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Community Reeling in Hurricane Ian Aftermath

The community of southwest Florida is reeling in the aftermath from the devastation left by Hurricane Ian.

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Hurricane Pool Photo - Pool Industry Reeling in Hurricane Ian Aftermath

It’ll be months before the aftermath of Hurricane Ian is cleaned up in many parts of Florida. Pool professionals throughout the state are scrambling to deal with the cleanup after swimming pools were flooded, and in some cases destroyed by the incredible force of the storm.

We first began watching Tropical Storm Ian come up from Carribean over the weekend. Weather analysts predicted that as the storm progressively moved closer to Florida, that it would escalate into a Category 4 hurricane. After knocking out power to the entire country of Cuba, Ian would move in to deliver a one-two punch of high winds and torrential downpouring rains as the storm made landfall in Cayo Costa in southwestern Florida. The storm would indeed become a Category 4 hurricane that would leave areas like Fort Myers and Naples, FL and the surrounding region virtually flooded.

Hurricane Ian Footage Shows Swimming Pool Flooded in Minutes

Hurricane Ian Swimming Pool Photo - Photo Credit: Pink Shell
Hurricane Ian Swimming Pool Photo – Photo Credit: Pink Shell

The footage and photos posted to social media have been utterly shocking. One person posted imaged of the Pink Shell Beach Resort and Marine pool area. The first image shows the swimming pool still visible with the storm coming in. Ten minutes later by the timestamp on the image, the swimming pool and deck area was completely submerged under water.

Hurricane Pool Photo - Photo Credit: Pink Shell
Hurricane Pool Photo – Photo Credit: Pink Shell

Community Dealing With Immense Structural Damage After Storm

The storm has caused building collapses and damage to swimming pool structures throughout the region. Many residents are still coming to grips with the extent of the destruction the storm left in its path. We spoke with Florida resident Stephanie Parcus who said, “This was life-altering devastation. We experienced a 500-year flood event impacting all the way from Daytona up to St. Augustine. My neighbor Cindy Cole took these photos during the storm because she could safely keep me posted while staying inside.”

It appears the entire wall and pool deck collapsed in the storm. Photo Credit: Cindy Cole
Neighbors surveyed the extent of the damage after the storm. – Photo Credit: Todd Honeycutt

Dealing With The Aftermath

Sanibel suffered major flooding as well with its causeway collapsing during the monster storm. Florida homeowners were told to evacuate in some areas, and water rescues were still ongoing in some areas as of last night. In total 74 people in Florida have lost their lives during the storm including one homeowner who had been trying to drain his swimming pool, early Thursday morning.

Many areas are still without power throughout many areas of Florida where flooding was the worst, relegating whole communities “off the grid”. Over 1,000 rescue personnel were dispatched to the Florida coas with more than 700 rescues completed.

In Florida however, the situation still remains uncertain for those still dealing with the aftermath. Property losses right now are projected at $47 billion. This could very well make it a more costly and destructive storm than Hurricane Andrew which destroyed 150,000 homes in 1992.

Many pool industry professionals find themselves struggling in the aftermath of the storm. Entire projects have been lost, as well as equipment and vehicles damaged. The FSPA has also organized a fund as well offering forgivable grants to members who need assistance to pay employees in the interim, make business repairs, pay insurance deductibles, etc.

https://www.gofundme.com/f/fspa-member-hurricane-ian-relief-fund

To learn more how you can help visit: https://industry.floridapoolpro.com/HurricaneRelief.aspx

Featured Photo Credit: Huffington Post – WIN MCNAMEE

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Pool News coverage brought to you by Pool Magazine's own Marcus Packer. Marcus Packer is a 20 year pool industry veteran pool builder and pool service technician. In addition to being a swimming pool professional, Marcus has been a writer and long time contributor for Newsweek Magazine's home improvement section and more recently for Florida Travel + Life. Have a story idea or tip you'd like to share with Pool Magazine? Email [email protected] your story idea.

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Landmark Aquatic Earns Three 2026 PHTA Awards of Excellence

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Landmark Aquatic 2026 PHTA International Awards of Excellence Silver and Merit award graphic

Landmark Aquatic is pleased to announce that three of its aquatic facility projects received 2026 PHTA Awards of Excellence from the Pool & Hot Tub Alliance (PHTA), one of the pool and spa industry’s premier design competitions.

PHTA is the trade association representing the swimming pool, hot tub, and spa industry. Its annual International Awards of Excellence is one of the industry’s largest and most respected design competitions, recognizing the most creative and innovative pools, spas, hot tubs, and water features built each year. Hundreds of entries are submitted annually by professionals across the U.S. and around the world.

“PHTA is proud to recognize our members for their craftsmanship, inspired design, and dedication to elevating the industry,” said Sabeena Hickman, CAE, President and CEO of PHTA.

