Press Releases
Goldfish Swim School Ranks No. 1 in Swimming Lessons Category in Entrepreneur’s Franchise 500®
Leading Swim School Solidifies Premier Standing, Builds Momentum for Remarkable Growth Year in 2022
TROY, Mich. – Goldfish Swim School Franchising, LLC, the premier learn-to-swim franchise concept, was recognized as no. 1 in the swimming lessons category and no. 53 overall on Entrepreneur’s Franchise 500®, the world’s first, best and most comprehensive franchise ranking. This marks the brand’s fifth consecutive year earning the no. 1 spot in the category and sixth consecutive year on the prestigious list overall. The 43rd annual Entrepreneur Franchise 500® is a highly sought-after honor in the franchise industry. Goldfish Swim School solidifies its premier standing for its tremendous performance in areas including unit growth, financial strength and stability, and brand power.
2021 proved to be a remarkable year for the brand, awarding 26 schools alongside 13 new school openings. The leading swim school kicked off 2022 with its 125th school opening and is achieving high performance marks, now exceeding its pre-COVID enrollment numbers – teaching more than 150,000 children each week how to be safer in and around the water.
To build off this successful momentum, Goldfish Swim School has set an aggressive expansion goal to open 17 schools in 2022 as it continues to seek franchise partners throughout the United States and Canada. Goldfish Swim School’s proven performance coupled with its exceptional leadership team and world-class franchise office support has resulted in eager and sophisticated entrepreneurs flocking to the franchise opportunity.
“We are excited to embark on our next chapter of growth in 2022, and this ranking is a strong validation of the growth and success we’ve achieved and where we are headed,” said Chris McCuiston, CEO & Co-Founder of Goldfish Swim School. “On behalf of the entire network and team, we’re grateful to be recognized as a stand-out brand. Between our devoted existing franchisees expanding their portfolios and adding new entrepreneurial-minded individuals to our system, we’re confident for the year ahead. By prioritizing results, support and innovation, we’re ready for this next era of growth as we expand our North American footprint.”
In Entrepreneur’s continuing effort to best understand and evaluate the ever-changing franchise marketplace, the company’s 43-year-old ranking formula continues to evolve as well. The editorial team researches and assesses several factors that go into the evaluation, including costs and fees, size and growth, support, brand strength, and financial strength and stability. Each franchise is given a cumulative score based on an analysis of more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500® in ranking order.
“The past year has been one of the most challenging for businesses in recent memory, which made putting together our 43rd annual Franchise 500 list more enlightening than ever,” says Entrepreneur Editor in Chief Jason Feifer. “The companies named to this year’s list showed us how being resilient, supportive, and nimble can help navigate extraordinary challenges and also underscore the grit and innovation that define entrepreneurship.”
Over its 43 years in existence, the Franchise 500® has become both a dominant competitive measure for franchisors and a primary research tool for potential franchisees. Goldfish Swim School’s position on the ranking is a testament to its strength as a franchise opportunity.
Consistently outranking its competition, Goldfish Swim School continues to prove itself as a top-rated and most established swim school franchise in the space. Riding this wave of success, Goldfish is looking to bring on qualified and engaged individuals seeking single and multi-unit opportunities who are involved with their community, have a passion for water safety and are hungry to dive into the world of franchising. Today, with 125-plus locations open and more than 130 in development, the brand is on track for strategic franchise expansion across North America – with the most opportunities available in California and the southern region of the United States.
Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years, teaching children how to be safer in and around the water. Each school offers swim lessons and programs using a proprietary philosophy, The Science of SwimPlay®, to build life skills both in and out of the water using play-based learning in a fun and safe environment. Each school’s number one focus and main priority is always the same – educating children on water safety while teaching them how to swim and respect the water.
For more information on Goldfish Swim School and its franchise opportunity, please visit https://www.goldfishswimschool.com/franchise-opportunities/ or call 248-801-1850.
To view Goldfish Swim Schoolin the full ranking, visit www.entrepreneur.com/franchise500. Results can also be seen in the January/February 2022 issue of Entrepreneur.
About Goldfish Swim School
Founded by husband-and-wife team Chris and Jenny McCuiston, Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years. Classes are offered by specially trained instructors in a safe, child-friendly and fun environment using their research-based philosophy called The Science of SwimPlay®. Headquartered in Troy, Michigan, Goldfish Swim School was established in Birmingham, Michigan in 2006, and opened its first franchise location in 2009. Recently, the brand was recognized by Entrepreneur in its Franchise 500® ranking, Franchise Times’ Fast & Serious List, and Inc. Magazine’s Top 5000. Goldfish Swim School is currently in the process of expanding franchise opportunities throughout North America, with more than 125 schools open, and an additional 130+ in development in more than 30 states and Canada.
News
SPS PoolCare Acquires Amenity Pool Services’ Operations in Six Sun Belt Markets
AUSTIN, Texas (May 21, 2026) — SPS PoolCare, the largest swimming pool services company in the United States, today announced it has acquired the majority of Amenity Pool Services’ pool service operations. The transaction, completed in two portions, spans Amenity’s commercial and residential operations in Phoenix, Tucson, and Jacksonville, Fla., as well as its residential operations in Orlando, Dallas, and Port Charlotte, Fla.
