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Basecrete and Pools Go Hand in Hand – Danilo Bonazza

Danilo Bonazza explains why Basecrete and pools go hand in hand.

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We caught up with Danilo Bonazza world famous mosaic tile artist on one of his latest projects. He was there on site with the President of Basecrete, Vito Mariano – one of the leading experts in concrete engineering and cement technology. Danilo and Vito have known each other for years, as Basecrete often comes into play on many of the pool remodeling projects Danilo has worked on.

Danilo is a huge proponent of using Basecrete’s products. While he was working on a recent project, we noticed that he was using Basecrete Intercept. Danilo stopped to give a demonstration on the application of the product. We asked him why Basecrete is so vital to his preparation process and why this product is so instrumental in helping him achieve a monolithic end result.

Basecrete makes the ideal waterproofing barrier. The colloidal silicate in combination with their fibermesh system helps makes the structure even stronger as one whole solid piece.

Danilo Bonazza – Art & Mosaics

What is Basecrete?

To the layman without a finer understanding of Basecrete and Colloidal Silica, (SiO2) it is a densifier. Typically, Danilo applies it in a liquid form as a spray to cement / concerete structures. Its purpose is to densify the molecules of the cement based material. In fact it reacts with the useless calcium hydroxide (contained in the cement of the gunite or shotcrete pool shell) and chemically alters it into useful CSH.

The material is intermingled into the hardened cement paste. A chemical reaction occurs which creates additional paste inside the pores of the existing structure. The paste gets denser becoming almost like a gel. This makes it harder and much less porous. Consequently, this gives the pool shell an extra barrier to humidity and water. It is for this reason above all others that Danilo insists on incorporating Basecrete Intercept.

Why is Basecrete so often used in Inground Pools?

To better understand why Basecrete Intercept is becoming so popular in the industry, we spoke with President – Vito Mariano more about the product. He explained the important role that Basecrete is playing in pool construction today.

Vito, who first got his start in the concrete industry in the late 80’s, has numerous patents to his credit. He’s known as one of the foremost experts in concrete engineering and manufacturing. His company Basecrete’s products have been involved in the construction of well over 90,000 inground pools. Basecrete, although well known in the construction trades – is however still largely unknown to consumers – namely homeowners. We asked Vito to initiate those without a prior knowledge of Basecrete as to what his product is truly all about.

Basecrete itself is known throughout the industry as a high performance, flexible waterproofing membrane and bond coating. The proprietary blend of polymers and additives provide unmatched strength and superior adhesion.

Vito mariano – president of basecrete

“Basecretes flexibility however, allows it to absorb movement from the underlying concrete structure. Pool contractors find it the ideal solution for waterproofing. Particularly for the products ability to protect and repair concrete structures. Already incredibly popular in the pool industry, you’ll find Basecrete applied in pool shells, spas, and fountains.” continued Mariano.

Danilo Bonazza is one of the world’s leading Mosaic Tile artists and uses Basecrete in conjunction with his pool projects

Why Pool Contractors Swear by Basecrete

Danilo Bonazza, who is one of the leading mosaic tile artists today, swears by Basecrete and summarized why. “I love the product because it preserves the integrity of the cement structure. Over time humidity and water can penetrate and cause damage. Basecrete provides extra strength that prevents this from occuring”. Danilo has become a champion for the product and brand ambassador of sorts. He explained that it goes far beyond the guarantee that comes on the label. “The quality is not only in the product,” said Danilo “it is in the people that are supporting it.”

Vito Mariano couldn’t agree more. His firm Basecrete now consults all over the world. “We’re providing training and certifications in the application of our product. We’re supporting the industry and have trainers in the United States, Canada, Italy, France, Africa, Australia, and are committed to growing and expanding that.”

Key Take Away Advantages of Basecrete

High performance: PSI, Adhesion, Tensile Strength, Shear Bond and Flexibility
Easy Application: Roll It, Trowel It, Spray It, Squeegee It

  • Impact Strength: 19 LB
  • Compressive Strength: 7050 PSI
  • Tensile Strength: 732 PSI
  • Flexular Strength: 2380 PSI

What Basecrete Does

Basecrete is a waterproofing bondcoat / underlayment / micro topping. Primarily, it is used in applications where a solid and durable waterproof barrier is needed. Adhesive to nearly all surfaces, it is highly resistant to most chemicals and corrosive agents. Basecrete is able to withstand high degrees of movement while still maintaining its structural integrity. The product essentially makes pools waterproof and creates a bond for the pool’s final decorative finish of your choice, such as plaster or tiles.

