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Contractors and Builders

Jimmy Reed Is One Of The Elite

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Jimmy Reed is unquestionably one of the top experts specializing in glass tile interiors today. A master artisan, he is definitely on a short list of A list installers. When it comes to tile, Reed is often sought out for his expertise in that particular realm.

We had the opportunity to catch up recently on the Pool Magazine podcast and discussed his impressive body of work. Working with a veritable who’s who in the swimming pool industry, Reed’s work has taken him from coast to coast working on some of the most jaw dropping pools in America.

Reed’s expertise is highly prized, consequently he’s become a frequent collaborator with luxury pool builders like Dave Penton.

Jimmy Reed Has a Reputation

A native of Southern California his entire life, Reed first began building a reputation on the West Coast for his incredible mastery at installing glass tile interiors. That notoriety has spread over the years to catapult Rock Solid Tile as a premier consulting firm providing expert pool tile installation all over the country. Today he is widely considered by many to be one of the best of the best.

With almost 50 years under his belt, there isn’t a whole lot about glass tile Jimmy Reed doesn’t know about.

Reed first got his start in tile almost 5 decades ago and has become a permanent fixture in the pool industry. A humble and unassuming person, you’re almost lulled into the false security of believing he’s just a regular guy. In fact Reed is without a doubt one of the crème de la crème when it comes to tile and an important resource for veterans who value his craftsmanship and wealth of knowledge.

Mosaic tile interior Reed installed in a collaboration with elite designer Shane LeBlanc – Photo Credit: Jimi Smith Photography

“The first important job I ever had the opportunity to work on was for Jaqueline Bissett” who costarred opposite Steve McQueen in the 1968 classic “Bullitt”. Over the years, Reed has worked on tile interiors for a laundry list of Hollywood celebrities and famous athletes.

Skip Phillips and Dave Penton collaborated with Reed on this stunning custom luxury pool.

First getting his start as an assistant in the 70’s, Reed would spend years learning the trade and honing his craft. “I inevitably wound up hiring most of the guys I used to work with” said Reed, discussing his progression to starting his own firm Rock Solid Tile back in the early 80’s.

First starting with luxury tile interiors for kitchens and bathrooms, as tile interiors began to become more popular in swimming pools, Reed would eventually focus on making that a bigger part of his repertoire. “It was kind of a new thing back then, especially in L.A. to be doing an all tile pool interior.” said Reed. Over the years glass tile would become a mainstay with him. “Glass tile really began to take off around the late 80’s” said Reed, “over 85% of the pool interiors we do today involve glass tile”, he explained.

Seeing as though he’s collaborated with some of the most well known designers and builders in the pool industry, we wanted to know Reed’s process for consulting on a high end glass interior.

“Every project is different and I get called in at all different times,” said Reed, “Often, I’ll get the call before the pool is even built and be the first one called in to consult with a client who doesn’t have a pool or they have an existing pool they want to add tile to.”

This was certainly the case on a major remodel Reed worked on with Dave Penton, Alison Terry, and David Peterson for one luxury home owner in San Marino, California. The homeowner had the budget and the desire for a complete pool and landscape makeover.

While elite pool builders know to consult with Reed when it comes to glass tile, Reed likewise knew to tap his resources in the industry to consult when adding on all of the extras the client was asking for to compliment the $250,000 glass tile interior he was installing.

“Sometimes I’ll come in and recommend that we create a team with a landscape architect, and a legitimate viable pool builder to really take on the project and make it what they are ultimately looking for.” said Reed.

Jimmy Reed continues to impress builders with his amazing eye for detail. – Photo Credit: Jimi Smith Photography

Advice For Those Aspiring To Learn Glass Tile Interiors

“Learn the techniques and the trade from the ground up, don’t take any shortcuts. It’s not just about putting tile on a pool. There is so much preparation involved. If you can master that, by the time you get to the tile installation part, that should be a breeze.” said Reed.

However when it comes to actually pulling off luxury tile interiors, Reed admits the number of installers capable of doing high end work at that level are far and few between.

