Pool News
POOLCORP Rings the Nasdaq Bell, Celebrating 30 Years on the Exchange

At precisely 9:30 a.m. this morning, the sound of the Nasdaq opening bell echoed through Times Square as Pool Corporation (Nasdaq: POOL) marked 30 years as a publicly traded company. CEO Peter Arvan and members of the leadership team stood shoulder to shoulder on the balcony of the Nasdaq MarketSite — the same stage they last occupied five years ago for POOLCORP’s 25th anniversary.
It was a fitting backdrop for a company that started as a small regional distributor in Louisiana and grew into a global powerhouse with 450 sales centers, 6,000 employees, and $5 billion in annual revenue. From its humble IPO debut in 1995 at $0.92 per share (split-adjusted) to a market cap nearing $11 billion today, POOLCORP’s journey reads like a case study in disciplined expansion.
For long-time industry observers, the milestone was more than symbolic — it was a reminder of how profoundly POOLCORP has reshaped the pool and outdoor-living economy.

From SCP to S&P: A Thirty-Year Ascent
The Early Days
The story begins in the 1980s, when South Central Pool Supply — the company that would become POOLCORP — was distributing chlorine, filters, and fittings from a handful of warehouses across the South. When it went public on October 12, 1995 under the name SCP Pool Corporation, annual sales stood at $161 million.
The IPO gave the company breathing room to expand, pay down debt, and begin a string of acquisitions that would transform it from a patchwork of regional distributors into a single, cohesive network. Within a decade, SCP Pool Corporation rebranded simply as Pool Corporation, reflecting its broader reach and ambition.
Quiet Consolidation, Steady Expansion
What followed wasn’t a meteoric rise — it was something rarer: slow, predictable, dependable growth. POOLCORP spent the late 1990s and early 2000s expanding market by market, warehouse by warehouse, earning a reputation for operational consistency and logistical precision.
The company’s playbook was simple: integrate small local distributors, modernize their systems, and deliver a uniform level of service to pool builders, retailers, and service professionals nationwide. Over time, that discipline made POOLCORP the backbone of the pool-supply chain — the unseen infrastructure keeping backyard construction projects on schedule and stores stocked all summer.
A Broader Vision
As the American backyard evolved, so did POOLCORP. Recognizing that homeowners were investing in complete outdoor spaces — not just pools — the company diversified its catalog to include lighting, pavers, outdoor kitchens, and irrigation.
That expansion into outdoor living positioned POOLCORP to thrive even during housing slumps and off-seasons. And when the pandemic unleashed a surge in home improvement spending, POOLCORP’s distribution network became essential. By 2020, it joined the S&P 500 Index, a rare achievement for a company once considered niche.
The Industry’s Steady Hand
More Than Numbers
Behind the data — a $10,000 investment in the initial IPO would be worth in the range of $4.23 million today — is a company that’s built its success on relationships. Pool builders and service pros often describe POOLCORP less as a supplier and more as a partner that keeps their operations running smoothly.

That reliability has made POOLCORP one of the few constants in a cyclical industry. Its digital platform, POOL360, now serves as the go-to tool for tens of thousands of professionals managing orders, stock, and logistics in real time.
Thirty Years Later
“I am incredibly proud to celebrate Pool Corporation’s 30th anniversary by having my leadership team join me to ring Nasdaq’s opening bell,” stated Peter D. Arvan, president and CEO. “Pool Corporation’s growth and success over the past 30 years has been built by our people. Our outstanding field leadership and support teams work together to form the most talented team in the pool and outdoor living industry, centered around providing the best customer experience. Their tireless dedication has driven, and continues to drive, our success.”
POOLCORP’s rise from a handful of regional warehouses to a global enterprise mirrors the evolution of the modern pool industry itself. What was once a seasonal business has become an integrated, technology-driven sector — and POOLCORP has quietly led the way.
The Nasdaq bell may have rung for only a few seconds, but the sound carried three decades of growth, grit, and determination. For a company built on movement — trucks, warehouses, and water — standing still to mark the occasion felt well deserved.
Read More About POOLCORP: Why is Buffett Bullish on POOLCORP?
Equipment Supplies
Pool Manager Charged Over Stolen Equipment Sold on eBay

