Pool News
California Pool Industry Looking at Another Drought
Pool industry braces as California begins instituting new Water Regulations
Folks in the pool industry still remember the bleak days of 2015 when there were mandatory water restrictions in place across California. Six years ago the governor hoped to reduce water consumption by 25% by targeting the pool industry. Leaders were able to unify and fight back to change the misconception that pools are water wasters.
The perception amid many homeowners that were facing all these crazy new water restrictions at the time was that inground swimming pools were wasteful uses of water. An alarming number of homeowners had taken to filling in their swimming pools as a result and new pool construction had slowed to a crawl in California.
Although swimming pool construction has seen a tremendous resurgence with the Covid-19 pandemic, analysts fear that the bubble for pool construction is about to pop. Rising costs for construction materials, shortages of labor and ongoing price increases from the leading pool manufacturers have cut into the gains the swimming pool industry has made with consumers over the last 2 years. Issues like the ongoing drought in California aren’t helping matters.

California’s Drought & The Pool Industry
It’s not on the national radar yet, but California is facing a serious drought and there are growing concerns that it could adversely impact the pool industry yet again. Although Californians are not yet facing the mandatory restrictions they were in 2015, residents now find themselves confronted with a patchwork of new regulations.
Towns reliant on the hard-hit Russian River have imposed strict mandates in preparation for an impending crisis which they feel is coming. There is growing concern that many coastal areas may have to truck in water simply to get through the year. Simultaneously, most cities in California are preparing to weather the summer with only voluntary cuts and limited limitations, many of which are carryovers from prior droughts.
“We have a patchwork in part because (water) is managed locally,” said Felicia Marcus, who was responsible for leading the state of California’s response to the 2012-2016 drought under former Gov. Jerry Brown.
“The situation is dire in some places, and those places are making calls for higher levels of conservation,” Marcus said. “In other places, they may be prepared, or they may be dreaming.”
Tracy, CA has traditionally been a good barometer on whether or not a drought may impact the pool industry. Residents in Tracy, CA were just told they will only be allowed to water their lawns on select days after the city council voted unanimously to impose more restrictions. There are 5 stages of water restrictions they impose, right now they are in the 3rd. The 4th level has restrictions on washing cars, while the 5th level restricts residents from refilling their pools without a separation tank and recovery system.

How bad is the drought right now in California?
This year, California regulators announced that they would deliver only 5% of the State Water Project’s supplies because of extreme drought conditions. This year’s drought is the most dire situation Mendocino County has faced in decades. At the end of May, Lake Mendocino hit a record low of just 40% capacity. Earlier this month, the county faced projections that the reservoir could be dry by the end of the year.
“The aggressiveness and the severity of this drought, the way the drought is increasing is much greater than the previous drought,” Aaron Baker, chief operating officer at Valley Water, said. “Conditions will be far worse in 2022 if drought conditions continue and no action is taken.”

The Real World Concerns of Extreme Drought
This extreme drought in California has been quickly drying up reservoirs and putting a tremendous strain on electrical grids. This mega drought has depleted the states 1,500 reservoirs statewide by over 50%. This Friday, over 85% of the state was classified as officially being in an extreme drought according to National Integrated Drought Information System. The problem is so severe that a recent warning said that the drought may kill nearly all juvenile salmon in the Sacramento river this year. Given the short 3 year life cycle of salmon, a one year wipe out could greatly increase the chances of extinction for the species.
While Governor Newsome has not yet instituted the 25% mandatory restrictions of 2015, in executive order signed on Thursday he encouraged all Californians to reduce water use by 15% as 50 of the state’s 58 counties are now a drought-related state of emergency.

The PHTA Leads The Charge in Fighting Fake Drought News
One of the biggest challenges the pool industry faced back in 2015 was getting solidarity to fight negative publicity and connotations that inground pools were the equivalent of wasting water. The Pool & Hot Tub Alliance in coordination with the California Pool & Spa Association have gone to great measures in recent years releasing information that specifically addresses the myths and misinformation associated with inground pool water usage.
- 85% of California’s water supplies are dedicated to agricultural use, 10% is dedicated to personal usage, and the remaining 5% for industrial and commercial purposes. If agricultural conservation measures were instituted to cut use by 5%, the amount available for domestic & commercial usage would increase by 1/3.
- In a community where 800 new pools are built annually at an average cost of $20,000 each, about 33 percent of that $16 million (which comes to more than $5 million) represents wages of approximately 450 workers that contribute to the local economy.
Restricting Water Usage for Pools Is Not a Logical Answer To a Drought
In a state hard hit by Covid-19 restrictions and eager to get back to work, now is conceivably the worst possible time for California to begin instituting water restrictions on swimming pools. The pool industry accounts for hundreds of millions of dollars in revenue for the state of California. During the recent pandemic the industry went to great lengths to remain operational in order to support the communities which it serves. It’s important to remember that in times of drought, that pools aren’t just a luxury, they are the lifeblood for many California residents and business owners.

