Pool Builder
Out With The Old & In With The New

I have seen a lot of ‘great new ideas’ come into our industry and I have been on the ground floor to help work on them. I’ve helped in the field development as I was trying to incorporate these great new ideas into my own projects.
Ideas such as therapy spas that were created in my little town of Lafayette by Jacuzzi for one of their family members, or working with the very first robotic pool cleaners that were created by Andy Pansini or Howard Arneson, right here in the bay area. Or maybe it was being the first person to introduce the Bay Area to fiberglass spas along with being part of the Redwood hot tub craze that was started right in northern California by Bill Brown, whose grandfather started building redwood water tanks in the East Bay over 125 years ago.
The fact is, I have seen and been part of what is next and cutting edge in of our industry almost from day one when I decided this was what I wanted to do for a craft for the rest of my life. I have seen some great new ideas come into our industry and I am forever keeping my eye out for what is just around the bend.

With that being said, I recall a conversation that my son, Nicco, asked me about 5 years ago. He asked, “just how sustainable is the pool industry?”. I said that there always seems to be the next great idea around the bend that rejuvenates our industry. Innovations that take us to the next level, come along every so many years. I reminded him that our family had been building pools in our local market since 1955 and that we’ve never been without work because the pool industry is forever evolving.
With some of this history in mind, I want to tell any of you that are reading this article what I’ve noticed as the next big trend in our industry for those of us that build swimming pools. About 15-20 years ago I started to hear about companies that were specializing in pulling out pools instead of building new ones. It became such a big market that it was not uncommon for excavation companies to remove over 100 pools a year. I started to worry that maybe the lifestyle of owning a swimming pool in your backyard was changing. Was this the moment that enjoying a luxury pool in the privacy of your own backyard might be passing? Was our society was no longer interested in the lifestyle of owning your own pool?
As the momentum grew for pool removal I started to notice that some people weren’t just pulling their pool out because they didn’t have an interest in having a pool in their backyard. What was happening is that they were doing some major remodeling to their home and the pool didn’t fit their needs in its current location, however they still wanted a pool as part of their yard.
I thought our market was getting saturated and that all the good pool sites were built on already. Were all the good pool sites gone? With fewer and fewer lots to build a pool on, is this how the pool-building market ends in my corner of the country?
Instead, along comes this great new opportunity. If you don’t like your pool or if the cost to repair it is too expensive, then invest your money in the new backyard of your dreams.
At first, I thought how wild a concept this was. I remember when my father was building pools back in the ’50s and ’60s that his average pool was $2,000 all in. As we continued to get calls to remove a homeowner’s old pool, I didn’t want others to know that I was actually throwing away an old pool to replace it with another “state of the art” new well engineered, and hydraulic-designed swimming pool with all the latest and greatest innovations that we use on all of our projects today.

Along with the idea of building a new pool came the need to also redesign the entire backyard. That led to scrapping the backyard so that everything was gone and we had a fresh new canvas to design on. The idea caught on like wildfire and before I knew it we were involved in building much higher-priced projects. Not only were we building state-of-the-art swimming pools but also the latest and greatest concrete designs and patterns. Now we could incorporate a gas fire pit in the yard next to the pool. We would design and build a bocce court as another entertainment area. Building a solid roof pavilion with an outdoor fireplace, bar, BBQ, dining room, and a TV above the fireplace; was now possible We could accomplish that in our builds as custom pool builders in our new backyard designs.

