Hot Tubs
Hot Tub & Spa Sales Growth Predicted To Continue
Hot tub and spa sales growth predicted to continue. The global market hit $19 billion in 2022 and is predicted to increase to $23.5 billion by 2030.

There is no denying that hot tub sales have cooled over the past two quarters in the US, Australia, and the U.K., yet the market remains solid according to analysts. The global market for hot tubs and spas crossed the $19 billion mark in 2022 and is expected to continue to grow to $23.5 billion by 2030 according to Business Market Insights. This is predicted despite increasing concerns about inflation and reports of curtailed spending by consumers.
The number of pool construction projects has certainly stabilized back down to pre-Covid 19 levels, though that correlation to the hot tub industry appears to be less of a factor. It’s an encouraging sign that there are still plenty of consumers looking to start a hot tub project in their backyard.
As the world begins to emerge from the COVID-19 pandemic, many industries have experienced fluctuations in supply and demand. The hot tub industry was certainly no exception. During the height of the pandemic, the demand for hot tubs skyrocketed as people sought to create their own private oasis at home. However, this increase in demand led to longer lead times for hot tub delivery, sometimes stretching several months or more.
What a Changing Retail Environment For The Hot Tub & Spa Sector Means for Consumers
As the pandemic winds down and hot tub dealers are stocked up, lead times are finally equalizing. This means that dealers are now able to keep up with the increased order flow, and it no longer takes 8 weeks or longer to receive inventory. This should come as welcome news for consumers who have been waiting to make their purchase and want to start enjoying their hot tub as soon as possible.
It is important to note that this equalization in lead times does not mean that dealers are sitting on inventory. In fact, most hot tub dealers have had trouble keeping up with demand due to supply chain disruptions and factory shutdowns during the pandemic. Instead, it means that dealers are now able to order and receive hot tubs from manufacturers more quickly, which in turn allows them to fulfill orders in a shorter timeframe.
This is a positive development for the hot tub industry as a whole. It means that consumers can now purchase hot tubs without worrying about long wait times or delays, and dealers can fulfill orders more quickly and efficiently. It also shows that the hot tub industry has adapted to the challenges of the pandemic and is now in a better position to meet the needs of consumers.

A Change in Consumer Habits
One thing the pandemic changed was the way consumers purchase. As people spent more time at home during quarantine, the demand for hot tubs and spas increased. However, many brick-and-mortar stores were closed or had limited hours, which led to a surge in online shopping. The by-product was an increase in online retail sales, one which has not tapered off according to retailers.
Spa retailer Andrew Ellis of Steam Shower Store discussed how plenty of consumers are still looking to bring home the spa experience. “We’ve been selling more spas and home saunas through our e-commerce platforms SteamShowerStore.co.uk and Vidalux.co.uk. This trend is not surprising as the benefits of hot tub ownership are numerous, including relaxation, improved sleep, and pain relief,” said Ellis, “consumers recognize the value and comfort of owning one, and that will remain a factor for growth.”
Low Cost of Hot Tub / Spa Ownership Makes Hot Tubs Appealing to Mid-Range Consumers
The average price of a swimming pool has gone up substantially in recent years. As swimming pools have become more expensive and consequently out of reach for some consumers, many have continued to look for more affordable alternatives that still offer the benefits of relaxation and recreation. One such alternative that remains within reach for mid-range consumers are hot tubs and spas.
Hot Tubs & Spas Have Become a Budget-Friendly Option For a Number of Reasons
Hot tubs and spas are typically much less expensive than swimming pools, making them an attractive option for consumers who want to enjoy the benefits of hydrotherapy without spending a fortune. They are also more compact and can be installed in smaller outdoor spaces or even indoors, making them a more feasible option for homeowners with limited space.
Another advantage of hot tubs is that they can be used year-round, while swimming pools are typically limited to use during the summer months in many parts of the world. This makes hot tubs a more versatile investment for those who want to use their outdoor space throughout the year.
Furthermore, advances in technology have made hot tubs more efficient and easier to maintain than ever before. Modern hot tubs can be equipped with energy-efficient features such as insulated covers and programmable timers that help to reduce energy costs. They also come with advanced filtration systems that make it easier to maintain clean and healthy water. In fact, over two-thirds of hot tub owners report that they perform their own maintenance (according to Pkdata).

