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Establishing a Legacy in Luxury Pools – Chuck Baumann

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Chuck Baumann - Establishing a Legacy in Luxury Pools

Chuck Baumann is the president of Creative Environments, one of the leading Bay Area Design/ Build firms for luxury inground swimming pools and high-end custom backyards. He’s a pioneer in the world of luxury pools and has been at the forefront of modern pool design for the better part of four decades.

We had the opportunity to catch up with Baumann on the Pool Magazine podcast and Q&A’d him about his role in the pool industry. We also talked about how he got his start building pools, and what trajectory he sees our industry headed towards over the next few years.

Learning the trade at a young age, Baumann had been working alongside his father since the age of 5. During his high school years, he took the initiative to learn the business in earnest. It was a natural step for the enterprising teen to look to start his own company.

Starting Off At A Young Age In the Pool Industry

When Baumann began his tenure in the pool world; like many in the industry, he first got his start cleaning and maintaining swimming pools. Having come from a family entrenched in the pool industry (three of his family members owned a pool business), Baumann started his very first pool company when he was just 16 years old while at the same time working in his father’s pool retail store. While some kids his age were busy tending to their paper routes delivering newspapers to homeowners, Baumann was tending to their swimming pools.

Continuing to learn the trade and expand his skill set, he partnered with his uncle’s pool company until 1979, when he would ultimately decide to start a second pool company called Creative Environments. “At the time of creating that pool company; there really wasn’t any other pool contractor thinking about anything in the backyard other than the swimming pool, that was their dog in the fight,” explained Baumann.

Creative Environments Path To Becoming a Leading Pool Builder In Their Market

“I realized it was all about the entertainment and the lifestyle that having a swimming pool in the backyard created for folks,” said Baumann, explaining where the name ‘Creative Environments’ came from. His intention with giving his firm that company name was to resonate that they handled every aspect of creating a completely custom pool and outdoor living environment.

Ushering In A New Era of Pool Building

“From day one, I went out and found landscape architects to team up with and remember this is 42 years ago so this was pretty revolutionary at the time,” said Baumann, “Instead of taking out a template, we started thinking about how the patio interacted with the pool and how other elements such as sun decks, fire pits, and pavilions incorporated the lifestyle of the client.”

During the span of four decades, Creative Environments has been responsible for building over 1,500 custom pools and backyards for homeowners in the California San Francisco Bay Area. Baumann explained how each project is a unique undertaking.

Each Outdoor Living Project is Unique

“You have uniquely different clients and settings and topography to work around,” said Baumann. For him, the opportunity to change homeowners’ perception of what a swimming pool could be put him on par with other pioneers who were revolutionizing and changing the way pools and patio areas functioned together.

“The pools of my father’s era were all one-dimensional. They were all flat and there were no raised-up portions. There were no water features that incorporated sound, texture, and lighting into the pool. Along comes my era of pool builders and we started really pushing the envelope and raising the bar in terms of design and construction techniques.” said Baumann.

Baumann recalls that all through the 1950s and 60’s production pool builders had put a stamp on what an inground swimming pool should look like. It wouldn’t be until the 1970s, that more uniquely shaped pools with completed custom backyards really began to take hold.

Swimming Pools Became a Status Symbol

Homeowners recognized the convenience of having their own private oasis. The ability to purchase that type of luxury brought validation. It demonstrated to others that they could provide that type of convenience for their family. Having a swimming pool suddenly became a status symbol on par with driving a Mercedes or owning a boat. To many Americans, building your own swimming pool meant that you had “made it”.

It was firms like Creative Environments who were able to capitalize on that interest when the culture of swimming pools truly began to ignite. It was during this era Baumann explained that swimming pools began their transformation to resemble the more modern pools of today.

The backyard amenities and features going into these pools began to correlate to a much higher price tag than those sold in the ’50s and ’60s. “In my father’s era when he ran his pool company, his average pool sold for around $2,000. The pools I sell today go for upwards north of $200,000,” said Baumann.

Pioneers in Planning Outdoor Living Environments

Creative Environments was one of the first pool construction firms in Northern California to take the entire outdoor space into account. Consequently, they helped to set the paradigm in terms of how they approached planning a complete backyard with a pool and patio. They were also one of the first pioneers to incorporate many of the pool and outdoor living features we see in the backyards of high-end homes today.