The Amenity transaction builds on SPS PoolCare’s January 2026 acquisition of Pool Troopers, which united the nation’s two largest pool service providers. Amenity Pool Services is ranked #3 on the 2025 PSN/Jandy Top 50 Service List, and together, these transactions reflect the company’s capacity to integrate large, complex operations while delivering the consistent, professional service experience that customers depend on every week.
“Amenity has outstanding team members, service standards, and customer relationships cultivated across key Sun Belt markets,” said Lance Martin, CEO of SPS PoolCare. “With this partnership, customers benefit from our expanded network of skilled technicians, advanced scheduling systems, and comprehensive service offerings that keep their pool in top condition year-round.”
SPS PoolCare, a portfolio company of Storr Group, has acquired more than 200 pool service companies since its inception in 2021. The company seeks to provide customers with continuity by preserving existing service schedules, technician relationships, and pricing structures during each transition onto ServiceTitan’s cloud-based platform. SPS PoolCare now serves more than 50,000 weekly recurring residential and commercial customers across 19 markets in five states.
“This transaction represents another significant step in executing the company’s long-term consolidation strategy and further strengthens the platform’s leadership position in the industry. We look forward to supporting the management team through the next phase of growth and integration,” added Fraser Ramseyer, founder of SPS PoolCare and founder and CEO of Storr Group.
Nation’s largest pool services company acquires operations in Phoenix, Tucson, Dallas, Orlando, Jacksonville, Fla.,and Port Charlotte, Fla.
- Acquisition brings new customers, skilled technicians, and expanded market presence
- SPS PoolCare has acquired over 200 pool service companies since its inception in 2021.
- SPS PoolCare now serves over 50,000 weekly recurring residential and commercial customers across 19 markets in five states.
About SPS PoolCare:
As the #1 swimming-pool service company in the United States, SPS PoolCare is on track to perform over 2,000,000 weekly recurring pool services in 2026 and employs more than 1,000 staff across five states. Backed by Storr Group, the company is focused on growing its family of brands across the Sun Belt, as it continues to make owning a pool a joy. The company is committed to creating a world-class service experience for its customers and to being the employer-of-choice for its team members. Read more at spspoolcare.com
About Storr Group:
Storr Group is an operationally focused lower-middle-market investment firm that backs, builds, and scales industry-leading platforms. With a rich background in business building, Storr combines world-class operators with strategic M&A, deep integration, and sophisticated technology to drive sustainable growth and long-term value. Storr Group has offices in West Palm Beach, New York City, and Austin. To partner today, visit storrgroup.com
For more information, contact:
Madeleine Budge
10 to 1 Public Relations
(480) 514 – 1070
News
CCEI Introduces New Antea VS: Smart Control For Variable Speed Pumps
CCEI is pleased to introduce the new Antea VS– a new innovation that allows management of variable speed pumps by seamlessly integrating them into CCEI Vigipool ecosystem. This ultra-compact antenna can be installed effortlessly on a wide range of pumps, delivering advanced connectivity and smart control at your fingertips with the Vigipool app.
With the Antea VS pool professionals can control and configure the pump room from anywhere. Simply plug the antenna into a 12-15 VAC (50-60 Hz) outlet, then connect to the pump and within minutes you have full control on your smartphone. The system automatically adjusts pump room speed based on real-time environmental conditions—such as water temperature and pool cover status—while always giving users the freedom to manually select preferred pump speeds at any time.

To unlock its full potential, the Antea VS is engineered to work alongside the Tild VP automation system which governs the pump’s electrical supply and serves as the backbone of the pump room. Together they control power, filtration, lighting and variable speed pumps using the Vigipool app.
More information about CCEI’s US operations can be found at:
424-800-2191
CCEI USA Inc.
808 Hindry Ave, Suite G
Inglewood, CA 90301
NEW IG PAGE:
PLEASE FOLLOW US ON INSTAGRAM:
News
RENOLIT SOLID Slip-Resistant PVC Decking Available in 3 Colors
RENOLIT SOLID is a reinforced PVC membrane engineered to renovate and waterproof decks at residential and commercial aquatic facilities—from community pools to world-class athletic complexes. At 80-mil thick, it delivers a durable, slip-resistant surface that addresses the most common deck challenges: cracks, chips, peeling paint, and more. Designed for both renovation and new construction, RENOLIT SOLID offers long-term, low-maintenance performance. Now available in Sand, Light Grey, and Dark Grey colors to complement any architectural aesthetic.
Phone number: (219) 324-6886
Location: LaPorte, Indiana
-
Trade Shows2 weeks agoPool Trade Shows & Industry Events To Attend in 2026-2027
-
Industry News1 week agoPOOLCORP Welcomes John Watwood as President and Chief Executive Officer
-
Pool News4 weeks agoLincoln Memorial Reflecting Pool Renovation Shifts to Faster, Lower-Cost Strategy
-
Op Editorials4 days agoCome to Buffalo And See First Hand What An Aquatic Desert Looks Like
-
News4 weeks agoLandmark Aquatic Integrates Splashtacular’s SlipStream® Water Slide for Aquatic Facilities
-
Pool News2 weeks agoWhen Pool Projects Become Political – Trump’s Pool Contractor Got Review Bombed
-
Manufacturer4 weeks agoNidec Commercial & Industrial Names New President and CTO
-
Trade Shows3 weeks agoCoverings 2026 Brings Wow Factor to Tile & Stone Industry Event

























