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PoolMagazine.com - Get to Know Pool Magazine

Pool Magazine will be attending the International Pool & Spa Expo in Dallas, TX and presenting our new Publication during November 16th-18th, 2021. Our booth number will be #1624 – in the PHTA / Genesis Pavillion on the corner of Aisle 1500.

Pool Magazine will be exhibiting at the International Pool & Spa Expo in Dallas, TX.

We hope to have the opportunity to engage with the entire pool industry and are using the event to debut the launch of our printed publication as well as announce our official transition from a digital only publication to a print magazine as well. We will be distributing copies of our new magazine at the event free of charge. We invite you to stop by our booth, chat with us and get to know what Pool Magazine is all about.

Visit Pool Magazine at Booth #1624 at the International Pool & Spa Expo

Attending on Pool Magazine’s Behalf:

Joe Trusty - Editor of Pool Magazine and CEO of Pool Marketing
Joe Trusty – Editor
Marianne Trusty Pool Magazine
Marianne Trusty
President
Carol Anne Gigliotti
Director of Marketing & Sales

Get in Touch With Us Ahead of The Event…

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Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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Pool Builder

One on One With Elite Pool Designer – Danny Wang

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When it comes to the world of pool and outdoor living design, there are few who have come close to the success and recognition that Danny Wang has achieved. Based in Orange County, CA, his firm DW Design & Build has established a reputation as one of the leading design firms. Racking up award after award for his over-the-top luxury pool and backyard designs, Wang’s ability to help homeowners conceptualize their ideal outdoor living environment is unprecedented.

With an uncanny ability to envision complete outdoor living design concepts on-the-fly, Danny Wang is almost a household name in the pool design world. He seems to possess a rare ability that gives him near-instant insight to look at a home and see the potential for a complete redesign in his head before ever putting pen to paper.

Luxury Pool designer and builder Danny Wang - Photo Credit: Jimi Smith Photography
Luxury pool by elite pool designer and builder Danny Wang – Photo Credit: Jimi Smith Photography

“I’m not freestyling it but it’s almost like when I go walking into someone’s backyard an image of a project literally pops up in my head and I see it,” said Wang, “I don’t know how else to describe it. Usually, by the time I’ve walked through the yard and talked to the homeowner, the designs are done within 5 to 15 minutes.”

“It’s probably based on all my experience. You build so many pools, that you kind of know what goes where and what can and can’t go on in the design,” said Wang.

“Lately, when I’m approached for a design the homeowner just lets me do my thing,” said Wang, who admits he’s looking to work with clients who allow him free reign to create them an over-the-top design for their backyard. “That’s kind of how we screen our clients to know if they’re going to be very involved in the process. I mean, that’s okay, but more and more what we like are folks who know they are hiring me to build them an award-winning pool and know that I’ll get it done right,” he explained.

“I don’t think every designer could say that confidently. We’re building a very complex pool, so there are only a few people that can execute at that level. This is why a lot of times we build our own projects,” said Wang.

“Of course, it’s not my house, so what we have to do is still take into account what they want and need. We take those elements from discovery and incorporate those into a design around that,” said Wang.

Modern Luxury Pool & Fire Pit - Danny Wang - Photo Credit: Jimi Smith Photography
Modern Luxury Pool & Fire Pit by elite pool designer Danny Wang – Photo Credit: Jimi Smith Photography

Wang says he draws inspiration from what other folks like Paul McClean are doing in the field of architecture. “I think pushing that boundary is important, seeing what’s possible both technologically and artistically. What have people not seen before? I think that part really motivates me to be creative and innovative in the design and build aspect. That, makes it more fulfilling and kind of drives me,” said Wang.

“I get a lot of inspiration from just looking at different places. I would look up resorts in Bali, Mexico, and other various parts of the world and try to understand their different design language,” explained Wang, “looking at things globally and saying ‘well what are these people doing in different parts of the world?’ and then taking inspiration from that and combining elments into what we’re designing for our clients.”