A former New Jersey pool company manager has been charged with theft after allegedly selling company equipment through an unauthorized eBay account and keeping more than $14,000 in proceeds, according to police allegations reported by Newport Dispatch.
Jessica Szurick, 42, of Clifton, was charged Oct. 27 with theft by unlawful taking following an investigation involving Preferred Pool Management Inc. in Fairfield. The company’s owner contacted police Aug. 27 to report the alleged unauthorized sales.
Investigators said industrial machinery and pool equipment had been sold through the account. Financial records obtained through court-authorized subpoenas allegedly showed approximately $14,253 from three transactions deposited into a bank account registered to Szurick rather than the business. The owner also reported unauthorized company credit card purchases, which were reviewed during the investigation.
According to Daily Voice, Szurick’s LinkedIn profile listed employment with Preferred Pool Management from May 2018 through July 2026, most recently as a senior regional manager. The profile described responsibility for 161 commercial aquatic facilities and approximately 315 seasonal employees.
Szurick was issued a complaint-summons and is scheduled to appear in Essex County Superior Court on Dec. 9. The charge remains an allegation, and she is presumed innocent unless proven guilty.
Tracking Equipment and Sales Proceeds
The available reporting does not explain the alleged motive or establish which safeguards Preferred Pool Management had in place. But the alleged transactions illustrate a vulnerability other pool companies can examine: equipment leaving the business without the corresponding revenue reaching its bank account.
Pool Magazine recently explored pool equipment theft and its costly consequences for homeowners. Inside a pool business, protecting those assets requires more than locks and cameras. Employees need access to equipment to do their jobs, and owners need records that account for what happens afterward.
The Cost of Earning That Money Back
For a pool company, an equipment loss can create expenses beyond the item itself. Depending on what disappears, the business may face an urgent replacement purchase, a delayed installation, another truck roll, or hours spent reconstructing records. The reporting does not establish whether those disruptions occurred in this case.
Even the direct loss can take considerable work to recover. At a hypothetical 10% profit margin, a company would need $100,000 in additional sales to generate $10,000 in profit—the amount needed to offset a $10,000 unrecovered loss. That follows OSHA’s cost-divided-by-profit-margin calculation.
The reported eBay proceeds do not establish Preferred Pool Management’s total financial loss. They put a dollar figure on the transactions investigators say they traced.

Building Accountability Into the Business
For pool companies, the challenge is giving employees the access they need while maintaining oversight of valuable assets. Managers must be able to purchase equipment, move it between locations, and keep jobs moving. Those responsibilities should come with records another person can review.
The Insurance Information Institute recommends businesses “implement tight accounting controls that include frequent audits and take steps to ensure employees are aware of these practices.” Its employee theft prevention guidance also encourages businesses to provide a way for employees to report concerns without fear of reprisal.
For a pool business, that oversight can start with equipment sales. Document the item, require authorization for its release, and have someone other than the person arranging the transaction verify that payment reached the company’s account. Equipment marked discarded or damaged should also have a documented explanation.
Broader occupational-fraud research supports the value of internal oversight. “Organizations with effective anti-fraud controls in place consistently experienced lower losses and faster fraud detection,” the Association of Certified Fraud Examiners states in its 2026 occupational fraud findings.
As a pool company adds crews, vehicles, and service locations, an owner’s ability to personally track every asset becomes harder to sustain. Equipment may move among a warehouse, several trucks, and multiple job sites before anyone considers selling or disposing of it. The records and review process need to grow with that operation.
The Fairfield allegations remain for the courts to resolve. For other owners, they present a reason to examine their own process now. Delegating responsibility keeps the business moving; independent review gives the owner confidence that equipment releases are authorized and sale proceeds reach the company. Establishing those checks during everyday operations is far easier than reconstructing the trail after something goes missing
Pool News
Scott Jones Named CEO of Landmark Aquatic

Landmark Aquatic announced the appointment of Scott Jones as Chief Executive Officer, effective November 1, 2026. Jones currently serves as Chief Operating Officer. J. Ryan Casserly, founder of the Landmark platform and its current CEO, will transition to Executive Chairman, where he will focus on mergers and acquisitions and continue working closely with the leadership team on Landmark’s long-term vision and strategic direction.
As Chief Operating Officer, Jones has worked across Landmark to strengthen operations, improve alignment, and advance initiatives that position the company for its next phase of growth. His appointment reflects the impact he has had on the organization and his commitment to investing in the people, processes, and capabilities that set Landmark apart in the marketplace.
“Over the past two years, Scott and I have worked closely together to strengthen the business and prepare Landmark for the future,” said Casserly. “He has developed a deep understanding of our industry, our people, and what makes this company special. Scott brings the leadership, operational perspective, and unwavering commitment to our mission that this next chapter requires. I have full confidence in his ability to keep advancing the business while staying true to what matters most — our people and the customers we serve.”
“I’m grateful for the opportunity to lead Landmark Aquatic and excited about what lies ahead for our company and the commercial aquatics industry,” said Jones. “We have a tremendous team, a strong foundation, and an opportunity to keep raising the bar for our industry. Our mission goes beyond the projects we deliver. It’s about creating opportunities for our employees and helping customers realize the full value of their aquatic facilities throughout their lifecycle. I look forward to building on our progress, working alongside our teams, and continuing to move Landmark forward.”
Landmark remains focused on developing its people, expanding its capabilities, and advancing the commercial aquatics industry through continuous improvement and a long-term commitment to the customers and communities it serves.
About Landmark Aquatic
Since 1967, Landmark Aquatic has helped communities and organizations bring complex aquatic facilities to life and keep them performing. Today, Landmark is the nation’s largest integrated commercial aquatics platform, providing design, construction, renovation, restoration, and maintenance services nationwide. Its construction-led expertise and long-term service capabilities give customers one trusted partner across every stage of a facility’s lifecycle. For the life of your pool. Learn more at www.landmarkaquatic.com.
Pool News
Sacred Geometry: Where Architecture, Mathematics and Mosaics Collide