Baumann also credits visionaries like Vance Gillette for not only inspiring him but opening the pool industry’s eyes to the fact that homeowners were looking for a more cohesive outdoor living environment. The incredible changes that have been made over the last few decades have helped to incorporate the swimming pool area in a completely new way which has helped propel the entire industry as a whole.

The Demographics of Pool Buyers Today

While that validation story may still be true today, there has been another force at play over the past two years. Covid-19 has certainly amplified the demand and been a force multiplier in terms of the number of leads that pool companies are getting today.

“That dynamic has changed our business model,” said Baumann. “The interest has always been there when I study the demographics of who buys a swimming pool in our industry; there’s a particular age group. The standard demographics of pool buyers are an active couple in their late 30’s to early ’50s with a family of children 5-15 years old.”

“That has always been the standard. Those are active people and travel is part of their experience. How did Covid affect that? Well they’re not going to get on a plane and take a vacation so they’re saying ‘let’s work on our backyard’.” said Baumann.

There is no denying that Covid-19 has correlated in a spike in swimming pool and hot tub sales throughout the world. One contributing factor has been a lack of competition for funds that typically may have been spent on a vacation. “I think we’ve been very fortunate to be the recipient of those discretionary dollars. The majority of it is being invested in the home. As an industry, we’ve been very fortunate,” said Baumann.

Capitalizing On Momentum

One thing that has blocked the industry from being able to capitalize on the white-hot interest in pools has been the ongoing shortages. There has also been a mass influx of new freshmen pool companies looking to grab a piece of all this new consumer interest. “I think it behooves all of us to make sure that we keep the momentum going.” said Baumann, “We do that by being professionals at our craft. It’s easy to go out and say ‘I’m a pool builder’ because the market is hot right now. What we really need to do is be as professional as we can be and that professionalism is going to perpetuate through our industry. “

One major resource that has enabled Baumann to stay ahead of the many shortages and delays affecting the industry has been his close personal relationships with vendors and suppliers established through the Carecraft group (one of the industry’s leading organizations for pool professionals). It’s been Creative Environment’s long-standing relationships and strong network that have enabled them to maintain the status quo throughout the last two years; even when so many have struggled to do so.

Even still, Baumann told Business Insider that paying top dollar doesn’t guarantee your pool will be ready by summer, as many pool construction firms are booked through the rest of the year. Many of those projects aren’t anticipated to be completed until 2023.

We asked Baumann, what trends he has noticed during the last two years that have emerged in the wake of the Covid-19 pandemic. As one of the top pool builders in the San Francisco area, he has his fingers on the pulse of not only what is going on in the world of pool construction, but also what high-end homeowners want in their backyard.

Outdoor Living Trends in 2021 – Chuck Baumann

One outdoor living feature that Baumann said has become enormously popular during the pandemic has been the inclusion of pavilions in the backyard design plan. “The pavilion has shade, a fireplace, a TV, an outdoor kitchen, a wet bar. People are building whatever they want right now to satisfy their outdoor dream because they’re stuck at home.” Baumann indicated that projects of that nature can go for upwards of a million dollars or more.

Another outlying cause for increased demand; Baumann first mentioned during a PACE conference a few years ago. That wildcard factor has been the number of homeowners looking for pool renovations and remodeling work. A good number of the pool projects Creative Environments has undertaken during the past couple of years have been homeowners looking to remove an old pool that was built decades ago and replace it with a new one. “We will build twenty pools this season and half of them already have a pool in the backyard,” said Baumann. “We’re jackhammering out those old pools and creating a multimillion-dollar experience for people in their backyards.”

Baumann has certainly left an indelible mark on luxury pools in the Bay Area over the years. His firm was one of the first in the area to begin incorporating features like pool cabanas, outdoor kitchens, and raised patios incorporating different elevations. For him, it’s been immensely satisfying to see his work has helped to usher in new standards in pool design and construction. He’s also equally gratified to see his son Nicco Baumann has progressed to the point in his own career where he is now eager to make his own mark on the pool world.

Passing the Torch to the Next Generation of Pool Builders

“I’m watching what he’s doing now. He’s handling all of our construction and is one of the finest builders I’ve come across in a long time. It’s wonderful to see the legacy being passed down to him.” said Baumann.