Turnkey & Low Cost in Comparison to Pool Ownership
The turnkey aspect of hot tub ownership is also appealing to many consumers. Unlike a pool, which can take months to construct and can involve complex permits and zoning regulations, a hot tub can typically be installed and ready for use in a matter of days or weeks. This makes hot tubs and spas an attractive option for those who want to quickly and easily add a touch of luxury to their backyard. Overall, depsite changes in the economy, hot tub and spa ownership remain in high demand as consumers look for budget-friendly alternatives.
Hot Tubs
Beyond the Hot Tub: Designing the Backyard Wellness Experience

Not long ago, a hot tub was considered the ultimate backyard luxury. Today, homeowners are building complete outdoor wellness environments centered around hot tubs, swim spas, saunas, cold plunges, fitness, outdoor living, recovery, and connection.
“Wellness has replaced luxury in the sense that people increasingly view these as investments in daily health rather than status symbols,” says Jake Ricks, Vice President of Marketing and Customer Experience with Bullfrog Spas.
For pool and spa professionals, that shift is changing the sales conversation. Rather than evaluating a hot tub or swim spa strictly as a standalone purchase, homeowners are increasingly considering how water, heat, exercise, landscaping, and gathering spaces can work together to create a backyard they will use more often.
Questions This Article Answers
- Why are hot tubs becoming part of larger backyard wellness projects rather than standalone purchases?
- What makes a hot tub or spa design genuinely effective for its users?
- How can a backyard wellness space encourage family connection and more frequent outdoor use?
- When does a swim spa make more sense than a conventional swimming pool or a standard hot tub?
- How can spa technology make ownership easier without eliminating water-care responsibilities?
The Backyard Is the New Wellness Center
Today’s homeowners aren’t simply adding a hot tub or swim spa to the backyard. They’re designing outdoor environments where architecture, landscaping, wellness, and gathering spaces work together.
Whether it’s an integrated spa beside the pool, a tucked-away sauna or a dedicated recovery zone complete with a cold plunge and fire feature, the focus has shifted from individual amenities toward creating a more cohesive outdoor lifestyle.
Ricks says the hot tub frequently becomes the centerpiece of those environments.
“High-end home projects now include dedicated wellness features, and residential installations are among the fastest-growing in the category,” Ricks says. “Interestingly, the hot tub tends to anchor these designs, becoming the foundation on which everything else is built.”
The appeal of hot tubs, saunas and swim spas as places for relaxation and stress relief is nothing new. Increasingly, however, those benefits are only part of the reason homeowners continue using them.
According to Ricks, one of the biggest benefits owners discover after purchasing a spa has little to do with specifications.
“The spa becomes a place where families put their phones down and reconnect,” he says. “Couples and families report that it becomes a distraction-free space to communicate.”
That combination of physical comfort, relaxation, and social connection helps explain why the hot tub continues to occupy such an important place in the evolving backyard wellness category.

