Manufacturer
SCP Announces Price Increases
SCP one of the largest distributors in the pool industry recently announced price increases. Citing the pandemic, shortages and numerous other causes.
SCP announced price increases in a letter today to many of their customers across the nation. The distributor explained the cause of the price increases in a brief memo. The letter cited shortages and unprecedented demand due to COVID along with other unforeseen circumstances such as the recent freeze in Texas as the cause. SCP explained they saw little alternative but to raise prices which begin to take place May 3, 2021.
SCP Price Increase Notice
“We have just been notified by several manufacturers that due to energy and labor costs, they are being forced to pass along rare mid-season price increases which are significant. Given the shortage of material due to COVID and the Texas freeze damage, we are not allowed to buy out far enough to protect our customers from these increases. Therefore, for the following large vendors, we will be passing along these price increases effective May 3, 2021. This will apply to all existing quotes and/or orders not purchased prior to May 3.” – SCP Distributors, LLC
- Pentair – average price increase of 5%
- Fluidra/Jandy – average price increase of 4%
- Hayward – average price increase of 7%
- Hasa – average price increase of 15%

Pool Industry Sounds Off On Price Increases
Many in the pool industry already have begun feeling the effect of price increases this year. The news did not bode well for pool contractors on social media. The sentiment many seemed to be expressing was one of frustration and worry. With many service technicians already struggling to stay operational during the pandemic, the increased prices seem that they couldn’t come at a worse time for some.
Kelli Carrillo shared the announcement today in 14 PSI Pool Industry Lounge, one of the many Facebook groups pertaining to the pool industry. Kelli is the Sacramento City IPSSA Chapter President, owner of Legacy Pool & Spa and the co-founder of the PGP (Pool Girl Pro) Industry Training Group. When asked about how she felt about the impending SCP price increases, Carillo expressed strong feelings on the subject.
“I didn’t have a mini heart attack until I got to the HASA 15% average.”
kelli carrillo – legacy pool & spa
“When I first saw the rates I didn’t have a mini heart attack until I got to the HASA 15% average. I expect the 5-7 % increase in the spring and fall from all manufacturers.” said Carrillo. “Even though I have said to people I expected more of an increase this season from HASA due to tab shortage, actually seeing it was jaw dropping” she continued.
Adapting to Price Increases
We asked her how she expected SCP’s price increases to impact her day to day operations. Carillo replied “When it comes to my business, prices will just have to increase. I will find myself using chemicals more conservatively, implementing my chemical limitations per contract more and having to prove why the extra cost is worth staying with me compared to my cheaper competitors.”