A long-time member of Carecraft, Baumann has enjoyed watching his son become more involved and immersed in the organizations he has been a part of for so long. “He’s being embraced by pool contractors of my age that are looking to guys like him as the new generation who are going to take our industry to the next level,” said Baumann.

Listen to our Entire Interview with Chuck Baumann of Creative Environments

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Joe Trusty

Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine.

To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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Lucas Lagoons Volcano Pool Project is Erupting With Creativity

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Lucas Lagoons Volcano Pool Project is Erupting With Creativity

There are luxury pools. And then there are Lucas Lagoons projects.

For more than a decade, Lucas Congdon has built a reputation as one of the most recognizable names in high-end custom pool design. Millions of viewers first discovered him through the hit television series Insane Pools, where elaborate grottos, towering waterfalls, hidden caves, massive rock formations, and resort-style backyards became his trademark.

What separated Congdon from many other celebrity pool builders wasn’t simply the scale of the projects. It was the way his pools felt immersive. The environments Lucas Lagoons created rarely looked like conventional backyard swimming pools. They looked more like private resorts hidden inside residential properties — spaces carefully designed to transport homeowners somewhere else entirely.

Over time, that philosophy evolved well beyond the kind of residential work that first made Congdon famous.

Today, Lucas Lagoons has become one of the industry’s go-to firms for immersive luxury aquatic environments, particularly when it comes to one specialty that very few builders in the country tackle at the same level: custom lazy rivers.

Not just residential lazy rivers either.

Commercial ones too.

In recent years, Congdon and his team have steadily expanded into boutique resort work, increasingly elaborate luxury residential compounds, and massive custom aquatic environments that blur the line between private backyard and full-scale destination experience. Along the way, Lucas Lagoons has developed a growing reputation for projects that combine entertainment, engineering, and escapism in ways few builders attempt.

That progression is perhaps best represented by Congdon’s newest feature project — a sprawling tropical-inspired backyard centered around an erupting volcano spa and a winding resort-style lazy river.

Before getting to the volcano project itself, however, Congdon reflected on another milestone build that helped establish Lucas Lagoons as a serious player in the commercial aquatic space: the massive renovation project at The Inn at Christmas Place in Pigeon Forge, Tennessee.

The Inn at Christmas Place in Pigeon Forge, Tennessee

Bringing a New Focus to Commercial Pools

When Pool Magazine last spoke with Congdon several years ago, the Christmas Place project was still deep in construction. Even then, it was obvious the scale and complexity of the build represented something very different from a traditional residential project.

“This is a hotel that obviously relies heavily on being open, and this is a heavy-duty construction project,” Congdon said.

Unlike a private residential backyard, the resort remained operational throughout much of the renovation process, forcing Lucas Lagoons to carefully phase construction while working around existing guests, infrastructure, utilities, and structural limitations buried throughout the property.

“There was a big water slide pool that was already there, tons of concrete decking, all kinds of infrastructure for the hotel — drainage lines, power — anything you could imagine was underneath the ground there,” he explained.

The completed project now features a large lazy river, multiple spas, extensive hardscaping, fire features, outdoor gathering areas, and naturalistic rockwork designed to blend seamlessly into the surrounding Tennessee mountain landscape. Congdon said the build also pushed the company creatively in several new directions, including the use of artificial snow effects designed to reinforce the property’s Christmas theme.

“We had never done artificial snow before,” he said. “We collaborated with a lot of different people we hadn’t worked with before and a lot of people that we had. But in the end, what an amazing project.”

The scale of the project also required significant logistical coordination. Congdon and members of his team spent extended periods living in Tennessee throughout the build, balancing the demands of construction with the realities of working inside an active hospitality environment.

“One of my partners Ross, the designer, he was there with his family for quite a while,” Congdon said. “A lot of sacrifice to be able to kind of move into Tennessee.”

The project ultimately became a major turning point for Lucas Lagoons because it demonstrated that the company’s immersive design philosophy could successfully translate into commercial hospitality work without losing the naturalistic aesthetic that made the brand famous in the first place.

Lazy Rivers Now Becoming a Hallmark

As the Christmas Place project gained attention, so did another aspect of Congdon’s work that has increasingly become one of the defining specialties of Lucas Lagoons: luxury lazy rivers.

Most commercial pools are designed around function and capacity. Congdon approaches them from an entirely different perspective.

“We’re trying to bring the sexy back,” he said.