Some of the most memorable swimming pool designs begin with a grand architectural concept. Others start with something much smaller.
For Ray Corral, founder and creative director of Mosaicist, the inspiration for this South Florida project came from a single window.
The ultra-modern residence offered relatively few decorative cues. Its architecture was clean, geometric and intentionally restrained. The homeowner, however, had given the design team a healthy budget and a straightforward directive: create something spectacular.
“The first thing that popped out at me was this recessed trapezoid window on the corner of the house,” Corral recalled. “It was one architectural element that kept getting my attention.”
That window would ultimately provide the design language for an elaborate mosaic interior featuring a repeating pattern that appears to rise from the floor of the swimming pool.
For Corral, tying the pool back to the architecture made considerably more sense than introducing an unrelated decorative element.
“We always try to bring in a design that ties into the architecture of the home,” he explained. “It gives the project a story, and it’s something the client can relate to.”
Finding The Right Balance
In the luxury market where Corral works, where budgets are expansive and almost anything is possible, restraint can be especially important. Over more than 25 years, Mosaicist has built a reputation for highly customized architectural and aquatic mosaics. Along the way, Corral has become a familiar name on some of Florida’s most elaborate residential projects, including pools for business magnates like Larry Ellison and Arthur Blank, as well as a growing list of celebrities such as Gloria Estefan, Julio Iglesias, and most recently famed rapper Rick Ross.
Working at that level means he has become accustomed to requests that go well beyond selecting a tile color from a catalog.
Some are considerably more unusual than others.
“We’re doing a project right now for some well-known rappers, and they want their faces on the bottom of this enormous pool,” Corral said. “We’re trying to talk them out of it. I tell them, ‘You think you want this, but you’re going to get tired of looking at it, even if it’s your own faces.’”
They apparently remain committed to the idea, and Corral says Mosaicist will ultimately execute it.
The anecdote illustrates a challenge that frequently accompanies high-end pool design. When virtually anything is financially possible, clients understandably want to explore every option on the menu. Fire features, fountains, spillovers, vanishing edges, elaborate finishes and custom artwork can quickly begin competing with one another.
Earlier in his career, Corral said he was more inclined to simply deliver everything requested. These days, he is more likely to advocate for dialing things back.
“We’re always trying to figure out a way to make it tasteful,” he said. “It gets difficult when clients want to bling out the entire pool with every bell and whistle.”
Against that backdrop, developing a geometric optical illusion for a pool incorporating both a Lautner edge and negative edge could almost be considered another day at the office.

Creating Depth on a Flat Surface
The finished pattern resembles recessed cubes or a coffered ceiling, an effect that raises an obvious question: how does an architectural detail from a window become what appears to be a three-dimensional structure on the bottom of a swimming pool?
For Corral, the answer involved taking the trapezoidal language of the window and developing it into a repeating pattern capable of creating the appearance of dimensionality.
“The client wanted something spectacular that no one had ever seen,” Corral said. “This three-dimensional repetitive pattern hasn’t been done like this on the bottom of a pool. But these types of patterns go back to old-world mosaics.”
The effect has roots in much older visual language. Repeating geometric mosaics have long used proportion, orientation and tonal contrast to imply volume and shadow. Mosaicist’s contribution here was to adapt that optical vocabulary to a sharply contemporary pool and make it function within the architectural priorities of the site.
“We were working with threes and sevens,” Corral said, explaining that there were “a lot of different formulas” involved in making the geometry work.
Corral sees a connection between the pattern and sacred geometry, particularly in its use of threes and sevens. The three is readily apparent: three rhombuses, oriented in different directions and rendered in contrasting tones, combine to create each apparent three-dimensional cube. That cube, or hexahedron, is one of the five Platonic solids and was associated by Plato with the element of earth and stability. Seven also figured into the formulas Corral used to organize the larger composition, adding another layer to the mathematical relationships behind the design.

