Hot Tubs
Hot Tubs Remain in High Demand Moving into 2022

It’s been an explosive two years of unprecedented growth for the hot tub and spa industry. A resurgence of consumer interest in backyard amenities such as swimming pools, hot tubs, and spas has seen hot tub sales jump in recent years.
More consumers than ever before are looking to install a new hot tub or spa in their backyard and the demand for them remains white-hot. According to the Pool & Hot Tub Alliance, a trade association for the industry, sales of hot tubs and pools are rising across the country. In 2020, almost 45 percent of its members predicted revenue growth of 10% or more.
“Hot tubs have been in the top 10 of ‘I want’ lists for a long time, but they’ve now moved up close to the top because some of the other things aren’t currently attainable, like travel,” says Kevin Richards, Vice President of Sales and Marketing at Master Spas. “We’re seeing more people finally saying, ‘It’s really time to get a hot tub’.”
The president and CEO of the Pool & Hot Tub Alliance, Sabeena Hickman, is fully aware of the rising customer interest. “Hot tubs are definitely in hot demand,” she said.
Hickman suggested a large percentage of that growth can be attributed to the quarantine conditions of the Covid-19 pandemic. Consequently, that demand has created another underlier for consumers to purchase a hot tub, they’re still relatively low-cost in comparison to building a swimming pool.

Rising Prices for Pools Contribute to Demand for Hot Tubs & Spas
Prices for inground pools have steadily risen over the past two years. Since 2020, the price for a swimming pool has gone up roughly 40%. Not only that, but the cost of a home with a pool has also skyrocketed in many areas of the country. While the demand for swimming pools seems to finally be equalizing to pre-pandemic levels, prices have not fallen. The fact is they’re predicted to remain high well into 2023 as builders are still facing many of the same exact issues this year they faced in 2022 and 2021.
A perfect storm of labor shortages, rising inflation, and logistical delays largely contributed to the increasing prices consumers have recently seen from builders. This is in conjunction with an unexpected Texas winter freeze in February 2021. Industry experts like Harold Evans of Orenda Technologies said this helped to exacerbate the problem by taking a large percentage of equipment and components off the market after the storm in order to facilitate emergency repair work.
Why More Homeowners Are Installing a Hot Tub?
The market for hot tubs and spas in the United States has expanded over the past decade. In correlation with a growing number of distributors, one of the two biggest new markets for hot tub sales has been Nevada and Arkansas which are the two states most likely to have hot tubs in their home listings according to Realtor.com.

However, in the Northeast region of the United States, the growth has been explosive. “We’re selling more hot tubs than we ever have in our entire history,” said Jim Grammaticopolous, owner of Your Backyard Haven who says that their spa sales are way up since the beginning of the pandemic. “Pool sales have slowed over Q4 and into Q1 but hot tub sales tripled during that same timeframe”.
Adjusting for seasonality is a norm in the pool industry, however, Grammaticopolous attributes other factors such as rising costs for construction. “Some folks may be getting priced out of the market for a pool and suddenly a hot tub becomes a very appealing alternative.”
A representative for Life’s Great Spas in Malta, NY said that for their firm it’s about making the cost as feasible as possible for their dealers and for the consumer. “It’s why we aggressively price our hot tubs to make it an obtainable purchase.”

Top 5 States for Hot Tub Sales in the United States
- California
- Texas
- Florida
- Illinois
- New York
How Big is The Market for Hot Tubs & Spas?
The market for hot tub and spa-related products was valued at $1.875 billion in 2020 and is projected to grow by 5% over the next two years. The biggest player in that space is Watkins Manufacturing which through its parent company Masco Corporation, acquired Endless Pools back in 2015. They may have found themselves best equipped to deal with the swell in demand; with the largest customer base and channels of distribution. Let’s take a closer look at who some of the largest manufacturers are:
Top Hot Tub / Spa Manufacturers
Company | Headquarters | Employees | Annual Est. Revenue | |
1. | Masco Corporation | Michigan | 22,000 | $8 Billion |
2. | Jacuzzi Brands LLC | California | 4,947 | $1.29 Billion |
3. | Bullfrog International LC | Utah | 2,694 | $518 Million |
4. | Cal Spas | California | 300 | $57 Million |
5. | Masterspas, LLC | Indiana | 286 | $40 Million |
6. | Dynasty Spas | Tennessee | 190 | $37.4 Million |
7. | Softub, Inc | California | 154 | $30 Million |
8. | Marquis Corp. | Oregon | 151 | $29 Million |
9. | Thermospas | Connecticut | 132 | $25 Million |
10. | Dimension One Spas, Inc. | California | 160 | $22 Million |
11. | Nordic Products | Michigan | 70 | $21 Million |
12. | Artesian Spas | Nevada | 132 | $6 Million |
13. | SunQest, Inc. | North Carolina | 25 | $4 Million |
14. | Aston USA | Texas | 23 | $4 Million |
15. | Agean Marble | Ohio | 19 | $3 Million |
16. | Medallion Swim Pool Co., Inc | Virginia | 20 | $2.4 Million |
17. | Richards Total Backyard Solutions | Texas | 9 | $2.4 Million |
Final Thoughts
One of the hottest emerging markets for hot tub and spa sales is the Asian-Pacific market. Rapid urbanization is driving much of that expansion. Hot tub and spa sales are predicted to continue their trajectory well into 2024 and will account for a large percentage of the projected $3.56 billion in growth the industry is expecting during that timeframe.
Hot Tubs
March 28th is National Hot Tub Day!