Let’s Look At The Numbers
California may be unprepared for a drought but it’s important to realize that instituting water conversation can hurt the pool industry and impact public perception like it did 6 years ago.
The amount of revenue an inground pool generates in terms of water usage versus what agricultural usage can produce for the same amount of water simply isn’t an apples to apples discussion and never will be unless California farmers start growing diamonds.
A study conducted by the City of Sacramento concluded that lawn irrigation use equals 49 inches per year and that swimming pool requirements are 39.6 inches per year, less walkway and decking areas equal to the actual pool area, which reduces total pool water use to 20 inches per year.
Obviously, regulating or prohibiting pool construction or the filling of swimming pools would have large-scale ramifications on the pool industry. Instituting restrictions will undoubtedly effect the taxes paid by these businesses and wage earners. Water restrictions impacting pools would also impact the amount of money consumers spend in the local economy. In this humble Editors opinion, there are more obvious places to conserve water than looking at soft targets like the pool industry which actually stimulate the economy and employ a good percentage of Californians.
Pool News
Tech Company Fills Dangerous Abandoned Pool After Safety Concerns Raised By Industry Expert
A neglected swimming pool sitting on property owned by Micron Technology has finally been filled in nearly three years after the company purchased the site — ending a situation that neighbors and pool safety professionals had warned posed serious risks.
According to recent reports, construction crews this week demolished the boarded-up home on Henry Clay Boulevard in Clay, New York, and filled the abandoned in-ground swimming pool with gravel after months of concerns over stagnant water, mosquitoes, and public safety hazards.
The property had remained vacant since Micron purchased it in August 2023 as part of the company’s massive semiconductor expansion project in Central New York.
A Dangerous Situation Drawing Attention
For pool industry professionals, the story highlights a recurring issue involving abandoned residential pools and the liabilities they can quickly create when properties sit unattended for extended periods.
“You have an unoccupied property that has a potential dangerous condition,” said Wendy Purser of the Pool & Hot Tub Alliance in comments to Syracuse.com last month.
Neighbors reportedly complained the pool had become filled with stagnant water and leaves while remaining openly accessible for months. Concerns ranged from accidental drownings to mosquito infestations and waterborne health issues.
Under New York state building codes, residential swimming pools are required to be maintained in a “clean and sanitary condition.” Local regulations in the Town of Clay reportedly go even further, requiring abandoned pools to be filled to ground level and reported to the town codes office.

Town Officials Step In
According to the report, town officials were initially unaware of the condition of the property until contacted by reporters in April. Following an inspection, the town secured the property by locking the gate surrounding the pool area.
The situation also drew the attention of local health officials. Onondaga County had reportedly planned mosquito treatment measures for the stagnant water after concerns emerged over disease-carrying insects breeding in the pool.
Two weeks after the issue became public, a spokesperson for Micron stated that demolition and pool removal had already been planned as part of the company’s broader redevelopment work.
What Is Micron Building in New York?
Micron reportedly paid $500,000 for the property, which will ultimately be used to support underground infrastructure connected to the company’s planned semiconductor manufacturing campus.
While many outside the tech industry may not recognize the name, Micron Technology is one of the largest semiconductor manufacturers in the United States. The company produces memory and storage chips used in everything from smartphones and laptops to AI systems, cloud computing infrastructure, vehicles, and advanced electronics.
Its planned New York expansion has been described as a semiconductor “megafab” project that could eventually total roughly $100 billion in investment. The Clay development north of Syracuse is expected to create thousands of jobs while dramatically expanding domestic chip manufacturing capacity in the United States.
The first fabrication facility is currently expected to come online later this decade after delays pushed back earlier timelines. Micron has indicated the broader campus could eventually include four separate chipmaking plants.
Why Abandoned Pools Become a Serious Liability
While the scale of the development may be enormous, the abandoned pool became an example of how quickly neglected aquatic environments can become liabilities — particularly when ownership changes hands and residential properties sit dormant.
For pool professionals, the story reinforces an issue the industry has long emphasized: an unused swimming pool still requires active maintenance, monitoring, and secure barriers regardless of whether the property is occupied.
Standing water in abandoned pools can rapidly become breeding grounds for mosquitoes, algae, bacteria, and other contaminants. At the same time, unsecured pools remain one of the most serious accidental drowning risks for children.
Industry experts frequently point out that even pools awaiting demolition or redevelopment must still comply with local safety and sanitation requirements.
Ultimately, crews resolved the situation by removing the pool entirely — bringing an end to a problem that had drawn increasing scrutiny from neighbors, health officials, and pool safety advocates alike.
Industry News
POOLCORP Welcomes John Watwood as President and Chief Executive Officer
Seasoned distribution leader to drive POOLCORP’s next chapter of growth, deepening commitment to customers and supply partners
COVINGTON, LA., May 14, 2026 — POOLCORP, the world’s largest wholesale distributor of swimming pool and outdoor living products, recently announced the appointment of John Watwood as President and Chief Executive Officer.
Watwood joined the company in January 2026 as Executive Vice President and has quickly made an impact after spending much of his time in POOLCORP sales centers, meeting with customers, engaging with suppliers, and aligning closely with teams across the business. With extensive leadership experience in industrial and specialty distribution, Watwood brings a deep understanding of how to build high-performing teams, strengthen customer connections, and create long-term value in the industry.
Prior to joining POOLCORP, Watwood served as Senior Vice President of Sales and Operations at Motion Industries, a leading distributor of industrial parts and value-added solutions and a subsidiary of Genuine Parts Company. During his career, he has led large-scale sales and operations organizations focused on customer growth, supply chain excellence, and market expansion.