Great Design Is About People, Not Products
When consumers shop for a hot tub, it can be easy to focus on the numbers: How many seats? How many jets? How powerful are the pumps?
But according to Vic Walker, Toro product marketing manager and former product design manager for Dimension One Spas, those specifications tell only part of the story.
Great spa design begins with a more fundamental question: How are people actually going to use it?
That philosophy extends from hydronomics — the relationship between water movement, pressure, jet placement and the human body — to the way people sit, move and interact within a spa.
It’s also why Walker cautions against assuming a higher jet count automatically means a better hydrotherapy experience. A smaller number of strategically positioned jets may ultimately accomplish more than a larger number added primarily to increase a product specification.
The same human-centered thinking applies to seating.
People move between seats, have different body types and therapeutic needs, and often want to interact with the people around them. A thoughtful layout considers those behaviors rather than simply finding room for the greatest possible number of seats and jets.
Personalization is also becoming a larger part of spa design. Bullfrog Spas, for example, uses its interchangeable JetPak Therapy System to allow owners to select and position different hydromassage experiences according to individual preferences.
Walker’s work on the Amore Bay product offers another example. Its layout incorporated captain’s chairs positioned opposite a family bench, allowing adults to enjoy dedicated hydrotherapy while remaining oriented toward children, family or friends.
The lesson is simple: features should serve the people using them, not the other way around.

The Backyard as a Place to Connect
Hot tubs may be wellness products, but they are also inherently social spaces. Increasingly, that sense of connection extends beyond the spa itself.
Ricks says homeowners are incorporating hot tubs into larger “wellness-focused backyards alongside saunas, cold plunges, fitness equipment and swim spas,” while surrounding them with shade, seating, fire pits and other features designed for gathering.
“The industry has even coined terms for it, such as the ‘backyard bathhouse’ or the ‘sparden,’” he adds.
Walker has seen the shift play out in his own backyard as well. Spaces that once saw little use are becoming places where people spend time together — gathering around water and fire pits, watching movies outdoors, talking or simply relaxing.
He also argues against viewing these installations strictly as luxury products, suggesting that immersion, exercise and outdoor gathering spaces can become meaningful parts of a family’s everyday routine.
“A well-designed product should cater to multiple needs, including solitary relaxation, social hosting, and recovery,” Walker says.
Five years after adding a swimming pool, Walker says his family’s relationship with their backyard has completely changed.
“There was grass there before. We never hung out as a family in the backyard to sit in the grass,” he says.
With additional improvements including umbrellas, furniture, multiple fire pits and an outdoor projector, their backyard has become a regular hangout spot for family and friends.
That may ultimately be the bigger story behind the backyard wellness trend. It isn’t simply about adding more amenities. It’s about creating a reason to go outside and stay there — turning the backyard into a place for both personal wellness and human connection.
Swim Spas Find Their Niche
Swim spas occupy a middle ground between traditional swimming pools and hot tubs. Their compact footprint and year-round usability appeal to homeowners looking for a convenient way to combine low-impact exercise and recreation with, in some models, the therapeutic benefits of dedicated hot tub seating.
For homeowners without the space or desire for a conventional swimming pool, they also offer another way to incorporate usable water into the backyard.
Ricks sees that same appeal carrying over to swim spas.
“People have always loved water. It’s elemental,” he says. “As humans, we intuitively understand its therapeutic power, especially when it’s hot, and increasingly when it’s cold too. Owning a little bit of therapeutic water right at home is a pretty natural draw. It’s convenient, it’s private, and it’s available whenever you need it.”
The intended use remains an important consideration. Homeowners primarily interested in exercise may place greater emphasis on the swim current and usable activity area, while families may prioritize versatility, seating, and recreation. In either case, the appeal lies in having a compact aquatic environment available at home throughout more of the year.