Every year on March 28th, hot tub lovers across the country unite for one glorious reason—National Hot Tub Day. It’s the one day a year where slipping into a bubbling spa isn’t just encouraged—it’s practically a public service. But where did this steamy celebration come from? And why is it making waves not just among backyard bathers but across the entire hot tub industry?
Let’s dive in.
A Brief Dip into the Origins of National Hot Tub Day
National Hot Tub Day isn’t a centuries-old tradition like New Year’s or Groundhog Day, but let’s be honest—it’s a lot more relaxing. The holiday popped up in the early 2000s, believed to have been created by a group of spa enthusiasts who wanted to draw attention to the wellness benefits of hot tubbing. What started as a quirky celebration has grown into a full-blown day of appreciation for warm water, hydrotherapy, and bubbly bliss.
Now, each year, hot tub owners fill their spas, cue up their playlists, and toast to the good life—preferably while soaking under the stars.
Why the Industry is Bubbly About It
For the hot tub and spa industry, National Hot Tub Day is more than just a hashtag. It’s a chance to highlight the therapeutic, social, and lifestyle benefits of owning a hot tub. Retailers run special promotions, manufacturers unveil new features, and wellness professionals remind us that soaking in hot water isn’t just indulgent—it’s good for you.
It’s also a prime opportunity for the industry to connect with consumers, launch spring sales, and showcase the latest tech and design innovations. Let’s just say, there are a lot of bubbles being popped on March 28th—and not all of them are in champagne glasses.
The Feel-Good Factor: Hot Tub Therapy 101
Sure, hot tubs are fun—but did you know they’re also medically magical? Okay, maybe not magical, but the health benefits are definitely real. Here’s what a good soak can do:
✔️ Relieve stress – Warm water + jets = instant relaxation
✔️ Ease muscle and joint pain – Say goodbye to post-workout soreness
✔️ Improve sleep – A soak before bed can help you drift off faster
✔️ Boost circulation – Heat helps blood flow and loosens tension
✔️ Promote mental wellness – Time in the tub gives your brain a chance to chill
By dedicating a day to hot tubs, we put the spotlight on hydrotherapy and its benefits—not just for your body, but for your overall well-being. It’s self-care in its coziest form.
Innovators Making a Splash
Let’s give a round of applause (or a round of rubber duckies) to the major players turning hot tubs into high-tech sanctuaries:
💧 Jacuzzi® – The OG. Still setting the standard in hydrotherapy and style.
💧 Hot Spring® Spas – Known for energy efficiency and cutting-edge comfort.
💧 Bullfrog Spas® – Customizable JetPaks™? Yes, please.
💧 Caldera® Spas – Elegance meets performance.
💧 Master Spas® – From Michael Phelps swim spas to ultra-luxury models.
These brands are pushing the boundaries with innovations like smart spa controls, UV-C water sanitizing systems, and ergonomic seating so good it feels like you never want to get out of the hot tub.
Time to Take the Plunge
Whether you’re already living the hot tub life or just dreaming of the day your backyard becomes a private spa oasis, National Hot Tub Day is the perfect excuse to celebrate the magic of the soak.
Hot tubs aren’t just for après-ski parties or luxury retreats anymore—they’re a lifestyle upgrade, a wellness tool, and a conversation starter. From romantic evenings to family hangouts or solo soaks with a side of serenity, a hot tub transforms any space into a sanctuary.
So light some candles, pour a glass of your favorite beverage, and raise a toast (from the comfort of your spa) to the most relaxing holiday of the year.
Happy National Hot Tub Day! 💦🛁🎉
Hot Tubs
Tourist Electrocuted In Hot Tub at Mexican Resort
An American tourist was electrocuted in a hot tub at a resort in Mexico, now authorities and the man’s family are looking for answers.