“John has gained the trust of our employees, customers, and suppliers in a very short period of time,” said Kenny St. Romain, Senior Vice President at POOLCORP. “He understands distribution at its core, but more importantly, he understands the value of relationships and the local support that our customers need. Our field teams have seen firsthand his commitment to listening, supporting our customers, and helping us continue to evolve our already successful service model. There’s real excitement across the organization about where we’re headed under John’s leadership.”
Watwood’s appointment marks the next chapter for POOLCORP as the company continues to invest in customer-focused solutions, sales and service excellence, operational capabilities, and technology-enabled experiences designed to help industry professionals grow and operate more efficiently.

About Pool Corporation
POOLCORP is the world’s largest wholesale distributor of swimming pool and related outdoor living products. The Company operates approximately 455 sales centers in North America, Europe, and Australia, through which it distributes more than 200,000 products to roughly 125,000 wholesale customers, including pool builders, retail stores, and service professionals. For more information, please visit www.poolcorp.com.
Pool News
When Pool Projects Become Political – Trump’s Pool Contractor Got Review Bombed
Political controversy surrounding the Lincoln Memorial Reflecting Pool put a pool contractor at the center of a national backlash.
There are pool projects, and then there are projects that stop being about pools altogether.
The resurfacing of the Lincoln Memorial Reflecting Pool has become one of the most politically charged aquatic construction stories in recent memory, dragging a relatively unknown contractor, Atlantic Industrial Coatings, directly into the center of a national media firestorm. What might otherwise have been viewed as a complex waterproofing and restoration project is now being debated across cable news, social media, mainstream newspapers, and Google Reviews by people who have never hired the company, worked with the company, or, in many cases, likely even heard of the company before last week.
As the controversy intensified following reporting by The New York Times and other national media outlets, Atlantic Industrial Coatings’ Google Business profile was inundated with one-star reviews from non-customers condemning the company over the project, the politics surrounding it, and the reported ballooning cost of the renovation itself.
Some reviewers accused the company of “destroying” a national monument. Others referenced the project’s no-bid contract status, allegations of favoritism, and ties between the contractor and President Donald Trump. Several reviews contained no written explanation whatsoever, simply dropping the company’s rating lower with anonymous one-star hits.
For contractors in the pool and aquatic construction industry, the situation raises a difficult question:
What happens when taking on a nationally visible project turns your business into collateral damage in a political war you never intended to participate in?
Public Outrage vs Legitimate Reviews
Review bombing is hardly new. Restaurants, hotels, brands, entertainers, and public figures have all experienced it at one time or another. But the reflecting pool controversy highlights how vulnerable contractors can be when political outrage spills into business platforms that were originally intended to measure customer satisfaction.
Atlantic Industrial Coatings currently sits with a devastatingly low Google rating following a flood of politically motivated reviews. Many of the posts appear to come from individuals who were never customers and never interacted with the company in any traditional business capacity.
That distinction is important.


Google reviews were originally designed to help consumers evaluate legitimate customer experiences. Did the contractor show up? Was the workmanship good? Did the company honor its warranty? Was communication professional? Those are the kinds of things reviews are supposed to reflect.
Instead, Atlantic Industrial Coatings is being judged by people reacting to headlines, politics, presidential associations, and media narratives surrounding the reflecting pool restoration.
To those in the trade reading this, that may feel deeply unfair.
A company can spend years building its reputation one project at a time only to watch its online presence get torched in a matter of days because of a politically radioactive contract.
At the same time, there is another side to this discussion that cannot simply be dismissed.

