Manufacturer
SCP Announces Price Increases
SCP one of the largest distributors in the pool industry recently announced price increases. Citing the pandemic, shortages and numerous other causes.

SCP announced price increases in a letter today to many of their customers across the nation. The distributor explained the cause of the price increases in a brief memo. The letter cited shortages and unprecedented demand due to COVID along with other unforeseen circumstances such as the recent freeze in Texas as the cause. SCP explained they saw little alternative but to raise prices which begin to take place May 3, 2021.
SCP Price Increase Notice
“We have just been notified by several manufacturers that due to energy and labor costs, they are being forced to pass along rare mid-season price increases which are significant. Given the shortage of material due to COVID and the Texas freeze damage, we are not allowed to buy out far enough to protect our customers from these increases. Therefore, for the following large vendors, we will be passing along these price increases effective May 3, 2021. This will apply to all existing quotes and/or orders not purchased prior to May 3.” – SCP Distributors, LLC
- Pentair – average price increase of 5%
- Fluidra/Jandy – average price increase of 4%
- Hayward – average price increase of 7%
- Hasa – average price increase of 15%

Pool Industry Sounds Off On Price Increases
Many in the pool industry already have begun feeling the effect of price increases this year. The news did not bode well for pool contractors on social media. The sentiment many seemed to be expressing was one of frustration and worry. With many service technicians already struggling to stay operational during the pandemic, the increased prices seem that they couldn’t come at a worse time for some.
Kelli Carrillo shared the announcement today in 14 PSI Pool Industry Lounge, one of the many Facebook groups pertaining to the pool industry. Kelli is the Sacramento City IPSSA Chapter President, owner of Legacy Pool & Spa and the co-founder of the PGP (Pool Girl Pro) Industry Training Group. When asked about how she felt about the impending SCP price increases, Carillo expressed strong feelings on the subject.
“I didn’t have a mini heart attack until I got to the HASA 15% average.”
kelli carrillo – legacy pool & spa
“When I first saw the rates I didn’t have a mini heart attack until I got to the HASA 15% average. I expect the 5-7 % increase in the spring and fall from all manufacturers.” said Carrillo. “Even though I have said to people I expected more of an increase this season from HASA due to tab shortage, actually seeing it was jaw dropping” she continued.
Adapting to Price Increases
We asked her how she expected SCP’s price increases to impact her day to day operations. Carillo replied “When it comes to my business, prices will just have to increase. I will find myself using chemicals more conservatively, implementing my chemical limitations per contract more and having to prove why the extra cost is worth staying with me compared to my cheaper competitors.”

Sharp Price Increases Coming Industry Wide
Letters began going out from SCP to most of the pool industry this week and the news was not good. Consequently, the announcement detailed which manufacturers were increasing prices on pool equipment and other essential products. SCP’s announcement comes on the tail-end of alerts sent out by other large distributors who announced intentions to begin increasing prices at the start of the new year.
A recent acquisition of CMP by Fluidra is sure to see an increase in pricing on those products as well. With smaller distributors now being acquired, consumers have pointed out a widening gap in the number of available alternatives. Already many in the pool industry wonder if Florida Water Products is the next alternative distributor to be acquired.
Many wonder… what’s next?
The rising cost of goods is sure to impact pricing at nearly every level of the pool industry. Analysts expect price increases on everything from pool service to new pool construction and predict that nearly every facet of the industry can expect an uptick in pricing now. The uncanny domino effect of shortages, supply and demand, acquisitions, and unpredicted weather have created conditions for a perfect storm of sharply inclining prices industry wide.
Manufacturer
JED Pool Tools Unveils 2027 Catalog

JED Pool Tools, manufacturer of swimming pool maintenance equipment and accessories, is pleased to announce the availability of its new, comprehensive 2027 catalog of products. This newly printed catalog offers 40 pages of color photography showing all of JED’s maintenance equipment products and accessories—from its award-winning hoses to its innovative, patented products like the FLAS ladder anchor saver! The catalog even highlights its many “Made in the USA” products including those manufactured at the JED facility in Pennsylvania.
“We are pleased to offer the pool industry this printed catalog which can also be accessed online, 24/7 and showcases the many products we make at our facility or are made within the US,” says Rob Heyen, Account Executive at JED Pool Tools.
Those interested in downloading or ordering the catalog, should visit:
www.JEDPoolTools.com
570-344-4137
About JED Pool Tools
JED Pool Tools has been making high-quality pool tools and pool accessories in the USA for over 30 years. JED Pool Tools sells over 400 different products including residential and commercial skimmers, leaf rakes, poles, wall brushes and vacuum heads as well as hoses and through-wall skimmer parts. JED is a family-run company with 3-generations of Heyen family working for the company and is committed to creating and providing jobs for residents of Scranton, PA. JED is proud of and committed to manufacturing in the USA, many it its own facility in Scranton, PA. To learn more about the company and its products visit www.JEDPoolTools.com.
Manufacturer
CCEI Introduces New Color for pH & ORP Controllers

