We caught up with Danilo Bonazza world famous mosaic tile artist on one of his latest projects. He was there on site with the President of Basecrete, Vito Mariano – one of the leading experts in concrete engineering and cement technology. Danilo and Vito have known each other for years, as Basecrete often comes into play on many of the pool remodeling projects Danilo has worked on.
Danilo is a huge proponent of using Basecrete’s products. While he was working on a recent project, we noticed that he was using Basecrete Intercept. Danilo stopped to give a demonstration on the application of the product. We asked him why Basecrete is so vital to his preparation process and why this product is so instrumental in helping him achieve a monolithic end result.
Basecrete makes the ideal waterproofing barrier. The colloidal silicate in combination with their fibermesh system helps makes the structure even stronger as one whole solid piece.Danilo Bonazza – Art & Mosaics
What is Basecrete?
To the layman without a finer understanding of Basecrete and Colloidal Silica, (SiO2) it is a densifier. Typically, Danilo applies it in a liquid form as a spray to cement / concerete structures. Its purpose is to densify the molecules of the cement based material. In fact it reacts with the useless calcium hydroxide (contained in the cement of the gunite or shotcrete pool shell) and chemically alters it into useful CSH.
The material is intermingled into the hardened cement paste. A chemical reaction occurs which creates additional paste inside the pores of the existing structure. The paste gets denser becoming almost like a gel. This makes it harder and much less porous. Consequently, this gives the pool shell an extra barrier to humidity and water. It is for this reason above all others that Danilo insists on incorporating Basecrete Intercept.
Why is Basecrete so often used in Inground Pools?
To better understand why Basecrete Intercept is becoming so popular in the industry, we spoke with President – Vito Mariano more about the product. He explained the important role that Basecrete is playing in pool construction today.
Vito, who first got his start in the concrete industry in the late 80’s, has numerous patents to his credit. He’s known as one of the foremost experts in concrete engineering and manufacturing. His company Basecrete’s products have been involved in the construction of well over 90,000 inground pools. Basecrete, although well known in the construction trades – is however still largely unknown to consumers – namely homeowners. We asked Vito to initiate those without a prior knowledge of Basecrete as to what his product is truly all about.
Basecrete itself is known throughout the industry as a high performance, flexible waterproofing membrane and bond coating. The proprietary blend of polymers and additives provide unmatched strength and superior adhesion.Vito mariano – president of basecrete
“Basecretes flexibility however, allows it to absorb movement from the underlying concrete structure. Pool contractors find it the ideal solution for waterproofing. Particularly for the products ability to protect and repair concrete structures. Already incredibly popular in the pool industry, you’ll find Basecrete applied in pool shells, spas, and fountains.” continued Mariano.
Why Pool Contractors Swear by Basecrete
Danilo Bonazza, who is one of the leading mosaic tile artists today, swears by Basecrete and summarized why. “I love the product because it preserves the integrity of the cement structure. Over time humidity and water can penetrate and cause damage. Basecrete provides extra strength that prevents this from occuring”. Danilo has become a champion for the product and brand ambassador of sorts. He explained that it goes far beyond the guarantee that comes on the label. “The quality is not only in the product,” said Danilo “it is in the people that are supporting it.”
Vito Mariano couldn’t agree more. His firm Basecrete now consults all over the world. “We’re providing training and certifications in the application of our product. We’re supporting the industry and have trainers in the United States, Canada, Italy, France, Africa, Australia, and are committed to growing and expanding that.”
Key Take Away Advantages of Basecrete
High performance: PSI, Adhesion, Tensile Strength, Shear Bond and Flexibility
Easy Application: Roll It, Trowel It, Spray It, Squeegee It
- Impact Strength: 19 LB
- Compressive Strength: 7050 PSI
- Tensile Strength: 732 PSI
- Flexular Strength: 2380 PSI
What Basecrete Does
Basecrete is a waterproofing bondcoat / underlayment / micro topping. Primarily, it is used in applications where a solid and durable waterproof barrier is needed. Adhesive to nearly all surfaces, it is highly resistant to most chemicals and corrosive agents. Basecrete is able to withstand high degrees of movement while still maintaining its structural integrity. The product essentially makes pools waterproof and creates a bond for the pool’s final decorative finish of your choice, such as plaster or tiles.
It is interesting to note that Basecrete acts as an antifracture membrane. Use it in conjunction with fibermesh to transition areas and pipe penetrations to create truly monolothic structures. For more information about Basecrete watch the Ask The Masters Podcast or visit them on the web: https://basecreteusa.com
Pinch a Penny Propels Texas Growth
Pinch A Penny Pool Patio Spa Propels Texas Growth With The Opening Of Its 14th Houston Area
CLEARWATER, Fla., April 19, 2021 /PRNewswire/ — Pinch A Penny Pool Patio Spa, the nation’s largest swimming pool retail, service, and repair franchise, announced today the opening of its newest franchised location in Conroe, Texas. Located at 4489 W. Davis St., Suite 220, the new store marks the brand’s 14th location in the greater Houston area and 19th overall in the state. On the heels of the Conroe opening, the swimming pool franchise leader will further expand its Texas footprint with two additional stores planned for the Houston and Dallas areas, both slated to open this summer.