Things didn’t always come so easy for Wang, who let us know that the moment he started to become known, he made a typical mistake many design firms make. “I think in 2017, at that time, I had a lot of business. I made a mistake, as a lot of people do, and took on way more than I could chew. I think at that time, I had about 50 projects backlogged, and I was doing about 30 projects at once. It was brutal, and we were losing money left and right,” said Wang.

In order to regain some sanity, Wang said that he was forced to take a break to complete the projects he had in backlog. “I couldn’t build for like two years because we just had so many in backlog,” explained Wang, “I did have time to do design, so what I ended up doing was I was doing my projects during the day, and at night, I would go home and design for other people.”

“That was roughly the same time that I started doing social media. People see would see our designs on social media and it just kind of took off from there,” said Wang.

Wang’s visionary designs are clearly not only appreciated by the pool industry but by the general public as well. Having amassed an enormous social media following, he has plans to leverage his brand in new and exciting ways.

Luxury Outdoor Living Area - Danny Wang - Photo Credit: Jimi Smith Photography
Luxury Outdoor Living Area by Elite Pool Designer Danny Wang – Photo Credit: Jimi Smith Photography

“Our content is entertaining and also educating people. There’s a lot of stuff we can learn now through social media, where we have a worldwide audience. I didn’t know that there were so many different types of building techniques and different elements used throughout the rest of the world. So that’s really eye-opening, and I learned a lot. I also see other people learning a lot from the content that I’m producing and that’s very interesting to me,” said Wang.

Often eager to show off the latest design trends, we asked Wang what’s trending with his social media audience. “I think bigger and crazier water features. We’re using a lot more lighting versus just the traditional on-and-off people are used to. We’re doing smart lighting where we can control the water feature lighting and that creates a whole new element of the design. DMX lighting where the water features change color with the music. LED’s can have patterns and the pool almost becomes like a musical stage.”

By the millions of likes and shares his content is getting, it’s clear that folks are excited about what Wang is doing in the backyard. “You just don’t see these types of things happening in your ordinary backyard,” said Wang.

It’s clear Wang’s portfolio of over-the-top luxury resort-style swimming pools continues to grow almost as quickly as his social media following. Wang said he has every intention of turning the brand into a household name. “We’re kind of getting into product development. Right now we’re talking with tile and fire pit manufacturers. We’re also going to start developing our own indoor and outdoor product lines. So lots of exciting things going on,” said Wang.

Listen to our entire conversation with elite pool designer Danny Wang on the Pool Magazine podcast.

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Contractors and Builders

Basecrete Launches OnDeck Wearable Waterproofing System

OnDeck waterproofing system promises to be a real game changer for pool contractors.

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Basecrete Launches OnDeck Wearable Waterproofing System

When it comes to the waterproofing of residential and commercial pool vessels, Basecrete Technologies has long been a leader in waterproof bondcoatings for the pool and spa industry. Recently, Pool Magazine had the opportunity to catch up with Vito Mariano and Christopher Gates to discuss the newest innovation to hit the pool trade, OnDeck, a new system they claim will revolutionize waterproofing.

The OnDeck Difference

“The actual application process is super simple. It can go horizontal and vertical and can be textured as the installer sees fit. Heavy and light textures can be rolled on, shot on, or troweled on but it’s based on the same science as Basecrete,” said Gates, who will be managing the OnDeck product.

One of the primary reasons the new system is predicted to be a surefire hit with pool contractors is due to its versatility, which Gates says will be a game-changer. “You can take a new project and marry it to an old project. Our material allows you to build up an old existing deck that’s chipped and broken. You can clean it out and build up to two-inch lifts using the material to build that up so that it’s seamlessly the same elevation as the new concrete. Then you coat the whole thing with OnDeck and it all is just beautiful and elegant. That all happens out of one bag and bucket of polymer.,” explained Gates.

OnBase – OnDeck – OnTop is the 1,2,3 Waterproofing System Pool Contractors have been searching for.

Versatility and Customization

OnDeck is sure to appeal to contractors who have experienced frustration with other products in the past said Gates. As an industry veteran, he knows those frustrations first-hand, “you have to buy a bag of this for horizontal, and a bag of that for vertical, and a bag of that for waterproofing. Ours is just real simple,” explained Gates.