CCEI introduces new color for its pH & ORP monitoring and dosing controllers in a sleek new, modern, white color design that blends into any pump room! CCEI’s pH & ORP controllers automatically manage pool water chemistry using the free Vigipool app. The Phileo pH and Oxeo ORP controllers are simple to set up and easy to use. They monitor and dose pool water and alert pool owners and service professionals when pool water falls out of balance. The dosing pump lights up in various colors to alert you of your pool’s pH and ORP levels. Designed to help pool professionals profits by upgrading clients with the Phileo pH & Oxeo ORP measuring and dosing chemical controllers!
www.ccei-pool.com/en-us
424-800-2191
CCEI USA Inc.
808 Hindry Ave, Suite G
Inglewood, CA 90301
https://www.instagram.com/cceipool_na/
Manufacturer
Pentair Pool and Pool Brain Launch Technology Integration to Deliver Smarter, More Proactive Pool Service

Collaboration advances the future of pool care with data-driven insights that enable more proactive, connected pool management.
LONDON – Aug. 19, 20626 — Pentair Pool, a leader in smart, sustainable pool solutions, today announced the launch of its planned technology integration with Pool Brain, a leading software platform for swimming pool service and repair professionals. The integration combines Pentair’s IntelliFlo3® variable-speed pump, the only Wi-Fi-enabled automation pool pump, with Pool Brain’s service management capabilities, providing pool professionals with actionable insights that help streamline operations, improve efficiency, and deliver better service for pool owners.
The integration combines Pentair’s Lighthouse™ connected equipment intelligence data stream, delivering greater visibility into equipment performance, with Pool Brain’s service management capabilities, providing pool professionals with actionable insights that help streamline operations, improve efficiency, and deliver better service for pool owners. Upon launch, the integration will deliver insights from Pentair’s IntelliFlo3 pump directly into Pool Brain’s service management platform. The IntelliFlo3 pump provides pool owners with entry-level automation capabilities that deliver a connected, simple, enjoyable pool management experience.
“Pentair Pool is committed to providing innovative solutions that help pool professionals grow their businesses while giving pool owners more carefree days by the pool,” said Christine Richardson, Chief Product and Innovation Officer for Pentair Pool. “By bringing actionable equipment intelligence and water turnover insights directly into the Pool Brain workflow, we’re helping service professionals operate more efficiently, prevent issues before they occur, and deliver exceptional experiences for homeowners.”
The combination of intelligence from Pentair’s IntelliFlo3 with Pool Brain’s service management platform provides proactive alerts, remote diagnostics, equipment intelligence, turnover monitoring, and daily equipment status within a single workflow. Service professionals can receive early warnings on issues such as priming failures, pressure changes, and operational anomalies, helping them identify and diagnose problems before they lead to costly repairs, water quality concerns, or unexpected service calls. With greater visibility into pool health between visits, service companies can arrive on-site with the right tools and parts, reduce unnecessary truck rolls, improve operational efficiency, and manage more pools without adding headcount. By automating insights and alerts, the integration helps pool professionals increase productivity, scale operations more effectively, and deliver more proactive service.

“Launching our integration with Pentair marks an important milestone for the pool service industry. Pool companies can finally connect the equipment on the pad to the software platform they use to run their business every day, which has been our vision from day one,” said Adam Beech, founder and CEO of Pool Brain. “Together with Pentair, we’re giving pool pros a more connected and automated way to manage their business. Device data flows into Pool Brain automatically; water movement issues are surfaced proactively to prevent algae growth, companies operate more efficiently, and on-site visits are reduced. We believe this is only the beginning of what’s possible.”
Together, Pentair and Pool Brain are helping redefine the future of pool service through connected, insight-driven technology. By bringing equipment intelligence and service operations together in a seamless experience, the integration empowers professionals to make better decisions, improve service outcomes, and transition from reactive maintenance to more proactive pool management.
“Even in the early stages of deployment, we’re seeing the value,” said Brittney Mendez, Service Team Manager for Tribal Waters, a Phoenix-based custom pool and spa builder and
service provider. “The level of insight and visibility we’re gaining through the integration helps us be more proactive and provide a better experience for pool owners.”
The collaboration represents another step toward a more connected and efficient future of pool care. Pool servicers interested in connecting with Pentair Pool for information about how to they can help streamline operations, improve efficiency, and deliver better service for pool owners through the integration can click here to connect with a Pentair representative. Learn more about Pentair Pool Lighthouse and the Pool Brain integration here.
About Pentair Pool
Pentair Pool is a Pentair plc business. At Pentair, we help the world sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and commercial water solutions, to industrial water management and everything in between, Pentair is a core large cap value S&P 500 equity stock focused on smart, sustainable water solutions that help our planet and people thrive.
As an industry leader in the pool and spa space, Pentair Pool is driven to help people sustainably enjoy water. Our solutions include industry-leading pumps, automation, lighting, heating, and filtration technologies that help customers enjoy a smarter and more efficient pool. Customer success is central to our vision—bringing family and friends together in the pool and on the deck to build social connections, create lifelong memories, and promote fitness and enjoyment.
For more information, visit pentair.com/pool and follow Pentair Pool on Facebook and Instagram.
About Pool Brain
A modern “all in one” pool software platform built by industry experts to give you more time, more money, and less stress. Key features include fully automated chemical dosing, remote data monitoring, custom alerts, guided workflows, scheduling, route optimization, quotes (estimates), jobs (work orders), automatic billing, self-serve customer portal, products & services management, customer management, multiple bodies of water, equipment tracking, issue reporting, technician controls, built-in customer feedback, mobile app (no signal required), auto-notifications, group emails, reporting and integrations, and more. For more information, visit www.poolbrain.com.
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