The Conroe Pinch A Penny is owned and operated by first-time franchisee Kevin Glass. Prior to joining Pinch A Penny, Glass held a longstanding career in Houston’s oil and gas industry, spending over 35 years as an engineer and compilation manager. With the energy landscape becoming increasingly turbulent and retirement on Glass’ horizon, he began looking into business ownership as a way to take control of his and his family’s future.
After discovering what Pinch A Penny had to offer, he was immediately blown away by the brand’s top-notch leadership, customer-centric values and unparalleled support. Additionally, with Houston ranking #3 for most pool-dense markets in the country, he and his wife, Debbie, were interested in entering a booming business niche in their own backyard. “The oil and gas industry has always been volatile, so the idea of finding something more stable that would allow me to take control of my own destiny really stood out to me. When I found the Pinch A Penny franchise opportunity, I knew I had found the best option for me,” said Kevin Glass, owner of Pinch A Penny, Conroe.
“Pinch A Penny is a well-established legacy brand with a proven track record of sustainable success fueled by multiple revenue streams, exceptional training and a resilient business model that has withstood numerous economic disruptions, including the pandemic. That, coupled with Houston’s pool market being on the rise, we’ve already seen immense success just from offering the service portion of our business before even opening our retail store.”
Since entering Texas in 2016, Pinch A Penny has continually targeted key markets throughout the state for new store development, including the greater Houston and Dallas-Fort Worth areas. As pool sales and construction surged amid the pandemic, the future demand for pool supplies and services in Texas is unprecedented, leading Pinch A Penny to pre-build new stores in the North Richland Hills and Flower Mound neighborhoods of Dallas. Looking ahead, the company will continue its statewide development with two new locations opening in The Woodlands and Lake Arlington later this year.
“We have consistently seen a huge demand for quality retail pool supply and service operators in Texas, and Kevin Glass’ early success is proof of that with him already deploying a second service truck before even opening the retail portion of his business,” said Michael Arrowsmith, Chief Development Officer of Pinch A Penny. “At Pinch A Penny, we’re honored to join with hard-working franchisees like Kevin who are looking to take the next step in their careers and build a legacy alongside us. As we continue our development across Texas, we plan to build upon the momentum we’ve achieved so far thanks to our dedicated franchisees and look forward to servicing the tremendous pool growth to come.”
Pinch A Penny Pool Patio Spa of Conroe will serve customers Monday-Saturday from 9 a.m. to 6 p.m., and Sunday from 10 a.m. to 3 p.m. For more information on the new Conroe store, call 936-701-0926 or visit https://pinchapenny.com/stores/conroe-tx-259.
With 260 locations across the Southeastern U.S. and Texas, Pinch A Penny Pool Patio Spa has developed a reputation for delivering best-in-class customer service and expertise while offering the highest quality in products and supplies. Pinch A Penny Pool Patio Spa offers customers a one-stop-shop for all of their pool and spa supply needs with one of the most complete lines of pool chemicals, maintenance equipment, as well as parts and accessories available anywhere. In addition to retail, Pinch A Penny offers maintenance and repair services, like water testing and pool cleanings, and its franchisees have the option to offer an array of backyard services, such as pool renovations, leak detection, power washing, landscape lighting and more.
Pinch A Penny is currently seeking qualified candidates to join its growing brand, including existing pool store operators looking to take their businesses to the next level. The company currently has franchise opportunities available in markets throughout Texas and the Southeastern U.S., including Georgia, Florida, South Carolina, Alabama, Louisiana and Mississippi. For more information about franchising opportunities with Pinch A Penny Pool Patio Spa, visit www.pinchapennypoolfranchise.com or call 844-740-5139.
About Pinch A Penny Pool Patio Spa
Founded in 1975, Pinch A Penny Pool Patio Spa has grown from one store to 260 locations across the Southeastern U.S. and Texas. Priding itself on its superior customer service and expertise, the brand has been included in top industry rankings, such as the 2021 Entrepreneur Franchise 500, Franchise Business Review Top 200, Franchise Gator Top 100 and Franchise Times Top 200+, as well as Franchise Business Review’s Top Franchises for Women and Top Franchises for Veterans. Additionally, Pinch A Penny was selected as the silver winner for Franchise Update’s prestigious STAR Award for Franchisee Satisfaction and named one of the Top 50 Recession-Proof Franchises by Franchise Business Review. Taking a family approach to business, Pinch A Penny provides its customers, franchisees and employees with all the necessary resources to carry on its tradition of quality, reliability and expertise in a fun, family-oriented atmosphere. For more information, visit www.PinchAPenny.com.
