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Hot Tub & Spa Sales Growth Predicted To Continue

Hot tub and spa sales growth predicted to continue. The global market hit $19 billion in 2022 and is predicted to increase to $23.5 billion by 2030.

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Hot Tub & Spa Sales Predicted To Continue Growing

There is no denying that hot tub sales have cooled over the past two quarters in the US, Australia, and the U.K., yet the market remains solid according to analysts. The global market for hot tubs and spas crossed the $19 billion mark in 2022 and is expected to continue to grow to $23.5 billion by 2030 according to Business Market Insights. This is predicted despite increasing concerns about inflation and reports of curtailed spending by consumers.

The number of pool construction projects has certainly stabilized back down to pre-Covid 19 levels, though that correlation to the hot tub industry appears to be less of a factor. It’s an encouraging sign that there are still plenty of consumers looking to start a hot tub project in their backyard.

As the world begins to emerge from the COVID-19 pandemic, many industries have experienced fluctuations in supply and demand. The hot tub industry was certainly no exception. During the height of the pandemic, the demand for hot tubs skyrocketed as people sought to create their own private oasis at home. However, this increase in demand led to longer lead times for hot tub delivery, sometimes stretching several months or more.

What a Changing Retail Environment For The Hot Tub & Spa Sector Means for Consumers

As the pandemic winds down and hot tub dealers are stocked up, lead times are finally equalizing. This means that dealers are now able to keep up with the increased order flow, and it no longer takes 8 weeks or longer to receive inventory. This should come as welcome news for consumers who have been waiting to make their purchase and want to start enjoying their hot tub as soon as possible.

It is important to note that this equalization in lead times does not mean that dealers are sitting on inventory. In fact, most hot tub dealers have had trouble keeping up with demand due to supply chain disruptions and factory shutdowns during the pandemic. Instead, it means that dealers are now able to order and receive hot tubs from manufacturers more quickly, which in turn allows them to fulfill orders in a shorter timeframe.

This is a positive development for the hot tub industry as a whole. It means that consumers can now purchase hot tubs without worrying about long wait times or delays, and dealers can fulfill orders more quickly and efficiently. It also shows that the hot tub industry has adapted to the challenges of the pandemic and is now in a better position to meet the needs of consumers.

A changing retail environment has dramatically altered the way consumers purchase a hot tub or spa.
A changing retail environment has dramatically altered the way consumers purchase a hot tub or spa.

A Change in Consumer Habits

One thing the pandemic changed was the way consumers purchase. As people spent more time at home during quarantine, the demand for hot tubs and spas increased. However, many brick-and-mortar stores were closed or had limited hours, which led to a surge in online shopping. The by-product was an increase in online retail sales, one which has not tapered off according to retailers.

Spa retailer Andrew Ellis of Steam Shower Store discussed how plenty of consumers are still looking to bring home the spa experience. “We’ve been selling more spas and home saunas through our e-commerce platforms SteamShowerStore.co.uk and Vidalux.co.uk. This trend is not surprising as the benefits of hot tub ownership are numerous, including relaxation, improved sleep, and pain relief,” said Ellis, “consumers recognize the value and comfort of owning one, and that will remain a factor for growth.”

Low Cost of Hot Tub / Spa Ownership Makes Hot Tubs Appealing to Mid-Range Consumers

The average price of a swimming pool has gone up substantially in recent years. As swimming pools have become more expensive and consequently out of reach for some consumers, many have continued to look for more affordable alternatives that still offer the benefits of relaxation and recreation. One such alternative that remains within reach for mid-range consumers are hot tubs and spas.

Hot Tubs & Spas Have Become a Budget-Friendly Option For a Number of Reasons

Hot tubs and spas are typically much less expensive than swimming pools, making them an attractive option for consumers who want to enjoy the benefits of hydrotherapy without spending a fortune. They are also more compact and can be installed in smaller outdoor spaces or even indoors, making them a more feasible option for homeowners with limited space.

Another advantage of hot tubs is that they can be used year-round, while swimming pools are typically limited to use during the summer months in many parts of the world. This makes hot tubs a more versatile investment for those who want to use their outdoor space throughout the year.

Furthermore, advances in technology have made hot tubs more efficient and easier to maintain than ever before. Modern hot tubs can be equipped with energy-efficient features such as insulated covers and programmable timers that help to reduce energy costs. They also come with advanced filtration systems that make it easier to maintain clean and healthy water. In fact, over two-thirds of hot tub owners report that they perform their own maintenance (according to Pkdata).

Over 2/3 of homeowners report maintaining their own hot tub or spa according to Pkdata.
Over 2/3 of homeowners report maintaining their own hot tub or spa according to Pkdata.

Turnkey & Low Cost in Comparison to Pool Ownership

The turnkey aspect of hot tub ownership is also appealing to many consumers. Unlike a pool, which can take months to construct and can involve complex permits and zoning regulations, a hot tub can typically be installed and ready for use in a matter of days or weeks. This makes hot tubs and spas an attractive option for those who want to quickly and easily add a touch of luxury to their backyard. Overall, depsite changes in the economy, hot tub and spa ownership remain in high demand as consumers look for budget-friendly alternatives.

