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Hayward Moving it’s Corporate Headquarters to North Carolina

Hayward Holdings reported this week that they will be relocating their corporate headquarters to North Carolina.

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Hayward Distributors announced they are moving their corporate headquarters to Charlotte, NC

Hayward Holdings reported this week that they will be relocating their corporate headquarters to North Carolina. They will be starting the transition this summer and expect to complete the move by the end of next spring.

Hayward Holdings Inc. currently has about 90 employees in it’s Berkley Heights, New Jersey facility. It is now relocating its senior management team, human resources, sales leadership, finance, and other strategic functions to Charlotte, according to the company. A variety of corporate operating positions will also be relocated to an existing manufacturing facility in Clemmons, North Carolina, which currently employs 850 employees.

Hayward CEO Kevin Holleran explained the reason for making the move to Charlotte, NC.

“This is an important strategic next step for Hayward to create greater synergies and crossfunctional collaboration to improve decision-making, cycle time and customer service.”

KEVIN HOLLERAN – HAYWARD CEO

“It will also result in long-term cost savings that will be redeployed back into the business, put us closer to our largest production facility and create easier access to connect with our customers, distributors and channel partners.” continued Holleran.

Hayward looked at a number of potential relocation locations before deciding that North Carolina was the right choice for the company’s needs. The North Carolina Department of Commerce, the Economic Development Partnership of North Carolina, Forsyth County Government, Charlotte Regional Business Alliance, Greater Winston-Salem, Inc., Mecklenburg County, and Forsyth County all contributed to this strategic decision with valuable support and assistance.

All other Hayward locations in the United States or around the world will be unaffected by the corporate relocation from Berkeley Heights. Relocation will begin in the summer of 2021 and be finished in the spring of 2022.

Official Press Release: http://www.globenewswire.com/en/news-release/2021/03/29/2201044/0/en/Hayward-Holdings-Announces-Corporate-Relocation-To-North-Carolina.html

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Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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Clear Blue Water Tech, UAG Team Up on Affinity Pool

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Syracuse, NY — 07/03/25 — James Melnicoff, President of Clear Blue Water Tech, is pleased to announce a new partnership with United Aqua Group (UAG), one of the most respected buying groups in the pool and spa industry. Headquartered in Las Vegas, Nevada, UAG has been transforming how pool and spa professionals purchase products and services since its founding in 1963.

“At United Aqua Group, we’re always looking for vendor partners who share our commitment to quality, innovation, and member success,” said Craig Goodson, President of United Aqua Group. “Clear Blue Water Tech brings a strong reputation and a robust line of products that will enhance the value we deliver to our members. We’re excited to welcome them to the UAG family.”

Through this partnership, Clear Blue Water Tech will offer its Affinity-branded line of pool and specialty chemical products to UAG members across the country. The product line includes liquid pool stabilizer, liquid clarifiers, pod clarifiers, liquid phosphate removers, phosphate remover tablets, flocculants, enzymes, solar treatments, spa products and more—all designed to deliver exceptional value, trusted quality, and fast shipping.

“We are honored to be selected as a vendor to such a well-established and forward-thinking organization,” said Melnicoff. “Our team is committed to providing UAG members with innovative, reliable, and cost-effective solutions for their pool and spa chemical needs.”

For more information about Clear Blue Water Tech or the Affinity product line, visit clearbluewatertech.com or contact us at [email protected].

To learn more about United Aqua Group and the benefits of membership, go to unitedaquagroup.com or email [email protected] for more information.

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CCEI Taps Martin Grenier to Head North American Operations

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CCEI, is pleased to announce the hiring of Martin Grenier to head their North American operations. Martin has over 10 years of experience in the swimming pool industry having worked for Hayward for over 7 years plus other positions in both retail and distribution. CCEI is a manufacturer of automation and controller systems in the US as well as lighting systems in Canada, Mexico, Europe and Africa with its head office located in France.  

Martin is now responsible for operations and sales for both the company’s US and Canadian markets and is also charged with raising brand and product awareness of CCEI’s products throughout the North American pool industry. “As an established supplier in Europe, we are focused on raising awareness of our products and services with pool builders, retailers and distributors, while also working to form strategic partnerships in the US and Canada,” says Grenier.  A native of Canada, Martin is also fluent in English and French. “Martin has already made a significant impact in the Canadian swimming pool market and we are confident CCEI will continue to experience exponential growth in sales of our products in both the US and Canadian markets,” says Sébastian Chéreau, Head of CCEI’s Global Marketing. “We are pleased to have Martin join our team and share his expertise with our company as he helps align our marketing strategies and goals across all branches of CCEI around the world,” says Sébastien Chéreau, Marketing Director for CCEI.  

Since 1973, CCEI has been designing and manufacturing electrical equipment for private and public pools. Over the years, we have acquired in-depth experience with pools and their specific constraints. Starting as a manufacturer specialized in electrical boxes, CCEI has expanded to different areas, including automatic water treatment and lighting for pools.

CCEI’s technical team has also grown and now has a team with recognized skills in electronics, optics and electrochemistry. With this knowledge, CCEI is now able to provide global, adapted solutions to pool builders and industries and enhance the safety, ergonomics and reliability of pool facilities. 

Martin can be reached at the company’s offices in Montreal at:  [email protected].

