Pool Magazine will be attending the International Pool & Spa Expo in Dallas, TX and presenting our new Publication during November 16th-18th, 2021. Our booth number will be #1624 – in the PHTA / Genesis Pavillion on the corner of Aisle 1500.
We hope to have the opportunity to engage with the entire pool industry and are using the event to debut the launch of our printed publication as well as announce our official transition from a digital only publication to a print magazine as well. We will be distributing copies of our new magazine at the event free of charge. We invite you to stop by our booth, chat with us and get to know what Pool Magazine is all about.
Attending on Pool Magazine’s Behalf:
Get in Touch With Us Ahead of The Event…
Pool Scouts Franchise President Michael Wagner Discusses Growth
Pool Scouts, a pool cleaning and maintenance franchise with 101 locations around the country, is riding the post-pandemic wave of pool construction, smashing revenue and franchise sales records in the process.
We had the opportunity to go one on one with Pool Scouts President Michael Wagner recently. During our conversation, we discussed their meteoric growth this year.
“A lot of this is attributed to existing franchisees just having spectacular growth years,” said Wagner. “Amidst challenging labor markets, some of our franchisees have not been able to expand as quickly,” continued Wagner. He indicated that hiring still remains a challenge in some markets but has slowly been improving.
A Look at The Numbers
Reporting big leaps in sales, numbers were up 76.3 percent year-to-date. The pool service franchise had a year-over-year revenue increase of 77.8% in Q3 2021 vs Q3 2020. In the process they have grown considerably, recruiting 20 new franchisees and 42 purchased territories. Most recently, they announced the signing of franchisee Clarence Herry in Annapolis, Maryland. Pool Scouts reached that coveted 100-unit milestone (now 101) as they begin operating in their 15th state on the map.
Defining Pool Scouts Recipe for Success
A big reason why the brand has so successfully resonated with consumers has been its effective digital marketing strategy. Wagner emphasized this has been fundamental in helping them achieve growth.
“Part of our unique special sauce as a franchise is doing a lot to get the phone to ring.”Pool Scouts – President, Michael Wagner
“We provide search engine optimization, websites, digital marketing, and PR which really affords us the opportunity to scale that for all of our franchisees.”
Taking The Guess Work Out of Marketing
Wagner says back-of-the-house operations are the driving engine. The franchise has in-house staff handling marketing for franchisees. A team of graphic designers, videographers, and marketing professionals helps drive lead generation for all of the offices.
Wagner says offering best-in-class marketing at the corporate level leaves his franchisees with more bandwidth to run their business. In a data-driven world, Wagner says using strong analytics tools like Tableau is essential in proving ROI. Consequently, he touts the Pool Scouts system with removing the guesswork from marketing and providing franchise owners better optics.
Increased brand recognition in the market has also what has been essential in propelling growth, states Wagner. “We’re really adept at getting the brand out there in the marketplace for the franchisees. We have a PR agency that we work with to tell our franchisees stories in their local market.”
Building The Right Culture
Above all, Wagner credits the culture and camaraderie of the Pool Scouts organization with being their differentiating factor. Elaborating, he explained how this has helped distinguish them from other pool franchises. “We have varied backgrounds, and we really try to assess the skillset of potential candidates to make sure that they are not only a fit from a business perspective but also from a cultural perspective,” said Wagner.
Expanding Into New Territories
Eager to expand the Pool Scouts footprint, Wagner has his sights on the horizon. While proud of the growth his team has managed to accomplish, he says they will continue to absorb market share. “We’ve added 9 new states to our franchise system this year. We’re going to be opening up in Salt Lake City, Utah, and just opened up in Boise, Idaho. We’re super excited to be in Kansas City and had a great first year in Columbus, Ohio. I see us continuing to expand robustly across multiple states.”
It’s been a big year for Pool Scouts. Due to the thousands of new pools erected during the pandemic, pool sales skyrocketed this year. With limited choices due to lockdowns, families made a concerted effort to reinvest in their backyards. Suddenly, an entire market of new pool owners needs assistance with pool service and maintenance. Wagner finds his organization well-positioned to meet increased demand for these essential services.
The stars may very well align for the type of growth Wagner is anticipating. Consumer interest in swimming pools and outdoor living continues to be white-hot. If 2022 is a repeat of last year, Pool Scouts could be looking at another year of unprecedented growth.
Listen to our entire interview with Pool Scouts – President, Michael Wagner on the Pool Magazine podcast.
Cantilevered Pool an Alpine Dream – Hotel Hubertus Pool
Hotel Hubertus -massive cantilevered Sky Pool is a jewel of the Alps
Today we’re looking at the incredible cantilevered pool located at the Alpin Panorama Hotel Hubertus – a magnificent resort nestled in the Puster valley in the Alps. The picturesque locale is known as a world destination for hiking, skiing, biking and mountain climbing. Located in Valdaora, at the base of the Kronplatz at an altitude of about 4,400 feet, the hotel offers sweeping views of the Dolomites and the Vedrette di Ries Mountains.
At Pool Magazine we look to highlight inspiring projects that are pushing the boundaries of design and engineering. The cantilevered infinity pool at the Hotel Hubertus is one shining example that has been captivating the imagination of people around the globe.
The designers behind this breathtaking luxury pool design is none other than noa* network of architecture. The award-winning firm with offices in Germany and Italy has been drawing mass attention with its glass-bottom floating pool design.
Approximately 82 feet long and 16 feet wide, the pool was designed to look like a floating rock coming to rest and was built from anthracite-colored stone. Its cleverly concealed edges create the visual impression the pool is floating in space.