The Future Is Easy Ownership
As backyard wellness products become more sophisticated, the next big innovation may actually be simplicity.
Smart monitoring, automated water care and connected technology are increasingly aimed at removing one of the biggest barriers to long-term enjoyment: maintenance.
Ricks specifically points to one area where that simplicity matters.
“Water care is the other area that can detract from the hot tub experience,” he says. “If it feels confusing or goes wrong, it takes a bit of the joy out of ownership.”
Automated monitoring and dosing, supplemental oxidation technologies, mineral systems and improved filtration are increasingly designed to reduce the burden of routine water care. These technologies can simplify aspects of ownership, although they do not eliminate the need for proper sanitizer levels, balanced water, filtration and periodic testing.
Walker takes the idea even further. In his view, owners shouldn’t need to become water chemistry experts simply to enjoy their spas.
Future systems, he says, should translate complicated water-care information into simple guidance — essentially telling owners when everything is good, when something needs attention, and when it’s time to call a professional.
Ease of ownership isn’t only about what happens beneath the water.
As spas become part of increasingly sophisticated outdoor environments, homeowners also expect them to look like they belong there. Walker sees that expectation influencing future design, with more homeowners looking for ways to integrate spas naturally into the surrounding landscape.
Recessed installations, custom surrounds and other design solutions can soften the traditional boxy appearance of an above-ground spa while still preserving the access technicians need for service and maintenance.
Ultimately, the future of backyard wellness may be less about adding more features and more about removing barriers — making products easier to use and maintain, more personal and more naturally integrated into everyday life.
The most successful products won’t necessarily have the most jets or the flashiest technology. They’ll be the ones that best support how people actually live.
Hot Tubs
Superior Wellness Adds Three Sales Managers to AquaSolus Team

(Chesterfield, UK) – Superior Wellness, a global leader in hot tubs, swim spas, and wellness products, is delighted to announce the appointment of three new AquaSolus Sales Managers as the brand continues its rapid expansion across North America. The announcement comes at an exciting time, as AquaSolus debuted its brand-new Series 3, a striking evolution in design, innovation, and performance at the PSP/Deck Expo in Las Vegas last week.
Gareth Ward, Global Sales Director, Superior Wellness said, “We’re thrilled to welcome Dave, Ray, and Joe – our new AquaSolus Sales Managers to the Superior Wellness family. Each brings decades of industry knowledge, trusted dealer relationships, and a shared passion for wellness. Their arrival strengthens our commitment to providing outstanding support to our growing dealer network.”
The investment in three experienced Sales Managers in the United States reflects Superior Wellness’ continued commitment to growth in the North American market across their portfolio of brands, such as Platinum Spas, Chill Tubs, and of course, AquaSolus. This growth aligns with the company’s vision to become the world’s biggest hot tub brand.
Dave Henderson joins Superior Wellness as AquaSolus Sales Manager, bringing over three decades of experience in the pool and spa industry, including eight years as a Regional Manager in the spa business.
Before joining Superior Wellness, Dave served as Regional Manager at Bullfrog Spas, where he managed relationships with over 100 dealers. His impressive career also includes regional management roles with Jacuzzi Hot Tubs (JHT) and Bullfrog Spas (BFS). As Corporate Trainer at BFS, Dave designed both online and in-person training programs and served as a respected presenter at national dealer events. His deep product knowledge and dealer-focused approach make him a valuable asset to the AquaSolus team.
Dave Henderson, Regional Manager, AquaSolus said, “I am thrilled to be representing the AquaSolus line with a company that shares my passion for innovation and quality.”
Joining the team as AquaSolus Sales Manager, Ray Pritchett brings a wealth of experience, with 30 years in the hot tub industry. Ray’s diverse background includes 20 years as a Regional Manager, five years as the owner of a service and warranty company, and five years in retail spa sales.
Most recently, Ray held the position of Regional Manager at Bullfrog Spas, where he developed strong dealer relationships and a proven track record of driving growth. His hands-on experience across multiple facets of the spa business, from retail to after-sales service, provides a well-rounded perspective that will greatly benefit AquaSolus partners and customers alike.
RayPritchett, sales manager at AquaSolus said, “I am excited to join Superior Wellness and represent our new AquaSolus spas. From the moment I first saw AquaSolus I knew I wanted to sell them. I am honoured to represent a global company that makes affordable, luxurious, and reliable spas.”
Joe Sullivan joins Superior Wellness as AquaSolus Sales Manager, bringing extensive sales and business development experience within the spa and wellness industry. Throughout his career, Joe has held progressive sales, management, and leadership roles with several of the most recognized brands in the market, driving growth, strategic partnerships, and operational excellence.
His background includes leadership positions such as: Regional Sales Manager for Sundance Spas & Jacuzzi Spas; Director of Partner Development at Bullfrog Spas; and VP of Sales and Marketing at Jacuzzi Brands, Sunrise Spas & Dream Maker Spas. Most recently, he served as U.S. Head of Sales for PurSpas & Innova Spas, overseeing national sales performance and brand development.
Known for his collaborative leadership and strategic approach, Joe brings a passionate blend of retail, training, and executive experience to AquaSolus. His focus on dealer relationships, team motivation, and performance-driven results makes him a key addition to the growing North American sales team.
Joe Sullivan, sales manager at AquaSolus said, “I’m excited to share that I’ve joined Superior Wellness, helping launch our new premium brand, AquaSolus. This brand represents where wellness meets innovation—and reminds us that what we build on tomorrow starts with what we do today!”
The addition of these new team members marks another major milestone in Superior Wellness’ North American expansion, ensuring the premium AquaSolus brand continues to thrive in key markets.
Visit Superior Wellness and AquaSolus to discover the latest in spa and wellness innovation.
Contact
For further information, please contact Beth Hibbert via [email protected]
About Superior Wellness
Superior Wellness is a global leader in hot tubs, swim spas, and wellness products, headquartered in Chesterfield, UK. With a focus on innovation, quality, and customer care, the company partners with a network of global dealers to make wellness accessible to everyone.
About AquaSolus
AquaSolus is a premium spa brand by Superior Wellness, combining advanced hydrotherapy, cutting-edge design, and energy-efficient technology to deliver the ultimate wellness experience. Engineered for both performance and comfort, AquaSolus spas are built to the highest standards and designed to enhance every aspect of relaxation and recovery. With its growing presence across North America, AquaSolus continues to redefine modern wellness through innovation, craftsmanship, and a commitment to excellence.
Hot Tubs
Understanding Legionella in Spas
How pool pros can prevent Legionellosis outbreaks in hot tubs and spas