SOURCE Pinch A Penny Pool Patio Spa
POOLCORP Increasing Prices
Poolcorp has begun announcing their intention to increase prices.
POOLCORP has begun announcing their intention to increase prices. Letters have already begun to circulate within the industry. SCP announced price increases last month that would begin on May 3rd. An official statement from Robert Rankin, Vice President at Poolcorp sent out a letter to retailers this week. It explained the difficulty the company has had struggling to maintain pricing structures given the rising increases from the industries most popular vendors.
“The virus has hit shipping at the ports, in the air and at the freight terminals, and the simple “supply in demand” exercise means raw material increases are mounting and therefore vendors are being forced to respond. The latest example of this is the recent price increase announcements from Hasa, Pentair, Fluidra and Hayward. New pricing from these vendors is being sent to the industry now and will culminate with price increases effective at our branches on May 3, 2021.”ROBERT RANKIN – VICE PRESIDENT OF POOLCORP
Poolcorp Letter Announcing Price Increases
There is mounting concerns that increasing prices may destabilize many pool companies abilities to stay in business. Already many pool companies have been forced to switch to liquid chlorine instead of chlorine tablets. There is a huge valve shortage going on in the industry as well as many other vital components that have become scarce in light of enormous price gouging going on in the secondary markets.
Harold Evans owner of Orenda Technlogies described the current perception of the climate when he stated.. “I went into the parking lot of Poolcorp in Plano at 4:00pm and I was the only truck. Companies are taking large deposits on equipment that is unavailable which is a sign of the cash flow desperation. Nothing compares to this in my years since 1984.”
News impacting the Pool Industry
The big pool news this week going around Social Media unlikely enough coincided with Poolcorp’s notice to increase prices. With far reaching ramifications, a situation unfolding in the Middle East is predicted to only worsen the climate for increasing prices in the pool industry.
Recent events in the Suez Canal are currently complicating pricing and supply chain issues globally. Some 10% of the entire world’s trade goes through the shipping lane on a daily basis. There has been an Ever Given shipping tanker blocking Egypt’s busy Suez Canal for several days now. The delay effecting transport is expected to be costing the global economy some $10 billion dollars a day and may have unforeseen trickle down effects that impact the pool industry.
With recent factory closures, supply chain issues, freezing temperatures and price increases – many pool companies are wondering, will it get any better in 2021? Already many pool builders and service companies are feeling the financial crunch. Rising oil prices have seen fuel costs sky rocket for pool companies across the nation. The problem is now finally trickling down to the consumer level as companies are forced to pass along those price increases to home owners.
New Robotic Pool Cleaner Debuts at CES 2021
Robotic pool cleaners are a new age high tech method of cleaning your pool and performing basic maintenance tasks. Robotic cleaners have become enormously popular over the last five years. Ariel is an intriguing new cleaner with an interesting paddle wheel design concept. Ariel by Solar Breeze is the latest line of innovative robotic pool cleaners to come from Tempe based Pivot-Solar Breeze, and is set to debut at the CES 2021 show running from Jan 11-14. Ariel is solar powered and uses intelligent technology to navigate around the surface of the pool to collect debris. Pool owners everywhere can pre-order Ariel at www.solar-breeze.com. Retailers can email firstname.lastname@example.org for special pricing.
Ariel is the culmination of years of engineering and consumer feedback to produce the quintessential, future-focused pool cleaning device that brings a whole new level of intelligence, beauty and performance to the robotic surface cleaning category.Paul Sim – vice president of solar breeze
Ariel Robotic Pool Cleaner Features
- Mesh filter collects and retains particles down to 200 microns in size
- Debris collection chamber that holds twice the volume of a normal skimmer basket
- Simple removal from pool with no-slip handle
- Easy to empty debris and clean the unit
- Rechargeable battery that powers the unit after the sun goes down
- Solar panels that produce enough power to run the unit and charge the battery during the day
- Sensors that detect obstructions and light up at night
- No chords or hoses attached
- Covers the surface of an average pool every 1.5 hours
- Functions in temperatures ranging from 40° to 130°F
- Can withstand water salinity of 6,500 ppm
News Releases from Robotic Pool Cleaner Manufacturer Solar Breeze:
Custom Luxury Pools With Rising Star Lance Irby
Step Into Swim Helps Over 6,000 Kids Learn To Swim
Pool Magazine adds Carol Anne Gigliotti as Director of Marketing / Sales
Shortages Delaying Pool Construction
Pool Supply Shortages Are Real
Chlorine Tablet Shortage Due to Covid-19 & BioLab Fire
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