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Pool News coverage brought to you by Pool Magazine's own Marcus Packer. Marcus Packer is a 20 year pool industry veteran pool builder and pool service technician. In addition to being a swimming pool professional, Marcus has been a writer and long time contributor for Newsweek Magazine's home improvement section and more recently for Florida Travel + Life. Have a story idea or tip you'd like to share with Pool Magazine? Email [email protected] your story idea.

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Hot Tubs

March 28th is National Hot Tub Day!

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March 28th is National Hot Tub Day!

Every year on March 28th, hot tub lovers across the country unite for one glorious reason—National Hot Tub Day. It’s the one day a year where slipping into a bubbling spa isn’t just encouraged—it’s practically a public service. But where did this steamy celebration come from? And why is it making waves not just among backyard bathers but across the entire hot tub industry?

Let’s dive in.

A Brief Dip into the Origins of National Hot Tub Day

National Hot Tub Day isn’t a centuries-old tradition like New Year’s or Groundhog Day, but let’s be honest—it’s a lot more relaxing. The holiday popped up in the early 2000s, believed to have been created by a group of spa enthusiasts who wanted to draw attention to the wellness benefits of hot tubbing. What started as a quirky celebration has grown into a full-blown day of appreciation for warm water, hydrotherapy, and bubbly bliss.

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Now, each year, hot tub owners fill their spas, cue up their playlists, and toast to the good life—preferably while soaking under the stars.


Why the Industry is Bubbly About It

For the hot tub and spa industry, National Hot Tub Day is more than just a hashtag. It’s a chance to highlight the therapeutic, social, and lifestyle benefits of owning a hot tub. Retailers run special promotions, manufacturers unveil new features, and wellness professionals remind us that soaking in hot water isn’t just indulgent—it’s good for you.

It’s also a prime opportunity for the industry to connect with consumers, launch spring sales, and showcase the latest tech and design innovations. Let’s just say, there are a lot of bubbles being popped on March 28th—and not all of them are in champagne glasses.


The Feel-Good Factor: Hot Tub Therapy 101

Sure, hot tubs are fun—but did you know they’re also medically magical? Okay, maybe not magical, but the health benefits are definitely real. Here’s what a good soak can do:

✔️ Relieve stress – Warm water + jets = instant relaxation
✔️ Ease muscle and joint pain – Say goodbye to post-workout soreness
✔️ Improve sleep – A soak before bed can help you drift off faster
✔️ Boost circulation – Heat helps blood flow and loosens tension
✔️ Promote mental wellness – Time in the tub gives your brain a chance to chill

By dedicating a day to hot tubs, we put the spotlight on hydrotherapy and its benefits—not just for your body, but for your overall well-being. It’s self-care in its coziest form.


Innovators Making a Splash

Let’s give a round of applause (or a round of rubber duckies) to the major players turning hot tubs into high-tech sanctuaries:

💧 Jacuzzi® – The OG. Still setting the standard in hydrotherapy and style.
💧 Hot Spring® Spas – Known for energy efficiency and cutting-edge comfort.
💧 Bullfrog Spas® – Customizable JetPaks™? Yes, please.
💧 Caldera® Spas – Elegance meets performance.
💧 Master Spas® – From Michael Phelps swim spas to ultra-luxury models.

These brands are pushing the boundaries with innovations like smart spa controls, UV-C water sanitizing systems, and ergonomic seating so good it feels like you never want to get out of the hot tub.


Time to Take the Plunge

Whether you’re already living the hot tub life or just dreaming of the day your backyard becomes a private spa oasis, National Hot Tub Day is the perfect excuse to celebrate the magic of the soak.

Hot tubs aren’t just for après-ski parties or luxury retreats anymore—they’re a lifestyle upgrade, a wellness tool, and a conversation starter. From romantic evenings to family hangouts or solo soaks with a side of serenity, a hot tub transforms any space into a sanctuary.

So light some candles, pour a glass of your favorite beverage, and raise a toast (from the comfort of your spa) to the most relaxing holiday of the year.

Happy National Hot Tub Day! 💦🛁🎉

5/5 - (2 votes)

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Hot Tubs

Tourist Electrocuted In Hot Tub at Mexican Resort

An American tourist was electrocuted in a hot tub at a resort in Mexico, now authorities and the man’s family are looking for answers.

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Tourist Electrocuted In Hot Tub at Mexican Resort

An American tourist lost his life and his wife sustained severe injuries in a tragic electrocution incident at a Mexican beach resort earlier this week. This calamity has prompted the family to file a wrongful death and negligence lawsuit against the resort operators, according to their lawyers.

