News
Aquadei Technologies Announces Strategic Alliance with the Master Pool Guild
Aquadei Technologies, an Arizona-based leader in advanced water innovation, is proud to announce a formal alliance with the Master Pool Guild, International. Aquadei is the developer and patent holder of next generation oxygenated/ozone pool system technology now being adopted across the industry.
Oxygenated and ozonated pool systems represent a breakthrough in water treatment, using active ozone to sanitize, purify, and maintain pristine swimming environments. Unlike traditional chlorine-based methods, which rely on harsh chemical reactions to eliminate bacteria and algae, Aquadei’s patented technology infuses pools with both highly reactive oxygen and ozone molecules that naturally oxidize, disinfect and remove contaminants.
This approach can significantly reduce or eliminate the need for chlorine, resulting in cleaner, gentler water, and exceptional water clarity. Swimmers experience less skin and eye irritation, improved air quality around the pool, and a noticeably softer, more refreshing feel.
Aquadei recently completed a year-long pilot program with Shasta Pools of Phoenix, Arizona, a respected member of the Master Pool Guild. Following exceptional results, the Guild approved a national roll-out of Aquadei’s oxygenation technology for member companies.
Beyond enhanced water quality, Aquadei’s systems provide notable wellness benefits—especially for individuals with sensitive skin or respiratory concerns. Increased oxygen levels in the water may also support faster muscle recovery, making Aquadei an ideal choice for those interested in their overall well-being.
Website: www.aquadei.net
Media Contact: Mike Low, VP of Sales – 480-694-4709
About Aquadei Technologies
Aquadei is a water innovation company specializing in nanobubble and ultrafine bubble technologies for wellness, industrial water efficiencies and environmental regeneration. Aquadei advances sustainable solutions that combine quantum particle science with real world applications.
About Master Pool Guild International
Since 1962 the MPG has become a hallmark for elite-quality pool building by creating a network of the world’s most talented pool builders to consult, inspire, and support each other. This ethos of collaboration keeps the members at the forefront of the industry providing better quality service to their customers
News
Pool & Hot Tub Alliance Requests Reaffirmation of Water Conservation Efficiency Standard
(Alexandria, VA.) – The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is requesting reaffirmation of the ANSI/APSP/ICC-13 2017 American National Standard for Water Conservation Efficiency in Residential and Public Pools, Spas, Portable Spas, and Swim Spas.
As part of the American National Standards Institute (ANSI) consensus development process, PHTA is conducting a public review of the existing stand and inviting interested parties to submit comments for consideration.
Following review by PHTA technical committees, the 2017 standard has been recommended for reaffirmation while a parallel revision process is underway to evaluate and address emerging issues related to drought and water conservation practices.
In accordance with ANSI procedures, the current ANSI/APSP/ICC-13 2017 standard is available for a 45-day public review period, as announced in ANSI Standards Action. The deadline to submit comments is July 28, 2026.
The public review document and additional information are available on the PHTA-13 webpage at phta.org.
For more information, please visit phta.org, email [email protected], or call (703) 838-0083.
About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000+ members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.
News
Daldorado Appoints Commercial Aquatic Industry Veteran, Guy Ledwell, as Vice President of Business Development
NAPLES, FL — Daldorado, a premier manufacturer of commercial aquatic products, announced the appointment of Guy Ledwell as the company’s new Vice President of Business Development. Ledwell brings over three decades of specialized commercial aquatic experience to the role. He will work closely with Daldorado’s leadership team, including Rob Lawson, to accelerate the company’s market presence and strategic growth initiatives.
Ledwell joins Daldorado following a distinguished 21-year career at Pool Corp, the industry’s largest commercial distributor. During his tenure, he held several pivotal leadership positions, including Commercial Specialist, Division Sales Manager, Senior Manager of the Commercial Group, and Senior Manager of Strategic Growth.
Throughout his career, Ledwell has established a proven track record of designing and delivering large-scale commercial aquatic projects. As an executive leader, he consistently drove high-impact fiscal results, leading teams that achieved robust year-over-year growth and annual sales increases exceeding $9 million. Notably, Ledwell also conceptualized and established the industry’s first nationwide, commercial-dedicated stocking network, a groundbreaking initiative that significantly improved product availability and customer support across the country.
“Guy’s extensive background and deep technical understanding of commercial aquatics make him a perfect fit for our vision,” said Rob Lawson. “His ability to build long-standing relationships with the industry’s leading designers and builders, combined with his energetic leadership style, will be invaluable as we continue to scale our operations and deliver world-class solutions.”
In addition to his sales and operational expertise, Ledwell is recognized for leveraging technology to optimize corporate performance. He has successfully developed and implemented proprietary systems that streamline complex processes, maximize efficiency, and support scalable institutional growth. His leadership philosophy emphasizes practical, data-supported solutions that empower teams and elevate customer outcomes.
Ledwell is widely respected by colleagues and industry partners as a steady, honest, and highly collaborative executive who tackles complex challenges directly to achieve measurable results.
About Daldorado
Daldorado is a leading innovator and manufacturer of high-quality commercial aquatic drainage systems and perimeter grating solutions. Committed to safety, durability, and superior engineering, Daldorado serves major commercial aquatic facilities, waterparks, and competitive swimming venues globally.
Media Contact:
Rob Lawson
Daldorado
888-509-8128
www.Daldorado.com
News
Invis-A-Rope™ Gives Automatic Pool Covers Aesthetically Pleasing Look
Exclusive Invis-A-Rope™ from Automatic Pool Covers, Inc. is designed to blend seamlessly into the pool track for a nearly invisible finish that customers love. Its dark gray color is intentionally engineered to match the pool coping and be virtually invisible within the track, unlike more visible alternatives from other manufacturers. As a key component of the THREE·SIXTY·FIVE™ automatic pool cover system, Invis-A-Rope™ enhances overall pool aesthetics while maintaining functionality, delivering a discreet design that remains virtually unseen by swimmers and end users.
Automatic Pool Covers Inc.
(800) 878-5789
About Automatic Pool Covers, Inc. (APC)
Automatic Pool Covers, Inc. (APC) is a leading U.S. manufacturer of automatic pool cover systems for gunite, vinyl, fiberglass, existing pools, and spas. Headquartered in Westfield, Indiana, APC partners with pool professionals nationwide to deliver high-quality auto-covers designed for safety, durability, and ease of use.
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