Almost every client that I showed the possibilities to seemed to share the vision. Now the opportunity to personalize their very own backyard with a new swimming pool was possible. All you need is a creative mind and a willing client that believes in your ability to help transform their backyard. They also need a budget big enough to fund their dreams. It no longer became a conversation about what they could do once the old pool was removed, it then became what are all of their possibilities. This new mentality has become such a big part of our business. We no longer talk about just the pool and now focus on the entire backyard.
My son and I are part of a team of artisans that have all figured out that together we can create some beautiful artwork as we all work together for the common goal of building the entire backyard. In most of our projects, I become the project manager by helping bring in the other team players in coordination with building the swimming pool. It used to be that I would look in various magazines for pool ideas. I would be in awe of the elaborate yard designs that we are now seeing in our industry. Now Nicco and I are the ones that are building these elaborate entertainment backyards. Working alongside our landscape designer to help set the theme of the backyard.
What I have come to realize is that we aren’t the only ones across the country that have seen this change coming to our industry. I am a member of the Carecraft Pool Professional Buying Group and as I talked to other top professionals in our group, they too are starting to see the designs of the full backyard growing by removing the old pool and installing a new complete backyard entertainment area.

Most of the pools we remove are typically from the previous generation of the ’60s and ’70s. Not that they were poorly built, but most of the architecture of those swimming pools were based on templated design. This was just before the era of the custom design pool that started in the late ’70s to early ’80s.
1979 was the year that many of us custom builders seem to get our start as we transitioned from the basic pool design to the unique one-of-a-kind, personalized pool designs that you see today. This was the beginning of such builders as David Tisherman, Lew Aikens, Skip Philips and Brian Van Bower.
This was the beginning of a new era of pool design and building. One where we talked about taking our building skills to the next level or raising the bar for our industry. Our generation ushered in the creation of the vanishing edge or the negative edge pool design. This time period seemed to be the era of the rising tide that would lift all boats.
In the ’80s builders like Geremia Pools and Aquarius Pools in Sacramento seemed to be the trendsetters for natural lagoon pools that incorporate the beauty of the landscape into a swimming pool that was personalized for each homeowner. Gone were the days of basic pool template designs. Now there was the freedom of expression to create your own pool design each time you designed and built a swimming pool.
There have been numerous ups and downs in our industry. Whether it be the economy or whatever shortage was in our market that year, the pool industry seems to have not only survived but thrived in those moments of sunshine. I truly feel that this trend of removing old pools and building all-new backyards is going to be a big part of our industry. The value of our homes seems to only be going up and I am seeing clients realize that if they are going to stay home more then ought to improve their property.

The photos in this article are one of seven projects we have completed this year where the focus was removing an old outdated pool and installing a whole new entertainment area in our clients backyard.
On 3 of our “Extreme Backyard Make Overs” we found a buried, half-removed pool that was full of broken concrete and capped with dirt. Fortunately, we own all of our own equipment and have our own in-house crew that were well aware of how to remove the old buried pool and prepare the site for a new vessel.
I highly recommend that if you do take on removal projects like this that you always consult with a soil expert and structural engineer. There is little room for error and you have to prepare the bottom of the pool properly before you put a new, state-of-the-art pool on top of it.
Building custom swimming pools has been a passion of our family for the past 3 generations. As I slow down to reflect on my career, I could not be prouder of the advances and direction my son Nicco, has already taken our company, since he became part owner. I attribute a lot of the advances to his attending many of the higher level education courses that are now being taught on pool construction by Watershape University and GENESIS.
In my day, you learned on the job from the experience gained by just doing what needed to get done and by sharing ideas with other designers and professionals in the pool industry. Joining together with other like-minded pool professionals has made a big difference in the success of our work and in our reputation. Nicco and other young pool builders have the benefit of learning from generations of pool builders like myself that continue to expand their horizons and raise the bar.
Creative Environments
creativenvironments.com
P.O. Box, 586, Alamo, CA 94507
Email [email protected]
Phone (925) 837-2715
Features
The Growing Popularity of Reinforced PVC Membrane for Repairing and Restoring Residential Pools