Electrocuted in Hot Tub: Incident Details

The incident occurred at the Sonoran Sea Resort in Puerto Peñasco, Sonora, a popular vacation destination roughly an hour south of the U.S. border. The couple, 43-year-old Jorge Guillen and 35-year-old Lizette Zambrano, were enjoying a relaxing evening in the hot tub when the tragedy unfolded.

According to the lawsuit, the couple had just arrived at the resort with several family members for their vacation. Guillen and Zambrano went to the hot tub to watch the sunset over the sea, unaware of the deadly electric current running through the water. As soon as Guillen dipped his foot into the hot tub, he was immediately electrocuted and trapped underwater. In a desperate attempt to save him, Zambrano jumped in but was also electrocuted.

Lawsuit Filed

Zambrano, who survived but was critically injured, filed a lawsuit seeking $1 million in damages against the U.S.-based resort operators, Casago International and High Desert Travel. Filed from her hometown of El Paso, Texas, the lawsuit claims that the resort’s faulty electrical wiring in the hot tub was responsible for Guillen’s death and her severe injuries.

The lawsuit also alleges that the resort management failed to warn guests about the hazards of the hot tub and did not respond swiftly to the emergency. The video footage from the incident shows chaotic scenes as other guests tried to help the couple, only to realize the danger posed by the electrified water. One guest managed to pull Zambrano from the water, but efforts to rescue Guillen with poles and metal tools resulted in more electric shocks to others.

Legal and Corporate Responses

Tej Paranjpe, an attorney at Houston-based PMR Law representing Zambrano, criticized the resort staff for their inaction during the critical moments when Guillen was continuously shocked underwater. He stated that it took ten minutes for the resort workers to respond, and by then, it was too late to save Guillen.

In response to the lawsuit, Jim Ringquist, sales director for Sonoran Resorts Inc., expressed deep sorrow over the incident. He also noted the unexpected death of the company’s CEO, Fernando Anaya, from a heart attack, further compounding the sadness surrounding the situation.

Investigation and Community Reaction

Mexican prosecutors in Sonora are investigating the cause of the electrical failure and plan to conduct field visits in the coming days. They aim to uncover the origin of the malfunction and ensure such a tragedy does not happen again.

A GoFundMe campaign launched to support Zambrano has raised over $55,000 as of June 19. The campaign describes Guillen as having “a heart of gold” and being a pillar of support for his family and friends. “The love they shared was one for ages,” the campaign states.

Hot Tub Electrocutions: Safety and Statistics

Electrocutions in hot tubs, while rare, are not unheard of and typically result from faulty underwater lighting or defective pumps. The U.S. Consumer Products Safety Commission reported 33 involving injuries or deaths in hot tubs, pools, and spas between 2002 and 2018. Last June, a man in Phoenix died from an apparent electrocution while repairing a hot tub in a fitness center.

Experts emphasize the importance of proper maintenance and vigilance to prevent such tragedies. Ensuring that all electrical equipment is properly installed and regularly inspected can significantly reduce the risk of electrocution in recreational water settings.

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Cleaning and Service Equipment and Supplies

Polaris Spabot – World’s First Automatic Robotic Cleaner for Spas & Hot Tubs

Polaris, the foremost name in swimming pool cleaners, has done it again — introduced the world to a first-of-its-kind cleaner— this time for spas and hot tubs.

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As the leading manufacturer of automatic pool cleaners, Polaris invented the pressure-side pool cleaner over 50 years ago and is known for continually innovating the newest technologies in pool cleaning. The Polaris Spabot carries on that legacy, and for the first time, gives homeowners an automatic option to keeping their spa clean.

“Before now, homeowners still had to clean their portable hot tub or in-ground spa manually,” said Sarah Martin, Polaris’ product manager for robotic cleaners. “With Spabot, they no longer need to stand there with a clunky cleaner in hand vacuuming up dirt and debris, they can just drop it in, walk away and return to a clean spa an hour later.”

Providing the ultimate hands-free convenience of automatic cleaning, Spabot is completely cordless. Powered by a rechargeable lithium-ion battery, it cleans the entire spa or hot tub in just 60 minutes — scrubbing surfaces and collecting debris like sand and silt, as well as leaves and pine needles within its Easy-Clean filter canister.

In order to navigate the small confines and curvature of spas and hot tubs, Polaris developed SpaNav™ Technology, a unique guidance system that enables Spabot to maneuver out of tight spaces by floating up and diving back down to resume cleaning.  As Spabot dips, dives, crawls and climbs, it moves with ease over floors, walls, benches and concave seating to keep those warm water sanctuaries clean.

Easy to operate, Polaris Spabot can be turned on with the simple slide of a button and goes to work once it’s in the water. And, unlike cordless robotic pool cleaners that settle to the bottom awaiting retrieval after the cleaning cycle is complete, Spabot is engineered with Float Finish™ Retrieval, an innovative end-of-cycle buoyancy that allows users to grab it at water level. 

Between cleaning, Spabot can be plugged into any indoor outlet where it charges in 4 hours.

4.4/5 - (19 votes)

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