Basecrete Kit

It is interesting to note that Basecrete acts as an antifracture membrane. Use it in conjunction with fibermesh to transition areas and pipe penetrations to create truly monolothic structures. For more information about Basecrete watch the Ask The Masters Podcast or visit them on the web: https://basecreteusa.com

Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email info@poolmagazine.com or call (916) 467-9118 during normal business hours. For submissions, please send your message to submissions@poolmagazine.com

Equipment Supplies

POOLCORP Increasing Prices

Poolcorp has begun announcing their intention to increase prices.

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Poolcorp announced they are increasing prices this week

POOLCORP has begun announcing their intention to increase prices. Letters have already begun to circulate within the industry. SCP announced price increases last month that would begin on May 3rd. An official statement from Robert Rankin, Vice President at Poolcorp sent out a letter to retailers this week. It explained the difficulty the company has had struggling to maintain pricing structures given the rising increases from the industries most popular vendors.

“The virus has hit shipping at the ports, in the air and at the freight terminals, and the simple “supply in demand” exercise means raw material increases are mounting and therefore vendors are being forced to respond. The latest example of this is the recent price increase announcements from Hasa, Pentair, Fluidra and Hayward. New pricing from these vendors is being sent to the industry now and will culminate with price increases effective at our branches on May 3, 2021.”

ROBERT RANKIN – VICE PRESIDENT OF POOLCORP

Poolcorp Letter Announcing Price Increases

Poolcorp announced their intentions to pass along price increases from vendors. Robert Rankin, Vice President announced Poolcorp would begin increasing prices starting May 3rd, 2021.

There is mounting concerns that increasing prices may destabilize many pool companies abilities to stay in business. Already many pool companies have been forced to switch to liquid chlorine instead of chlorine tablets. There is a huge valve shortage going on in the industry as well as many other vital components that have become scarce in light of enormous price gouging going on in the secondary markets.

Harold Evans owner of Orenda Technlogies described the current perception of the climate when he stated.. “I went into the parking lot of Poolcorp in Plano at 4:00pm and I was the only truck. Companies are taking large deposits on equipment that is unavailable which is a sign of the cash flow desperation. Nothing compares to this in my years since 1984.”

News impacting the Pool Industry

The big pool news this week going around Social Media unlikely enough coincided with Poolcorp’s notice to increase prices. With far reaching ramifications, a situation unfolding in the Middle East is predicted to only worsen the climate for increasing prices in the pool industry.

The Suez Canal closure is predicted to only worsen the increasing prices on raw materials.

Recent events in the Suez Canal are currently complicating pricing and supply chain issues globally. Some 10% of the entire world’s trade goes through the shipping lane on a daily basis. There has been an Ever Given shipping tanker blocking Egypt’s busy Suez Canal for several days now. The delay effecting transport is expected to be costing the global economy some $10 billion dollars a day and may have unforeseen trickle down effects that impact the pool industry.

With recent factory closures, supply chain issues, freezing temperatures and price increases – many pool companies are wondering, will it get any better in 2021? Already many pool builders and service companies are feeling the financial crunch. Rising oil prices have seen fuel costs sky rocket for pool companies across the nation. The problem is now finally trickling down to the consumer level as companies are forced to pass along those price increases to home owners.

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Equipment Supplies

New Robotic Pool Cleaner Debuts at CES 2021

Pool Magazine Editor

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Ariel Automatic Pool Cleaner

Robotic pool cleaners are a new age high tech method of cleaning your pool and performing basic maintenance tasks. Robotic cleaners have become enormously popular over the last five years. Ariel is an intriguing new cleaner with an interesting paddle wheel design concept. Ariel by Solar Breeze is the latest line of innovative robotic pool cleaners to come from Tempe based Pivot-Solar Breeze, and is set to debut at the CES 2021 show running from Jan 11-14. Ariel is solar powered and uses intelligent technology to navigate around the surface of the pool to collect debris. Pool owners everywhere can pre-order Ariel at www.solar-breeze.com. Retailers can email paul@solar-breeze.com for special pricing.

Ariel is the culmination of years of engineering and consumer feedback to produce the quintessential, future-focused pool cleaning device that brings a whole new level of intelligence, beauty and performance to the robotic surface cleaning category.