More information about the company’s US operations can be found at:
www.ccei-pool.com/us/
CCEI USA Inc., Inglewood, CA 90301

 

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BUBLUE Premiers BuHybrid L6 Cord/Cordless Cleaner and BuVortex V5 Skimmer

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The BuHybrid L6 and BuVortex V5 make waves above and below the surface, setting new standards in autonomous pool cleaning with powerful performance and intelligent design

New York, NY June 25, 2025.  BUBLUE, the company behind the innovative BuBot line of robotic pool cleaners, is making waves above and below the surface as today it unveils two poolside game-changers: the BuHybrid L6, the world’s first hybrid cord and cordless robotic pool cleaner, and the BuVortex V5 surface skimmer. Built to handle pools of various sizes and terrains, the top-of-the-line BuHybrid L6 combines powerful suction, smart AI, and four specialized cleaning modes to leave every wall, floor, and corner gleaming. Meanwhile, the BuVortex V5 effortlessly traverses the surface, sweeping floating debris from edge to edge with precision and ease. 

Bublue BuHybrid L6 – The “Range Rover” of Pool Cleaners 

With industry-leading intelligence, suction, and agility, the BuHybrid L6 is the “Range Rover” of pool cleaners. It is the first robotic cleaner to combine cordless freedom with plug-in endurance, providing pool owners with unmatched versatility.  It can operate cordlessly in battery mode for up to 2 hours – perfect for everyday maintenance, or indefinitely when connected to its 49-foot power cord, giving it the unrivaled ability to perform deep, continuous cleans on even the largest pools. 

Packed with cutting-edge innovation, the BuHybrid L6 is one of the most advanced robotic pool cleaners to hit the market. With 4-in-1 modes—Floor, Wall, Cross-Platform, and Waterline—it adapts to any surface. Its intelligent navigation and wall-climbing capabilities ensure comprehensive coverage, reaching up to 99% of the pool area with no corner left untouched. The standout features include:   

  • Powerful 2906 GPH Suction: Thanks to Bluehole Technology™ that harnesses high-efficiency brushless motors and an optimized impeller water flow system to deliver relentless suction power, leaving no debris, sand, leaves, or stubborn dirt behind. 
  • Deep Water PilotTM: An advanced sonar system that delivers exceptional performance across both shallow and deep pool areas and ensures optimal performance at all pool depths. It intelligently detects the pool wall or obstacles at long distances in a quick and accurate manner, and it can adjust the robot’s position in real-time to enable controlled and gradual movement on slopes.   
  • AI-Powered Smart Navigation: Advanced sonar, infrared sensors, and an AI camera work together to map the pool, detect obstacles, and optimize cleaning paths, using N-shape patterns for walls and S-shape for floors for maximum coverage and efficient, uninterrupted cleaning. 
  • Corner Boost Technology: When encountering a wall, it automatically reverses slightly and advances again, effectively cleaning the edge or corner twice for improved results.   
  • High-Capacity Ultra-Fine Filtration: Large 4L filter basket with ultra-fine mesh that captures even the smallest debris. The basket is easily removable and washable for hassle-free maintenance. 
  • Wall-Climbing & Multi-Surface Mastery: Specialized roller-shaped 5-in-1 scrubbing brushes and tank-style tracks, allowing it to easily climb walls and clean pool surfaces made of PVC, vinyl, concrete, and fiberglass.   
  • Self-Parking: When the battery runs low, the robot automatically navigates to the pool’s edge for easy retrieval and recharging. 
  • BUBLUE App Control: Connect via Bluetooth or Wi-Fi to monitor all aspects of the robot in real time, receive OTA updates, and fully customize and manage the cleaning experience.  

BuVortex V5 – Putting Debris in a Spin 

Powered by dual motors and Bublue’s proprietary Bluehole™ suction technology, the BuVortex V5 features intelligent navigation that allows it to free itself from obstacles, along with a rugged (UV), weather-resistant design built to withstand the elements. It’s a true pool skimmer winner engineered for powerful, hassle-free surface cleaning.   

Compatible with all pool types and built to handle any shape, the BuVortex V5 is a true poolside powerhouse, delivering up to 98% coverage. Some of its key features include:   

  • Two cleaning modes: Auto Mode for routine surface and corner cleaning. Corner Boost Mode for enhanced cleaning along edges and corners. 
  • Utilizes Bluehole Technology™ powered by dual motors to deliver strong suction, effectively removing sand, leaves, and surface-level debris. 
  • Bluestream Technology™: During cleaning, it generates a powerful centripetal water flow that creates a vortex effect, swiftly drawing in debris from corners and edges for deeper, more targeted cleaning.
  • Dual filtration System: Features a 5L basket and filtration pad to trap both large and fine debris, including twigs, sand, hair, and grease, with an overflow-prevention net to stop debris leakage. 
  • Bluesonic Path™ Technology: Intelligent navigation, allowing it to adapt to pools of various shapes and automatically escape from obstacles, skimmer weir, or stairs. 
  • BUBLUE APP Control: Bluetooth and WiFi connectivity to select modes, track runtime, receive OTA updates, and trigger the one-click smart poolside parking command for easy retrieval. The App features the industry’s first “Precise Driving Mode”, allowing you to manually control the robot remotely for thorough cleaning of specific pool areas.  

Availability 

The BuHybrid L6 and BuVortex V5 will both be available starting June 25, 2025, on Bublue.com and Amazon. The BuHybrid L6 will be priced at $1599, and the BuVortex V5 at $369. 

About Bublue 

BUBLUE is a leader in high-end intelligent robots, blending innovative technology with artistic aesthetics. Founded in New York City, its mission is to enhance quality of life through unique, luxury technology. Specializing in intelligent pool cleaning robots, BUBLUE drives innovation in AI, digital tech, underwater detection, and battery technology. 

BUBLUE designs, develops, manufactures, and sells high-end intelligent pool cleaning robots, driving constant innovation in next-generation technologies such as artificial intelligence, digital technology, underwater ultrasonic detection, integrated wired and wireless systems, and battery technology. With a focus on next-gen products like pool robots, BUBLUE challenges traditional tech perceptions and aims to shape a better future for humanity.  

For more information visit: https://bublue.com/

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