Sharp Price Increases Coming Industry Wide
Letters began going out from SCP to most of the pool industry this week and the news was not good. Consequently, the announcement detailed which manufacturers were increasing prices on pool equipment and other essential products. SCP’s announcement comes on the tail-end of alerts sent out by other large distributors who announced intentions to begin increasing prices at the start of the new year.
A recent acquisition of CMP by Fluidra is sure to see an increase in pricing on those products as well. With smaller distributors now being acquired, consumers have pointed out a widening gap in the number of available alternatives. Already many in the pool industry wonder if Florida Water Products is the next alternative distributor to be acquired.
Many wonder… what’s next?
The rising cost of goods is sure to impact pricing at nearly every level of the pool industry. Analysts expect price increases on everything from pool service to new pool construction and predict that nearly every facet of the industry can expect an uptick in pricing now. The uncanny domino effect of shortages, supply and demand, acquisitions, and unpredicted weather have created conditions for a perfect storm of sharply inclining prices industry wide.
Manufacturer
Soake Pools Partners with Slipstream to Elevate At-Home Wellness
The Leading Precast Plunge Pool Manufacturer Partners with Slipstream to Bring Swim Technology to Its Premium Plunge Pools
Pembroke, N.H. — April 22, 2026 — Soake Pools, the leader in luxury precast plunge pools, announces a new partnership with Slipstream, the first portable swimming machine that transforms any pool into an endless swim lane. This collaboration introduces Slipstream’s advanced drop-in swim current system as a seamless enhancement to Soake Pools’ premium concrete plunge pool offerings, creating a powerful, new option for water fitness at home with space-saving convenience.
Slipstream’s battery-powered, portable system transforms virtually any compatible pool into an active swimming environment with a fully adjustable speed current that is both wide and smooth. The easy, tool-free setup allows users to install or remove the device in seconds, making it a flexible and accessible upgrade for both new and existing pool owners.
The partnership further diversifies Soake Pools’ Fitness & Wellness program by expanding the range of options available to customers beyond the existing Complete Static Swim System. The distinct experiences offered by the Static Swim and Slipstream enhance the versatility of exercise in Soake Pools.
“This partnership allows us to offer our customers an entirely new way to enjoy their Soake Pool,” said Karen Larson, co-founder of Soake Pools. “By integrating Slipstream, we’re expanding the possibilities for water exercise while collaborating with a like-minded company that shares our commitment to helping homeowners create a truly personalized wellness experience at home. After hosting a unit in our Experience Center, it quickly became one of the most popular features for guests to try, reinforcing the strong demand for this type of offering.”
As part of the partnership, Soake customers will receive an exclusive $250 discount on Slipstream systems. Owners and prospective Soake Pools customers can fill out an online form to receive their offer, which can be stacked onto any active sales.
“Recognizing the strong alignment between both brands, we saw an opportunity to bring our fitness capabilities and deliver a differentiated solution to Soake Pools customers,” said James Murdock, Founder of Slipstream. “We’re promoting performance and overall wellness while redefining what’s possible in the at-home pool industry.”
With a shared focus on health and personalized fitness, Soake Pools and Slipstream are bringing the benefits of low-impact exercise and performance swimming to more homeowners than ever before.
To learn more about Soake Pools and Slipstream, please visit soakepools.com and swimslipstream.com.
About Soake Pools: Karen and Brian Larson, Co-Founders of Soake® Pools, created the company from the ground up in 2014, deeming them the first company to offer hand-tiled precast concrete plunge pools for the home. Today, Soake Pools is the leading prefabricated plunge pool manufacturer in North America, designing luxury, space-saving pools for year-round use and enjoyment. The team proudly continues its legacy, revolutionizing the industry, offering a steady stream of new dimensions, unparalleled luxury finishes, and a litany of safety, aesthetic, and user-friendly functionalities. Each Soake Pools plunge pool is made to order in New England using state-of-the-art tiles and proprietary concrete, entirely customizable, delivered pre-built and ready to install. Designed to be enjoyed year-round, Soake Pools are equipped with the adjustability for a hot dip in the winter and a cold, refreshing plunge in the summer, and can even provide athletic training with resistance system offerings. Soake Pool’s bespoke, monolithic concrete design offers accessibility in both size and pricing, sustainability in terms of the saltwater contents, lower water usage, and variable speed pumps, offering flexibility with countless physical and mental wellness benefits and, undoubtedly, increased home value.
About Slipstream: Slipstream Swim Machines is redefining the at-home swimming experience with a new generation of portable, high-performance swim technology. Created by James Murdock—the innovator behind Endless Pools—Slipstream represents over 30 years of advancement in swim-in-place systems, delivering a smoother, more natural current in a powerful, easy-to-use design. Engineered for simplicity and versatility, Slipstream’s battery-powered swim machines can be placed in virtually any pool—inground or above-ground—without the need for construction, wiring, or permanent installation. The system creates a consistent, adjustable current suitable for all levels, from beginners and families to competitive swimmers, triathletes, and rehabilitation users. Designed to remove the barriers of traditional swim systems, Slipstream combines portability, quiet operation, and performance in a lightweight format that brings year-round swim training and low-impact aquatic fitness into the home. By eliminating the need for shared lanes, travel to pools, and flip turns, Slipstream enables a continuous swim experience that is both convenient and highly effective. With a commitment to innovation, accessibility, and user-focused design, Slipstream Swim Machines is leading the next evolution of swimming—empowering individuals to train, recover, and enjoy the water on their own terms.
Industry News
Latham Rings Nasdaq Opening Bell Commemorating 70th Anniversary & 5 Year IPO
Latham Group, Inc. – the largest designer and manufacturer of in-ground residential swimming pools in North America, Australia and New Zealand, visited the Nasdaq MarketSite in Times Square.
The team at Latham proudly rang the Nasdaq Opening Bell. The industry leader took a moment to celebrate its 70th anniversary and five years as a public company, highlighting continued growth, strong market performance, and resilience in a shifting residential construction landscape.
The achievement follows a year of solid performance for Latham Group Inc., which reported 7% year-over-year revenue growth in 2025, even as the broader residential construction market faced ongoing economic headwinds.

In a statement on LinkedIn, the company said:
“For seven decades, innovation has been at the core of what we do, made possible by the trusted builders and partners who bring these backyards to life every day.
Together, we’ve helped transform backyards into spaces where families gather and memories are made.
Here’s to 70 years of progress, partnership, and what we’ll build next!”
Photo Credit: Latham, The Pool Company
RENOLIT has launched its highly anticipated 2026 edition of the Art of Pools catalog, a premium showcase of the company’s reinforced PVC pool membranes, ceramic-inspired surfaces, and integrated decking solutions for modern swimming pool design.
Spanning more than 175 pages of world-class photography, the catalog draws inspiration from stunning pool installations across the globe, highlighting how RENOLIT’s complete waterproofing systems bring together aesthetics, durability, and architectural integration in a single, cohesive solution.
This new edition reflects an evolved design vision — one that speaks directly to architects, designers, builders, and discerning homeowners seeking both beauty and performance in aquatic environments. From sleek contemporary finishes to richly textured ceramic-inspired surfaces, the catalog demonstrates the full breadth of RENOLIT’s design capabilities.
The 2026 Art of Pools catalog is available now for immediate viewing online: https://online.fliphtml5.com/dpzsu/zfex/ and can be downloaded at https://renolit-alkorplan.com/the-art-of-pool.
Printed copies are also available upon request.
Phone number: (219) 324-6886
Location: LaPorte, Indiana
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