Personally, we have seen our fair share of glass tile installations posted to social media showing evidence of catastrophic failure. Consequently, we asked Reed to weigh in on what folks may be doing wrong. Some of the failures have occurred in areas of the country where tile typically experiences more expansion from season to season. Reed stressed that proper surface preparation can account for expansion even in cold environments which aren’t traditional markets for glass tile interiors.

Builders sent a snapshot of the mosaic tile installation Reed did standing up to another harsh Wichita, Kansas winter.

Reed’s best advice for those tempted to take on glass tile if it is outside of their wheelhouse; “Don’t do it, or hire someone that’s experienced in those types of installations” he explained. Suggesting that because of the high price tag associated with glass tile interiors, doing one wrong could be prove to be extremely costly. “Homeowners doing a project of that nature typically have no problem taking care of themselves on an installation that goes wrong. I’d either go into it with the utmost confidence or not do it at all”, said Reed.

Many builders would love to be doing more glass tile interiors but there is a limited number of skilled tradesmen capable of taking on high end work. Many contractors are unwilling to learn how to properly install glass tile. We asked Reed if he saw a lot of that going on in the pool industry. “It’s very true, they don’t need to do the training because they are very busy as it is. It’s like learning a different trade. They don’t see it as learning how to do their trade better, it’s something completely foreign to them.”

A Return To The Norm

Although Covid-19 has seen unprecedented demand for inground pools, the pandemic has brought it’s fair share of challenges for many folks in the pool industry. This has also been true for Reed, who has had to scale back his operations. “We’ve been busy, but not as busy as we’re used to. We scaled down so our overhead is lower, our workforce is smaller. We’re still very busy though. This season has been nuts (referring to demand).”

We asked Reed if he expected a return to the norm soon, now that the demand associated for pools due to Covid-19 has begun to taper in the market; to which Reed responded “I do, at least we’re certainly seeing that on our side.”

Listen to our entire interview with Jimmy Reed on the Pool Magazine podcast

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Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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Contractors and Builders

Deckorators Deck Designer Lets You Start Dream Building Immediately

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Deckorators, a leading manufacturer of outdoor living products, has recently launched a new deck designer software that allows users to quickly and easily design their dream deck.

With this cutting-edge tool, users can start designing their ideal deck within seconds. The software features a user-friendly interface that makes it easy for anyone to use, regardless of their design experience.

To get a better understanding of the full capabilities of the software, Pool Magazine spoke with Michelle Hendrick of UFP Industries and Jason Varney of Dock and Deck.

“It’s a consumer tool, but contractors can also utilize it as well to really plan out the project that they’re working on and work with a homeowner on ways to look at different colors and how that pairs well with the siding of their house,” explained Michelle Hendrick.

One of the standout features of the Deckorators design software is the ability to choose from a wide range of customizable options. Users can select from a variety of decking materials, including traditional wood and composite options, as well as different colors, styles, and patterns. They can also add railings, stairs, and other features to their design, allowing them to create a truly personalized outdoor space.

Another helpful feature of the software is the ability to visualize your design in 3D. This allows users to get a realistic idea of what their finished deck will look like, making it easier to make design decisions and ensure that their deck meets their needs and preferences.

“You can even pull in a photo of your home into the software as well,” explained Hendrick, this really gives you a good feel for what that deck could look like.” Hendrick claims the software gives users the “design flexibility to really look at different pairings and ways to really accentuate the backyard”.

In addition to the design capabilities, the Deckorators design software also includes a project cost calculator which is exciting to contractors like Jason Varney. The software allows users to see how much their dream deck will cost, making it easier to plan and budget for their project.

“I think it is a tool that a contractor can use too,” said Varney, “DIYer’s will definitely use this to get a basis of an idea or a plan and almost kind of see where their cost price points are going to be before they contact a general contractor to come out and either give them a full rendering.”

“It’s a great start of letting a customer kind of figure out where they want to start out price-wise and get a budget in mind of where they think they need to be as far as materials,” said Varney.

