Manufacturers
Latham’s Automation Leap: From Factory Floor to Backyard Oasis
If you think “pool automation” just means turning on the lights from your phone, Latham is here to change your mind. From robots that weld with more precision than your uncle with a weekend welder, to smart pool systems that practically run themselves, Latham is diving headfirst into the automation wave—and making a splash on both the factory floor and in backyards across the country.
Robots, Welding, and a Lot Less Guesswork
At Latham’s Fort Wayne, Indiana facility, pool panels are no longer just bent, bolted, and welded by hand. Thanks to a partnership with KC Robotics and FANUC, a fleet of robotic arms now handles panel assembly with pinpoint accuracy. Six R-2000iC robots (and one beefier R-2000iC/210F for the heavy lifting) keep things moving with consistency that humans simply can’t match—even on their best Monday.
Bill Wentz of Latham put it simply: “The equipment has been reliable … freed up employees … keep costs low.” Translation? Fewer errors, faster output, and happier staff who no longer have to babysit every weld.
(Plus, if you’ve ever tried to weld steel panels in August heat, you’ll know automation might just be the unsung workplace MVP.)
AI in the Field: Measure by Latham Pools

Once the robots finish their part, another type of tech takes over—artificial intelligence. Latham teamed up with BrightAI to launch Measure by Latham Pools, a tool that uses LIDAR scanning and HD cameras to measure vinyl liners and safety covers with astonishing precision.
Dealers using Measure can create quotes up to 5x faster, with fewer measurement errors and smoother workflows. Instead of crawling around the pool with a tape measure like it’s 1999, one tech can now measure four or five liners in a single day. That’s efficiency you can literally measure.
Enter: The Attendant

While robots and AI are busy behind the scenes, homeowners get their own taste of automation with The Attendant, Latham’s smart pool ecosystem developed in partnership with Poolside Tech.
Think of it as the ultimate pool butler—except it won’t complain about overtime:
- Temperature & energy optimization based on weather patterns.
- Automated chemical dosing so water stays crystal clear.
- Spotify-integrated lighting and music, because every pool party needs a DJ.
- Water-level management, complete with leak alerts.
- Access modes (family, Airbnb, or “please don’t touch my pool while I’m on vacation” mode).
It’s cloud-based, smartphone-controlled, and designed for Latham fiberglass pools. Or, as Latham likes to put it: “Swim smarter, not harder.”
Why It Matters
For homeowners, the value is obvious: less hassle, lower costs, and more fun. For builders and dealers, tools like Measure and The Attendant speed up sales, reduce headaches, and ultimately give Latham a big competitive edge.
And let’s be honest—who wouldn’t want a pool that adjusts its own temperature and calls you when it springs a leak?
Looking Forward
As smart homes become the norm, smart pools are following right behind. Latham plans to scale robotics to other facilities, expand Measure’s rollout, and keep enhancing The Attendant with new integrations and predictive insights.
From welding robots in Indiana to backyard AI across the nation, Latham’s automation strategy isn’t just about making pools—it’s about reimagining the entire experience of owning one.
So the next time someone asks you if a pool can really be “smart,” you can tell them: Smarter than your toaster, and way more fun.
Explore more about Latham’s automation and smart pool innovations here: Latham Pools
Manufacturers
Announcing the 2025 Pentair Pool Pro Awards Winners
Seven Pool Industry Professionals to be Recognized as “Backyard Legends”
2025 Pentair Pool Pro Awards Winners
The awards recognized seven outstanding individuals for their exceptional expertise and dedication to the pool industry. The winners are:

Premier Pool Pro Award: Jena Beach, Service Manager at Coastal Pools

Lifetime Achievement Award: Shannon Grave Jones, Owner at Graves Pools and Spas

Lifetime Achievement Award: Sean Johnson, Executive Vice President, Field Services at Amenity Pool Services