Critics Are Not Inventing the Controversy
To be clear, the backlash here did not emerge out of thin air.
The core issue driving public outrage is not merely the coating color or aesthetic concerns surrounding the reflecting pool. The controversy centers on allegations reported by major national media outlets that a renovation originally discussed publicly as a roughly $1.8 million repair project reportedly ballooned into $13.1 million without a competitive bidding process.
That scrutiny intensified even further after preservation groups filed suit attempting to stop the project altogether, arguing the Trump administration bypassed historic review procedures and oversight protections surrounding one of Washington’s most iconic landmarks.
Critics argue that a taxpayer-funded restoration project tied to the Lincoln Memorial deserves intense public scrutiny, especially if normal procurement channels and preservation reviews were circumvented.
Those are legitimate public-interest questions.
It’s also true that Atlantic Industrial Coatings had never previously held a federal contract before being awarded the reflecting pool project, further fueling criticism surrounding the administration’s selection of the company. At the same time, President Trump publicly described the contractor as “a guy who’s unbelievable at doing swimming pools” who had worked on projects connected to his properties.
Industry experts have also raised legitimate technical concerns about the renovation itself. Tim Auerhahn, chairman of The Aquatic Council, told The New York Times that the reflecting pool’s longstanding algae and filtration issues would not simply disappear because the basin was coated blue, stating plainly, “Painting is not going to solve that problem.”
It is not unreasonable for journalists, watchdog groups, preservation advocates, or even members of the pool industry itself to question how a federal project increased in scope and cost so dramatically, or whether the work being performed fully addresses the reflecting pool’s underlying structural and mechanical problems.
The problem is that public scrutiny surrounding a project can quickly become public punishment of the contractor itself.
And those are not necessarily the same thing.

Contractors Rarely Control the Politics Around a Job
One of the realities of working in construction, especially at the commercial or municipal level, is that contractors often inherit political baggage they did not create.
A contractor may bid or accept work based on technical specifications, project scope, deadlines, and compensation. They are not necessarily the architects of procurement policy, government oversight, or political messaging surrounding the project.
If the reports are accurate that Atlantic Industrial Coatings was brought in under accelerated timelines for a nationally scrutinized restoration effort, they may simply have been the company willing and capable of executing the work under extraordinary pressure.
That distinction is important because the online reaction increasingly treats the contractor as though they were personally responsible for every political decision tied to the project.
For contractors watching this unfold, the message is unsettling.
Take on a politically sensitive project and your business may become permanently associated with national controversy whether you intended that or not.
“Trump’s Pool Guy” and the Optics Problem
The optics surrounding the project became even more combustible once national reporting began characterizing Atlantic Industrial Coatings as connected to Trump properties and previous work involving the president’s golf clubs.
Fair or unfair, that framing changed the narrative instantly.
The company was no longer simply a contractor restoring a reflecting basin. It became, in the public imagination, “Trump’s pool contractor.” In today’s hyper-polarized climate, that label alone was enough to trigger backlash regardless of the technical merits of the work itself.
For some people, the project immediately became symbolic of broader grievances involving politics, government spending, favoritism, and executive power.
Once that happened, Atlantic Industrial Coatings was no longer operating inside the normal rules of reputation management.
They became a proxy target.
Is Google Responsible for Fixing This?
That question is becoming increasingly difficult for platforms to ignore.
Google’s policies prohibit reviews from people who did not have a legitimate experience with a business, and many of the reviews targeting Atlantic Industrial Coatings appear to fall squarely into that category. Several are openly political, some contain no actual review content, and others seem tied entirely to reactions from national news coverage rather than firsthand customer experiences.
At the same time, the situation is more nuanced than a traditional fake review campaign.
Critics would argue the company accepted a highly visible public contract tied to taxpayer money, historic preservation concerns, and a politically charged administration. Supporters counter that Google Reviews were never intended to become a public referendum on federal politics or presidential decision-making.
That’s really the issue.
Atlantic Industrial Coatings is not being judged primarily on workmanship, communication, or customer satisfaction. The company is being judged on a national controversy surrounding a project most reviewers have no direct connection to.
For contractors, that’s a troubling precedent.
Because once online review systems become vehicles for political outrage rather than legitimate customer feedback, any company attached to a controversial public project can find its reputation under attack regardless of the quality of its work — suddenly becoming one headline away from being the next target.
Watch this article as a video:
Featured Photo Credit: ZUMA Press, Inc. | Alamy
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