Covington, LA – July 14, 2025 – POOLCORP (Nasdaq/GSM: POOL), the world’s largest wholesale distributor of swimming pool supplies, equipment, and related outdoor living products, is thrilled to announce its XTREME Days of Customer Appreciation, an exclusive four- day sales event taking place July 16 to 19 at all SCP and Superior locations across North America.

“XTREME Days is our way of saying thank you to the retailers, service professionals, and builders who have contributed significantly to the success of our industry in more than just constructing, renovating, and servicing pools,” said Kenny St. Romain, Senior Vice President of Sales for POOLCORP. “Together, we have built a legacy of trust and growth, and we want to show our customers how committed we are to delivering greater value, more support, and compelling reasons to keep choosing us.”

XTREME Days of Customer Appreciation will come to life at every SCP and Superior sales center across POOLCORP’s U.S., Canada, and Mexico locations. Customers can look forward to valuable mid-season deals that they won’t find anywhere else. The events will feature food trucks, cookouts, giveaways, product demonstrations, and networking opportunities. Each location will offer a unique spin on this event, all united around the powerful theme of celebrating POOLCORP’s relationships that drive the industry forward.

MEDIA CONTACTS:
Kendall Large
Vice President, Marketing – POOLCORP
772-486-0671
[email protected]

“With nearly 45 years, our impact on the industry is a result of our unwavering focus on customers — being present when and where they need us, offering the right products, and providing exceptional service,” said Kendall Large, Vice President of Marketing for POOLCORP.

Pool Professionals who visit their local SCP or Superior branch during the XTREME Days of Customer Appreciation can join in the fun and take advantage of exclusive offers for 4 days only, July 16 – 19. Additionally, every customer who attends will have a chance to enter to win a credit to their local SCP, Superior or NPT sales center. Details are provided at each location.

For additional information about POOLCORP, XTREME Days deals, or to shop now, visit pool360.com or follow us on Facebook, Instagram, and LinkedIn. We look forward to celebrating you to the XTREME!

About Pool Corporation

Pool Corporation (Nasdaq/GSM: POOL) is the world’s largest wholesale distributor of swimming pool and related backyard products. POOL operates approximately 445 sales centers in North America, Europe, and Australia through which it distributes more than 200,000 products to roughly 125,000 wholesale customers. For more information about POOLCORP, please visit www.poolcorp.com.

Syracuse, NY — 07/03/25 — James Melnicoff, President of Clear Blue Water Tech, is pleased to announce a new partnership with United Aqua Group (UAG), one of the most respected buying groups in the pool and spa industry. Headquartered in Las Vegas, Nevada, UAG has been transforming how pool and spa professionals purchase products and services since its founding in 1963.

“At United Aqua Group, we’re always looking for vendor partners who share our commitment to quality, innovation, and member success,” said Craig Goodson, President of United Aqua Group. “Clear Blue Water Tech brings a strong reputation and a robust line of products that will enhance the value we deliver to our members. We’re excited to welcome them to the UAG family.”

Through this partnership, Clear Blue Water Tech will offer its Affinity-branded line of pool and specialty chemical products to UAG members across the country. The product line includes liquid pool stabilizer, liquid clarifiers, pod clarifiers, liquid phosphate removers, phosphate remover tablets, flocculants, enzymes, solar treatments, spa products and more—all designed to deliver exceptional value, trusted quality, and fast shipping.

“We are honored to be selected as a vendor to such a well-established and forward-thinking organization,” said Melnicoff. “Our team is committed to providing UAG members with innovative, reliable, and cost-effective solutions for their pool and spa chemical needs.”

For more information about Clear Blue Water Tech or the Affinity product line, visit clearbluewatertech.com or contact us at [email protected].

To learn more about United Aqua Group and the benefits of membership, go to unitedaquagroup.com or email [email protected] for more information.

(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce that Dr. Adam Katchmarchi (Ph.D.) has joined the organization as Vice President of Educational Development. Dr. Katchmarchi begins his role effective July 1, 2025.

As Vice President of Educational Development, Dr. Katchmarchi will collaborate closely with PHTA staff, partners, and industry professionals to enhance and expand PHTA’s educational programming. His primary responsibilities will include developing innovative courses and trainings, elevating the quality and accessibility of educational content, and fostering strategic partnerships aimed at enriching industry-wide professional development. He will coordinate closely with Jeanne Mendelson, Vice President of Educational Operations & Sales, to lead PHTA educational programs and services.

“I am extremely honored and excited to join the incredible team at the Pool & Hot Tub Alliance in this role,” says Dr. Katchmarchi. “I look forward to leveraging my background in aquatics education and water safety advocacy to support PHTA’s mission. Together, we will deliver high-caliber, impactful educational opportunities that help our members thrive professionally and enhance industry standards.”

Dr. Katchmarchi brings a wealth of experience and expertise to his new position. Prior to joining PHTA, he served as the Chief Executive Officer of the National Drowning Prevention Alliance (NDPA), where he successfully implemented national initiatives focused on water safety awareness and drowning prevention. His leadership facilitated transformative partnerships across the public and private sectors, significantly advancing water safety education.

In addition to his executive experience, Dr. Katchmarchi was a tenured Associate Professor in the Department of Allied and Public Health at Indiana University of Pennsylvania (IUP), a position he held from 2014 to 2025. An accomplished educator and researcher, Dr. Katchmarchi has authored numerous peer-reviewed publications and frequently presents at both national and international conferences.

Dr. Katchmarchi earned his Ph.D. in Coaching and Teaching Studies from West Virginia University, with research specializing in water safety education. He also holds a Master of Science in Sport Management from Indiana University of Pennsylvania and a Bachelor of Science in Education from Slippery Rock University, both with focuses on aquatics and aquatic safety.

“Dr. Katchmarchi is an exceptional addition to our leadership team,” says Sabeena Hickman, CAE, President & CEO of PHTA. “His distinguished career and dedication to aquatic safety, education, and advocacy make him ideally suited to elevate PHTA’s educational initiatives. We are excited about the impact he will have on our members and the industry as a whole.”

For more information, please contact Amy Willer, PHTA’s Director of Content and Communications, at [email protected] or 703-838-0083, ext. 121.

About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.