Unsung Hero Award: Jake Skipper, Owner/Operator at Skipper Pools & Spas

Advancing Automation Award: Claudio Pámanes, Owner at Pámanes Pools
“It’s inspiring to see the impact these pool professionals have had on their communities,” said Greg Claffey, President and Chief Revenue Officer, Pentair Pool. “And hearing their stories of success and growth has been downright humbling. It’s an honor to recognize them with these awards in tandem with our sponsors – AQUA Magazine, Pool & Hot Tub Alliance, and GENESIS®.”
Attendees to the Atlantic City Pool and Spa Show can visit the Pentair Pool Booth (2219) on Wed., Jan. 28 at 4 p.m. EST for a public celebration of these winners.
For more information on the winners and to see highlights of the upcoming awards celebration in Atlantic City, please visit www.pentair.com/pool-pro-awards or www.facebook.com/pentairpool.
About Pentair Pool
At Pentair, we help the world safely and sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and business solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive.
As an industry leader in the pool and spa space, Pentair Pool is driven to help people sustainably enjoy water. Our solutions include industry-leading pumps, automation, lighting, heating, and filtration technology that help our customers enjoy a smarter and more sustainable pool. Customer success is at the heart of our vision for bringing family and friends together in the pool and on the deck to build social connections, create lifelong memories, and help promote fitness and enjoyment. For more information, visit www.pentair.com/poolandspa.
Manufacturer
Confer Plastics Plans 30,000-Square-Foot Warehouse Expansion
Confer Plastics, one of the most established manufacturers serving the pool and spa industry, is moving forward with a 30,000-square-foot warehouse expansion at its Wheatfield, N.Y., facility. The project, now under town review, is designed to support the company’s rising production volume across pool, spa, and outdoor living categories — as well as the continued growth of its emerging direct-to-consumer business.
Company president Bob Confer confirmed that the new warehouse space at 2107 Liberty Drive will help accommodate increased demand for core products such as pool ladders, steps, hot tub cabinets, and other blow-molded components widely used across the aquatics market.
“We’re also expanding to accommodate our direct-to-consumer business, which is a relatively new endeavor for us,” he wrote in an email. “In 2023, we developed online channels for snow sleds and patio furniture. Our initial success has been pretty decent, so we expect the future for those products, and more to come, to be bright.”
The project contractor, Tedesco Construction Services, has previously overseen multiple expansion efforts for Confer at its primary manufacturing plant on Witmer Road in North Tonawanda. That facility houses some of the largest blow molding machines in the world, including a 15-foot-tall unit capable of handling 145 pounds of material at a time. The company’s capabilities extend far beyond aquatics: Confer also manufactures items for stadium seating, medical devices, kayaks, mannequins, trash receptacles, and more.
While the Wheatfield expansion will not directly add new jobs at that location, Confer noted that the increased warehouse capacity “could lead to a handful of jobs” at the main North Tonawanda plant. Additional storage effectively boosts manufacturing throughput, allowing the company to run molding machines more efficiently and increase overall production cycles.
Founded in 1973, Confer Plastics has grown to a 195-employee operation and remains one of Western New York’s most enduring manufacturers within the pool and spa sector. The warehouse expansion underscores the company’s commitment to supporting its dealer network, OEM partners, and consumers as demand for outdoor living products remains strong.
Featured Photo Credit: Confer Plastics
Industry News
JED Pool Tools Receives Excellence Award
JED Pool Tools, manufacturer of swimming pool maintenance equipment and accessories, was pleased to recently receive a ‘Customer Excellence Award’ from Estes Freight company, the largest privately held freight transportation company in North America. This award recognizes customers that demonstrate strong shipment values, revenue growth, and foster a collaborative relationship. This award celebrates a few select customers for outstanding engagement, enabling a strategic partnership, and committing to mutual success.
“We’re pleased to earn such high recognition from a leader like Estes,” said Glenn Jonelunas Manager of Warehouse Operations at JED Pool Tools. “We’re honored to be recognized for this award, which is a reflection of the well-established and trusted partnership we’ve built together.”
The Estes Customer Excellence Award was created to recognize and celebrate customers who exemplify outstanding collaboration, commitment and service. Estes presented JED Pool Tools with a celebratory cake and plaque.
About JED Pool Tools
JED Pool Tools has been making high-quality pool tools and pool accessories in the USA for 30 years. JED Pool Tools sells over 400 different products including residential and commercial skimmers, leaf rakes, poles, wall brushes and vacuum heads as well as hoses and through-wall skimmer parts. JED is a family-run company with 3-generations of Heyen family working for the company and is committed to creating and providing jobs for residents of Scranton, PA. JED isproud of and committed to manufacturing in the USA, many it its own facility in Scranton, PA. To learn more about the company and its products visit www.JEDPoolTools.com.
About Estes
Estes is North America’s largest privately owned freight carrier. As an asset-based transportation provider with a global footprint, Estes combines nearly a century of regional freight shipping expertise with the resources, reach, and reliability of a national carrier. Backed by its more than 300 North American terminals and nearly 7,000 next-day lanes, as well as its fleet of more than 10,500 tractors, Estes is committed to getting America’s freight where it needs to go, when it needs to get there. And with its continued investment in leading-edge technology, as well as the support of its more than 24,000 employees. To learn more about Estes visit www.estes-express.com.
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