The architects took on the challenge of designing the pool as part of an overall renovation project. The pool connects the hotel’s new and existing areas, which include 16 enlarged new suites, a new kitchen and restaurant, an alternative entrance lobby, a wine cellar, and a brand new fitness and leisure room with panoramic terraces.
From inside the hotel looking out at the pool area, the water appears to float into space. With a glazed window on the bottom of the pool, swimmers can This sophisticated effect gives one the impression they are floating in an alpine lake suspended somewhere between Heaven and Earth.
The key challenge in the project was to create a link between the existing building and the new design, in order to keep a uniformal and consistent appearance.ANDREAS PROFANTER – *noa – network of architecture
Rising 40 feet from the ground sits the jewel in the crown of the Hubertus, the massive cantilevered pool. Supported by massive native larch tree trunk facades, the aesthetics create a homogeneous appearance following the natural topography of the area.
Suspended pools such as the Hubertus Pools have been capturing the public’s imagination as of late. Photos of this incredible cantilevered pool structure began circulating on social media as far back as 2017. Over five years later, the interest in this uniquely engineered pool still has builders talking.
Alpin Panorama Hotel Hubertus
Address: Via Furcia, 5, 39030 Sorafurcia BZ, Italy
Phone: +39 0474 592104
The Swimming Pool From It’s a Wonderful Life
Recently while watching It’s a Wonderful Life, I noticed the swimming pool scene where George Bailey (Jimmy Stewart) and Mary Hatch (Donna Reed) are at the school dance. It’s a defining scene where a retractable basketball court opens up to reveal a hidden swimming pool beneath it. As George & Mary are dancing they don’t notice the floor begin to open. The cheering crowds spur them on even further, as they think everyone is cheering their dancing they fail to see they are dancing right over the edge and plunge into the pool.
The Pool Scene from It’s a Wonderful Life
Many of the other people at the dance dive right on in and an impromptu pool party ensues. It’s a touching scene in a must see movie that should be at the top of everyones holiday movie list. Many people believe that the swimming pool wasn’t real. Frank Capra the director of the film had the entire set of the town of Bedford Falls created on an 89 acre back lot at RKO Pictures in Culver City.
The set was actually inspired from the real life town of Seneca Falls in New York. Film buffs suggested that the pool itself was also a prop. As it turns out, according to Snopes.com who did the fact checking for us, the pool has been identified and is real. It’s known as the Swim Gym and is a Beverly Hills landmark. The pool was built by the WPA historical pool contractors in their own right, and designed by Stiles O. Clements in 1939.
Historical Land Mark Swimming Pool Has Been in Many Movies
The retractable pool belongs to Beverly Hills High School and was actually used in the filming of the movie. What’s even more interesting is that the pool is still around today! The pool itself is 25 yards long and is still used in swimming competitions. With the turn of a key the inground swimming pool the retractable pool cover converts back to a basketball court / dance floor.
It’s a wonderful life (east coast feed) about to show the pool under the basketball court that still is there at my high school. #Beverly— Adam Wohl (@adamwohl) December 25, 2012
HAYWARD ADDS DEREK SPEARMAN IN NEW VP OF US MANUFACTURING POSITION
Hair Entanglement in Pools, Are Current Standards Adequate?
The Pool & Hot Tub Alliance Sets Record Year with More Than $1M in Donations for Step Into Swim
Shortages Delaying Pool Construction
Deepest Pool In The World – Deep Dive Dubai
Pool Supply Shortages Are Real
Recent Pool News
- Claffey Pools Acquired by Riverbend Sandler PoolsThe pool industry has seen a spate of recent […]
- Pool Technicians Online Start-Up Certification Course Now AvailableNPC the pioneer in plaster-related education announced the launch of their online Start-Up Technician Certification Class. […]
- GENESIS Announces Newest Platinum Sponsor: Pool Magazine(Alexandria, Va.) – GENESIS is pleased to […]
- Taking a New Career Path During Covid – Lauren Broom, CPO InstructorLauren Broom is a relatively new face to some but the […]
- Raising the Bar Through Continuing EducationContinuing Education - Pool construction and design are often seen as “learn as you go” types of jobs, but a more formal education can help. […]
- Preventing Failures in Glass Tile Installations – What Are The Pros Using?When discussing how to prevent failures in glass tile […]
- Pool Contractors Gift New Pool To Grandma After DisasterA group of pool contractors are the answer to one […]
- Riverbend Sandler Pools Announces Acquisition Of Pulliam PoolsPLANO, Texas, Nov. 29, 2021 — Riverbend Sandler […]
- Las Vegas Pool Builder Receives Top Industry AwardJoseph Anthony Vassallo, CBP of Paragon Pools Named PHTA 2021 Builder of the Year […]
- Pool Industry Mourns The Loss of Grant Smith & Bob LowryThe pool industry lost two of it’s best and […]
Safety2 weeks ago
5 Smart Pool Safety Features That Add Value To An Inground Pool
Press Releases2 weeks ago
Hayward Strengthens its Position in Pool Technology with Recent Acquisitions
Pools3 weeks ago
Cantilevered Pool an Alpine Dream – Hotel Hubertus Pool
Lifestyle4 weeks ago
Christmas Pool Party Ideas Straight From Santas Workshop
Pool News1 week ago
Claffey Pools Acquired by Riverbend Sandler Pools
Pool Service News4 weeks ago
Pool Technicians Online Start-Up Certification Course Now Available
Press Releases3 weeks ago
Oldcastle APG Acquires Recycling and Mulch Operations of South Jersey Agriculture Products
Press Releases1 week ago
HAYWARD ADDS DEREK SPEARMAN IN NEW VP OF US MANUFACTURING POSITION