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Pandemic Leads To Sharp Increase in Fiberglass Pool Sales

Pool Magazine Editor



Fiberglass Pool Manufacturer Growth for 2021

The swimming pool industry has seen meteoric growth this year. Nowhere is this more true than in the Fiberglass Pool sector. The vertical had already seen enormous growth over the last ten years. In 2020, however the Fiberglass Pool sector saw a double digit increase in growth.

“Most of [our dealers] have ordered more than ever before, so it’s like a double bump.”


Covid-19 Leads To Increase in Fiberglass Pool Sales

Many manufacturers attribute the increase in sales largely to the Covid-19 Pandemic limiting the options for discretionary spending. With limited traveling options, many homeowners who traditionally spend discrectionary dollars elsewhere are building swimming pools.

Fiberglass Pool Manufacturer Latham Pool Products is looking to fill over 300 positions around North America.

“Things were looking good before the lockdowns, but the lockdowns put everything on steroids,”

Bob Harper – CCEO of latham pool products

It’s definitely looking that way for Latham. The industry giant went on a hiring spree this year hiring new executives and looking to fill over 300 positions at 20 various locations around the country.

Leisure Pools hasn’t shown signs of pumping the brakes either. The company added over 400 new dealers this year alone. The Knoxville, TN based manufacturer acquired the facilities of luxury yacht manufacturer Group Beneteau. The quarter million square foot facility sits on 40 acres and is the 3rd large plant in it’s repertoire.

Leisure Pools recently acquired a brand new facility for manufacturing Fiberglass Pools
Leisure Pools recently acquired a brand new facility for manufacturing Fiberglass Pools

“It was starting to push out our lead times. So we decided that instead of continuing to increase our lead times, we’d [increase] our manufacturing capacity.”


After nine weeks training with the staff at Leisure Pools, the facility has retooled to begin producing Fiberglass Pools. The facility recently rolled out it’s first fiberglass pool shell. That’s not all, rumor has it that Leisure is soon to start franchising. After adding United Aqua Group CEO and franchising veteran Patrick Walls as COO, they are now concentrating on developing their franchise operation. While details are still being ironed out, the Fiberglass Pool giant stated that it has plans to begin franchising early 2021.

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Industry News

Pool & Spa Show Live Streaming

Pool Magazine Editor



Northeast Spa & Pool Association announces plans to live stream event in light of Covid-19 pandemic concerns.

The Northeast Spa and Pool Association announced it’s plans to transition the Pool & Spa Show in Atlantic City from an in-person event to a live streaming event in light of the recent Covid-19 pandemic. Every year over 10,000 participants gather for the NESPA Pool & Spa Show (Jan 26-28 2021). Convention attendees have the opportunity to meet with vendors, connect with peers and attend seminars. This year however, for the first time ever the organization announced it’s plan not to host an in-person event, citing safety concerns as the primarily issue.

The Convention Isn’t Cancelled, The Format Has Changed However Says NESPA

“Since last spring, we have known that we needed to have multiple options on the table to deliver the high-quality content and first-class experience that our attendees and exhibitors expect. We had hoped to have an in-person event, and worked hard with many stakeholders in Atlantic City as well as the Pool and Spa Industry to make that happen,” said Patricia McCormick, Show Manager for The Pool and Spa Show. 

“As the year ends, and keeping the safety and success of our friends in the industry in mind, we are pivoting to a live-streaming, interactive event.”

Patricia McCormick, Show Manager for The Pool and Spa Show

Instead they will be live streaming an interactive event from Atlantic City and promise attendees a unique experience they have never seen from traditional online meetings.

“Walt Disney famously said, ‘If you can dream it, you can do it,’ and the NESPA staff and leadership never cease dreaming of ways to improve the show, and folks will find that is never more true when they get to see The Pool and Spa Show experience,”

Amy Rullo, president of the Northeast Spa and Pool Association

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Equipment Supplies

New Robotic Pool Cleaner Debuts at CES 2021

Pool Magazine Editor



Ariel Automatic Pool Cleaner

Robotic pool cleaners are a new age high tech method of cleaning your pool and performing basic maintenance tasks. Robotic cleaners have become enormously popular over the last five years. Ariel is an intriguing new cleaner with an interesting paddle wheel design concept. Ariel by Solar Breeze is the latest line of innovative robotic pool cleaners to come from Tempe based Pivot-Solar Breeze, and is set to debut at the CES 2021 show running from Jan 11-14. Ariel is solar powered and uses intelligent technology to navigate around the surface of the pool to collect debris. Pool owners everywhere can pre-order Ariel at Retailers can email for special pricing.

Ariel is the culmination of years of engineering and consumer feedback to produce the quintessential, future-focused pool cleaning device that brings a whole new level of intelligence, beauty and performance to the robotic surface cleaning category.

Paul Sim – vice president of solar breeze

Ariel Robotic Pool Cleaner Features

  • Mesh filter collects and retains particles down to 200 microns in size
  • Debris collection chamber that holds twice the volume of a normal skimmer basket
  • Simple removal from pool with no-slip handle
  • Easy to empty debris and clean the unit
  • Rechargeable battery that powers the unit after the sun goes down
  • Solar panels that produce enough power to run the unit and charge the battery during the day
  • Sensors that detect obstructions and light up at night
  • No chords or hoses attached
  • Covers the surface of an average pool every 1.5 hours
  • Functions in temperatures ranging from 40° to 130°F
  • Can withstand water salinity of 6,500 ppm

News Releases from Robotic Pool Cleaner Manufacturer Solar Breeze:

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Industry News

Pool Industry Poised For Over $3B Growth Say Experts

Pool Magazine Editor



Pool Industry Poised For Tremendous Growth Say Analysts

It’s no secret that the swimming pool industry has seen enormous growth due to the COVID-19 Pandemic. There has been a swell in demand through 2020 for inground swimming pool construction. Pool Contractor which monitors pool industry growth as a whole is predicting that the industry is poised to grow by over $3 billion dollars through 2024. Industry Analysts Technavio recently reported the industry CAGR (compound annual growth rate) is progressing at over 2% through the same time frame and predict $3.56B in growth over the next 3 years.

Top Pool Manufacturers In 2021 Poised For Growth

  • Finish Thompson Inc.
  • Hayward Industries Inc.
  • H.C. Harrington Co. Inc.
  • Intex Corp.
  • Guangdong LASWIM Water Environment Equipment Co. Ltd.
  • Pentair Plc
  • Pool Corp. Inc.
  • Swimline
  • Waterco Group

Pool Industry Fastest Growing Markets

Fastest growing markets in the swimming pool industry indicated in green.

Experts indicate that North America is responsible for 44% of the projected growth. The COVID-19 pandemic has radically altered the growth pattern of various industries. The impact of the outbreak on the pool industry has seen a drop in demand in a few industries, however the majority of the industry remains unscathed and show promising growth for the immediate future. The COVID-19 virus will have a relatively low impact on the swimming pool market as a whole. The market growth in 2021 is likely to increase compared to the tremendous growth we saw in 2020.

North America was the largest market during 2020. In 20201 however, world wide the industry is poised for tremendous growth in Asia, India, Australia, Europe, and South America. While the pandemic has had somewhat of an impact on supply chains, it is nowhere near the level pundits predicted at the start of the outbreak.

With such a peak in demand, many pool buyers were unable to start their pool construction project this year. Pent up demand and a large backlog of eager customers are shaping up 2021 to pick up where 2020 left off. Clear leaders have emerged during 2019-2020, and consumer confidence in their brands is clearly indicated in how they’ve outperformed S&P 500 predictions.

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