We had the opportunity to experiment with the Deck Designer software ourselves and can see the potential in software that allows homeowners to dream build right there on the spot. We rated the Deck Designer one of our top pool products of 2022. Ease of use, easy-to-apply options, and a simple-to-navigate interface are guaranteed to make the platform a winner for homeowners and professionals alike.

Pool Magazine had the opportunity to experiment with the Deck Designer software, watch our fly-through video.

Overall, the Deckorators design software is a powerful and convenient tool for anyone looking to design and build a new deck. Its customizable options, 3D visualization capabilities, and project cost calculator make it easy to create the perfect outdoor space for any backyard. So, it can be a great help for homeowners, contractors and designers to create their dream deck.

To take a deeper dive into what the new software is all about, listen to the Pool Magazine podcast and our interview with Michelle Hendrick and Jason Varney. During our discussion, we talked about the new Deckorator design software as well as some other exciting new additions that you’re bound to see while making the rounds at this year’s trade shows.

Ready to try Deckorator’s new Deck Designer? Visit https://bit.ly/deckoratorsoftware

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Contractors and Builders

Avoiding The Negative Spiral

Avoid the negative spiral by adhering to 4 fundamental principles.

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Avoiding The Negative Spiral

A lot of builders compete on price and operate on narrow margins. This leaves little revenue to perform warranty repairs or to correct errors made during construction.

These builders oftentimes rely on the profit from the next job to fix mistakes from the last project. As the economy slips into a recession, these revenues shrink even more and the pool of funds available to remediate mistakes dries up.

Delays in performing repairs increases and customer frustration grows. As customer complaints intensify, the quantity of lawsuits rise.

The solution is simple, but multi-fold:

  1. Fix your errors and warranty call backs promptly.
  2. Maintain open lines of communication – don’t ghost clients or feed them BS.
  3. Increase the contingencies built into a project. Set them aside into a separate account, and don’t spend them upon each project completion.
  4. Improve quality control and reduce errors & mistakes.

Now, more than ever, as the economy constricts, clients will become more frugal and conscience of what is occurring in their yard. They will be less tolerant of delays and excuses.

Avoid the vortex.

This was a post originally published on Facebook that received an enormous response from peers within the industry.

Thoughts from some of my followers:

I don’t play the race to the bottom game to get the job. I have my margins and if someone goes cheap, they can have the job. If I don’t make what I need to, I walk away.

Michael Koenig

Another way to remediate this is to ensure that your profit margins are adequate enough that you don’t have to rob Peter to pay Paul. If you’re actually performing quality work, the customer should be charged accordingly. Quality work costs money; most reasonable customers understand that. Michael Calore

Great advice. As a a 40+ year pool builder I wish just one of ex employees that decided to go into business for themselves would take the time to learn the business. I wouldn’t have made a career of repairing (and being paid well) for repairing others mistakes. JA GROW

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Contractors and Builders

Surety Bonds For Pool Construction & Outdoor Improvements

What Swimming Pool and Outside Improvement Contractors Should Know About Surety Bonds

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If you are a contractor who is involved in pool construction or making other outdoor site improvements, you might be required to obtain a contractor’s license and a license bond. Swimming pool contractors in some states are required to obtain specialized licenses, and bonds are frequently required as a condition of licensing. For example, California requires swimming pool contractors to obtain a swimming pool contractor license, which carries a bonding requirement as a licensing condition. Other states, including Florida and Texas, also require bonds for pool contractors who perform electrical work on pumps and other components of pool installation.

Even if your state does not require you to obtain a specialized license for pool construction work, you might have to get a general contractor’s license and post a bond to perform work above a certain amount. In addition to license bonds, there are other types of contractor bonds that you might need based on the size of a project or the requirements of the project owner. Here is some information about contractor bonds for pool contractors and those who perform work on other outdoor improvements.

What Is a Surety Bond?