Reinforced PVC membrane is a proven European solution that is rapidly picking up speed in the United States. This gorgeous, reinforced PVC membrane pool finish has the appearance of slate, marble, granite, sand and even traditional gunite. Reinforced PVC membrane is rapidly growing in popularity among pool professionals for renovating residential pools. Here is what pool builders and pool renovators need to know about this trending material and why they should offer it to their customers for both pool renovations and new construction.
Offering a reinforced PVC membrane pool finish
One of the main advantages of reinforced PVC membranes is that they don’t crack regardless of freeze-thaw conditions or ground movement. Therefore, offering a reinforced PVC membrane provides a pool finish with unique benefits not provided by marbelite, stone-colored quartz finishes or thermoplastic coating. The reinforced PVC membrane completely seals the structure of the pool and keeps it watertight, making it ideal for renovating existing pools and building new pools. Reinforced PVC membrane is the perfect renovation product for pools with peeling paint, cracks, or leaking gunite and plaster. Using reinforced PVC membrane will break the cycle of constantly repainting or costly replastering of the pool surface. In fact, pool professionals can distinguish themselves from competitors by offering a more comprehensive pool repair and restoration. Offering this long-lasting, reinforced PVC membrane can become a lucrative addition to your business providing an invaluable and profitable renovation option for a comprehensive pool repair.
Designer colors and textures

Today’s booming interest in this product for residential pools can be largely be attributed to the expansive colors and textures of reinforced PVC membrane that manufacturers like RENOLIT, in their TOUCH and VOGUE collections.

Consumers are drawn to the many new colors and finishes that give pool a high-end, designer look. For example, RENOLIT TOUCH series has colors and finishes that enhance and blend beautifully with today’s popular decking and coping treatments. The colors and textures offered by RENOLIT range from dark, grey slate and white marble finishes to speckled gunite and sand finishes. Buyers appreciate the materials high-quality and longevity inherent in the thicker 60, 70 and 80mil reinforced PVC membrane making it the perfect pool finish for pool professionals to add to their offerings.
Training

One, reinforced PVC membrane manufacturer, RENOLIT offers training and assisted installations to builders and installers getting started with learning the welding techniques for installing reinforced PVC membrane. In fact, installing reinforced PVC membrane is easy, and there are very low barriers to entry. No expensive equipment is required for installation and pool professionals can simply order the needed rolls and accessories for each job.
Once installation crews know how to install reinforced PVC membrane, they will find they are always busy and always in demand. Having the skill to install reinforced PVC membrane opens new opportunities for additional work in off-season. Residential installers equipped with this new set of skills find themselves expanding into commercial markets including hotels and motels where they can renovate indoor pools throughout the winter.
Growing demand of reinforced PVC membrane

The introduction of new architectural patterns and textures such as the RENOLIT TOUCH series has contributed to the growing demand for reinforced PVC membranes. The new finishes imitate the look and feel of natural elements giving pools a high-end, designer look. It’s a high-quality premium product with a different price point that works for those that want to spend more for a long-lasting, attractive pool. By adding designer reinforced PVC membranes to their offerings, pool businesses can distinguish their business from competitors and expand their market.
Visit RENOLIT to learn more about designer reinforced PVC membrane, their new selection of finishes in various, colors and prints and sign up for installation training.
Contractors and Builders
Plungie Pools: A Turn-Key Solution For Builders & Consumers

In an industry where speed, quality, and sustainability are paramount, Plungie is getting increased attention with its precast concrete pools. Aimed at pool builders, developers, and homeowners looking for smart turn-key solutions, Plungie pools offer a compelling alternative to traditional gunite, vinyl liner, or fiberglass options. During a recent interview with Cam Levick and Mike Walter from Plungie, Pool Magazine explored what makes these pools revolutionary—and why they are quickly gaining market share as the go-to choice for savvy professionals and eco-conscious consumers alike.
Plungie Pre-Cast Concrete Pools
According to Cam Levick, the story behind Plungie is both simple and exciting. “Our core founders, one is a traditional pool builder, and the other is a guy who just loves concrete and inventing things,” he explained. Six years ago, the team came together with a shared vision: creating a faster, more efficient way to build pools. The result was Plungie, a monolithic, precast concrete pool that could be installed in record time.
Plungie’s journey started in Australia, where they sold thousands of pools, and has since expanded into the U.S. market, providing the same high-quality product that has taken off across both continents.
Unlike traditional pools that require weeks or even months to construct, Plungie pools are factory-built and ready for installation within 10 days. “The pool industry has always been bogged down by delays—curing time, weather interruptions, and subcontractor availability,” Levick said. “With Plungie, those headaches are gone. Our pools come ready to install, so you can complete the project faster and with fewer disruptions.”
What Sets Plungie Apart?
One of the critical differences between Plungie and traditional pools lies in the construction method. Levick emphasized that all Plungie pools are built in a factory controlled environment, giving them a competitive edge over gunite and shotcrete pools. “Our lead time is 10 days,” he noted. “Because we build in a factory, our environmental footprint is much smaller, and we use 8000 PSI concrete, which is stronger than what’s used for gunite or shotcrete.”