An American tourist lost his life and his wife sustained severe injuries in a tragic electrocution incident at a Mexican beach resort earlier this week. This calamity has prompted the family to file a wrongful death and negligence lawsuit against the resort operators, according to their lawyers.
Electrocuted in Hot Tub: Incident Details
The incident occurred at the Sonoran Sea Resort in Puerto Peñasco, Sonora, a popular vacation destination roughly an hour south of the U.S. border. The couple, 43-year-old Jorge Guillen and 35-year-old Lizette Zambrano, were enjoying a relaxing evening in the hot tub when the tragedy unfolded.
According to the lawsuit, the couple had just arrived at the resort with several family members for their vacation. Guillen and Zambrano went to the hot tub to watch the sunset over the sea, unaware of the deadly electric current running through the water. As soon as Guillen dipped his foot into the hot tub, he was immediately electrocuted and trapped underwater. In a desperate attempt to save him, Zambrano jumped in but was also electrocuted.
Lawsuit Filed
Zambrano, who survived but was critically injured, filed a lawsuit seeking $1 million in damages against the U.S.-based resort operators, Casago International and High Desert Travel. Filed from her hometown of El Paso, Texas, the lawsuit claims that the resort’s faulty electrical wiring in the hot tub was responsible for Guillen’s death and her severe injuries.
The lawsuit also alleges that the resort management failed to warn guests about the hazards of the hot tub and did not respond swiftly to the emergency. The video footage from the incident shows chaotic scenes as other guests tried to help the couple, only to realize the danger posed by the electrified water. One guest managed to pull Zambrano from the water, but efforts to rescue Guillen with poles and metal tools resulted in more electric shocks to others.
Legal and Corporate Responses
Tej Paranjpe, an attorney at Houston-based PMR Law representing Zambrano, criticized the resort staff for their inaction during the critical moments when Guillen was continuously shocked underwater. He stated that it took ten minutes for the resort workers to respond, and by then, it was too late to save Guillen.
In response to the lawsuit, Jim Ringquist, sales director for Sonoran Resorts Inc., expressed deep sorrow over the incident. He also noted the unexpected death of the company’s CEO, Fernando Anaya, from a heart attack, further compounding the sadness surrounding the situation.
Investigation and Community Reaction
Mexican prosecutors in Sonora are investigating the cause of the electrical failure and plan to conduct field visits in the coming days. They aim to uncover the origin of the malfunction and ensure such a tragedy does not happen again.

A GoFundMe campaign launched to support Zambrano has raised over $55,000 as of June 19. The campaign describes Guillen as having “a heart of gold” and being a pillar of support for his family and friends. “The love they shared was one for ages,” the campaign states.
Hot Tub Electrocutions: Safety and Statistics
Electrocutions in hot tubs, while rare, are not unheard of and typically result from faulty underwater lighting or defective pumps. The U.S. Consumer Products Safety Commission reported 33 involving injuries or deaths in hot tubs, pools, and spas between 2002 and 2018. Last June, a man in Phoenix died from an apparent electrocution while repairing a hot tub in a fitness center.
Experts emphasize the importance of proper maintenance and vigilance to prevent such tragedies. Ensuring that all electrical equipment is properly installed and regularly inspected can significantly reduce the risk of electrocution in recreational water settings.
Cleaning and Service Equipment and Supplies
Polaris Spabot – World’s First Automatic Robotic Cleaner for Spas & Hot Tubs
Polaris, the foremost name in swimming pool cleaners, has done it again — introduced the world to a first-of-its-kind cleaner— this time for spas and hot tubs.

As the leading manufacturer of automatic pool cleaners, Polaris invented the pressure-side pool cleaner over 50 years ago and is known for continually innovating the newest technologies in pool cleaning. The Polaris Spabot carries on that legacy, and for the first time, gives homeowners an automatic option to keeping their spa clean.
“Before now, homeowners still had to clean their portable hot tub or in-ground spa manually,” said Sarah Martin, Polaris’ product manager for robotic cleaners. “With Spabot, they no longer need to stand there with a clunky cleaner in hand vacuuming up dirt and debris, they can just drop it in, walk away and return to a clean spa an hour later.”
Providing the ultimate hands-free convenience of automatic cleaning, Spabot is completely cordless. Powered by a rechargeable lithium-ion battery, it cleans the entire spa or hot tub in just 60 minutes — scrubbing surfaces and collecting debris like sand and silt, as well as leaves and pine needles within its Easy-Clean filter canister.

In order to navigate the small confines and curvature of spas and hot tubs, Polaris developed SpaNav™ Technology, a unique guidance system that enables Spabot to maneuver out of tight spaces by floating up and diving back down to resume cleaning. As Spabot dips, dives, crawls and climbs, it moves with ease over floors, walls, benches and concave seating to keep those warm water sanctuaries clean.
Easy to operate, Polaris Spabot can be turned on with the simple slide of a button and goes to work once it’s in the water. And, unlike cordless robotic pool cleaners that settle to the bottom awaiting retrieval after the cleaning cycle is complete, Spabot is engineered with Float Finish™ Retrieval, an innovative end-of-cycle buoyancy that allows users to grab it at water level.
Between cleaning, Spabot can be plugged into any indoor outlet where it charges in 4 hours.
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