“These awards reflect what it takes to design, build, operate, and maintain a truly successful aquatic facility,” said J. Ryan Casserly, Chief Executive Officer of Landmark Aquatic. “That level of commitment shows up in the work of everyone on our team, and we’re proud to keep investing in serving our customers and the communities who enjoy these facilities.”

About Landmark
Landmark Aquatic is a nationwide provider of commercial aquatic facility design, construction, and maintenance services, with more than six decades of industry experience. Landmark supports clients across most of the U.S. through construction-led solutions and its AquatiCare maintenance program — delivering excellence “for the life of your pool” and building long-term partnerships through exceptional service and forward-thinking solutions. Learn more at www.landmarkaquatic.com

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WITI Announces 3rd Annual Walk for Water Safety

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Blue 3rd Annual WITI Walk 2026 event T-shirt

NORRISTOWN, Pennsylvania – Women in the Industry (WITI), an initiative of the Northeast Spa & Pool Association (NESPA), is proud to host its 3rd Annual WITI Walk on Sunday, October 11, 2026, beginning at 10:00 a.m. at scenic Norristown Farm Park in Norristown, Pennsylvania.

Participants may also join virtually from anywhere in the country, allowing supporters nationwide to walk, run, or donate in support of a shared mission: ensuring every child has the opportunity to learn the life-saving skill of swimming. 

The walk benefits Every Child a Swimmer (ECAS), a national nonprofit dedicated to preventing childhood drowning by providing swim lesson scholarships to children from low-income families, promoting water safety education, and advancing legislation that expands access to drowning prevention resources. Drowning remains the leading cause of death for children ages one to four, making access to swimming lessons and water safety education more important than ever.

The partnership between NESPA, WITI, and Every Child a Swimmer reflects the pool industry’s unwavering commitment to safety. While WITI exists to empower, mentor, and elevate women throughout the industry, its members also recognize the important role they play in protecting families and promoting the safe enjoyment of water. Together, these organizations help educate communities, expand access to swim lessons, and work toward a future where every child has the opportunity to learn to swim.

“We are incredibly proud to partner with Every Child a Swimmer,” said WITI leadership. “As women in the pool industry, we understand that our work extends beyond building and maintaining pools, it includes educating communities, promoting water safety, and helping save lives. Together, we can make a meaningful difference.”

Leading Every Child a Swimmer is Executive Director Casey McGovern, whose commitment to drowning prevention is deeply personal. 

After losing her 19-month-old daughter, Edna Mae (“Em”), to drowning in 2009, McGovern dedicated her life to ensuring other families never experience the same tragedy. Today, her leadership has helped grow Every Child a Swimmer into a national network of more than 430 participating swim school locations across 46 states, providing nearly $1 million annually in swim lesson scholarships for children in need. 

“Our mission is simple,” said McGovern. “Every child deserves the opportunity to learn this life-saving skill, regardless of their family’s financial circumstances. Through partnerships like WITI, we’re expanding access to swim lessons, measuring outcomes, and helping ensure more children gain the skills they need to stay safe around water.”

Participants of all ages and abilities are encouraged to register, walk, run, sponsor the event, or donate. Those unable to attend in Pennsylvania can participate virtually from anywhere in the country by walking in their own communities while supporting the cause online.

Register Today
https://nespa.users.membersuite.com/events/683a8c52-0078-ce39-202f-0b49bfa98b74/details

Event Information:
2026 WITI Walk
Sunday, October 11, 2026
10:00 a.m. – 1:00 p.m.

Norristown Farm Park
2500 Upper Farm Road
Norristown, PA 19403

Virtual participation is available nationwide.
Every registration, sponsorship, and donation helps provide life-saving swim lessons to children who otherwise could not afford them. Thanks to generous matching support, every dollar donated will be quadrupled, significantly increasing the impact for children and families.

About Women in the Industry (WITI)
Women in the Industry (WITI), an initiative of the Northeast Spa & Pool Association (NESPA), is dedicated to empowering, connecting, mentoring, and supporting women throughout the pool, spa, and outdoor living industry. Through education, networking, philanthropy, and leadership opportunities, WITI fosters professional growth while giving back to communities through charitable initiatives such as the annual WITI Walk.

About the Northeast Spa & Pool Association (NESPA)
The Northeast Spa & Pool Association (NESPA) is a regional trade association serving the pool, spa, and outdoor living industry throughout the Northeast and Mid-Atlantic. For more than 65 years, NESPA has supported its members through education, advocacy, professional development, networking, and consumer outreach while promoting the highest standards of safety, professionalism, and industry excellence.

About Every Child a Swimmer
Every Child a Swimmer is a national nonprofit dedicated to reducing childhood drowning by providing swim lesson scholarships to children from low-income families, promoting water safety education, and advocating for legislation that expands access to drowning prevention initiatives. The organization believes every child deserves the opportunity to learn the life-saving skill of swimming.