The precast design offers incredible versatility for homeowners with limited space or challenging terrain. “They can go above ground, fully in-ground, or even act as retaining walls,” Levick shared. This flexibility, combined with industry certifications like ICC and UL approvals, gives builders and homeowners confidence in the durability and quality of Plungie pools.
The Product Line: Something for Every Backyard
Plungie offers four flagship models to meet a variety of needs and preferences. Mike Walter elaborated on the different pool models:
The Max: 20×10 feet, holding 5,300 gallons of water, ideal for larger backyards.
The Original: 15×8 feet, with a 3,200-gallon capacity, balancing size and function.
The Studio: A compact 12×7-foot pool, perfect for urban settings or smaller spaces.
The Arena: An 11.5-foot circular pool, offering a distinctive, design-forward look.
In addition to the standard features, each Plungie pool comes pre-plumbed, pre-lit, and eco-finished with a 10-year warranty on both the shell and finish. “It’s a truly turnkey experience,” Walter said, adding that the pools also feature umbrella holders and hydrostatic valves to enhance convenience and functionality.
Performance That Builders and Homeowners Will Love
Beyond sustainability, Plungie pools outperform fiberglass pools in several key areas. “Concrete pools retain heat better than fiberglass, so they’re more energy-efficient,” Levick pointed out. “It’s easier to maintain your desired water temperature, whether you’re heating or cooling the pool.”
Levick also highlighted the durability and feel of concrete, which many homeowners prefer over fiberglass. “There’s just something about the feel of concrete that people love,” he said. “And with our monolithic pour—where the pool is cast in a single piece—there are no weak points or cold joints to worry about. That’s why we offer a 10-year warranty on both the shell and the finish.”
Plungie’s partnership with EcoFinish adds another layer of quality to the product. “EcoFinish is a high-performance polymer that bonds chemically and physically to our concrete,” Levick explained. “It’s easy to maintain, resistant to chemicals, and incredibly durable. Plus, it comes with a 10-year warranty, just like our pools.”
Sustainability at the Core
Sustainability is a key focus for Plungie, a point Levick was eager to elaborate on. “Building products don’t always have the best track record in terms of sustainability,” he admitted. “We wanted to take a proactive approach.” Plungie conducted a life cycle assessment comparing its pools to traditional concrete pools. The results were striking:
“We found that a Plungie has a 41% lower carbon footprint than a traditional on-site pool,” Levick said. “And in some cases, with recent changes, we’ve been able to reduce that footprint by up to 60%.” Plungie pools require fewer site visits and less concrete, and they can even be recycled at the end of their life—a feature not feasible with fiberglass pools.
Why Choose a Plungie Pool?
When evaluating pool options, Levick explained, many consumers appreciate the thermal and aesthetic benefits of concrete. “Concrete pools retain heat better than fiberglass, making them more energy-efficient to maintain the desired water temperature,” he said. Additionally, customers enjoy the durability and feel of concrete, which adds a layer of quality that fiberglass often cannot replicate.
Walter highlighted another benefit: Plungie’s speed of installation. “Homeowners can plan their pools on our website, connect with an installer, and have a pool in place within days, not months,” he said. This efficient process appeals to builders and developers alike.