That philosophy has become central to the company’s expansion into boutique resort and hospitality work. Rather than pursuing generic commercial projects, Lucas Lagoons has focused on environments that feel experiential — spaces designed to create atmosphere and emotional impact rather than simply serving as recreational amenities.

According to Congdon, creating those experiences in commercial construction comes with a completely different set of challenges than residential work.

“Commercial’s a different beast,” he explained. “There’s so many rules and regulations, and to be creative it takes a lot of thought because there’s just so many rules.”

Even so, Congdon believes too many commercial pools still feel sterile and uninspired.

“Most commercial pools are pretty plain Jane,” he said. “They’re just big bodies of water. There’s nothing really sexy about them.”

Lazy rivers fundamentally change that dynamic because they transform a swimming pool into an experience rather than simply a body of water. That shift has helped fuel increasing demand among both hospitality clients and luxury homeowners looking to recreate the feeling of a destination resort within a private residential setting.

That growing specialization eventually led to one of the company’s most ambitious and visually striking projects to date: the volcano pool.

This Backyard is Erupting With Creativity

At first glance, the volcano project feels less like a residential backyard and more like a private tropical resort hidden somewhere along the Hawaiian coastline. Towering palms surround a winding lazy river while carved tiki features, dramatic rockwork, immersive lighting, and dense landscaping create an environment that feels cinematic without becoming overproduced.

At the center of it all sits the feature that immediately commands attention: a massive erupting volcano spa designed to look and behave like a natural volcanic formation.

Surprisingly, Congdon says the project did not originally begin with that concept.

“It was starting out kind of a typical Lucas Lagoons with a grotto and a lazy river,” he explained. “The clients had just gone to Hawaii and got all inspired by volcanoes and the tikis and all the faces and stuff.”

Around the same time, Congdon himself had recently traveled to Hawaii and found inspiration in the islands’ volcanic terrain and dramatic natural stone formations. That shared inspiration gradually evolved into one of the most technically ambitious features Lucas Lagoons has ever attempted.

Lazy River with Spouting Water Features - Island Motif

Building a Volcano Spa That Actually Feels Real

The volcano spa sits elevated above the lazy river system like a natural landform emerging from the landscape. Creating something believable, however, required careful restraint.

“We’re very careful not to have things look too themey or fake or contrived,” Congdon said. “Disney’s cool and everything, but we’re not Disney. We like things to really feel authentic.”

The project began with the construction of a raised spa shell positioned roughly five feet above grade. From there, the team built a massive artificial rock structure around it designed to convincingly replicate volcanic stone formations.

Interestingly, the project represented one of Lucas Lagoons’ first major departures from relying almost exclusively on natural stone.

Volcano Spa and Lazy River Project

“We’re best known for our natural stone,” Congdon explained. “But the same artist who helped us with the snow in Tennessee helped us carve that rock.”

The realism comes from an enormous amount of detail work. Water from the spa spills through carefully carved lava channels illuminated with embedded red lighting and crushed red glass to simulate glowing molten lava flowing down the surface of the volcano.

“We used this red glass and red lights,” he said. “As the water’s flowing down, it kind of looks like lava moving.”

The volcano even erupts.

A custom blower system periodically builds pressure before releasing bursts of water through the crater opening while integrated misters simulate rising volcanic smoke.

“Every so often it kind of erupts and pushes extra water out of the spa,” Congdon said.

Even the pathway leading to the spa was designed with realism in mind. Rather than using conventional stairs, the team created a winding artificial turf ramp designed to resemble a volcanic trail cutting through the terrain.

“I didn’t want to do stairs coming up because you would never see stairs on a volcano,” he explained.

The result is immersive and dramatic without becoming cartoonish, something Congdon clearly views as an important distinction.

“It looks so real, so authentic,” he said. “It’s not cheesy.”

Volcano Spa erupting

Engineering the Ultimate Backyard Lazy River

While the volcano spa may be the visual centerpiece of the project, the lazy river itself remains equally impressive from an engineering standpoint.

Congdon says Lucas Lagoons continues taking on increasingly large and sophisticated lazy river projects, including one current build exceeding $10 million that features a 5,000-square-foot grotto, interconnected multi-level pools, acrylic viewing panels, cliff-jumping areas, plunge pools, and extensive resort-style hydraulic systems.

At that scale, the projects function more like private waterparks than traditional residential pools.