What Is It and How Does It Spread?
Simply put, Legionella pneumophila is a bacterium that can be transmitted to people from poorly maintained spas. Why spas specifically? The bacteria thrive in hot water temperatures of 77°F–108°F, conditions usually found in spas. They also thrive if the water is not circulating for a period of time.
Additionally, Legionella bacteria are spread by aerosolized water droplets or mist created by spa therapy jets. The mist contains bacteria that can get deep into the lungs and cause symptoms. You don’t even have to be in the spa—simply sitting next to it, downwind of the mist, can put you at risk.
Symptoms may include loss of appetite, body aches, headache, fatigue, fever, chills, diarrhea, abdominal pain, pneumonia, and nonproductive cough. Severity can vary depending on a person’s immune system. Those most likely to be impacted are:
▪ Elderly individuals
▪ Pregnant women
▪ Children
▪ People with conditions that lower their immune system (medical conditions, smokers, or chronic respiratory issues)
Legionellosis is not a common outbreak, but when it does occur, it is more serious than many other recreational water illnesses.
The number of cases in the United States has increased in recent years. This may be due to inexpensive or simplified testing options, greater awareness in the public and medical communities, and increased reporting. It is likely a combination of all these factors that has brought more attention to Legionellosis within the pool industry.
Where Is It Found?
Legionella is always present in natural and artificial freshwater environments worldwide. In a spa environment, it resides in biofilm inside the piping, jets, and other equipment. Biofilm is a community of microorganisms surrounded by the slime they secrete, attached to surfaces. Most of the time, Legionella shelters with amoebae inside spa plumbing.

