentair Pool, we help people safely and sustainably enjoy water. And safety is more than a priority — it’s at the core of our values and the foundation for how we conduct business,” said Greg Claffey, group president for Pentair Pool. “National Water Safety Month is a time to reflect and act on the importance of pool safety innovation and education in creating a safer environment for everyone, from pool owners to pool service professionals.”
Essential Tips for Ensuring Safety in Residential and Commercial Pool Settings
Discover crucial safety measures that both residential and commercial pool owners and professionals should implement to ensure the well-being of pool users and create a fun and effortless experience for all who dive in.
Pay Close Attention
Whether you have an above-ground pool or an inground pool, safety should always be a top priority, especially when children are involved. In fact, fatal drowning is the leading cause of death for children under five, according to the Centers for Disease Control and Prevention. As a pool owner, supervision is the number one thing to save kids from drowning.
From repairing broken tiles to keeping your pool equipment in tip-top shape, your attentiveness now could prevent a sunny day emergency. In addition to creating a safer swim environment, leaning on a pool servicer can help you keep your pool in safe operating condition.
“Paying attention to safety is an important part of doing business and gaining people’s confidence,” said Kenneth Gregory, Safety and Compliance Manager at Pentair Pool. “If pool professionals see an issue in the backyard, it is their responsibility to flag those issues to the homeowner and correct them as soon as possible.”
Install Safety Equipment In & Around Water
Swim safety doesn’t start when you walk up to the pool. Pool fences, gate alarms, drain covers, cameras and water rescue equipment are just some of the essentials for a safe home pool environment.
“There are a myriad of things to pay attention to when owning and installing a pool,” said Eva Marcial, Director of Customer Experience at Pentair Pool. “Simple steps such as making sure the gate latch is working properly to ensure the continued security of your pool area to understanding the basic maintenance of a pool are all equally important when it comes to safety.”
Innovative products that promote pool safety, such as Pentair’s NSF-certified BioShield® UV System, which reduces harmful chloramines, assist in making pools safer and more enjoyable for swimmers. The BioShield UV System reduces chloramines by up to 25%, which can help reduce itchy eyes and skin irritation*.
“Pentair’s BioShield UV Pro System water conditioning device is the very first to receive an NSF 50 approval to help reduce chloramines in swimming pools, which reduces chemical odors that can cause itchy skin and burning red eyes,” said Gregory.
Ensure Proper Maintenance
Getting to know the equipment at your pool and the do’s and don’ts of maintenance can also be valuable knowledge to keep in your toolkit. For example, understanding the safe and proper procedures for cleaning and maintaining your pool filters can help prevent safety hazards like trapped air. This is why pool owners should find a pool professional to handle this service. Trained experts know how to prevent this from happening, and they can answer any questions owners have about their pools, too.
Water chemistry is also a critical component of pool safety. To ensure the highest water quality, test pH and free chlorine levels daily, adding chemicals as needed. Proper chemical usage is important for maintaining a healthy pool. Be sure to follow the chemical manufacturer’s instructions closely regarding the proper dosage based on pool size.
When it comes to water clarity, pool owners should keep their filter, pump, lint trap and skimmer baskets clean and in proper working condition to help ensure their pool water stays sparkling clear.
“Clarity of water allows lifeguards to see swimmers and is a critical component of water safety,” said Marcial. “By following proper guidelines for handling, using and storing pool chemicals, you can help prevent accidents and assist in the maintenance of pool equipment.”
Qualified pool professionals can help keep your equipment in ready-to-use condition and check to make sure your pool complies with safety standards.
Teaching Water Safety
Pentair Pool provides educational materials thatdelve into crucial safety measures for both residential and commercial pool owners and professionals to ensure the well-being of users and to adhere to proper safety regulations. These resources offer key considerations such as proper fencing and gating, regular maintenance routines, service training and compliance with safety standards. By implementing these tips, pool owners and professionals can make water safety a priority beyond the swimming pool.
“Pentair Pool offers training on all its products for proper installation and maintenance,” said Gregory. “We conduct safety training for not only pool professionals but building and code officials as well on compliance with safety codes and standards. For this reason, Pentair is recognized as the industry leader for water safety.”
You can’t put a price on preparedness, so take the time to become First Aid/CPR certified. It doesn’t take a lot of time and the benefits are immeasurable. The Red Cross also offers classes, so don’t hesitate to find one near you. In addition to being certified in First Aid and CPR, you should have a pool safety plan, a phone nearby with emergency numbers and lifesaving equipment (like a hook or flotation device).
Pentair Pool takes water safety seriously. That’s why we’re a proud sponsor of the 2024 National Water Safety Month. Get more ideas on how to promote water safety here.
* Devices evaluated for a reduction in Combined Chloramine have demonstrated a 25% or 0.25 mg/L, whichever is greater, reduction during the test period as compared to the baseline period.
Recognition Highlights Pool Industry Leader’s Continued Commitment to
Innovation, Sustainability and Employee Experience
LATHAM, N.Y. (August 25, 2026) – Latham, The Pool Company [NASDAQ:SWIM], the largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand, has been named to Newsweek’s list of America’s Greatest Companies 2026. This marks the second consecutive year Latham has earned a place on the list, which recognizes leading U.S.-based companies for their financial performance, employee satisfaction, innovation and sustainability efforts.