Color options and customization are a big factor when it comes to decking materials. OnDeck promises to alleviate many of those concerns as well. “The last coating is a pigmented stain and sealer which comes in seven different colors. We operate in a light base and a dark base so you can tint a custom color,” said Gates, “if you have a big project, say you were doing a stadium, for example, and you wanted to have the colors of the team, you can get your own color mixed with a lighter or darker base.”

A Cost Effective Waterproofing System

The OnDeck system is all the brain-child of Vito Mariano who has a history of producing award-winning products of this nature. His strategy for propelling the system into the market is to win contractors with a better product they can have at a smarter price point than what they’ve already been accustomed to using.

“Price per square foot is number one,” said Mariano, “OnDeck is not expensive and it’s a fast waterproofing decking system at the same time. Now you get all these new benefits that the industry isn’t used to; instead of just your typical low-end cementitious spray, roll on, epoxy or latex-based material. We’re staying focused on simplicity, our waterproofing capability, and price. That’s very important out there.”

OnDeck - Basecrete Decking System
OnDeck – Basecrete Decking System

Bringing OnDeck To The Industry

Mariano is confident in having an industry professional like Gates to help drive the product in the market. “I’ve been producing OnDeck for a long time. The formula goes back many years,” said Mariano, “and I’ve used it again and again for my own applications. I never really had the time to pursue it because I was busy with other products. We think Christopher will be ideal for us. He’s got an edge because he knows the industry and he gets it. “

The success of Basecrete has industry insiders eager to demo the OnDeck system. “I had a phone call from a gentleman I did a contract with a while back who wanted to thank me. He told me ‘Where has this product been? I’ve used everything out there in the last 35 years. I’ve never seen anything this good before.’ He now has 60 driveways totally converted to the OnDeck system and will be doing our training,” said Mariano.

Mariano expects many brand ambassadors to come forth and champion the product in the coming months. “We’ve got folks like Jose Garcia from Barefoot Pools in Arizona, chomping at the bit to get this product. He does phenomenal Basecrete applications on hundreds of pools. Those are the kind of companies and applicators that we’re going to go for,” said Mariano.

Gates, who has a long history in the pool industry, previously with California Pools and San Juan Pools; says the timing is ripe for a product of this nature.

OnDeck decking system by Basecrete Technologies
OnDeck decking system by Basecrete Technologies – Photo Credit: Basecrete

“On pool and deck projects many years ago we started doing polymer overlays and acrylic top coats. Every one of them kind of marched to the beat of their own drummer, and you had to figure each system out. You’d try to stick with one that you could use if you knew the idiosyncrasies of a given system,” explained Gates, “when Vito started telling me that it’s the same bag to make the material that goes on the flat deck, that goes up the walls, that waterproofs the corners; it’s just different mixing styles – that’s got me excited. That coupled with this fellow he’s talking about who will doing all the training for our team members that are coming on board makes it a no-brainer,” explained Gates.

Listen to our entire conversation and learn more about the OnDeck system on the Pool Magazine podcast.

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Manufacturer

An In-Depth Look at Stadium Swim with Bradford Products

Stadium Swim is an over-the-top luxury swimming pool sportsbook experience like no other.

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An In-Depth Look at Stadium Swim with Bradford Products

Bradford Products has long been a manufacturer of stainless steel vessels. With a pedigree for producing world-class resort-style swimming pools and water features, the firm has long been the go-to source when it comes to high-end projects. The fact should come as no surprise that Bradford Products was firm behind the world-famous Stadium Swim, a massive swimming pool sports book located at the Circa Resort & Casino in Las Vegas.

Recently, we had the opportunity to discuss the pool at greater length with Mike Sage, VP of Sales & Marketing for Bradford Products who gave us some insight into why Bradford was tapped for this particular project.