For the volcano project, Lucas Lagoons once again utilized Riverflow pump systems to achieve the aggressive current effect that gives the river its authentic resort feel.

“We’ve had a lot of luck with the product,” Congdon said. “It pushes a lot of water.”

According to Congdon, maintaining proper current flow throughout a lazy river requires far more planning than most people realize.

“If people really want the water moving, you really want a pump closer to every 50 to 75 feet,” he explained.

That attention to detail is one of the reasons Lucas Lagoons has increasingly become associated with luxury lazy river design at the highest level of the market.

The Next Evolution of Lucas Lagoons

As Lucas Lagoons projects have continued growing in both complexity and visibility, Congdon says he began noticing a recurring comment online from fans and prospective clients.

“‘If I ever hit the lottery, I’m calling you to build my pool.’”

That recurring sentiment helped inspire the company’s newest initiative: Designer Series Pools.

“These pools are pre-designed,” Congdon explained. “The idea is that all our custom jobs take a while to design and engineer.”

The Designer Series program offers pre-designed Lucas Lagoons pools ranging from roughly $250,000 to $750,000 while utilizing a growing network of authorized contractors around the country to build them locally under Lucas Lagoons guidance and standards.

The model significantly reduces travel, engineering, and logistical expenses while allowing the company to expand nationally without sacrificing quality control.

“When I was dragging my team all around the country building these pools, by the time you pay all the guys and the per diem and the travel, it’s an average of over $100,000 per job,” Congdon said.

The company currently has several authorized contractors operating within the program, with additional builders preparing to join in the near future.

“We started it just over a year ago,” Congdon said. “We already have five authorized contractors, and we’ve got almost ten more ready to go.”

Congdon says the program has allowed Lucas Lagoons to create a system where clients can still experience the company’s signature style and design philosophy while working with trusted builders in their own markets.

“We do our best to vet them all,” he said. “We go through their financials, make sure they’re not going to take a deposit and not be able to finish the job.”

For Congdon, the Designer Series represents more than simply scaling the Lucas Lagoons brand. It represents a way to bring the company’s immersive design philosophy to more homeowners while still maintaining the creativity and authenticity that helped make the brand successful in the first place.

And judging by the volcano pool now gracing the cover of Pool Magazine, Lucas Congdon is still finding new ways to push the boundaries of what luxury pool design can become.

Ready to take a deeper dive?

Listen to our entire discussion with Lucan Congdon on the Pool Magazine Podcast.

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Pool Builder

Pushing Boundaries: Bo Barnett on Large-Panel Porcelain in Pool Design

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Pushing Boundaries: Bo Barnett on Large-Panel Porcelain Pool Tile in Pool Design - GBIV Designs

In Austin, Texas, a city known for its competitive pool and outdoor living market, Bo Barnett has carved out a reputation for pushing boundaries. As the founder of GBIV Designs, Barnett combines artistry with engineering precision, blending design sensibility with technical know-how.

His introduction to the pool industry came somewhat unexpectedly. “I actually started in the pool business about 24 years ago,” Barnett said. “At the time, I didn’t know much about swimming pools, but I had always been into design and drawing. I got my first job at a big box company that paid me to sell pools, and that’s where I fell in love with the industry.”

After moving to Austin, Barnett co-founded a pool company in 2007. Within a decade, his firm KB Custom Pools ranked among the Top 50 Builders in the U.S. and collected multiple industry awards. But Barnett wasn’t satisfied with simply excelling in the residential market. He wanted GBIV to become a design firm that architects and builders could collaborate with on a national scale.

“As a builder with ‘custom pools’ in the company name, it was hard to get architects and design firms to see me as a peer,” he explained. “That’s when I decided to pivot. With GBIV, we could offer everything from conceptual design to structural and hydraulic engineering—not just builds in central Texas, but resources for projects all over the country.”

This broader vision opened the door to exploring innovative materials, and it was around this point in time that Barnett began championing the use of large-format porcelain tile panels.

Large format porcelain tile pool application - GBIV Designs - Ethan Cooper Photography

Why Porcelain?

At the Coverings trade show in Orlando earlier this year, Barnett’s panel on porcelain drew a crowd of builders eager to hear his perspective. It’s easy to understand why: porcelain is challenging to master, but its potential is enormous.