The comprehensive study, presented by Newsweek in partnership with Plant-A Insights Group, evaluated companies with over $75 million in annual revenue through an extensive survey of more than 179,000 employees and 2.7 million company reviews on financial stability, innovation, and sustainability. To enhance the depth and reliability of the study, Plant-A partnered with leading third-party data providers to assess more than 120 KPIs across critical performance areas such as leadership, integrity, compensation and work-life balance. Only companies that demonstrated outstanding results earned a place on the list.
“Being named one of America’s Greatest Companies for the second year in a row reflects the strength of our people and the culture they have built at Latham,” said Sean Gadd, President and CEO of Latham. “Our team shares a commitment to serving our customers, advancing our industry and finding better ways to work. This recognition shows the impact of those efforts and gives us strong momentum as we continue to grow.”
The Newsweek ranking also considers environmental stewardship, including greenhouse gas emissions, water use, waste reduction and transparency in sustainability reporting. Latham continues to explore ways to improve efficiency, reduce waste and support more responsible practices across its operations.
“Families trust Latham to help create spaces where they can connect, recharge and enjoy time together,” added Gadd. “Earning that trust starts with how we operate as a company. We are proud of this recognition and remain focused on delivering high-quality products, supporting our employees and building a strong foundation for continued growth.”
The full list of America’s Greatest Companies 2026 is published online at Newsweek.com. To learn more about Latham, visit LathamPool.com.
About Latham, the Pool Company
Headquartered in Latham, NY, Latham Group, Inc., is the largest designer, manufacturer, and marketer of in-ground residential swimming pools and pool accessories in North America, Australia, and New Zealand. With over 60 years of experience and a coast-to-coast operations platform across 24 locations, the company offers a broad range of pool products, including fiberglass, vinyl liner, and automatic safety covers, all designed to provide homeowners with the highest quality and value. For more information, visit www.lathampool.com.
Duraflex International and Landmark Aquatic have joined forces to bring premier diving equipment to aquatic facilities across the country. The partnership pairs Duraflex’s decades of expertise in diving board design and manufacturing with Landmark’s proven track record in aquatic facility construction, renovation, and maintenance — creating a best-in-class solution for facilities looking to elevate their diving programs.
Whether outfitting a new build or upgrading an existing facility, the collaboration gives aquatic operators access to Duraflex’s full product lineup alongside Landmark’s end-to-end project management and long-term service support. From recreational community pools to high-performance competition venues, the partnership is built to serve divers at every level.
“By joining forces, Duraflex and Landmark Aquatic provides our customers access to greater resources and strengthens our ability to better serve our customers,” said J. Ryan Casserly, Chief Executive Officer of Landmark Aquatic. “We’re excited about the opportunities ahead and the future we’ll build together in the world of aquatics.”
About Landmark
Landmark Aquatic is a nationwide provider of commercial aquatic facility design, construction, and maintenance services, with more than six decades of industry experience. Serving clients across most of the U.S., Landmark delivers construction-led solutions and on-going support though its AquatiCare maintenance team, ensuring excellence “for the life of your pool.” Committed to the full lifecycle of every facility, Landmark prioritizes long-term partnerships while adapting to client needs through exceptional service, operational excellence, and forward-thinking solutions. For more about Landmark Aquatic visit www.landmarkaquatic.com
About Duraflex International
For over 60 years, Duraflex International has been the trusted name in competitive and recreational diving equipment. Designed for performance and built to last, Duraflex products are found in facilities ranging from neighborhood pools to Olympic-level competition venues worldwide. Duraflex’s commitment to innovation and quality has made it the industry standard for diving boards and aquatic equipment.
Every two years, the prestigious German media outlet Schwimmbad + Sauna hosts the Golden Waves awards, celebrating and rewarding European companies for their outstanding products, technologies, and innovations in the aquatic and wellness industry. The competition draws entries from across the continent, making each nomination a meaningful recognition of excellence. CCEI has long been a strong contender at this event — most notably in 2019, when the company took home the coveted Gold award.
For this 11th edition of the Golden Waves, CCEI put its connected level regulation system Niva VP for infinity pools in the spotlight. The technology earned the company nominations in three categories: Smart Technology, Usability, and Technical Innovation — a testament to the solution’s breadth of impact and the jury’s recognition of its multi-dimensional value. Thanks to its differential pressure technology, Niva VP delivers ultra-precise water level regulation down to the centimeter, without floats or approximate adjustments.
Representing CCEI at the awards ceremony were Catherine Gobin, Group Sales Director, and Leonie Bauer, Germany Branch Manager, who accepted the Bronze Medal in the Smart Technology category on behalf of the entire CCEI team. Their presence at the event also underscored the company’s active engagement with the European market and its commitment to building lasting relationships within the industry. “We are thrilled and honored to receive this award as it acknowledges the hard work of our entire team who continue to push the technological envelope to bring innovative products to the swimming pool industry,” says Gobin.
This distinction is more than a medal — it is a confirmation of CCEI’s strategic vision and ongoing commitment to shaping the pool of tomorrow: connected, efficient, and sustainable. As the aquatic industry continues to evolve, CCEI remains at the forefront, developing solutions that combine cutting-edge technology with real-world usability for professionals and end users alike.
www.ccei-pool.com/en-us
424-800-2191
CCEI USA Inc.
808 Hindry Ave, Suite G / Inglewood, CA 90301
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