Scalable Solutions for Developers
The ability to scale production is one of Plungie’s greatest strengths. Walter shared that Plungie’s approach has made them popular with homebuilders. “We’re currently working with a builder developing 1,600 homes. He’s planning to install 400 Plungie pools across the subdivision,” Walter revealed. “Because our pools are quick to install, builders can place a pool, finish the house, and sell it without delays.”
Keeping the entire process in-house—from excavation to installation—offers builders greater control over project timelines and profitability. “The margins are much better when you’re not outsourcing to subcontractors,” Walter noted.

A New Way Forward for Pool Professionals
Mike Walter explained that for value proposition for builders lies in Plungie’s speed, scalability, and quality, making it easier to meet tight deadlines and manage multiple projects. For homeowners, it provides a sleek, modern pool without the usual hassle of lengthy construction timelines and disruptive on-site work.
“Builders don’t need to worry about rain delays or subcontractor availability,” Walter emphasized. “With Plungie, they can plan their projects more efficiently, keeping everything on schedule and under budget.”
Levick added, “For developers and architects, Plungie offers a way to stay ahead of the curve. Our BIM content helps architects calculate the environmental impact of their projects, and our modular pool designs make it easy to customize installations.
Filling an Important Gap
Plungie pools aren’t here to replace custom pools but to fill an important gap in the market, offering a smart, practical option for both builders and homeowners. As Mike Walter explained, “There are a lot of cases where customers want a custom pool, but because of site challenges like slope or grade, they just can’t do it. Or, it might cost them a tremendous amount of money to build that pool the way they imagined.”
Plungie pools provide an alternative that works in a range of situations where a custom pool might be out of reach or impractical. “We offer the next option for them—something that’s going to be more affordable,” Walter continued. “It’s going to help the customer save money, reduce damage to their yard, and limit the amount of foot traffic during installation.” For homeowners, this means getting a pool without the usual stress and disruption.

For pool professionals, Plungie is an essential tool to stay competitive and meet the evolving demands of today’s customers. “It’s just another arrow in their quiver,” Walter said. “They aren’t giving up custom pools. Instead, they now have a solution that lets them offer something equally impressive, but more accessible and affordable.”
Cam Levick also suggests that in the face of rising material costs, labor shortages, and growing environmental concerns, Plungie’s monolithic precast pools provide a streamlined solution that benefits everyone involved. “Builders appreciate the short installation timelines and reduced costs, while homeowners love the eco-conscious design, flexibility, and durability:.
“We’re not just selling pools,” Levick added. “We’re providing peace of mind—whether for a homeowner who wants to enjoy their pool in days, not months, or for a builder who needs a reliable product with fewer delays and complications.”
Ready to take a deeper dive?
Listen to our entire conversation about Plungie with Cam Levick and Mike Walter on the Pool Magazine podcast.
Pool Builder
Navigating Manufacturer Relationships: How To Get The Support You Deserve