Making the Math Fit the Pool
Translating that intricate geometric design onto the pool floor would be no easy feat, particularly since the vessel had already been constructed by the time Mosaicist became involved.
“The shell was already shot, so now we had to make a design that fit perfectly,” Corral explained.
The homeowner also wanted a dedicated swim lane, creating another linear element that had to be incorporated into the composition. Fortunately, the cube pattern fit three rows across the width of the main pool floor. Getting it to resolve across the entire length required considerably more manipulation.
Toward the ends of the pattern, individual geometric elements were progressively reduced in size to maintain the visual rhythm.
“We had to make those squares a little smaller and then smaller again,” Corral said. “Your eye surprisingly doesn’t catch it. You can’t even really catch it in an aerial photograph, but we had to arrange the mosaic cubes that way to make everything fall correctly.”
That precision extended beyond the mosaic itself. Once installation began, the existing contours of the pool became part of the equation.
“There were a lot of numbers involved in this one,” Corral said. “We had to float the floor because it had too much of a concave shape. Otherwise, the pattern wasn’t going to fit right.”
With a repeating geometric design, those corrections mattered. Small variations that might disappear beneath a conventional finish could distort straight lines, alter the proportions of the cubes and undermine the optical illusion.

Designing Color Around Water and Light
Creating the optical illusion was only part of the challenge. The mosaic also had to coexist with two of the pool’s defining architectural features: its Lautner edge and negative edge. The edge treatments depended on the reflective quality of the water, while the mosaic needed enough contrast to produce its three-dimensional effect.
“We had to figure out what colors wouldn’t come through the pool reflection,” he explained. “When the sun comes down, you still want to enjoy the reflection and the effects of the negative edge and Lautner edge. That’s what the client is paying for.”
Mosaicist developed and tested custom tonal variations within its Celestial Series to provide enough contrast to create the three-dimensional effect without allowing the mosaic to overpower the water from every viewing angle.
Getting there wasn’t simply a matter of choosing colors from a sample board.
“We had to make some color tones, install them and throw them in the pool at my home to see which ones worked best,” he said. “There was a lot of trial and error.”
Water changes how those colors are perceived, so the palette ultimately had to work as a submerged composition rather than simply looking right when viewed dry.
Water was only one variable. Sunlight and viewing position were also considered.
The team studied the movement of the sun and how the pool would appear from different locations throughout the residence. One important sightline was from the second-floor primary bedroom. Corral wanted the simulated shadows within the mosaic pattern to correspond convincingly with the direction of the natural shadows surrounding the pool.
“When you look at it, you’re thinking, ‘This thing is really 3D,’” he said. “We had to put all those formulas together and get the color tones right to make it come alive.”

A New Language for Contemporary Mosaic
Designing and manufacturing a mosaic this intricate is one thing. Making it work inside an already constructed swimming pool is another. That put collaboration between Mosaicist, Environmental Design Group and Southern Pools at the center of executing the concept.
Environmental Design Group helped establish the architectural direction and brought Corral into the project. Mosaicist developed, manufactured and installed the mosaic, while Southern Pools was responsible for constructing the vessel that ultimately had to accommodate it.
“It was absolutely a complete team,” Corral said. “It’s not only how we’re going to design and manufacture it. It’s how we’re going to install it and make the whole thing work.”
For Corral, however, the significance of the finished pool extends beyond this particular residence. Mosaic is an ancient medium that many homeowners still associate with ornate, traditional designs, but this project opened his eyes to what geometric and three-dimensional mosaic could bring to contemporary pool design.
Corral described the project as something of a “glass ceiling breaker” for Mosaicist, opening the door to new ways of using geometry, dimensional effects and architectural forms in modern pools.
That may ultimately be the most interesting part of the project. In the end, the pool reads as part of the house: another surface shaped by the same lines, light and sightlines that define the interiors.
For Corral, that’s the point. Here the geometry of a window didn’t just inspire a pattern. It set a rule: nothing in the water should feel like it was brought in from somewhere else.
Everything that followed, including the math, the calculations, the formulas, and all the trial and error that came after, was just the work of keeping that promise.
Ready to take a deeper dive?
Listen to our entire conversation with Ray Corral on the Pool Magazine podcast.
Photo Credits: Max Borelli & Mosacist
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