A surety bond is a legally binding agreement between the following parties:

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• Principal – The individual required to post a bond

• Obligee – The party, which might be a governmental licensing authority or private project owner, that requires the bond

• Surety – The bond company that approves and issues a bond as a guarantee the principal will comply with its legal and contractual obligations

About Surety Bonds

Surety bonds are not a form of insurance. Instead, they protect the obligee and the public against potential misconduct on the part of the principal. When a bond company approves a surety application, the principal must sign an indemnity agreement through which it agrees to hold the surety harmless in the event of a filed bond claim and loss. Ultimately, the principal is the party who will be responsible for paying valid bond claims that might be filed.

There are many different types of surety bonds available to pool contractors.
There are many different types of surety bonds available to pool contractors.

Types of Bonds

License bonds are bonds that might be required as a licensing condition before a contractor can secure a license. These bonds might be required by a state licensing body or by a city or county before a contractor can obtain a license or certificate to perform work in the jurisdiction.

Many contractors who perform work on outdoor improvements or construct pools might also be required to post contractor bonds. A contractor bond is a type of surety bond that guarantees the contractor will perform work that meets the provisions called for in a contract.

3 Most Common Bonds

These bonds might be required for public projects valued at $100,000 or more. Many private project owners also require bonds before they will enter into contracts with pool contractors and those who will perform work on other outdoor improvements. The following three types of contractor bonds are common:

• Bid bond – A bond that might be required as a condition of bidding on a project that guarantees the winning bidder will follow through and perform the contract at the bid price even if the contractor forgot to include something in the bid.

Performance bond – A bond that might be required by a public or private project owner that guarantees the contractor will perform according to the provisions called for under the contract and will not complete substandard work.

Payment bond – A bond that guarantees the general contractor will pay its subcontractors and suppliers for their labor and materials that protects the subcontractors and suppliers as well as the private project owner. Payment bonds protect private project owners from potential mechanic’s liens that might otherwise be filed by parties that have not received timely payments for their work from the general contractor.

Public-funded projects worth more than a threshold amount might require contractors to post all three of these types of bonds since they guarantee the completion of the project to specifications, prequalify contractors before they can submit bids, and provide payment protection.

Savvy private project owners likewise might require contractors to post performance and payment bonds to guarantee the contractors they choose will perform the work as promised and will pay their subcontractors and suppliers.

Unsure about surety bonds? Many contractors wonder how to go about getting bonded.
Unsure about surety bonds? Many contractors wonder how to go about getting bonded.

How Do You Get Bonded?

To get bonded, you can apply for the specific types of bonds you need by applying to a bond company. The surety bonding process involves an extension of credit from the bond company to the contractor, so the application will be sent through an underwriting process. The factors that a surety will consider to determine whether or not to approve a bond application include the applicant’s credit, business experience, working capital, stability, reputation, and others. Evaluating these factors helps the surety determine the degree of risk it would face if it approved the bond application.

If you have a great credit score, substantial experience, strong working capital, and a good reputation, the surety company will likely determine you pose little risk and provide you with a bond quote of as little as 1% of your required bond amount. For example, if you are required to post a $25,000 surety bond, you won’t have to pay the full amount of the bond. If you are quoted 1%, you will instead need to pay 1% of that amount of $250. By contrast, if you have poor credit, your application might be denied, or the surety might provide you with a higher quote of up to 10%. In that case, you would have to pay $2,500 to secure your bond.

Renewing Bonds

Bonds are not permanent. Instead, they must be renewed. Once you have posted the bonds you need, you should make sure to pay attention to when they expire and apply to renew them before they do. If you avoid bond claims and maintain good credit, you can anticipate continuing to receive low bond quotes. If you had to post a larger bond premium because of a low credit score but have worked to build your credit since you originally posted your bond, you might find that you receive a better rate when it’s time to renew.

Surety bonds are a common requirement for contractors who construct pools or complete other outdoor improvements. Making sure that you understand your requirements and that you always comply with the law and your contractual obligations can help you secure better rates and also build a strong business reputation.

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