Why Bradford Products Was Chosen For The Stadium Swim Project

“The backbone of our company, and certainly the largest part of our business, is the Aquatic vertical,” said Sage, “that is what encompasses primarily all of the custom and commercial elevated stainless steel pool and spas. I think that’s probably what we’re most well-known for. That goes for anything that goes on top of an apartment building or a Las Vegas pool deck or any number of our other custom applications for swimming pools and spas around the world.”

With over 10,000 pool and spa installations worldwide, Sage said the project planners behind Circa didn’t have to look far to find Bradford Products. The firm has been responsible for many well-known resort swimming pools all over the world. In fact, they were involved in the collaboration of another high-end pool project in London that made headlines across the globe, (Sky Pool).

“We’ve got a lot of experience in Las Vegas working with most of the major resorts and casinos there having installed just a tremendous number of pools and decks,” said Sage. “For most of the major players out there, Circa was unique for a couple of different reasons. It’s located in the old downtown part of Las Vegas. It’s a much tighter environment down there, which in and of itself created some unique challenges in constructing that particular casino. Certainly, the pool presented some unique challenges.”

Swim Stadium - Photo Credit: Ryan Gobuty
Swim Stadium – Photo Credit: Ryan Gobuty

“When it came down to it, there really was no other choice in their mind but to work with us,” said Sage. For project planners, it made sense to choose Bradford Products. The Bellagio, Caesars Palace, Golden Nugget, Wynn, Encore, and Palms Casino are only a few of the commercial clients they have had the fortune to work with. Consequently, the 40-year-old firm’s reputation proceeds them in the market when it comes to resort swimming pools in Las Vegas.

“Ultimately why Bradford was chosen as the pool supplier there. I would say first and foremost, by far the primary reason was because of the actual orientation of the pool deck. Stadium Swim sits directly above the gaming floor of the casino. And that is the heart and soul and money generator for that casino,” explained Sage, “there had to be an absolute highest level and sense of security that these pools were not going to leak or eventually leak over time. So Bradford was chosen because of our ability to deliver a fully welded, fully guaranteed watertight, stainless steel pool that would be placed directly over the most critical part of the casino.”

Stadium Swim has quickly become one of the most popular pool destinations in Las Vegas. – Photo Credit: Circa

“They needed the ability to get these pools up to the pool deck in some pretty tight environments, “said Sage, “they also needed an organization that had the ability to maximize the full section sizes for transportation including craning and rigging, but still doing it in a manner that was conducive to staying on construction schedules and fitting into some pretty tight spaces.”

Stadium Swim, a Unique Pool Experience Like No Other

While the project was a monumental undertaking, it’s all in a day’s work said Sage, who claims to be eager to tackle the next huge Las Vegas project that comes along. This project is just another feather in the cap for the firm as they continue to dominate when it comes to Las Vegas commercial work. The end results of the Stadium Swim clearly speak for themselves.

The unique design of Stadium Swim makes it a world-class rooftop pool experience. Photo Credit: Circa

“It truly is a really unique design. There are six pools and they are tiered. So the closer pools are set at the lower elevation, and then the further away that you get from the television screens, the higher up the pools go. So it is truly a stadium seating experience and layout,” explained Sage.

“It’s also the first of its kind in that the pool deck also doubles as a sports book,” explained Sage, “there’s a massive wall of TVs that are broadcasting any number of sporting events. The pools and spas on the pool deck basically act as the seating for watching the action. I can tell you, it’s quite comfortable having been on the deck in the middle of August in Las Vegas. There’s no better place to sit than in Stadium Swim and enjoy the big game. That’s certainly what captures everybody’s attention, are the massive screens.”

Open 365 – 24/7 – The action never stops at stadium swim where you can pop in for a night swim. Photo Credit: Circa

We’re certainly intrigued by the project and it’s no wonder why Stadium Swim is rated #1 on our list of the Best Pools in Las Vegas. We’ll keep you updated with more great content about Stadium Swim when we visit it during our trip to the International Pool Spa Patio Expo in November.

Learn more about the history of Bradford Products, their involvement with the Sky Pool and Stadium Swim on the Pool Magazine podcast.

Photo Credits: Circa Resort & Casino
Featured Photo Credit: Ryan Gobuty

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