Barnett’s interest was sparked by limitations he saw in conventional materials. “I got really bored with the one-by-one or one-by-two tiles,” he admitted. “I’d visit these amazing homes, see porcelain panels in the bathrooms, and think—why can’t we use this outside?”

Manufacturers were skeptical, arguing that porcelain wasn’t durable enough outdoors. But Barnett’s curiosity led him overseas. “In Italy, they showed me thin veneer porcelain that looked just like marble but was almost impenetrable to water, resistant to thermal expansion, and built to last,” he said. “That’s when I knew it had potential.”

He tested it on two projects. The results were visually stunning—but the process was riddled with errors. Without the right tools or methods, Barnett and his team faced broken panels, failed adhesion, and financial setbacks. Still, he saw enough promise to keep going.

Porcelain tile pool and spa - GBIV Designs - Ethan Cooper Photography

Lessons From Failure

Barnett doesn’t shy away from recounting those struggles. “The first project was a financial disaster,” he said bluntly. “We broke panels just carrying them into the backyard. We used the wrong blades, the wrong adhesion methods. Out of 11 panels, seven broke. But the end result still looked incredible.”

Instead of giving up, Barnett treated those failures as tuition in a new discipline. He invested in the proper equipment: cutting tables, racks, suction cups, and scoring systems. “It cost us about $6,000 to outfit ourselves to handle the panels correctly,” he recalled. “But once we did, everything changed. Now, breaking a panel is rare. If one breaks, it’s because someone did something wrong.”

The same lesson applied to adhesives. Cementitious methods failed within 60 days, even under ideal conditions. “We followed every guideline—temperature, mixing, application—and still had delamination,” Barnett explained. “Switching to an epoxy system solved everything. Since then, we haven’t had a single failure.”

The Aesthetic Advantage

Beyond durability, porcelain’s biggest appeal lies in aesthetics. It opens creative doors that other materials simply can’t.

“You can create illusions—walls that look like wood, steel, or marble emerging from the water,” Barnett said. “People look at it and can’t believe it’s porcelain. That sense of wonder is part of the storytelling we’re trying to achieve in design.”

Porcelain tile pool and spa features - GBIV Designs - Ethan Cooper Photography

He has used porcelain to clad spas, pools, furniture, privacy walls, and even curved surfaces. A standout example is a perimeter overflow pool raised nine feet above grade.

“The entire exterior was wrapped in a three-millimeter Italian porcelain,” Barnett explained. “It almost looks like slate, paired with green glass and gold epoxy grout. The porcelain even flexed around a bow-front radius. From ten feet away, it looks like one solid piece with almost no visible grout lines.”

This visual fluidity is what sets porcelain apart. Large panels eliminate the grid of grout lines that dominate traditional tile installations, giving pools a sleek, monolithic look.

Large format porcelain tile pool rounded curve - GBIV Designs - Ethan Cooper Photography

Raising the Industry

What distinguishes Barnett from many of his peers is his willingness to share what he’s learned. “If I hadn’t had mentors early on, I would’ve failed,” he said. “That’s why I’m open about the mistakes we made. If I can help another builder avoid those pitfalls, it lifts the whole industry.”

He encourages builders interested in porcelain to start with education. “The NTCA [National Tile Contractors Association] offers regional classes specific to large-format panels. That’s where I’d begin,” Barnett advised. “After that, reach out to vendors directly. Many of them will help connect you with training and the right products.”

His collaborative mindset extends even to competitors in Austin. “I get calls from builders a mile away asking for advice,” he said. “That’s fine with me. If they get it wrong, it hurts the client and reflects poorly on all of us. There’s enough business out there. We’re better off raising the bar together.”

The Road Ahead

So, will porcelain become mainstream in pool construction? Barnett thinks so—but it won’t happen overnight. “For large-volume builders, the learning curve and upfront investment can be intimidating,” he acknowledged. “But for those who take the time to train their crews, it’s one of the most dynamic materials available. I think within the next decade, we’ll see it adopted much more widely.”

He’s quick to add that porcelain isn’t reserved for high-end builds. “We’ve proven you can use it on an $80,000 pool just as effectively as a $500,000 one,” he said. “That’s why its potential impact is so broad.”

Looking forward, Barnett is intrigued by other materials, like acrylic, and concepts involving optical illusions in water features. But porcelain remains his central focus. “Porcelain works at every level of pool construction,” he emphasized. “That’s why I think it will have a bigger impact than almost anything else coming down the pipeline.”