Have you ever felt helpless with equipment manufacturers? Felt like you were getting the go around and not feeling supported? Or that since you are not a big enough number, so you do not get support on products!?! I will be completely honest; I have felt at times my issue with manufactures were downplayed because I do not buy as much equipment as a competitor who has 900+ pools. I have even felt like larger companies who do not purchase much from one equipment manufacturer were getting better tech support benefits. I think everyone one of us have felt that way toward one manufacturer or another. However, what are some ways to get the support we deserve?
In the pool industry, like many others, we believe customer service is key. It is one of the main reasons we use a particular manufacturer’s equipment.
“It’s on the manufacturer to be tight with their customers and anticipate issues before they happen and ensure strong upfront communication … but when things do happen, the sales rep should do all they can to proactively engage, understand the issue and resolve it. The sales rep should have a caring heart. If you care customers notice it and makes the process much easier,” Jason Anderson Senior Regional Sale Manager with Fluidra commented.
What should we do when we feel we are not getting the support we need?
Documentation
Documentation is important when you feel you are not getting support. Making sure to document every call, text and email. When you have documentation on the communication and solution you are not getting, it will help you have a professional conversation with the manufacturer’s reps or superiors.
Attend Trainings
Most equipment installation issues can be resolved by attending manufacturer trainings. You can attend these classes either at regional trainings, conventions, or local tabletops. Not only are manufacturer trainings important to give you the information you need to install and troubleshoot equipment, but it is away to build relationships with the reps in the area. Training sessions can also give you opportunities to meet other pool professionals with knowledge of the equipment, including who the warranty stations are. When you are troubleshooting or in a bind and need advice, calling the warranty station can be a great resource.
Networking
The best advice I was ever given while learning the pool industry was networking. Building professional relationships with other pool pros allows you to have a circle of people who know the trade and bounce ideas with. You have an outside resource from the pool manufacturers. Believe me, there have been many times I would call a colleague in a unique situation, and they were able to give me the tips and tricks to solve my dilemma. I have, also, experienced having another set of eyes or ears helped me see something I was overlooking.
Explore other Reps
Hey, it is human nature to not mesh with everyone. That is A-OKAY! That is why finding a manufacturer rep that you jive with is important. One thing we are lucky to have is multiple manufacturer reps in each region. They are divided up between technical and sales. Both can work with you for your needs. If you feel like you are getting nowhere with BOB, you can seek out JOHN. If you do not know who the other reps are in your area you can contact distribution, warranty stations and other collogues to give you their contact information.

So what do we do when we feel we have tried everything avenue to resolve our problem, if its faulty product, customer service, rebates, etc?
Start with contacting your manufacturer rep with an email documenting all the steps you have taken to resolve the issue and the results of those steps. In this email hold back emotional responses. Sometimes are emotions can get the best of us and cloud the factual component of our communications. People are more willing to work with you when they do not feel attacked. I would, also, recommend setting a timeline for a response. Be reasonable with thetimeline. You wantto give enough timeforthe rep to read, research solutions and respond.
What is the next step if you feel you have not received a better resolution?
In these cases, it is best to move your communication to management. Forward the email chain you have been using with your local rep. I would suggest keeping the local rep in the email. This allows everyone to be part of the issue and resolutions. I have found in more cases than not; my issues have been resolved by this step. With continued professionalism throughoutthe process, I have been able to still maintain professional relationship with the local rep even with elevating my concerns.
When do you say enough is enough and change manufacturers?
This is going to be a different moment for everyone. When you feel a manufacture isn’t resolving your issues and you do not want to sell their product that is up to you. However, keep in mind not every pool has the same brand equipment. You do not want to lose business because you only want to use one brand. I would recommend keeping the knowledge and skill set of every manufacturer. When a customer calls to fix something, if they have a different brand equipment, you can still fix the issue with the brand you may not prefer. If the customer asks for your recommendation, then you can suggest the manufacturer you feel gives the best customer service, with the best quality product. I have gone into many yards, where the customer has called other companies to help resolve issues. Yet, since they had certain brand of equipment and the companies do not install that brand, I won the customer and all their future work because I will work on all manufacture’s equipment.
Final Thoughts
Navigating relationships with equipment manufacturers can be challenging, but it’s essential to advocate for the support you deserve. By documenting your communications, attending training sessions, and actively networking with other professionals, you can create a strong foundation for collaboration. Remember that finding the right manufacturer representative is crucial—don’t hesitate to explore other options if you feel unsupported.
If you’ve exhausted all avenues and still feel let down, escalating your concerns to management can often lead to resolutions. Ultimately, knowing when to pivot to another manufacturer is a personal decision, but maintaining a broad knowledge of various brands can enhance your versatility and business opportunities. By staying open to all equipment types and prioritizing customer service, you can ensure your clients receive the best solutions, no matter their preferred brand. Embrace the journey, build those connections, and continue to grow in your expertise—support is out there, waiting for you to reach out and grab it!
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