Media Contact
Phone: 609.689.9111
Email: [email protected]
Website: www.nespapool.org

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Amazon Drone Drops Package Into Swimming Pool — And It’s Not the First Mishap

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Amazon Drone Drops Package Into Swimming Pool — And It’s Not the First Mishap

Drone delivery may be the future of getting everyday purchases to your doorstep, but apparently Amazon still has a few kinks to work out — particularly when swimming pools are involved.

A video making the rounds on social media this week shows what should have been a routine Amazon drone delivery going very wrong. Instead of safely depositing the customer’s order on dry ground, the package winds up in the backyard swimming pool.

The incident is funny enough when viewed through the lens of an unexpected pool delivery. But it also highlights a very real challenge Amazon faces as it prepares to dramatically expand its Prime Air drone delivery program across the United States.

And remarkably, this isn’t the first time an Amazon drone has put a customer’s package in the pool.

Amazon Has Already Made This Mistake Before

In July 2025, Arizona resident Daniel Muniz decided to try Prime Air after seeing drone delivery available for his order in Avondale.

The delivery was captured on video.

Amazon’s drone successfully reached the property and released the shoebox-sized package over the designated area. There was just one problem: the downward force generated by the drone’s propellers pushed the package several feet across the yard and directly into Muniz’s swimming pool.

Fortunately, the contents weren’t particularly vulnerable to water. Muniz had ordered vitamins.

The incident was especially notable because Amazon’s delivery system is designed to identify suitable drop locations around a customer’s property. Amazon explains that its mapping technology identifies “delivery zones” free of obstacles and establishes appropriate delivery points within those areas.

The company even specifically acknowledges swimming pools as something the technology needs to recognize.

According to Amazon, a swimming pool can appear to be a flat surface in satellite imagery despite obviously being an unsuitable location for a package delivery. Once the drone reaches the designated location, the aircraft descends to approximately 13 feet above the ground, checks that the area is clear and releases the package.

In the Avondale incident, the package wasn’t intentionally dropped into the water. It initially landed on dry ground before the drone’s prop wash sent it into the pool.

Amazon apologized to the customer at the time, characterizing incidents like it as rare.

A year later, however, another swimming pool has clearly managed to intercept an Amazon delivery.

Pools Aren’t the Only Problem

Swimming pools haven’t been the only unexpected destinations for Amazon’s drones.

In another widely reported incident, an Amazon delivery drone came down in a residential garden after experiencing problems during operation. Other incidents have been considerably more serious than a wet package.

In February 2026, an Amazon Prime Air drone struck the exterior of an apartment complex in Richardson, Texas, before the damaged aircraft fell to the ground.

Amazon’s drone program has also faced scrutiny following collisions involving infrastructure. These episodes underscore the complexity of operating autonomous aircraft at scale in residential environments where drones must contend with buildings, trees, utility infrastructure, changing weather conditions and other obstacles.

Amazon says its latest MK30 drones use a sophisticated perception and “Detect-and-Avoid” system designed to identify obstacles and make navigation decisions autonomously.

That technology is going to become increasingly important because Amazon isn’t backing away from drone delivery.

It’s doing the opposite.

Amazon Plans a Massive Drone Delivery Expansion

Amazon announced this week that it intends to expand Prime Air to nearly 500 U.S. cities and towns by the end of 2026, a dramatic increase from the 11 locations where the service currently operates. New markets are expected to include areas around Chicago, Atlanta, Cleveland, Syracuse and Boise.

The company says each Prime Air location can serve communities within roughly a 7.5-mile radius. Its MK30 drones can transport eligible packages weighing up to five pounds, with Amazon targeting delivery times of roughly an hour or less.

Amazon has already completed hundreds of thousands of drone deliveries this year, according to Prime Air Vice President David Carbon.

The long-term ambitions are considerably larger.

Amazon CEO Andy Jassy has said the company believes drone delivery could eventually reach 30 million customers and handle as many as half a billion packages annually by 2030.

The appeal isn’t difficult to understand.

For small, lightweight purchases, a drone potentially eliminates much of the traditional last-mile delivery process. Instead of waiting for a delivery van to work its way through dozens or hundreds of stops, an individual aircraft can carry an order directly from a nearby fulfillment facility to a customer’s home.

Need sunscreen before heading outside? Batteries for a poolside speaker? A replacement part or bottle of test strips?

Amazon envisions those types of purchases arriving from the sky in less time than it might take someone to drive to a store and back.

The company says more than 60,000 products are already eligible for drone delivery in supported markets, ranging from household necessities to electronics.

That’s a compelling vision of where residential delivery could be headed.

The technology just needs to become consistently boring.

Right now, the occasional drone crash, unexpected landing or package taking a swim makes for an entertaining viral video. As Amazon expands Prime Air from a relatively limited program into hundreds of communities, however, the margin for these mistakes becomes increasingly important.

Delivering a bottle of vitamins into someone’s swimming pool is inconvenient and a little funny.

Doing the same thing with a smartphone probably isn’t.

Judging by the occasional package ending up at the bottom of a swimming pool, there are still a few bugs left to work out first.

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