Large Panel Porcelain Tile Fire & Water Feature - GBIV Designs - Ethan Cooper Photography

Redefining What’s Possible With Porcelain

For Barnett, continuous learning is non-negotiable. “If I’m not sharpening my sword, I don’t feel like I’m doing justice to the industry,” he said. “Education has to be the foundation. That’s what allows us to innovate and redefine what’s possible in the backyard.”

As GBIV continues to blend artistry with technical expertise, Barnett’s work with porcelain is proving that luxury pool design is about more than building beautiful spaces—it’s about pushing the industry forward.

“We’re just scratching the surface of what can be done with porcelain,” he said. “And I think that’s what makes this moment so exciting.”

Ready to take a deeper dive?

Listen to our entire conversation with Bo Barnett, owner of GBIV Designs, on the Pool Magazine Podcast.

Photography Credit: Ethan Cooper Photography

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The Growing Popularity of Reinforced PVC Membrane for Repairing and Restoring Residential Pools

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Reinforced PVC membrane is a proven European solution that is rapidly picking up speed in the United States. This gorgeous, reinforced PVC membrane pool finish has the appearance of slate, marble, granite, sand and even traditional gunite. Reinforced PVC membrane is rapidly growing in popularity among pool professionals for renovating residential pools. Here is what pool builders and pool renovators need to know about this trending material and why they should offer it to their customers for both pool renovations and new construction.

Offering a reinforced PVC membrane pool finish

One of the main advantages of reinforced PVC membranes is that they don’t crack regardless of freeze-thaw conditions or ground movement. Therefore, offering a reinforced PVC membrane provides a pool finish with unique benefits not provided by marbelite, stone-colored quartz finishes or thermoplastic coating. The reinforced PVC membrane completely seals the structure of the pool and keeps it watertight, making it ideal for renovating existing pools and building new pools.  Reinforced PVC membrane is the perfect renovation product for pools with peeling paint, cracks, or leaking gunite and plaster.  Using reinforced PVC membrane will break the cycle of constantly repainting or costly replastering of the pool surface.  In fact, pool professionals can distinguish themselves from competitors by offering a more comprehensive pool repair and restoration.  Offering this long-lasting, reinforced PVC membrane can become a lucrative addition to your business providing an invaluable and profitable renovation option for a comprehensive pool repair.

Designer colors and textures

Today’s booming interest in this product for residential pools can be largely be attributed to the expansive colors and textures of reinforced PVC membrane that manufacturers like RENOLIT, in their TOUCH and VOGUE collections.

Consumers are drawn to the many new colors and finishes that give pool a high-end, designer look. For example, RENOLIT TOUCH series has colors and finishes that enhance and blend beautifully with today’s popular decking and coping treatments. The colors and textures offered by RENOLIT range from dark, grey slate and white marble finishes to speckled gunite and sand finishes.  Buyers appreciate the materials high-quality and longevity inherent in the thicker 60, 70 and 80mil reinforced PVC membrane making it the perfect pool finish for pool professionals to add to their offerings.

Training

One, reinforced PVC membrane manufacturer, RENOLIT offers training and assisted installations to builders and installers getting started with learning the welding techniques for installing reinforced PVC membrane. In fact, installing reinforced PVC membrane is easy, and there are very low barriers to entry. No expensive equipment is required for installation and pool professionals can simply order the needed rolls and accessories for each job. 

Once installation crews know how to install reinforced PVC membrane, they will find they are always busy and always in demand. Having the skill to install reinforced PVC membrane opens new opportunities for additional work in off-season.  Residential installers equipped with this new set of skills find themselves expanding into commercial markets including hotels and motels where they can renovate indoor pools throughout the winter. 

Growing demand of reinforced PVC membrane

The introduction of new architectural patterns and textures such as the RENOLIT TOUCH series has contributed to the growing demand for reinforced PVC membranes. The new finishes imitate the look and feel of natural elements giving pools a high-end, designer look. It’s a high-quality premium product with a different price point that works for those that want to spend more for a long-lasting, attractive pool.  By adding designer reinforced PVC membranes to their offerings, pool businesses can distinguish their business from competitors and expand their market. 

Visit RENOLIT to learn more about designer reinforced PVC membrane, their new selection of finishes in various, colors and prints and sign up for installation training.


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