Conditions That Increase The Spread of Legionella in Hot Tubs & Spas
Water temperature between 77°F–108°F encourages rapid bacterial growth in spa water. Stagnant water creates an ideal environment for biofilm to form in plumbing lines, jets, and return lines. Other contributing factors include:
▪ Decreased filtration and improper water chemistry
▪ Scaling, which increases rough surfaces for biofilm buildup
▪ Sediment, which bacteria can bind to if not filtered
▪ Lack of disinfection
▪ High pH, which reduces chlorine effectiveness
▪ High cyanuric acid levels, which limit chlorine performance
Case Study: Legionella Outbreak in Indian River County, FL
How Did the Health Department Learn About It?
In 2016, I worked on an outbreak involving two people infected with Legionella pneumophila in a 55+ community in Indian River County, Florida. Both developed pneumonia or related symptoms and sought care at hospitals or doctors’ offices.
A simple urine antigen test, inexpensive compared to other lab tests, confirmed the presence of Legionella. Once positive, results were reported to the local health department, as required under Florida’s Reportable Diseases/Conditions List.
What Does the Health Department Do With the Results?
The health department assigns a nurse or environmental health professional to contact the ill person and conduct a lengthy interview. In this case, both individuals reported using the same public spa within the same week.
What Happens Next?
The public spa was assigned to an environmental health pool inspector. Inspection revealed:
▪ No disinfectant level
▪ High pH level
▪ A malfunctioning ORP controller
▪ No daily log of chlorine and pH levels
The spa was immediately closed. Once violations were corrected, it was reinspected and allowed to reopen. A formal notice of violation warned the property owner that future noncompliance could result in fines or further action.

How Was the Pool Pro Involved?
The spa was serviced by a licensed pool service contractor. Negligence was suspected for failure to maintain proper disinfectant levels, pH, ORP functionality, and chemical logs.
Other Legal Issues
The family of one of the ill individuals sued both the property owner and pool service company. Public records requests to the Florida Department of Health revealed inspection records, but not protected medical records. Ultimately, both the property owner and the pool service company were found negligent and paid damages.
What Can Pool Pros Do to Control Legionella?
A pool pro can minimize the risk of outbreaks by treating every spa or hot tub as a potential Legionella environment. Key steps include:
▪ Follow all manufacturer recommendations and local health agency requirements
▪ Monitor disinfectant and pH levels daily (or more often) and log results
▪ Review logs for trends to identify needed maintenance
▪ Maintain disinfectant levels: Chlorine 3–10 ppm; Bromine 4–8 ppm
▪ Keep pH between 7.2–7.8
▪ Use ORP and automatic feed systems
▪ Keep cyanuric acid below 40 ppm
▪ Maintain proper water balance to prevent scale
▪ Run therapy jets daily for 15–30 minutes
▪ Routinely backwash sand and DE filters; replace cartridges regularly
▪ Ensure 24-hour water circulation through filters
▪ Enforce bather load limits and post spa rules
▪ Post warnings for immune-compromised and chronically ill individuals
▪ Close spas daily for superchlorination (10 ppm or 10x combined chlorine)
▪ Drain, scrub, and disinfect spa walls, tile, and holding tanks with fresh 1:10 sodium hypochlorite solution
▪ Replace spa water regularly (Spa Volume ÷ 3 ÷ Average Users per Day)
▪ Ensure indoor spas have isolated air handlers and dehumidifiers
Prevention of Legionellosis should be a top priority for pool pros due to the significant health, legal, and financial risks involved.

Prevention Ideas
Many public health codes do not define spas as “increased risk aquatic venues.” The CDC’s 2023 Model Aquatic Health Code defines these as venues serving very young children or therapy patients.
However, since Legionella poses serious risks in spas, they should be classified as high-risk venues. This would prompt requirements for secondary disinfection, such as ultraviolet (UV) systems.
UV disinfection has been shown to inactivate Legionella at a 4-log rate (4 mJ/cm²). A dual approach—UV combined with chlorine—can provide an effective barrier, similar to systems already required for splash pads. Implementing UV systems in spas could significantly reduce outbreaks and protect vulnerable users.
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