Paul Sim – vice president of solar breeze

Ariel Robotic Pool Cleaner Features

  • Mesh filter collects and retains particles down to 200 microns in size
  • Debris collection chamber that holds twice the volume of a normal skimmer basket
  • Simple removal from pool with no-slip handle
  • Easy to empty debris and clean the unit
  • Rechargeable battery that powers the unit after the sun goes down
  • Solar panels that produce enough power to run the unit and charge the battery during the day
  • Sensors that detect obstructions and light up at night
  • No chords or hoses attached
  • Covers the surface of an average pool every 1.5 hours
  • Functions in temperatures ranging from 40° to 130°F
  • Can withstand water salinity of 6,500 ppm

News Releases from Robotic Pool Cleaner Manufacturer Solar Breeze:

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Cleaning and Service Equipment and Supplies

Selling Automatic Pool Cleaners Online

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Selling Automatic Pool Cleaners Online

Amidst the pandemic this summer, Rene Huston, president of Patio Pleasures acknowledges an increase in their sales, of up to 10 pools in a day, if available. The unanticipated pandemic that led to the cancellation of travel plans had people invest that money for their backyard luxury. This is no wonder; there is an increase in the sales of automatic pool cleaners, especially high-quality robotic models. Clients also opt to invest cash they would have used elsewhere to enjoy the benefits of the long-term, cost-efficient APC’s.

Since their introduction in the 1950s, automatic pool cleaners have become part of pools in North America due to their personality and efficiency. They move around the pool on their own, cleaning the pools, hence minimizing the need for manual vacuuming and sweeping.

Jeannie Pearcy, owner of SwimFun Pool & Patio in Olathe, Kansas, United States, tells her clients a pool cleaner is similar to a Roomba for your pool.

Recently, online competition affected APC sales at brick and mortar vendors. Reacting to retailer’s complaints, APC producers began making ‘trade-only’ products. These products are only physically accessible through pool and spa shops. These products come with extra features like additional supplies longer warranties or refundable offers. Furthermore, you can access and depend on service from the vendor and manufacturer. Discussing with pool and spa vendors, there are varying opinions on the sell of automatic pool cleaners.

Store manager for Outback Pools & Spas in Wichita Falls, TX., Jimmy Cooper, appreciates manufacturers for looking out for their welfare too. Clients get to experience what a brick and mortar can do. Customers can purchase these pool products online though you can have horrible encounters with them. This gives the stores a chance to enlighten clients on what they can do.

Online vs Retail stores

It may seem like the ideal service to request for a robotic automatic pool cleaner from your home and have it brought within two days. However, their satisfaction can be short-lived either with the delivery of the wrong product or early failure of the product.

Most clients come to Huston’s store, complaining of an ineffective online product. They use this opportunity to explain the advantages if they had bought it from them. Such discussions and encounters build the confidence of customers in brick and mortar vendors.

Moreover, when online clients take their automatic pool cleaners to Cooper’s store for maintenance or service, he cannot do anything about it because the product is not from his store. He instead offers to sell them a similar product from his store. To ease their frustrations, he explains the benefits of buying from stores.

With this approach, Cooper believes he has changed the opinion of half of the online buyers to in store clients.

For years, Huston has avoided servicing online bought goods. However, now her opinion has begun to change. At times, it depends on how busy they are at a particular time though she’s still unsettled. She’s a bit receptive, taking into consideration the profits they could earn.

Maintenance Intervals

One of the significant selling points of an automatic pool cleaner is its ability to somehow get rid of the pool guy, as Cooper states.

Cooper calculates with his clients an hour service each week for a year in comparison to purchasing a cleaner. They realise a $1000 or $1500 cleaners operating two or three hours in a day for a year is cheaper than they thought.

The service crew is not always there, and the pool requires cleaning between their visits. Even with an automatic pool cleaner, manual work like scrubbing the pool walls requires the service crew. Depending on the water environment, manual vacuuming may also be necessary.

Selling Game Plan

Since APCs are more virtually intriguing compared to other pool equipment, retailers depend on popular displays in the store to start a discussion with a client.

After capturing the customer’s attention, Huston urges would-be buyers to go with a unit home and try it out. This program at Patio pleasures permits clients day access to the unit. When returned, they do a far check to ensure the unit is clean, the baskets and other pieces still in place.

The program, try before you buy, has also worked for Pearcy. Even if the Client does not purchase the unit, then, they include it in their purchase wish list and save up for it. Furthermore, SwimFun sells the season’s trial unit at a cheaper price with a limited warranty.

Cooper recognizes that persuading clients on the advantages of an automatic cleaner has become simpler. This is due to the increase of dependence and convenience of technology though some purchasers are still ignorant.

With a number of sales strategies in place, verbal means is the most powerful convincing method in the sell of automatic pool cleaners. This is the reason the product will remain a powerful sale in the retail sector.

Conclusion

Huston notes that pool owners are seeking ways to maintain their pools happy and healthy. Time is of the essence; get an automatic pool cleaner as it is the ideal choice for your pool.

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